ĐỀ TÀI HOW TO MAKE A GOOD ADVERTISEMENT

BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƯỜNG ĐẠI HỌC THƯƠNG MẠI BÀI THẢO LUẬN ĐỀ TÀI: HOW TO MAKE A GOOD ADVERTISEMENT? GIẢNG VIÊN HƯỚNG DẪN: VŨ THỊ THU TRANG LỚP HỌC PHẦN: 232ENTI101217 NHÓM THỰC HIỆN: NHÓM 5 MÔN HỌC: TIẾNG ANH CHUYÊN NGÀNH 2 HỌ VÀ TÊN BẢNG ĐÁNH GIÁ GHI CHÚ ĐÁNH GIÁ NHIỆM VỤ A Trần Ngọc Lan Elements of a good advertisement Hoàn thành đúng hạn Có đóng góp tích cực trong xây dựng bài thảo luận Techniques: Lê Khánh Linh - Describing your products/ Hoàn thành đúng hạn (thư ký) services with honest Có đóng góp tích cực trong A - Visuals xây dựng bài thảo luận - Highlighting your competitive advantages Hoàn thành đúng hạn Lô Thị Hương Ly Analyzation of advertising tools Có đóng góp trong xây dựng B+ bài thảo luận Techniques: Trần Thị Xuân - Persuasive techniques Hoàn thành muộn Mai - Following the law B - Creating association - Response mechanisms Introduction and conclusion of the topic ‘How to design a good advertisement Hoàn thành đúng hạn Phạm Hồng Ngọc (nhóm trưởng) Definition of advertisement and Có đóng góp tích cực trong A tools to create advertisement xây dựng bài thảo luận Sum up materials Techniques: Đào Thị Minh - Determining the right Hoàn thành đúng hạn Nguyệt medium Có đóng góp trong xây dựng B+ - Identifying your audience bài thảo luận - Alluring headline Phạm Văn Nhật X Không tham gia F Bùi Thị Hồng Hoàn thành đúng hạn Nhung Purposes of an advertisement Có đóng góp trong xây dựng B+ bài thảo luận BẢNG ĐIỂM DỰ KIẾN THEO THANG 10 HỌ VÀ TÊN ĐIỂM DỰ KIẾN THEO THANG 10 Trần Ngọc Lan 9 Lê Khánh Linh (thư ký) 9.5 Lô Thị Hương Ly 8.5 Trần Thị Xuân Mai 8 Phạm Hồng Ngọc (nhóm trưởng) 10 Đào Thị Minh Nguyệt 8.5 Phạm Văn Nhật 0 Bùi Thị Hồng Nhung 8.5 MEETING MINUTES (1) – GROUP 5 Class: 232_ENTI1012_17 Time: From 14:30 to 16:00 on 03/03/2024 Place: Online on Google Meet Members: Phạm Hồng Ngọc (Leader), Trần Ngọc Lan, Lê Khánh Linh, Lô Thị Hương Ly, Trần Thị Xuân Mai, Đào Thị Minh Nguyệt, Bùi Thị Hồng Nhung Contents for discussing: - Contributing ideas related to How to design a good advertisement - Dividing the task Conclusion: + Phạm Hồng Ngọc: Introducing and concluding the topic ‘How to design a good advertisement’, find out definition of advertisement and tools to create advertisement Sum up materials + Lô Thị Hương Ly: Researching into advertising creation tools + Bùi Thị Hồng Nhung: Presenting purposes of an advertisement + Trần Ngọc Lan: Clarifying elements of a good advertisement + Đào Thị Minh Nguyệt: Explaining three techniques for designing advertisements: Determining the medium, Indentifying audience, Alluring Headline + Lê Khánh Linh: Showing ways to Describing product with honest, Making a good Visual and Highlighting competitive advantages + Trần Thị Xuân Mai: Listing the remaining techniques for designing effective advertisements + Phạm Văn Nhật: Not participate in discussion Duties for members: Thinking and finding out the most suitable content for your own duty, deadline on 12/03/2024 Head of the team Secretary Phạm Hồng Ngọc Lê Khánh Lin MEETING MINUTES (2) – GROUP 5 Class: 232_ENTI1012_17 Time: From 22:00 to 23:00 on 16/03/2024 Place: Online on Google Meet Members: Phạm Hồng Ngọc (Leader), Trần Ngọc Lan, Lê Khánh Linh (Secretary), Lô Thị Hương Ly, Trần Thị Xuân Mai, Đào Thị Minh Nguyệt, Bùi Thị Hồng Nhung Contents for discussing: Carry out a topic presentation review: How to design a good advertisement Name Performance 1 Trần Ngọc Lan Elements of a good advertisement Techniques: - Describing your products/ services with 2 Lê Khánh Linh honest - Visuals - Highlighting your competitive advantages 3 Lô Thị Hương Ly Forms of advertisement 4 Trần Thị Xuân Mai Advertising language techniques, Persuasive techniques, Following the law Introdution + Conclusion 5 Phạm Hồng Ngọc Definition of advertisements and tools of advertisements Sum up materials 6 Phạm Văn Nhật X 7 Bùi Thị Hồng Nhung Brand awareness and Brand exposure Secretary Head of the team Lê Khánh Linh Phạm Hồng Ngọc INTRODUCTION In today's fast-paced world filled with information, designing a good advertisement has become an art form which is crucial for capturing audience attention and achieving marketing success Whether it is a print ad in a magazine, a television commercial, or a sponsored post on social media, the effectiveness of an advertisement hinges on its ability to stand out amidst the noise and resonate with the target audience Creating a good advertisement is not merely about showcasing a product or service; it is about crafting a persuasive message that engages, informs, and influences consumer behavior From the choice of visuals and language to the strategic placement of the ads, every element plays a pivotal role in capturing attention and driving desired actions In this essay, we will delve into the intricacies of designing a good advertisement We will explore the fundamental principles behind effective advertising and provide actionable tips for crafting compelling messages that leave a lasting impression Whether you are looking to enhance your advertising strategy or seeking to master the art of persuasion, this essay might help you with the knowledge and tools to create advertisements that resonate with your audience and drive meaningful results LIST OF CONTENTS PART 1: WHAT IS AN ADVERTISEMENT? .1 1.1 A brief description of advertisements 1 1.2 Advertisement types .2  Broadcast Advertising: 2  Digital Advertising 3  Outdoor Advertising .3  Influencer advertisement: 4  Print Advertisement: .4  Product Integration: 5 PART 2: WHAT MAKES A GOOD ADVERTISEMENT? .6 2.1 Purposes of an advertisement 6 2.2 Elements of a good advertisement 7 2.2.1 Mission 7 2.2.2 Money 8 2.2.3 Message 8 2.2.4 Media 10 2.2.5 Measure 11 PART 3: TECHNIQUES TO MAKE A GOOD ADVERTISEMENT 12 3.1 Determining the right medium 12 3.2 Identifying your audience 13 3.3 Alluring headline 14 3.4 Describing your products/ services with honest 16 3.5 Visuals 17 3.6 Highlighting your competitive advantages 21 3.7 Persuasive techniques 22 3.8 Following the law 23 3.9 Creating association 24 3.10 Response mechanisms .24 REFERENCES 27 PART 1: WHAT IS AN ADVERTISEMENT? 1.1 A brief description of advertisements Advertisements, often referred to as ads, are ubiquitous elements of our modern society, intricately woven into the fabric of our daily lives From the moment we wake up until we retire to bed, we encounter a barrage of advertisements through various mediums such as television, radio, print, internet But what exactly is an advertisement? The term “advertisement” can be defined in various ways According to Cambridge Dictionary, an advertisement is “a picture, short film, song, etc that tries to persuade people to buy a product or service” Merriam-Webster considers an advertisement “a paid notice that is published or broadcast as to attract customers or to provide information of public interest” Another definition is from Philip Kotler - the “father of modern marketing”, an American marketing author, consultant, and professor emeritus He refers to an advertisement to "any paid form of non-personal presentation and promotion of ideas, goods, and services through mass media such as newspapers, magazines, television, or radio by an identified sponsor." From above-mentioned definitions of advertisements, we can see that an advertisement is a form of communication through various media channels with the intent of promoting, attracting, or persuading an audience to take some action such as purchasing a product, subscribing to a service, or supporting a cause The primary objective of advertisements is often to generate sales and revenue; inform, educate, entertain, or raise awareness about social issues The history of advertising dates back to ancient civilizations when merchants used signs and vocal announcements to promote their goods However, modern advertising began to take shape during the Renaissance with the emergence of printed advertisements The Industrial Revolution further propelled advertising as mass production led to the need for creating demand In the 20th century, advertising flourished with the advent of radio, television, and later, the internet The digital revolution transformed advertising once again, with the rise of social media and 1 personalized, data-driven advertising Despite its evolution, advertisements remain a powerful tool for businesses to communicate with consumers and shape perceptions However, advertisements are not without criticism when critics argue that advertisements often perpetuate unrealistic beauty standards, promote materialism, exploit insecurities, and manipulate consumer behavior Moreover, the proliferation of advertisements in public spaces can contribute to sensory overload and visual pollution, detracting from the aesthetic appeal of the environment Despite the controversies surrounding advertisements, they play an integral role in driving economic activity, fostering competition, and shaping cultural norms and attitudes They serve as a mirror reflecting societal values, trends, and aspirations while simultaneously influencing consumer preferences and behaviors 1.2 Advertisement types There are numerous advertisement types that businesses can utilize to promote their products and services The use of advertisement types depends on marketing goals, advertising budget If your companies are looking for the best advertisements for lead generation and revenue growth Some of the best choices for modern marketing and digital advertising include:  Broadcast Advertising: Television commercials are a popular advertising tool due to their wide reach and ability to deliver visual and audio messages They can target specific TV channels or time slots to reach the desired audience TV ads allow for storytelling, showcasing products or services, and building brand awareness Radio ads utilize audio content such as audio messaging, endorsement… to capture the audience’s attention 2