Ebook Management Information Systems: Managing the digital firm (Thirteenth edition Global edition): Part 1

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Ebook Management Information Systems: Managing the digital firm (Thirteenth edition Global edition): Part 1 presents the following content: Chapter 1: information systems in global business today; chapter 2: global ebusiness and collaboration; chapter 3: information systems, organizations, and strategy; chapter 4: ethical and social issues in information systems; chapter 5: IT Infrastructure and emerging technologies; chapter 6: foundations... 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cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f GLOBAL EDITION feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn su Management Information Systems Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Managing the Digital Firm THIRTEENTH EDITION /IRRIXL'0EYHSR.ERI40EYHSR cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Management Information Systems MANAGING THE DIGITAL FIRM THIRTEENTH EDITION GLOBAL EDITION Kenneth C Laudon New York University Jane P Laudon Azimuth Information Systems Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo Editor in Chief: Stephanie Wall Executive Editor: Bob Horan Editorial Assistant: Ashlee Bradbury International Publisher: Laura Dent International Programme Editor: Leandra Paoli Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren International Marketing Manager: Dean Erasmus Senior Managing Editor: Judy Leale Senior Production Project Manager: Karalyn Holland Senior Manufacturing Controller, Production, International: Trudy Kimber Creative Director: Blair Brown Senior Art Director: Janet Slowik Cover Designer: Jodi Notowitz Cover Image: Marco Rosario Venturini Autieri/Getty Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Azimuth Interactive, Inc moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearson.com/uk © Pearson Education Limited 2014 The rights of Kenneth C Laudon and Jane P Laudon to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988 Authorised adaptation from the United States edition, entitled Management Information Systems: Managing the Digital Firm, 13th Edition, ISBN: 978-0-13-305069-1 by Kenneth C Laudon and Jane P Laudon, published by Pearson Education © 2014 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS All trademarks used herein are the property of their respective owners The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose All such documents and related graphics are provided "as is" without warranty of any kind Microsoft and/or its respective suppliers hereby disclaim all warranties and 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registered trademarks of the Microsoft Corporation in the U.S.A and other countries This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within the text ISBN 13: 978-0-273-78997-0 ISBN 10: 0-273-78997-X British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library 10 17 16 15 14 13 Typeset in 10.5/13 ITC Veljovic Std Book by Azimuth Interactive, Inc Printed and bound by Courier/Kendallville in The United States of America The publisher's policy is to use paper manufactured from sustainable forests cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo About the Authors moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Kenneth C Laudon is a Professor of Information Systems at New York University’s Stern School of Business He holds a B.A in Economics from Stanford and a Ph.D from Columbia University He has authored twelve books dealing with electronic commerce, information systems, organizations, and society Professor Laudon has also written over forty articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector Ken Laudon has testified as an expert before the United States Congress He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, and to the Office of the President, several executive branch agencies, and Congressional Committees Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets Ken Laudon’s hobby is sailing Jane Price Laudon is a management consultant in the information systems area and the author of seven books Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems Jane received her Ph.D from Columbia University, her M.A from Harvard University, and her B.A from Barnard College She has taught at Columbia University and the New York University Graduate School of Business She maintains a lifelong interest in Oriental languages and civilizations The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo Brief Contents moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Part One Organizations, Management, and the Networked Enterprise 31 Chapter Chapter Chapter Chapter Information Systems in Global Business Today 32 Part Two Information Technology Infrastructure 191 Chapter Chapter IT Infrastructure and Emerging Technologies 192 Chapter Chapter Telecommunications, the Internet, and Wireless Technology 276 Part Three Key System Applications for the Digital Age 365 Chapter Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 366 Chapter 10 Chapter 11 Chapter 12 E-Commerce: Digital Markets, Digital Goods 400 Part Four Building and Managing Systems 515 Chapter 13 Chapter 14 Chapter 15 Building Information Systems 516 Global E-Business and Collaboration 70 Information Systems, Organizations, and Strategy 108 Ethical and Social Issues in Information Systems 150 Foundations of Business Intelligence: Databases and Information Management 238 Securing Information Systems 322 Managing Knowledge 446 Enhancing Decision Making 482 Managing Projects 556 Managing Global Systems 590 (available on the Web at www.pearsonglobaleditions.com/laudon) References 591 Glossary 607 Indexes 621 cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo Complete Contents moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Part One Organizations, Management, and the Networked Enterprise 31 Chapter Information Systems in Global Business Today 32 ◆Opening Case: Efficiency in Wood Harvesting with Information Systems 33 1.1 The Role of Information Systems in Business Today 35 How Information Systems are Transforming Business 35 • What’s New in Management Information Systems? 36 • Globalization Challenges and Opportunities: A Flattened World 38 ◆Interactive Session: Management Running the Business from the Palm of Your Hand 39 The Emerging Digital Firm 41 • Strategic Business Objectives of Information Systems 42 1.2 Perspectives on Information Systems 45 What Is an Information System? 45 • Dimensions of Information Systems 48 • It Isn’t Just Technology: A Business Perspective on Information Systems 52 ◆Interactive Session: Technology UPS Competes Globally with Information Technology 53 Complementary Assets: Organizational Capital and the Right Business Model 56 1.3 Contemporary Approaches to Information Systems 58 Technical Approach 58 • Behavioral Approach 58 • Approach of This Text: Sociotechnical Systems 59 Learning Track Modules: How Much Does IT Matter?, Information Systems and Your Career, The Mobile Digital Platform 61 Review Summary 62 • Key Terms 63 • Review Questions 63 • Discussion Questions 64 • Hands-On MIS Projects 64 • Video Cases 65 • Collaboration and Teamwork Project 65 ◆Case Study: Mashaweer 66 Chapter Global E-business and Collaboration 70 ◆Opening Case: Telus Embraces Social Learning 71 2.1 Business Processes and Information Systems 73 Business Processes 73 • How Information Technology Improves Business Processes 75 2.2 Types of Information Systems 75 Systems for Different Management Groups 76 ◆Interactive Session: Technology Schiphol International Hub 78 cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Contents Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she Systems for Linking the Enterprise 83 finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo ◆Interactive Session: Management Piloting Procter & Gamble from Decision Cockpits 84 E-Business, E-Commerce, and E-Government 87 2.3 Systems for Collaboration and Social Business 88 What is Collaboration? 88 • What Is Social Business? 89 • Business Benefits of Collaboration and Social Business 90 • Building a Collaborative Culture and Business Processes 91 • Tools and Technologies for Collaboration and Social Business 92 2.4 The Information Systems Function in Business 98 The Information Systems Department 99 • Organizing the Information Systems Function 100 Learning Track Modules: Systems from a Functional Perspective, IT Enables Collaboration and Teamwork, Challenges of Using Business Information Systems, Organizing the Information Systems Function, Occupational and Career Outlook for Information Systems Majors 2012–2018 100 Review Summary 101 • Key Terms 102 • Review Questions 102 • Discussion Questions 103 • Hands-On MIS Projects 103 • Video Cases 104 • Collaboration and Teamwork Project 104 ◆Case Study: Modernization of NTUC Income 105 moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Chapter Information Systems, Organizations, and Strategy 108 ◆Opening Case: Will Sears’s Technology Strategy Work This Time? 109 3.1 Organizations and Information Systems 111 What Is an Organization? 112 • Features of Organizations 114 3.2 How Information Systems Impact Organizations and Business Firms 119 Economic Impacts 119 • Organizational and Behavioral Impacts 120 • The Internet and Organizations 123 • Implications for the Design and Understanding of Information Systems 123 3.3 Using Information Systems to Achieve Competitive Advantage 123 Porter’s Competitive Forces Model 124 • Information System Strategies for Dealing with Competitive Forces 125 • The Internet’s Impact on Competitive Advantage 128 ◆Interactive Session: Organizations Technology Helps Starbucks Find New Ways to Compete 129 The Business Value Chain Model 131 ◆Interactive Session: Technology Automakers Become Software Companies 134 Synergies, Core Competencies, and Network-Based Strategies 136 3.4 Using Systems for Competitive Advantage: Management Issues 140 Sustaining Competitive Advantage 140 • Aligning IT with Business Objectives 141 • Managing Strategic Transitions 142 Learning Track Module: The Changing Business Environment for Information Technology 142 Review Summary 142 •Key Terms 143 • Review Questions 143 • Discussion Questions 144 • Hands-On MIS Projects 144 • Video Cases 146 • Collaboration and Teamwork Project 146 cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Contents Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced ◆Case Study: Can This Bookstore Be Saved? 147 I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag Chapter Ethical and Social Issues in Information Systems 150 touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness ◆Opening Case: Ethical Issues Facing the Use of Technologies for the Aged Community 151 4.1 Understanding Ethical and Social Issues Related to Systems 153 A Model for Thinking About Ethical, Social, and Political Issues 155 • Five Moral Dimensions of the Information Age 155 • Key Technology Trends That Raise Ethical Issues 156 4.2 Ethics in an Information Society 159 Basic Concepts: Responsibility, Accountability, and Liability 159 • Ethical Analysis 160 • Candidate Ethical Principles 161 • Professional Codes of Conduct 161 • Some Real-World Ethical Dilemmas 162 4.3 The Moral Dimensions of Information Systems 162 Information Rights: Privacy and Freedom in the Internet Age 162 • Property Rights: Intellectual Property 169 ◆Interactive Session: Technology Life on the Grid: iPhone Becomes iTrack 170 Accountability, Liability, and Control 174 • System Quality: Data Quality and System Errors 176 • Quality of Life: Equity, Access, and Boundaries 176 ◆Interactive Session: Organizations Monitoring in the Workplace 179 Learning Track Module: Developing a Corporate Code of Ethics for Information Systems 183 Review Summary 184 • Key Terms 184 • Review Questions 185 • Discussion Questions 185 • Hands-On MIS Projects 185 • Video Cases 187 • Collaboration and Teamwork Project 187 ◆Case Study: Facebook: It’s About the Money 188 Part Two Information Technology Infrastructure 191 Chapter IT Infrastructure and Emerging Technologies 192 ◆Opening Case: Reforming the Regulatory System for Construction Permits 193 5.1 IT Infrastructure 195 Defining IT Infrastructure 195 • Evolution of IT Infrastructure 197 • Technology Drivers of Infrastructure Evolution 201 5.2 Infrastructure Components 206 Computer Hardware Platforms 207 • Operating System Platforms 207 • Enterprise Software Applications 208 • Data Management and Storage 208 • Networking/Telecommunications Platforms 208 • Internet Platforms 209 • Consulting and System Integration Services 209 5.3 Contemporary Hardware Platform Trends 210 cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the silver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at dinner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Contents Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its lovely shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she The Mobile Digital Platform 210 • Consumerization of IT and BYOD 210 • Grid Computing 211 • Virtualization 211 finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed together there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by opening up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag ◆Interactive Session: Management Should You Use Your iPhone for Work? 212 Cloud Computing 213 • Green Computing 216 • High-Performance and Power-Saving Processors 216 ◆Interactive Session: Organizations Nordea Goes Green with IT 217 Autonomic Computing 218 5.4 Contemporary Software Platform Trends 219 Linux and Open Source Software 219 • Software for the Web: Java, HTML, and HTML5 219 • Web Services and Service-Oriented Architecture 221 • Software Outsourcing and Cloud Services 223 5.5 Management Issues 225 Dealing with Platform and Infrastructure Change 225 • Management and Governance 226 • Making Wise Infrastructure Investments 226 Learning Track Modules: How Computer Hardware and Software Work, Service Level Agreements, The Open Source Software Initiative, Comparing Stages in IT Infrastructure Evolution, Cloud Computing 229 Review Summary 230 • Key Terms 231 • Review Questions 231 • Discussion Questions 232 • Hands-On MIS Projects 232 • Video Cases 233 • Collaboration and Teamwork Project 233 ◆Case Study: Should Businesses Move to the Cloud? 234 touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Chapter Foundations of Business Intelligence: Databases and Information Management 238 ◆Opening Case: BAE Systems 239 6.1 Organizing Data in a Traditional File Environment 241 File Organization Terms and Concepts 241 • Problems with the Traditional File Environment 242 6.2 The Database Approach to Data Management 244 Database Management Systems 244 • Capabilities of Database Management Systems 249 • Designing Databases 251 6.3 Using Databases to Improve Business Performance and Decision Making 254 The Challenge of Big Data 254 • Business Intelligence Infrastructure 254 • Analytical Tools: Relationships, Patterns, Trends 257 ◆Interactive Session: Technology Big Data, Big Rewards 261 Databases and the Web 262 ◆ Interactive Session: Organizations Controversy Whirls Around the Consumer Product Safety Database 264 6.4 Managing Data Resources 265 Establishing an Information Policy 265 • Ensuring Data Quality 266 Learning Track Modules: Database Design, Normalization, and EntityRelationship Diagramming, Introduction to SQL, Hierarchical and Network Data Models 267

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