Final report topic research on distribution channels of one one joint stock company

HCM CITY UNIVERSITY OF ECONOMICS AND FINANCE KHOA MARKETING FINAL REPORT TOPIC: RESEARCH ON DISTRIBUTION CHANNELS OF ONE ONE JOINT STOCK COMPANY Subject: Distribution Channel Management Lecturer: Luu Thanh Thuy Grade: B06E Presentation: Group 1 1 MEMBERS Name Student code Nguyen Thi Hong Phuong 215048173 215017262 Le Minh Thu 215014643 Tran Thi Thuy Ngan 215047852 205220800 Nguyen Yen Nhi Mai Nguyen Yen Vy 2 ACKNOWLEDGMENTS  To complete this essay, I would like to sincerely thank the School Board, faculties, departments and teachers of the University of Economics and Finance who have wholeheartedly helped and facilitated me in the learning process In particular, I would like to express my deep gratitude to Ms Luu Thanh Thuy who directly taught and guided me to make this essay with all enthusiasm and deep interest  In the process of writing this essay, due to limited understanding, it is difficult to avoid shortcomings I look forward to receiving your comments to make the essay more and more complete Thank you very much! 3 CONTENTS 1 COMPANY INTRODUCTION 2 PRODUCTS/ SERVICES 3 CUSTOMER SEGMENTATION 4 CURENT CHANEL STRATEGIES 5 RECOMMENDATION/ SUGGESTION TO DEVELOP/ IMPROVE THE CHANEL STRATEGY 6 REFERENCES LIST 7 MEMBER’S TASK LIST & EVALUATION 4 1 COMPANY INTRODUCTION 5 1 INTRODUCTION One-One Vietnam Joint Stock Company was established in 2007 Over 16 years of establishment and development, One-One Vietnam has become one of the strong food businesses in the Vietnamese market with industries such as rice cakes, agricultural products, Business name One-One Central Joint Stock Company International names CENTRAL ONE-ONE JOINT STOCK COMPANY Initials CENTRAL ONE-ONE., JSC Headquarters Kinh Te Chan May- Lang Co, Loc Tien, Phu Loc District, Thua Thien Hue Province, Việt Nam Telephone number (84-254) 3684674 – fax: (84-254) 3684674 Email kinhdoanh@banhgaooneone.com Website https://banhgaooneone.com 6 Eyesight Mission One-One Joint Stock Company will create “Healthy food, good body” and serve all Vietnamese consumers With long experience in the rice cake products to meet your needs and address your health, food hygiene and financial industry, combining the most advanced concerns technology of Japan where the main origin of the rice cake industry is Origin of the Meeting the maximum satisfaction of main raw materials from Vietnamese the increasing needs of consumers is the nature, enthusiasm and creativity, skill goal for the sustainable development of experience, desire to work and serve of the the company company's staff Committed to quality assurance, consumer health protection and environmental protection 7 Achievements: Government Merits Vietnam Standards Committee Hanoi Party Committee High quality Vietnamese goods ISO 9001-2000 Certificate The rice cake brand chosen by consumers to buy No 1 in Vietnam In 2013, One-One was proud of the strategic cooperation between Japan's No 1 rice cake company - Kamede Seika Co., LTD and Thien Ha Joint Stock Company (manufacturing, distributing and owning One-One rice cake brand) The Golden Rule: Commitment to consumer health is the strong development of the company Fragrant rice is selected from the plains of Vietnam Strict processing process: + No colorants, so the cake is usually whiter than other cakes on the market, keeping the essence of rice + No frying through oil, no cholesterol, helping to prevent pathogens for users + No preservatives, helping to preserve fresh taste and natural freshness from rice grains 8 Field of activity Domestic market: + One-One rice cake products can be seen anywhere from small grocery stores to convenience stores, mini supermarkets or even large shopping centers with One-One Company products + Rice cake products have been present at over 85,000 points of sale nationwide There are some big brands such as Vinmart, Vin+, Bach Hoa Xanh supermarket chain, Co.op mart, BigC, Aeon Mall , Oversea markets: + In addition to supplying rice cake products mainly in the domestic market, One-One is also exported to serve the international market + By 2020, One-One rice cake products have been exported to 12 countries such as Korea, China, New Zealand, Hong Kong, Taiwan, US, Janpan, Singapore, Bahrain, Macau, Guam, Bhutan, 9 The company has long experience in rice cake processing The product promotion strategy is weak industry The company uses Japan's most advanced technology W Not yet diversified products Origin of main raw materials from nature, quality assurance Sand protection of consumers' health Extensive product distribution system The rice cake market in Vietnam is growing Compete with other food businesses O strongly T is competitive The rice cake market in Vietnam It is possible to expand export markets to countries in Southeast Asia 10