Final report tìm hiểu về kỹ thuật tấn công và phòng thủ của kỹ thuật tấn công ddos

UNIVERSITY OF ECONOMY - FINANCE HCMC FACULTY OF INFORMATION TECHNOLOGY FINAL REPORT Tìm hiểu kỹ thuật cơng phịng thủ kỹ thuật cơng Ddos Subject code : ITE1459 Class : B07 Lecturers : TS Huỳnh Đệ Thủ Member : Trần Huyền Trân - 205051891 Ho Chi Minh City - 2023 TABLE OF CONTENTS TABLE OF CONTENTS LIST OF DRESSES LIST OF TABLE .6 COMMENT – EVALUATION INTRODUCTION .8 CHAPTER 1: INTRODUCTION Importance of mobile commerce .9 The benefits that mobile commerce brings to consumers 10 Objectives of the research report .10 Justification of the chosen company 11 Description of the chosen company 11 5.1 Overview of the company 11 5.2 Logo 13 5.3 Charter capital 13 5.4 History development 13 5.5 Product - Service .14 Comment: 15 CHAPTER 2: EVALUATION 16 Business Model of Edumall .16 1.1 General Model 16 1.2 SWOT Model 17 1.3 The rival? 18 1.4 Markets 21 4P Marketing Mix 22 2.1 Product 22 2.2 Price 23 2.3 Place 24 2.4 Promotion 25 Market segmentation 27 3.1 Geographic segmentation 27 3.2 Demographic Segmentation 27 3.3 Psychographic Segmentation 27 3.4 Segmentation by consumer behavior 28 Customer Experience .28 Payment System .34 group 5.1.Transaction Process 34 5.2 Payment Process 37 Interface 37 6.1 Smart, clear navigation 37 6.2 Clean and minimalist layout 39 6.3 CTA button is clear and prominent 43 CRM 44 Security System .45 Comment 46 CHAPTER 3: CONCLUSION 47 Summary of the evaluation 47 Advantages and disadvantages 47 Suggestions to improve the App 48 REFERENCE 49 WORK EVALUATING 50 group 3 LIST OF DRESSES Figure Edumall logo (Resource: Edumall) 13 Figure Product of Edumall (Resource: developed by student) 14 Figure Customer service and online course consulting (Resource: Developed by student) 15 Figure Discount program (Resource: Developed by student) .16 Figure Course reimbursement program (Resource: Developed by student) .17 Figure Competitive Market Overview (Resource: OCD Management Consuilting) 19 Figure Traffic and engagement of Edumall and other platforms (Resource: Similarweb) 19 Figure Traffic over time by Edumall and other platforms (Resource: Similarweb) 20 Figure Revenue of e-learning platforms in Vietnam continuously grows and leads the elearning group (2023) (Resource: Statista) 21 Figure 10 Vietnam leads in the number of downloads of foreign language teaching apps in Southeast Asia (Source: Statista) .22 Figure 11 Product price website (Resource: developed by student) 23 Figure 12 Free courses (Resource: developed by student) .24 Figure 13 Students are studying Edumall's lessons through laptops and phones (Resource: Edumall) 25 Figure 14 Edumall discount code packages (Resource: Edumall) 26 Figure 15 Survey of student access to Edumall (Resource: Developed by student) 28 Figure 16 Survey on the age of students using Edumall web/app (Resource: Developed by student) 29 Figure 17 Edumall web/app user segment survey (Resource: Developed by student) 30 Figure 18 Survey on why students choose to study online through Edumall (Resource: Developed by student) .30 Figure 19 E-learning student experience survey through Edumall (Resource: Developed by student) 31 Figure 20 Survey of factors highly appreciated by students when using web/app (Resource: Developed by student) .32 Figure 21 Survey of students using Edumall web/app (Resource: Developed by student) 33 Figure 22 Edumall website interface (Resource: Developed by student) 34 Figure 23 Selection of courses (Resource: Developed by student) 35 Figure 24 Login with gmail account (Resource: Developed by student) .35 Figure 25 Payment method selection(Resource: Developed by student) .36 Figure 26 Successful payment (Resource: Developed by student) 36 Figure 27 Search bar on the Edumall online training website (Resource: Developed by student) 38 Figure 28 Menu bar menu on the online training website Edumall (Resource: Developed by student) 38 group Figure 29 Featured courses (Resource: Developed by student) .40 Figure 30 High quality course (Resource: Developed by student) 40 Figure 31 Catalog of courses on entrepreneurship - entrepreneurship (Resource: Developed by student) .41 Figure 32 Course catalog block on Edumall homepage (Resource: Developed by student) .41 Figure 33 Page showing purchased course (Resource: Developed by student) .42 Figure 34 Graphic design course (Resource: Developed by student) 42 Figure 35 Edumall course details page (Resource: Developed by student) 44 group LIST OF TABLE Table SWOT analysis 18 group COMMENT – EVALUATION Form of presentation Content August , 2023 Lecturer Đặng Thị Thu Hằng group INTRODUCTION Nowadays, learning and honing skills using just a smartphone or an iPad is no longer as unfamiliar as it used to be This method not only saves us money but also saves us time because we can learn anywhere, anytime without worrying about being affected by the environment or surrounding factors With the emergence of Edumall, users can now study at home, at the office, in the cafe, or anywhere as long as there is an internet connection Furthermore, you can quickly and conveniently ask questions and exchange information with instructors and other students participating in the course Edumall.vn is one of the leading online training websites in Vietnam, with diverse courses from soft skills to professional expertise The website has a simple, intuitive, and user-friendly design, making it easy for learners to search for and register for courses Students can easily choose the course that suits their learning needs at a cost of only 1/5 of the cost of traditional classes group CHAPTER 1: INTRODUCTION Importance of mobile commerce Mobile commerce plays a very important role and is increasingly becoming an integral part of modern economy and society: - Growth potential: Mobile commerce creates an opportunity for economic growth With the growing popularity of mobile phones and internet connectivity, the number of people using mobile devices and the evolution of mobile applications is increasing This opens the door for businesses to reach a large customer base and expand the scope of their business - Convenience and flexibility: Mobile commerce offers convenience and flexibility for both consumers and businesses Consumers can shop and transact anytime, anywhere with just a mobile phone For businesses, they can reach consumers quickly and efficiently through mobile applications, enhancing their ability to reach and interact with customers - Expanding markets: Mobile commerce allows businesses to access global markets No longer limited by geography, businesses can reach customers anywhere in the world through mobile apps and websites This broadens the scope of marketing and enhances business opportunities for businesses - Create a better user experience: Mobile commerce provides a better shopping experience for users The mobile apps and websites are designed to optimize the user experience, including a user-friendly interface, easy checkout, product reviews and comments, fast shipping, and great customer service better goods This creates customer satisfaction and loyalty - Drive innovation: Mobile commerce drives innovation and technology development Businesses must continue to improve goodwill and develop mobile applications and technologies to meet the increasing needs of users This creates competition and ends the development of the information technology and telecommunications industry group The benefits that mobile commerce brings to consumers Mobile commerce has brought many benefits to consumers: - Advantages: Mobile commerce allows consumers to shop and transact anytime and anywhere No need to go to a physical store, users can access and make purchases from their mobile phones or tablets This is very convenient for those who have a busy schedule and not have time to go to a brick-and-mortar store - Diversified product selection: Mobile commerce expands the shopping space of consumers Consumers can easily search and compare prices, evaluate products and read reviews from different customers before making a purchase This gives consumers more choices and at the same time helps to find products that fit their needs and budget - Save time and effort: Mobile commerce saves time and effort for users No need to go to the store, wait in line and search for products in the store Just a few taps on a mobile phone, users can search and purchase easily - Promotions and offers: Mobile commerce often has special promotions and offers for users Thanks to mobile apps and shopping websites, users can access exclusive offers, discount codes and rewards programs This helps consumers save money and enjoy the benefits of shopping online - Favorable customer service: Mobile commerce provides favorable customer services Consumers can easily contact suppliers, ask questions, request support or track orders through mobile apps or shopping websites This helps to resolve issues quickly and enhances user satisfaction Objectives of the research report - Edumall Overview: Gives an overview of Edumall, including its development history, goals, and core values - Features and Functions: Analysis of the main features and functions of Edumall This may include course search and registration, user interface, quality of learning content, and student-faculty interaction and connection group 10