Among the countries that have signed trade and tariff agreements with Vietnam, The Hoang Hau Dragon Fruit realizes that there are 3 potential markets that should export dragon fruit wine
EXECUTIVE SUMMARY
- Hoang Hau Dragon Fruit Farm is an enterprise exporting dragon fruits with a large market share in Vietnam As a pioneer in introducing Vietnamese dragon fruits to the world,
"Hoang Hau Dragon Fruit" is a reliable and popular brand in Europe, Asia, and China with annual export sales reaching millions of dollars At present, the company is constantly expanding its exports to fastidious markets such as the United States, Canada, Japan, and India
- Currently, the company is focusing on developing wine products made from dragon fruit Not only actively bringing dragon fruit wine products to penetrate the domestic market, but the company also exports this product to the international market Among the countries that have signed trade and tariff agreements with Vietnam, The Hoang Hau Dragon Fruit realizes that there are 3 potential markets that should export dragon fruit wine to:
Australia, Canada, and South Korea
Figure 1.1: Export The Queen Dragon- Fruit wine to Australia
- About Australia, Australia is the top country in terms of alcohol consumption, with alcohol consumption almost twice as high as elsewhere in 2020 In 2020, the profits of the wine industry in Australia are estimated at $2.9 billion Also, this year, the South Australian Wine Industry Association announced plans to seek new partners in ASEAN and diversify imports and exports This is a great opportunity for companies exporting wine to Australia
- Realizing the potential of the Australian market, the company Hoang Hau Dragon Fruit Farm decided to export to this country.
COMPANY'S MISSION STATEMENT AND A SHORT PROFILE OF THE
A short profile of the Hoang Hau Dragon Fruit Farm Company:
Hoang Hau Dragon Fruit was established in
1988 with a farm model, starting with 3 hectares of reclaimed land for growing dragon fruits and some short-term vegetable and fruit trees In 2003, Hoang Hau Dragon Fruit Limited Company was officially established and became a leading enterprise in the field of planting and exporting dragon fruits in Binh Thuan after many years of constant efforts in construction and development
Hoang Hau is the most significant dragon fruit growing and exporting enterprise in Vietnam Currently, the company owns two dragon fruit farms with an area of over 500 hectares The company, thereby, has been completely active in dragon fruit supply The farms are well invested with a modern on-site system of processing, packaging, and storage facilities Every year, Hoang Hau Packaging and Farming System is certified to "Good
Agricultural Practices - Global G.A.P standard Therefore, "Hoang Hau Dragon Fruit" is always the first choice in fastidious markets such as Europe, Asia, the United States,
• Mission, Vision, and motto of Hoang Hau Dragon Fruit Farm Company
As a big enterprise in the agricultural sector in Vietnam, with a criterion of sustainable agricultural production, the company always pays attention to social security issues, environmental protection, and job creation for many laborers inside and outside the locality
• SWOT of Hoang Hau Dragon Fruit Farm Company
- The leading manufacturer and exporter of dragon fruit in Vietnam → Occupying a large market share in the markets of Asian and European countries
- Achieved strict conditions on the production process of clean dragon fruit
- Has received certification for clean production from VIETGAP, EUREPGAP, GLOBALGAP, and the US
- Is the legal exclusive unit that organizes the development, production, and sale of products related to the LD5 purple-pink fleshed dragon fruit variety domestically and abroad
- Occupy 450 acres, which is the greatest area of purple-pink fleshed dragon fruit
- Highly competitive in Australian markets because of high selling prices
- Many brand promotion campaigns cannot reach consumers or leave an imprint on the brand in the subconscious of consumers across the country
-The company achieves certifications of world standards, reaping many new achievements
-The export market is increasingly open for Vietnamese fruit
-The production scale expands, capable of meeting the worldwide market demand
- Dragon-fruit wine products are quite new in Australia and may not compete with competitors
- Products must comply with the commitments and obligations of the World Trade Organization (WTO) and meet the phytosanitary requirements of countries under the SPS Agreement
- The production, packing, transportation, and other costs associated with exporting are significant.
COUNTRY SELECTED
a Brief discussion of the country's relevant historical developments
Australian history before the 20th century:
- According to legends, the Indigenous Australians are descended from the Aboriginal people of Indonesia These Aboriginal people crossed the sea to Australia more than 70.000 years ago
+ In 1770: Captain James Cook of the British Royal Army discovered Australia, and
Australia is called New South Wales, part of England The history of Australia is mostly mentioned first with this historical landmark
Figure 3.1: Captain James Cook of the British Royal Army discovered Australia in
+ In 1891: The Australian Labor Party took power
+ Period 1899 - 1900: Australia participated in the war in South Africa
Australian history in the 20th century:
+ January 1, 1901: Australia became a nation with a federal government, its own army, and separate colonies
Figure 3.2: The Duke of Cornwall and York opened the first federal Parliament in
+ In 1931: due to the impact of the world economic crisis, poverty in Australia took place, more than ⅓ of the population was unemployed.
+ In 1933: the Australian economy recovered
At the end of World War II, Australia welcomed a large number of migrants from Europe, estimated at 2 million people European immigration has fueled Australia's strong economic growth
+ Period 1945 - 1965: Australia restricted the immigration of poor refugees from Asia Australia today: After experiencing many events in history, Australia is now an independent country, no longer under British administration Australia is now a federal state with a bicameral system of government similar to the British Westminster system The diversified and uniform development of Australia has changed the face of this country day by day, making Australia a bright spot to attract settlers and investors around the world
(Source: Internet) b The Nation Business Environment
- Australia is in the southern hemisphere, bordered by the South Pacific Ocean to the east, the Indian Ocean to the west, the Arafura Sea to the north, and the Southern Ocean to the south
→ Influencing the decision to choose the optimal distribution plan for the long term to save costs, suitable for transporting THE QUEEN dragon fruit wine by the water
- Australia has 6 states: Western Australia, Victoria, Tasmania, South Australia, Queensland, New South Wales, and 2 Australian Capital Territory, Northern Territory In which Canberra is the capital and the headquarters of the government Canberra is about
290 km south of Sydney, in the Australian Capital Territory (ACT)
→ Influencing the distribution channel management strategy and designing the channel to match the product characteristics so that the process of transporting goods between regions in Australia is better controlled
- Population: According to the latest United Nations figures, Australia's current population is 26.056.778 people Australia's 2022 population has increased by 263.767 people compared to Australia's 2021 population Based on the current population growth rate, it is expected that Australia's population will reach 26.207.060 by early 2023, an increase of about 150.000 people The sex ratio in this country is also quite balanced with a ratio of 0.99 men/women
- Age structure: The average life expectancy of the Australian population is 83.5 years In which: the life expectancy of men is 81.6 years, the life expectancy of women is 85.5 years
In Australia's age structure, people here are most common in the working age group 15 -
64 years old, many times higher than the other two age ranges of the young and the old Specifically, the age structure in Australia is shown as follows:
→ The percentage of people in the target audience of THE QUEEN dragon fruit wine is quite large, which is very suitable for the product to have the potential for development
- Language: Australia is known as a multilingual country The Australian Government has always promoted activities to harmonize Western culture and Indigenous Australian culture Many policies are created to attract immigrants from other continents of the world Immigrants when coming to Australia do not forget to bring their homeland identity, including the language
- Australia, therefore, becomes extremely diverse and colorful According to statistical results from a survey of commonly used languages in Australia, English is still the leading language because of its popularity and ease of application
Table 3.1: Commonly spoken languages in Australia
→ Two languages are recommended to be included in the packaging of THE QUEEN dragon fruit wine in the Australian market, including English (main language) and Mandarin (a secondary language with captions necessary on the package)
- Vietnamese community living in Australia: The number of Vietnamese people working, living, and studying in Australia is nearly 200.000 This is quite a large number compared to many other communities Especially if Vietnamese Australians are included, this number can reach 300.000 people
- Compatriot associations from here were also established to maintain and preserve Vietnamese identity and culture, one of the typical communities that can be mentioned is the Free Vietnamese Community of Australia In Australia today in the immigrant communities living in this country, the Vietnamese community is ranked 6th The most popular Vietnamese are in Melbourne (Springvale, Footscray, St Albans, Richmond), Sydney (Cabramatta, Bankstown, Marrickville), Brisbane (Darra and Inala), and Perth (Gerawheen and Mirrabooka)
→ THE QUEEN fruit dragon wine can easily bring its products to the Vietnamese community living here With the familiar fruit flavor, dragon fruit made into wine will be enjoyed by Vietnamese people in Australia who want to buy goods to support the Vietnamese nation
Characteristics and modern shopping trends of Australian consumers
- Australians often shop in a variety of locations from grocery stores or supermarkets to small retail stores On average, prices tend to rise with the demand for quality products
- Australians often use the Internet to make purchases and often buy from retail websites The market share of e-commerce is growing
- Because domestic production is not enough to meet domestic consumption, consumers are used to buying foreign products In general, the proven sources are Asia, North America, and Europe
- According to a survey by McKinsey & Company, since the beginning of the COVID-19 crisis, Australian consumers have always been concerned about product quality and traceability
- Social networks are useful to learn about products (especially thanks to consumer reviews) but also to discovering new products and changing their buying habits
→ Based on these characteristics focus on distributing products in various supermarket channels and grocery stores Besides, it is also necessary to focus on product quality and safety through the application of clear traceability QR codes
Figure 3.7: Australians prefer to trace the origin from the QR code
- The Australian market is a market that brings many opportunities for foreign businesses in general and Vietnamese businesses due to its heavy dependence on imported goods for domestic production and consumption Under the ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA), about 96% of Australia's tariffs were eliminated in 2010, and the rest will be implemented in 2020
- Before wanting to export goods to the Australian market, businesses need to go through many steps to ensure their products are eligible for export A series of procedures that need to be done before importing goods into Australia can be listed as follows: making sure to know the import laws and regulations, checking whether the goods need an import permit, whether goods are subject to quarantine, checking fees and taxes payable, taking advantage of tax incentives, understanding Free Trade Agreements (FTAs), finding out other costs (if any), ensuring goods are correctly labeled
- Besides, Australia is also a country that focuses on food safety and hygiene, once all biosafety requirements have been resolved, imported food must also comply with relevant regulations in the Imported Food Control Act 1992 and the Australian and New Zealand Food Standard Code
Figure 3.8: Regulations on food standards when exporting to Australia
ENTRY MODE SELECTION
- Entry Mode Selected: Indirect Exporting
- Because the Queen wine product is new on the Australian market, and it takes time to adapt to Australian consumption behavior We realize that using this indirect method of exporting can help us control the quantity of exported goods with less risk
- Choosing this strategy means we will sell to intermediaries, who in turn sell our products either directly to customers or to importing wholesalers The easiest method of indirect exporting is to sell to an intermediary in our own country When selling by this method, we normally are not responsible for collecting payment from the overseas customer, nor for coordinating the shipping logistics
Advantages of Indirect Exporting Disadvantages of Indirect Exporting
- It's an almost risk-free way to begin
- It demands minimal involvement in the export process
- It allows us to continue to concentrate on our domestic business
- Have limited liability for product marketing problems
- Lose control over our foreign sales
- The intermediary might also be offering products similar to ours, including directly competitive products, to the same customers instead of providing exclusive representation
- We can field-test our products for export potential.
- Our long-term outlook and goals for our export program can change rapidly
TARGET MARKET
Table 5.1: Target Market of THE QUEEN wine
Australian living in big urban areas Sydney, Melbourne, Brisbane, ect
Vietnamese who is living in Cabramatta, Bankstown (Sydney), Footscray (Melbourne)
Gender Female, Male Female, Male
Age 40 - 50 years old 35 - 55 years old
Income Middle to High Middle to High
Personality - Love drinking wines but still care for health
- Recognize the benefits of fruit
- Love sharing things with their family members and friends
- Usually buy wines at the supermarket
- Love sharing things with their family members and friends
- Usually buy wines at the supermarket
Lifestyle Sustainable lifestyle Healthy and sustainable lifestyle
Attitude Care about quality of the product
Care about quality of the product
- User status: First-time user, medium user
- User status: First-time user, light user
ANY CRITICAL EXTERNAL ENVIRONMENT ISSUE NOT COVERED IN
• The drinking culture in Australia
Alcohol is an intrinsic part of Australian culture, and it plays a central role in most people’s social lives Heavy drinking is seen as acceptable in almost all social situations, from weddings to sports matches, and even at funerals or baby showers There are very few occasions where drinking alcohol is not encouraged
- A survey shows that on average, Australians drink twice a week and get drunk once every two weeks This frequency is equivalent to 27 times a year, almost double the global average of 15 times a year
Figure 6.1: Number of drinks consumed by Australians on a day they drink alcohol by gender
( Source: Australian Institute of Health and Welfare (AIHW))
- As can be seen, among Australian men who drink alcohol, 43% usually have 2 or fewer standard drinks on a day they drink alcohol; 27% have 3-4 standard drinks; 13% have 5-6 standard drinks; 11% have 7-10 standard drinks; 2% have 11-12 standard drinks, and 4% have 13 or more standard drinks
- Among Australian women who drink alcohol, 63% usually have 2 or fewer standard drinks on a day they drink alcohol; 21% have 3-4 standard drinks; 7% have 5-6 standard drinks; 6% have 7-10 standard drinks; 0.9% have 11-12 standard drinks, and 1% have 13 or more standard drinks
Figure 6.2: Share of premium and non-premium wine drinkers in Australia by age group
- According to a survey among regular wine drinkers, around 40 percent of Australian premium wine drinkers were aged between 18 and 34 years Compared to the older generation, younger consumers were more likely to purchase premium wine
- However, drinkers in Australia topped the list seeking emergency medical treatment for
"serious" alcohol-related situations Australia also leads the world in both the number of people who are intoxicated and the number of people needing urgent medical attention due to alcohol The global average is about 1.2% of the population but in Australia it is 3.9% These indicators show that people are drinking at a fairly dangerous level
• Wine consumption trends after the Covid-19 pandemic
- According to a survey by McKinsey & Company, after the COVID-19 crisis, Australian consumers have always been concerned about product quality, traceability, safety in transactions and clearly show caution more important than American or Chinese consumers Up to 38% of Australians admit that they would be willing to buy lower-alcohol wines This figure is higher than those in the UK, the US and Canada because after the COVID-19 pandemic, Australians are now more concerned about health and would likely to purchase products that care about the customers' health
Figure 6.3: Percentage who would be likely to buy lower alcohol labeled wine
→ This is a very good opportunity for THE QUEEN wine products to develop in Australia because at present, many Australian people are looking for good wines for consumers' health.
MARKETING OBJECTIVES
• Reaching about 2 - 3% in the first year, equal to the market share of imported wines following the market according to the Australian Department of Foreign Affairs and Trade updated in early 2021
• Distribution channels reach 40% of the target customer group in the first year
• Increasing 20% of target customers visiting an online website in the first 6 months
• Achieved sales account of 5% of the product in Australia
MARKETING STRATEGIES TO REACH MARKETING OBJECTIVES
a Product Strategy i How innovative is the product?
- According to the International Agency for Research on Cancer (IACR, under the WHO), compared to
2018, the world recorded more than 2 million new cancer cases, and the number of deaths increased from 9.6 million cases (2018) to 9.96 million cases (2020)
- The top five types of cancer recorded in the world are: breast cancer, lung cancer, colorectal cancer, prostate cancer, and stomach cancer The ten countries with the highest cancer incidence rates are led by Australia It can be seen that, with a heavy drinking frequency, Australians are prone to diseases related to stomach cancer, intestinal cancer, and weakened immune system
Figure 8.1: 10 countries with the highest cancer rates in the world
→ THE QUEEN wine product made from red flesh dragon fruit, which is a fruit containing a lot of Vitamin C 12-6, Protid 1.30 - 1.80, Vitamin A, Glucid, Lycopene that is good for the heart, prevents cancer and other healthy functions Dragon fruit will be one of the solutions to help Australian consumers improve their health, increase their immune system, especially during the COVID-19 pandemic
Figure 8.2: Branding of THE QUEEN Dragon-Fruit wine
- The brand aims to bring products made from Vietnamese agricultural products to consumers in the international market, especially the Australian market With the new product "THE QUEEN" red flesh dragon fruit wine, the main color in the logo is purple and pink (the color of the Queen dragon fruit) conveying a strong message about the importance of Vietnamese agricultural products The main logo of the product is the image of the Queen "THE QUEEN" representing the Queen dragon fruit - red flesh dragon fruit, pink skin with Queen size
- To ensure that the quality of the wine meets the basic standards and does not affect the health of consumers, the red dragon fruit wine product is contained in a transparent glass bottle so that is easy to see the red wine color of the dragon fruit with the naked eye With a bottle design towards luxury, it is sure to keep the deliciousness and aroma and taste of red dragon fruit intact Bringing Western consumers a freshness and elegance suitable for all meals gathered in Western dining culture, as gifts, When buying the product, you will receive a thank-you letter, accompanying it from the manufacturer
- Besides, QR code is a new feature introduced The update allows consumers to scan the code on a wine box with their smartphone easily, quickly collecting data on the origin and ingredients of the product With a real volume of 750 ml, the new product is set to hit the market
Figure 8.3: QR bar code of THE QUEEN
- Carton box, shockproof and especially this is a specially designed paper box with waterproof, waterproof, sturdy, solid function used to transport goods to Australia to limit breakage and affect the product when to consumers
- Specifically, the product will print the product name in English, attached to the goods, in a recognizable and legible position.: The manufacturer's address, volume, as well as the ingredients and nutritional indicators of the product
Figure 8.4: Paper Box of THE QUEEN
- Standard packaging and compliance with labeling requirements clearly indicate: Imported goods as required by the CPSC Consumer Product Safety Commission, the FTC Fair Trade Commission, the Food Administration and pharmaceuticals FDA and USDA United States Department of Agriculture ii Product adaptations
- Australian consumers set very high-quality standards for goods and are protected by a range of consumer protection regulations in all states However, Australia is considered a difficult but very potential market When exporting products made from agricultural products such as dragon fruit to Australia, businesses need to pay attention to comply with Australia's quarantine regulations on planting areas, packaging facilities, irradiation, packaging, labels, and inspection pesticide residues right from Vietnam
Figure 8.5: Reasons why Vietnamese exports are rejected in Australia
→ Quality: In order to meet the market demand in Australia, Hoang Hau Dragon Fruit Company integrates cutting-edge technologies from the Institute of Technology into the manufacturing process to help automate the most precise production processes and to improve productivity In addition, the Hoang Hau dragon fruit farm system meets GLOBAL G.A.P and EUREPGAP standards with a team of experts who are knowledgeable about the process of developing dragon fruit trees to post-harvest care and preservation techniques THE QUEEN red dragon fruit wine product is a completely new product containing a full range of nutrients with essential trace elements for health that have many beauty effects, prevention for women's skin, supports digestion and is good for the heart
Figure 8.6: Hoang Hau dragon fruit farm system meets standards
• Cultural characteristics of the market:
- The country of Australia is one of the largest alcohol users, there are many famous and delicious wine production locations, which makes it easier for Australians to shop for a better selection of wine than in other countries Therefore, businesses need to improve the characteristics of dragon fruit wine
- Australians have two very important holidays in the year that they often give gifts for Christmas and New Year celebrations In Australian gift-giving culture is usually wine Consumers pay great attention to the outside of your gift, so it should be wrapped in a formal way, tied with bows outside, and accompanied by a small card with congratulatory messages, you will definitely receive a gift to be respected and impressed by the Australian people
Figure 8.7: Australia's culture of using wine as a gift
- In order to bring Western consumers a freshness and elegance suitable for all meals gathered in Western dining culture, as gifts, etc Besides, QR barcode is a new feature introduced The update allows consumers to scan the code on a wine box with their smartphone easily, quickly collecting data on the origin and ingredients of the product With a real volume of 750 ml, the new product is set to hit the market b Pricing Strategy
- During the initial market launch period, The Queen wine will offer lower prices than competitors so that it can capture a small part of the market However, this is only a form of targeting to help the product gain recognition in the market After achieving the target, the company can raise the price to increase revenue and profit
• Customary Markup and Official Price
Expected expenditures: FIXED COST (Currency exchange rate: 16.265 VND/AUD)
Cost of displaying goods in supermarkets
Employee’s salary Production 20 people 4.500/month 90.000
Cost of issuing codes for products 20.000 20.000
Expected expenditures: VARIABLE COST (Currency exchange rate: 16.265 VND/AUD)
• Total Cost: AC = FC + VC = 334.140 (AUD)
• The expected gross profit: 7 (AUD)
OFFICIAL PRICE IN AUSTRALIA = PRICE PRODUCT IN VIETNAM + EXPECTED PROFIT + SHIPPING COST/1 UNIT + MARKETING COST/1 UNIT
Figure 8.8: Price of THE QUEEN
(Source: Internet ) c Distribution Strategy i Port selection:
- Australia is a sovereign country consisting of the Australian Mainland, the island of Tasmania and smaller islands Because it is a marine country, it is very common to have
35 many seas such as Darwin, Brisbane port, Sydney, Melbourne, Melbourne, Adelaide and Fremantle In particular, Darwin is considered the closest ship to Asia However, Queen Wine chooses to officially open in Sydney, the business will ship to the Sydney seaport for convenient transportation to the main store here
• Shipping time for containers from Ho Chi Minh - Sydney: 33-36 days
• Retail shipping time from Hai Phong - Sydney: 24 days ii Mode of transportation selection
• Transport by air takes about 3-4 days to Australia
ACTION PLAN
- Rent business premises to open stock in Sydney
- Negotiate with intermediaries and retailers about the distribution discount process
- Designing publication posters for THE QUEEN Dragon Fruit Wine and placing posters at bus stop stations and shopping malls
- 1/10/2022: Launch an online website called “THE QUEEN WINE AUSTRALIA”
- Publish advertising posts on e-newspapers
- Advertising on Facebook and Instagram
- Support sampling, display shelves for retailers
- Maintain posters at bus stop stations and shopping malls until the end of November
- Publish advertising posts on e-newspapers
- Advertising on Facebook and Instagram
- Support sampling, display shelves for retailers
- Prepare for Melbourne food and wine festival
- Contact the press to give information about our booth
- 27/2/2023 - 15/3/2023: Display products at the Melbourne food and wine festival
(Include press release for the event)
- Publish advertising posts on e-newspapers
- Advertising on Facebook and Instagram
- Support sampling, display shelves for retailers
- Publish advertising posts on e-newspapers
- Advertising on Facebook and Instagram
- Support sampling, display shelves for retailers
- Improve customer service by listening to customer feedback, complaints, and quickly resolving customer complaints from the website, hotline, or directly at the retail stores
- Publish advertising posts on e-newspapers
- Advertising on Facebook and Instagram
- Support sampling, display shelves for retailers
- Developing a long-term cooperative relationship with the intermediaries.
FINAL RECOMMENDATIONS
- With the presence of a series of large and small domestic and foreign wine brands, Queen Wine will face stiff competition from wine brands in Australia The above-mentioned marketing strategy can show the function and focus of the brand development The strength of the next strategy is to provide some specific directions to help Queen Wine better meet customer expectations by providing an overview of the international wine market, specifically Australia However, certain limitations remain, such as references that do not reflect the most recent developments in the economy, and formulations involving different cultural experiences that may make the plan table less useful b Measurement
- We use ROI Index (Return on investment) to measure the effectiveness of the marketing activities of Hoang Hau Company
TOTAL QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4
(=turnover - (fix cost + variables cost)
- Through the above table, we can see that the ROI of Hoang Hau has been increasing over
4 quarters, showing that the marketing activities of the business are on the right track, bringing profits to the business c Control
The strict control of product quality including storage temperature must be from 10 to 25 degrees Celsius, cool, and place wine bottles horizontally
These issues will directly affect the image and reputation of the brand This will help the company to react quickly in correcting any problems that may arise including signs of deviation from the plan including annual revenue and expenses
The product manager will check the above issues
Find out more about competitor products in the Australian market
The project development department will investigate the above issue
Customers don't satisfy Listen, absorb ideas and recognize new needs from customers
The marketing and human resources department will control this activity through promotion, promotion, sales, distribution, etc
High costs from data collection, shipping, promotion, product distribution
Always follow up, update information about prices continuously, maintain relationships with suppliers, compare prices offered by many suppliers, and negotiate
The finance department will control by analyzing costs, and finance
Product growth rate Monitor and check the product's growth rate each quarter to easily find out the strengths and weaknesses of the product so as to maintain or change the product to suit the needs of consumers
Senior management will control this matter
• Expected Net profit: 22.860 AUD = 368.224.935 VND
No Categories Details Price (VND) Note
1 Ren a space Open goods stock
Transport By air (In the 1st quarter)
400.000.000 VND Shipping 2000 bottles in the
By sea (In the 3 quarters left)
600.000.000 VND In the 3 quarters left will ship
E-newspaper Post ads and PR 380.092.500 VND
- PR: 3 posts for the event
“Display products at the Melbourne food and wine festival”
- Hire a designer to design the Poster
- Rent a place to place the Poster
Posting on Official Page THE QUEEN Dragon Fruit Wine Australia
- Choose a package of ads on Facebook
Instagram THE QUEEN Dragon Fruit Wine Australia
- Choose a package of ads on Instagram
9 Sales promotion Support to provide sampling and product display shelves at retail points
600.000.000 VND Take place periodically at the beginning of each quarter
THE END OF THE REPORT THANK YOU FOR READING – !
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(https://vietnambiz.vn/xuat-khau-gian-tiep-indirect-exporting-la-gi-thuan-loi-va-kho- khan-20191203090946595.htm)
[21] Visa Nước Ngoài (July 8th, 2021) Dân số Úc hiện nay là bao nhiêu? Mật độ dân số Úc như thế nào? Retrieved August 24th, 2022, from: (https://visanuocngoai.vn/tin-tuc- uc/dan-so-uc-hien-nay.html)
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