John Swarbrooke and Susan Horner 2001.. Business Travel and Tourism.. Theory, Research and Policy for Planned Events.. MEETINGS, EXPOSITIONS, EVENTS, AND CONVENTIONS An Introduction to t
D Biên ThS Trinh Minh Chánh www.hutech.edu.vn *1.2021.TOU121* tailieuhoctap@hutech.edu.vn : I I IV .9 10 10 11 13 14 14 19 23 23 24 24 24 29 30 31 -HT 33 34 35 -HT (PCO) 35 37 -HT 37 38 39 (CEC) 40 40 - 41 41 II 42 43 43 44 44 44 45 46 47 48 49 50 51 51 52 55 56 57 59 59 60 60 63 65 - 66 66 4.4.2 Các Trung tâm HN-HT 69 72 74 74 75 75 76 79 82 5.2 83 84 85 85 O TRÌ 87 III 89 91 91 92 92 93 94 94 96 102 103 104 104 105 107 108 108 109 111 111 112 140 IV Bài : trình bày Bài : Bài cung Bài : Bài C V â - Bài T : Bài Bài T hàng : Bài VI lý kinh doanh - - BÀI 1: BÀI 1: MICE - 1.1 KHÁI NI M DU L CH MICE 1.1.1 Khái ni m - - Meeting - Incentive - Convention/Conference/Congress - Exhibition/Event - M (Meetings - - I (Incentives - - C (Conferences/ Conventions/ Congress - - E (Exhibitions/ Events - chung -I-C- - - - BÀI 1: 1.1.2 Phân khúc th Meeting - ng MICE