Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam

Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam. Marketing capabilities, corporate social responsibility and business networking to accelerate SME innovation in Vietnam.

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY HUYNH DANG KHOA MARKETING CAPABILITIES, CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS NETWORKING TO ACCELERATE SME INNOVATION IN VIETNAM DOCTORAL THESIS Ho Chi Minh City, 2024 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY HUYNH DANG KHOA MARKETING CAPABILITIES, CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS NETWORKING TO ACCELERATE SME INNOVATION IN VIETNAM DOCTORAL THESIS Specialization: Commercial business - Code: 9340121 ACADEMIC ADVISOR: Associate Prof Dr Tu Van Binh Ho Chi Minh City, 2024 i STATEMENT OF AUTHENTICATION I hereby declare the Ph.D thesis in Commercial Business “MARKETING CAPABILITIES, CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS NETWORKING TO ACCELERATE SME INNOVATION IN VIETNAM” is my research work under the scientific guidance of the lecturer The research results in the thesis are honest The contents that are referenced and used from different sources when included in my thesis are specifically cited, clearly stated, and fully presented in the references This thesis has never been published in any other work and I take full responsibility for its implementation Ho Chi Minh City, 2024 HUYNH DANG KHOA ii ACKNOWLEDGEMENTS I extend my profound gratitude to the distinguished school members and administrators of the University of Economics in Ho Chi Minh City, particularly those associated with the School of International Business - Marketing Their dedicated teaching, impartation of scholarly knowledge, and guidance in research methodologies have been invaluable in shaping the trajectory of this thesis As a Ph.D student at UEH, I have had the privilege of acquiring essential academic expertise and honing my research skills My deepest appreciation is reserved for my academic mentor, Associate Prof Dr Tu Van Binh, whose unwavering guidance and unwavering support were instrumental in the successful completion of this dissertation I express my heartfelt thanks to Associate Prof Dr Ho Viet Tien, Associate Prof Dr Bui Thanh Trang and Dr Duong Nguyen Khanh Linh for their insightful research concepts and invaluable suggestions Their relentless efforts in addressing various challenges encountered during my doctoral journey have been invaluable Mere words fail to encapsulate the depth of my gratitude for their contributions Lastly, but most significantly, I am indebted to my beloved family and closest friends, whose unwavering love, encouragement, and unwavering support have been my pillars of strength throughout this endeavor Their steadfast presence has made this dissertation possible I convey my appreciation with utmost respect and gratitude Ho Chi Minh City, 2024 Huynh Dang Khoa iii TABLE OF CONTENTS Statement of Authentication i Acknowledgments ii Table of Contents .iii List of Abbreviations vi List of Tables vii List of Figures viii Abstract ix List of Publications x CHAPTER 1: INTRODUCTION .1 1.1 Research background and problem statement 1.2 Research gaps 1.3 Objectives of study 1.4 Research questions .11 1.5 Research methods 11 1.5.1 Data collection 11 1.5.2 Method to analyze data .13 1.6 Research contribution 14 1.7 Structure of the study 16 1.8 Summary of chapter .17 CHAPTER 2: LITERATURE REVIEW AND HYPHOTHESIS DEVELOPMENT 19 2.1 Research constructs 19 2.1.1 Marketing capabilities 19 2.1.2 Corporate Social Responsibility (CSR) .26 2.1.3 Business networking 37 iv 2.1.4 Innovation 40 2.1.5 E-Business .46 2.2 Foundation theory 48 2.2.1 Theory of the Firm 48 2.2.2 Endogenous Growth Theory .53 2.2.3 Resource Based View 55 2.3 Marketing capabilities and innovation 65 2.4 Corporate social responsibility and innovation 70 2.5 The business networking and Innovation .74 2.6 E-Business as endogeneity and its influence on marketing capabilities to innovation of SMEs 79 2.7 E-Business as endogeneity and its influence on CSR to innovation of SMEs 81 2.8 E-Business as endogeneity and its influence on business networking to innovation of SMEs 83 2.9 Firm age, education, gender, and firm size of SMEs as control variables 85 2.10 Empirical Studies related to the thesis 90 2.11 Summary of chapter 112 CHAPTER 3: METHODOLOGY AND MEASUREMENT .113 3.1 Introuction 113 3.2 Research methodology .113 3.3 Research Process, Design and Ethics 114 3.4 Research model 117 3.4.1 The endogenous effect in research model 117 3.4.2 Extended Regression Model (ERM) 119 3.4.3 Instrumental Variable (IV) 120 3.5 Measurements 127 3.5.1 Measurement of Marketing Capabilities 127 v 3.5.2 Measurement of CSR 129 3.5.3 Measurement of Business Networking 130 3.5.4 Measurement of Innovation 130 3.5.5 Measurement of E-Business .134 3.5.6 Variables and its measurement in the quantitative models .135 3.5.7 Proposed Analysis Framework 140 3.6 Summary of chapter 141 CHAPTER 4: RESEARCH RESULTS AND DISCISSON 143 4.1 Introduction 143 4.2 Endogeneity and its contribution to the study 143 4.3 Measures of variables and hypotheses testing 144 4.3.1 To the model of Ordinary Least Squares (OLS) .149 4.3.2 To the model of probit regression .150 4.3.3 Extended Regression Model (ERM) 153 4.3.4 To the model of Extended Probit Regression (EPR) 156 4.4 Conclusion 160 CHAPTER 5: CONCLUSION AND RECOMMENDATIONS 161 5.1 Introduction and research results summary 161 5.2 New points 167 5.3 Theoretical contributions 170 5.4 Managerial contributions 172 5.5 Recommendations 177 5.6 Limitations and the future research directions 186 5.7 Conclusion 188 REFERENCES 190 APPENDIX 1: VIETNAM ENTERPRISE QUESTIONNAIRE 2021 .208 APPENDIX 2: STATA RESULTS .220 B2B vi B2C CFA LIST OF ABBREVIATIONS CSP Business to Business EDI Business to Consumer CSR Confirmatory Factor Analysis FFM Corporate Social Performance CED Electronic Data Interchange GDP Corporate Social Responsibility GSO The Five Factor Model ICT Committee for Economic Development ISO Gross Domestic Product NGO General Statistics Office OECD Information and Communications Technology R&D International Organization for Standardization RBV Non-Governmental Organization SMEs Organization for Economic Co-operation and Development USP Research and Development VND Resource Based View Small and Medium Enterprises Unique Selling Proposition Vietnam Dong vii LIST OF TABLES Table 1.1: Size of enterprises based on criteria of labor and capital Table 2.1: Definitions of Marketing capabilities 23 Table 2.2: Definitions of CSR from Authors .31 Table 2.3: Types of Resources and Capabilities 61 Table 2.4: Prior research study on the RBV .64 Table 2.5: Empirical studies are summarized .92 Table 3.1: Information of input variables in the model 131 Table 4.1: Variables and its measure in the statistical model 139 Table 4.2: Result of descriptive analysis 141 Table 4.3: Results estimated of OLS 144 Table 4.4: Results estimated of probit regression .146 Table 4.5: Results estimated of ERM .149 Table 4.6: Results estimated of Extended Probit Regression 151 Table 4.7: Result of testing hypotheses 153 viii LIST OF FIGURES Figure 2.2: CSR and innovation 73 Figure 2.3: Proposed research model .105 Figure 3.1: The proposed research model 134