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UNIVERSITY OF ECONOMICS AND LAW FACULTY OF INFORMATION SYSTEMS FINAL PROJECT REPORT E-COMMERCE TOPIC: BE BEO BAN HANG SNACK SHOP Lecturer: Tran Thi Anh, M Group 7 Ho Chi Minh City, May 17th, 2023 MEMBER LIST: No Full name Student ID Jobs Evaluate 1 Nguyễn Thị Kim Huệ K214060395 Financial plan, 10/10 Deployment plan, power point 2 Trương Ngọc Khiêm Implementation of 10/10 business plan on (Leader) K214060397 website, power point 3 Phạm Trà My K214060401 Internal Factor, 10/10 Business strategy, Formatting word, power point 4 Phan Hoàng Minh Tuấn K214060420 External factors, 10/10 powerpoint 5 Nguyễn Hồ Yến Ngân K214061742 Topic review, 10/10 Revenue model, power point ACKNOWLEDGEMENTS Dear Ms Tran Thi Anh, I would like to extend our sincerest thanks for your guidance and support throughout the semester 2 of 2023 Your dedication to teaching and your expertise in the field of E-Commerce have been truly invaluable to me Your insightful feedback and constructive critiques have helped me to improve my understanding of E-Commerce concepts and to develop my analytical and problem- solving skills I appreciate the time and effort that you invested in helping me to succeed in this course Once again, thank you for your unwavering commitment to your students and for inspiring us to reach our full potential I am grateful for the opportunity to have been your student and to have learned from you Sincerely, Group 7 i COMMITMENTS Group 7 hereby declare that the final project of E-Commerce was carried out by me I affirm that all information, data and results presented in this project are truthful and accurate I would like to inform that during the research and completion of the project, I have referred to some English sources to supplement my knowledge and provide more accurate evaluations on the project's topic All these sources have been properly cited in the reference section of the project I declare that I have completely done the project on my own and have not copied, plagiarized or misrepresented any information from any other sources I would like to express my sincere gratitude to the guidance and support of my instructor during the project's implementation Ho Chi Minh City, May 16th, 2023 ii TABLES OF CONTENT ACKNOWLEDGEMENTS i COMMITMENTS ii TABLES OF CONTENT iii LIST OF TABLES vi LIST OF FIGURES vii ABBREVIATIONS OF ACRONYMS x CHAPTER 1: TOPIC REVIEW 1 1.1 Website Survey On The Field Of Online Confectionery Sales 1 1.2 Reasons for choosing the topic 3 1.3 The Topic Goal: 3 CHAPTER 2: ANALYSIS AND EVALUATION OF FACTORS AFFECTING PLANNING PROCESS 4 2.1 Internal Factors 4 2.1.1 Strengths 4 2.1.2 Weaknesses .8 2.1.3 Opportunities 9 2.1.4 Threats 10 2.2 External Factors 11 2.2.1 Market Analysis 11 2.2.2 Business environment Analysis 15 2.2.3 Competitive Analysis 17 CHAPTER 3: E-COMMERCE BUSINESS PLAN DEVELOPMENT .20 3.1 Business strategy .20 iii 3.1.1 Business project 20 3.1.2 Business objectives .22 3.2 Business model and revenue model 23 3.2.1 Business model .23 3.2.2 Revenue model 24 3.3 Deployment plan 25 3.3.1 Ecommerce Marketing Plan 25 3.3.2 Financial plan 30 CHAPTER 4: IMPLEMENTATION OF BUSINESS PLAN ON WEBSITE .33 4.1 User interaction diagram 33 4.2 Front-end functions 33 4.2.1 Header 33 4.2.2 Footer 33 4.2.3 Sign up/ Sign in page 34 4.2.4 Home page 37 4.2.5 Product page 38 4.2.6 Cart, order, check out page 41 4.2.7 Introduce page 44 4.2.8 Promotion landing page .46 4.3 Back-end functions 47 4.3.1 Product management 47 4.3.2 Order management .49 4.3.3 Delivery management 51 4.3.4 Customer relationship management 52 iv Document continues below Discover more fTrhoưmơ: ng mại điện tử Trường Đại học… 61 documents Go to course TMDT Đề-giữa-kỳ - Ôn tập tmđt 17 100% (2) [Tiểu luận] - Mô hình kinh doanh E -… 35 100% (1) Tài liệu không có tiêu đề 100% (1) 17 Kinh doanh quốc tế Homework 1 Kinh doanh 100% (1) 1 quốc tế Group 5 KDQT Vinamilk 100% (7) 24 Kinh doanh… FORD Report Group 5 - tài liệu 17 Kinh 4.3.5 Promotion d o a n h … 1.0 05%3 (2) 4.3.6 Report 54 REFERENCE 58 v LIST OF TABLES Table 3.1: Capital allocation 30 vi LIST OF FIGURES Figure 1.1: Pie chart about the age for taking surveys 1 Figure 1.2: Pie chart about the amount of money spent on snacks 2 Figure 1.3: Bar chart showing the level of interest in factors affecting the purchase of online snacks 2 Figure 1.4: Bar chart showing the level of interest in factors affecting the purchase of online snacks 3 Figure 2.1: Ranking of the number of Interest users in Asia by country 2020 .5 Figure 2.2: Figure about explaining how recommend works 7 Figure 2.3: Overview of Social media usage 12 Figure 2.4: Some famous snacks in physical stores 18 Figure 2.5: Some supermarkets and grocery stores .18 Figure 3.1: Share of web traffice arriving on third party websites from social media 21 Figure 3.2: Fanpage of “Bé Béo bán hàng” 26 Figure 3.3: Content on fanpage “Bé Béo bán hàng” .27 Figure 3.4: Poster of event “Hello summer” 28 Figure 3.5: Poster of Youtubers, KOLs, KOCs to review the shop's products .29 Figure 4.1: User interaction diagram 33 Figure 4.2: Header 33 Figure 4.3: Footer 34 Figure 4.4: Sign in page .35 Figure 4.5: Sign up page 36 Figure 4.6: Track account information page 36 Figure 4.7: Home page 37 Figure 4.8: All products page 38 vii