Survey on the age of students using Edumall web/app Resource: Developed by student...29Figure 17.. Edumall web/app user segment survey Resource: Developed by student...30Figure 18.. Sear
INTRODUCTION
Importance of mobile commerce
Mobile commerce plays a very important role and is increasingly becoming an integral part of modern economy and society:
Mobile commerce presents significant economic growth opportunities as the popularity of mobile devices and internet connectivity continues to rise This trend leads to an increasing number of users engaging with mobile applications, enabling businesses to access a vast customer base and broaden their market reach.
Mobile commerce provides unparalleled convenience and flexibility, allowing consumers to shop and conduct transactions anytime and anywhere using their mobile devices For businesses, mobile applications facilitate quick and efficient engagement with customers, significantly enhancing their reach and interaction capabilities.
Mobile commerce enables businesses to tap into global markets, breaking geographical barriers With the use of mobile apps and websites, companies can connect with customers worldwide, significantly expanding their marketing reach and enhancing business opportunities.
Mobile commerce enhances the shopping experience by offering user-friendly interfaces, streamlined checkout processes, and access to product reviews and comments With fast shipping and excellent customer service, mobile apps and websites are designed to prioritize user satisfaction, ultimately fostering customer loyalty.
Mobile commerce fosters innovation and technological advancement, compelling businesses to enhance their goodwill by developing mobile applications and technologies that cater to the growing demands of users This ongoing evolution not only stimulates competition but also propels the progress of the information technology and telecommunications sectors.
The benefits that mobile commerce brings to consumers
Mobile commerce has brought many benefits to consumers:
Mobile commerce offers the convenience of shopping and transacting anytime and anywhere, eliminating the need to visit physical stores Consumers can easily access and make purchases from their mobile phones or tablets, making it an ideal solution for busy individuals who may not have the time to shop in traditional retail environments.
Mobile commerce enhances consumer shopping by offering a diverse range of products, allowing users to effortlessly search and compare prices It enables customers to evaluate products and read reviews from various buyers, ultimately providing more choices This convenience helps consumers discover products that align with their specific needs and budget.
Mobile commerce streamlines the shopping experience by eliminating the need for users to visit physical stores, wait in lines, or search for products in person With just a few taps on their mobile devices, consumers can effortlessly search for and purchase items, saving both time and effort.
Mobile commerce provides users with exclusive promotions and offers through mobile apps and shopping websites These special deals, discount codes, and rewards programs enable consumers to save money while enjoying the advantages of online shopping.
Mobile commerce offers excellent customer service by enabling consumers to easily connect with suppliers Through mobile apps and shopping websites, customers can ask questions, request support, and track their orders, ensuring quick issue resolution and improved user satisfaction.
Objectives of the research report
- Edumall Overview: Gives an overview of Edumall, including its development history, goals, and core values.
Edumall offers a user-friendly interface that simplifies course search and registration, enhancing the overall learning experience The platform prioritizes high-quality learning content, ensuring students receive valuable educational resources Additionally, it fosters strong student-faculty interaction, promoting meaningful connections that enrich the learning process.
Assess the quality and diversity of learning content available on Edumall, which encompasses a wide range of courses, lectures, reference materials, and additional resources accessible to users through the application.
- User Experience: Evaluate the user experience when using Edumall, including user interface, ease of use, page load speed, and interactivity.
- Feedback and Reviews: Review feedback and reviews from existing Edumall users to gauge the app's satisfaction and effectiveness.
Edumall offers several advantages, such as a user-friendly interface and a diverse range of courses that enhance the learning experience However, users may encounter limitations, including occasional technical issues and a lack of personalized support Overall, Edumall provides valuable educational resources while also presenting some challenges that users should consider.
- Reviews and Conclusions: Summarize the information and reviews provided, to give an overview of Edumall and determine whether the app is worth using academically.
Justification of the chosen company
Topica is a well-established educational technology company specializing in online education in Vietnam, known for its extensive experience and commitment to delivering high-quality educational products and services.
Topica and Edumall are key players in Vietnam's online education market Analyzing Edumall offers valuable insights into the current trends and dynamics of online learning in the country.
Description of the chosen company
The electronic trading floor www.Edumall.vn is operated and operated by Topica Vietnam Education Technology Co., Ltd.
Registrant Name: Topica Vietnam Education Technology Co., Ltd
Trading name: Topica Vietnam Education Technology
Type of operation: One Member Limited Liability Company
Address: 6th Floor, Thang Long Metal Building, No 1 Luong Yen, Bach Dang Ward, Hai Ba Trung District, Hanoi City
Legal representative: Duong Huu Quang
Topica Vietnam Education Technology Co., Ltd, founded on December 28, 2020, is a pioneering educational technology company in Vietnam Its mission is to enhance the quality of education through innovative technology solutions, benefiting both Vietnam and the broader regional community.
Topica Vietnam specializes in the development and utilization of educational technology platforms and applications The company offers a wide range of services, including e-learning, online training, and curriculum development, while also providing online educational content and fostering online learning communities.
Topica Vietnam offers Topica Native, a premier online English learning platform, alongside other notable projects like Edumall, a versatile e-learning platform, and Topica Uni, an online learning management system designed for universities and training institutions.
Edumall stands out as Vietnam's leading online education platform, recognized as the largest provider of short-term online courses in Southeast Asia With a diverse array of courses spanning various fields, Edumall boasts a team of skilled and experienced instructors, complemented by a vast network of students globally.
Figure 1 Edumall logo (Resource: Edumall)
Edumall's logo features the letter E, symbolizing "Education" while also resembling a gate or entrance, which signifies accessibility and convenience This design highlights Edumall's commitment to offering an easy-to-use and intuitive platform for users to effortlessly access and explore a wide range of courses and learning materials.
Edumall, an online training platform, prominently features yellow in its brand logo and throughout its website and app This warm color represents positive energy, igniting students' passion for learning while enhancing their focus and attention during lessons By fostering improved reading comprehension and understanding, this strategic color choice not only enriches the learning experience but also strengthens the brand's identity and consistency.
Topica Vietnam Education Technology Co., Ltd has a charter capital of 1 billion VND.
Edumall, launched in 2015 by Topica Vietnam Education Technology Co., Ltd., is an e-learning platform designed for working professionals With over 2,000 courses available, it covers a wide range of subjects including programming, English, business, and marketing, catering to the diverse educational needs of its users.
Since its establishment, Edumall has taken many steps to develop and expand its scale.
In 2017, Edumall received a $3 million investment from CyberAgent Ventures and ESP Capital In 2019, Edumall received an additional investment of USD 7 million from SoftBank Ventures Asia and Daiwa PI Partners
Edumall provides over 2,000 short online courses across 14 diverse disciplines, including Marketing, Business, Information Technology, Foreign Languages, and Graphic Design Students can conveniently access these courses through the website or the mobile app, making learning flexible and accessible.
Figure 2 Product of Edumall (Resource: developed by student)
In addition, Edumall has an online course consultation and customer care service
Figure 3 Customer service and online course consulting (Resource: Developed by student)
Comment
Edumall is a top online learning platform in Vietnam, offering a wide range of high-quality courses on topics such as soft skills, professional skills, and foreign languages With a qualified teaching staff and extensive teaching experience, Edumall provides an engaging user experience through its friendly interface and useful features The platform has garnered positive feedback from users and implements various pricing strategies to cater to different customer segments, along with regular promotions and discounts that encourage cost savings and enhance motivation for learning.
EVALUATION
Business Model of Edumall
Edumall specializes in offering a wide range of online courses, including English, programming, art, music, design, and marketing Each course is structured into distinct modules, allowing customers to easily select the specific topics they wish to learn.
To enhance course quality and attract a larger audience, Edumall has partnered with prominent lecturers, including Dr Le Tham Duong To increase visibility, they have launched advertising campaigns across various social media platforms like Facebook, Instagram, and TikTok Additionally, Edumall offers ongoing discount programs, such as a course priced at 199k with a discount code G50, to encourage more registrations.
Figure 4 Discount program (Resource: Developed by student)
Figure 5 Course reimbursement program (Resource: Developed by student)
- Diversity of Courses: Edumall offers a wide range of courses in different fields, catering to a wide range of interests and learning needs.
- User-friendly platform: Edumall offers a user-friendly interface and intuitive navigation, making it easy for learners to access and navigate through the courses.
- Quality Content: Edumall focuses on providing high-quality courses created by reputable instructors, ensuring a valuable learning experience for users.
- Instructor Network: Edumall has a network of faculty who contribute their expertise and create engaging and informative courses.
- Data-driven insights: Edumall collects and
- Market competition: The online education market is highly competitive with many established and new players Edumall needs to differentiate itself to stand out among competitors.
- Limited brand recognition: Edumall may face challenges in building brand awareness and asserting itself as a reliable and preferred platform for online learning.
Edumall's courses may be restricted to specific languages, which could alienate learners seeking instruction in alternative languages By analyzing user data, Edumall gains insights into learners' behaviors, interests, and trends, enabling the platform to offer personalized and continuously improved course recommendations.
- Increasing demand for online education: The growing popularity of online learning creates opportunities for Edumall to penetrate a developing market and attract more learners.
- Global reach: Edumall can expand its reach beyond the local market and target international learners, leveraging the power of online platforms to access a global audience.
- Partnerships and collaborations: Edumall can explore partnerships with educational institutions, businesses, or influential individuals to expand its course offerings and reach new customer segments.
- Technological advancements: Rapid technological advancements may require Edumall to constantly adjust and upgrade its platform to maintain competitiveness.
- Changing customer preferences: Learners' interests and expectations may change over time, requiring Edumall to stay up-to- date with the latest trends and meet evolving needs.
- Regulatory challenges: Edumall may face challenges related to regulation policies concerning online education and compliance in different regions or countries.
The online education market in Vietnam remains highly fragmented, featuring numerous competitors across various segments In the competitive B2C user segment, Edumall faces challenges from several rivals, including KYNA, Unica, Azabook, Brands VN, Wiki Lady, Alada, EBUDA, Topical, Tesse, and ROCKIT.
Figure 6 Competitive Market Overview (Resource: OCD Management Consuilting)
Figure 7 Traffic and engagement of Edumall and other platforms (Resource: Similarweb)
Figure 8 Traffic over time by Edumall and other platforms (Resource: Similarweb)
According to SimilarWeb data, Edumall's primary competitor is Unica, an online course platform offering nearly 500 practical courses delivered by over 400 esteemed instructors and experts Despite launching a year after Edumall, Unica has garnered significant traffic and engagement, receiving positive feedback from students.
Unica and Edumall are both online education platforms in Vietnam However, they have the following differences:
- Training objectives: Unica focuses on vocational and soft skills training, while Edumall mainly focuses on academic and professional skills training.
- Scope of training: Unica offers short courses and vocational training programs, while Edumall offers long-term courses, including undergraduate and postgraduate courses.
- Language of instruction: Unica offers courses in Vietnamese, while Edumall offers courses in multiple languages, including English.
- Price: Course prices on Unica and Edumall vary widely and depend on many factors,but in general Edumall courses will be more expensive than Unica's.
Vietnam's online education market is projected to generate approximately $3 billion in revenue by 2023, as reported by Ken Research The Covid-19 pandemic has accelerated the shift towards online education, making it an essential trend and significantly enhancing the digital education infrastructure This progress positions Vietnam to effectively embrace digital transformation in the education sector.
Over 73.2% of the Vietnamese population actively uses the Internet, enjoying diverse digital media formats Furthermore, an impressive 95.8% of these Internet users access online content through mobile devices, significantly contributing to the growth of online learning platforms.
Figure 9 Revenue of e-learning platforms in Vietnam continuously grows and leads the e- learning group (2023) (Resource: Statista)
In Vietnam, 35% of individuals engage in online foreign language learning through apps, dedicating an average of 8-25 minutes daily This trend presents significant opportunities for EdTech companies in language education to attract a vast audience by creating engaging and dynamic lessons Notably, Ms Haina Xiang reported a 67% increase in monthly active users on Duolingo in Vietnam from January 2021 to January 2022, with a fivefold rise in active users over the last three years.
Figure 10 Vietnam leads in the number of downloads of foreign language teaching apps in
Edumall offers a wide range of online courses covering topics such as science, soft skills, and foreign languages To effectively attract customers, it is essential for Edumall to deliver high-quality and diverse courses that cater to the varying needs of its users.
- Edumall is an online learning app suitable for all audiences, providing courses on soft skills, professional skills, foreign language skills, creative skills, and management skills.
- The Edumall app has a user-friendly interface, is easy to use, has a video download function for offline viewing, has a study reminder function, and has a course evaluation and review function.
- Edumall may employ a variety of pricing strategies to attract customers, including offering discounts on new courses, discounts on popular courses, or offering special packages to member customers.
Figure 11 Product price website (Resource: developed by student)
Figure 12 Free courses (Resource: developed by student)
- Edumall has a variety of prices for courses, from free to paid, and prices range from 99,000 to 1,999,000 VND.
- The price of the courses depends on the quality, length, difficulty, and instructors of the course.
- Edumall also regularly has promotions and discounts for new or loyal users.
- Edumall is a mobile commerce app, so users can access and study anytime, anywhere, just need an internet connection or have downloaded videos.
Figure 13 Students are studying Edumall's lessons through laptops and phones (Resource:
The Edumall app offers a direct sales channel, allowing it to sell products directly to customers via its website, app, and social media platforms This approach enables Edumall to maintain control over product quality, enhance brand image, and optimize user experience.
The Edumall app leverages indirect channels by collaborating with partners like content providers, application developers, and e-retailers to broaden its market reach and attract a larger customer base This strategic partnership allows Edumall to benefit from the resources, expertise, and reputation of its collaborators, enhancing its overall effectiveness in the competitive landscape.
- Edumall may use a variety of advertising and promotion strategies to introduce its products to potential customers.
Figure 14 Edumall discount code packages (Resource: Edumall)
- Advertising: Using communication channels such as Facebook, Google, Youtube, and Zalo to create attractive and user-friendly advertising content, and introduce high-quality courses, reputable instructors, and valid certificates.
To enhance the trust and reputation of the Edumall app, it is essential to cultivate strong relationships with key stakeholders, including the press, government agencies, and educational institutions Organizing events, seminars, and contests can effectively engage potential customers and draw attention to the app, further solidifying its public image.
- Personal selling: Using a sales team to directly advise customers by phone, email, and chatbot to answer questions, and recommend courses suitable to customers' needs and desires.
- Promotion: Create attractive promotions such as discounts, gifts, and free time to stimulate customers to purchase and increase engagement with the Edumall app.
- Word of mouth: Encourage existing customers to share their learning experiences with theEdumall app to generate positive reviews and spread the brand to more people.
Market segmentation
Edumall provides a wide range of online courses that are accessible nationwide and without geographical limitations With just an internet connection, users can easily access Edumall's platform The company tailors its content and marketing strategies to meet the unique needs and preferences of users in different regions.
=> For example, Edumall can focus on courses in agriculture, tourism, and folk art in mountainous areas or courses in technology, business, and English in big cities.
- Edumall can segment the market by factors such as age, gender, education level, income, etc. to orient products and prices to suit each audience.
- They offer courses from primary to university level, from soft skills to professional skills, from business to art, and more.
=> So, Edumall can be suitable for many different audiences, including students, students, office workers, professionals, and those who want to learn more knowledge.
=> For example, Edumall can create courses for students, working people, retirees, or for men, women, LGBT, or for people with high, middle, and low income, etc.
- Edumall can segment the market according to factors related to the user's psychology, such as personality, opinion, life values, etc to create connection and attachment with customers.
- By offering online courses, Edumall is able to appeal to people who want to learn and develop themselves, both personally and professionally.
=> For example, Edumall can create courses for people who love creativity, innovation,adventure, etc., or for conservatives, traditional, safe,… or for those who value freedom,individuality
Edumall effectively segments the market by analyzing user purchasing behavior and product usage factors, including usage level, loyalty level, and purchase intent This strategic approach enhances sales optimization and improves customer care.
- Edumall offers online courses with a variety of subscription forms to suit the needs and consumption behavior of individuals.
Edumall offers flexible options for learners, including individual courses, course packages, and a membership for full access to its comprehensive science library To ensure customer satisfaction, Edumall provides a refund policy within the first 7 days for users who are not satisfied with their course, helping them make informed purchasing decisions.
Edumall can implement incentives to reward frequent users, loyal customers, and individuals seeking to enhance their skills for work or leisure.
Customer Experience
Figure 15 Survey of student access to Edumall (Resource: Developed by student)
A significant portion of survey participants are familiar with the Edumall online learning platform primarily through its website, Facebook, Google, and YouTube, with Facebook being the most recognized source at 61% This awareness can be attributed to Edumall's strategic advertising efforts on social media, particularly Facebook, highlighting the company's emphasis on utilizing this platform to effectively reach its audience.
Figure 16 Survey on the age of students using Edumall web/app (Resource: Developed by student)
A recent survey reveals diverse participation across various age groups in Edumall's online courses, with the 18-23 age group, representing Gen Z, making up an impressive 82% of participants This indicates a strong interest in online learning among Vietnam's Gen Z population Additionally, a significant portion of respondents includes working individuals, highlighting the platform's appeal to those seeking flexible learning options.
Figure 17 Edumall web/app user segment survey (Resource: Developed by student)
A recent survey revealed that 70% of respondents are students, primarily from Vietnam's leading educational institutions Additionally, working professionals show a keen interest in online learning, likely drawn in by engaging content from platforms like Edumall and innovative advertising campaigns.
Figure 18 Survey on why students choose to study online through Edumall (Resource:
Edumall's online courses are increasingly popular due to their convenience, allowing users to "study anywhere and anytime," which is the primary reason for 69% of participants Additionally, affordable tuition, time efficiency, and engaging, creative lecture content further enhance the appeal of the Edumall app for learners.
Figure 19 E-learning student experience survey through Edumall (Resource: Developed by student)
The Edumall learning app has received a commendable user rating, with 46% of users giving it a 5-star review, making it the highest rating in its category Additionally, 40% of users rated the app with 4 stars, resulting in an impressive overall positive feedback score of over 80% With only 2% of reviews reflecting negative experiences, Edumall is committed to identifying the underlying issues and enhancing the user experience.
Figure 20 Survey of factors highly appreciated by students when using web/app (Resource:
Users of Edumall's courses highly value the platform's features, interface, content, and affordable tuition fees, with content being the standout aspect This appreciation stems from the extensive experience of the teaching staff in both online and traditional education Notably, the "Soft Skills" training sessions have garnered significant interest among young learners, particularly due to the engaging teaching style of Mr Le Tham Duong, who incorporates humor and clever sayings into his lessons.
Figure 21 Survey of students using Edumall web/app (Resource: Developed by student)
Users have expressed a desire for Edumall to enhance the user experience by integrating additional languages into lectures for greater diversity, increasing network speed and bandwidth during high-traffic sessions, and updating the interface seasonally to create a more engaging and attractive environment These improvements reflect the community's wishes for the Edumall online learning platform to evolve and better serve its users.
Payment System
Step 1: Access the website Edumall.vn and select courses.
Figure 22 Edumall website interface (Resource: Developed by student)
Step 2: Select the Course according to your needs The screen displays information about the
Course Click the “Buy” button on the screen.
Figure 23 Selection of courses (Resource: Developed by student)
Step 3: Log in with your email account
Figure 24 Login with gmail account (Resource: Developed by student)
Step 4: Select payment method: COD payment, Online payment via ATM card, Transfer payment, Credit/debit card and Momo e-wallet Click “Proceed to payment” to complete the payment
Figure 25 Payment method selection(Resource: Developed by student)
Step 5: Complete the purchase when there is a successful payment notification
Figure 26 Successful payment (Resource: Developed by student)
1 Payment between Customer and Floor Management Board
Customers who purchase the course can pay through the following methods:
- Deliver the course and collect money on the spot (cod)
To activate your Edumall account and join classes immediately, please provide your accurate name, address, and phone number A courier will reach out to you for the delivery of your Activation Code, which you can use to manually activate your account.
- Payment via online payment gateway: OnePay gateway by ATM card, VISA, Mastercard.
- Payment via Momo e-wallet payment gateway
2 Payment between partners (Partners, suppliers…) and Edumall floor management board
As stipulated in the Cooperation Agreement between the Two Parties Payment is made monthly after revenue reconciliation
Interface
The most crucial elements of customer experience on online training websites are the search bar and menu bar positioned at the top of the page Their prominent placement ensures that these features capture the attention of visitors, facilitating easy navigation and enhancing user engagement.
Figure 27 Search bar on the Edumall online training website (Resource: Developed by student)
The search bar is simple and neat, with suggestions for popular suggested keywords on the Edumall system, helping to navigate customers to featured courses.
The top menu bar features a sleek, minimalistic design that is both scientific and clean, enabling customers to effortlessly access essential information such as course activation, order tracking, customer support, lecturer membership, and personal course management.
Figure 28 Menu bar menu on the online training website Edumall (Resource: Developed by student)
The course category menu bar should feature a hierarchical structure with clear category titles and standardized destination links By creatively showcasing detailed courses at the second level of each category, you enhance the user experience, effectively meeting their search needs This engaging design encourages users to explore the menu bars further for additional information.
All navigation designs of the Edumall online training website have always focused on the user experience so that there are few operations while still finding the most useful information.
The "less is more" philosophy in education and training is exemplified by Edumall, an online training platform that effectively simplifies its design By prioritizing clarity and a structured layout, Edumall captures students' attention and directs it towards its core offering: engaging online courses.
- With a completely "minimalist" interface, the website display space feels larger and still retains its sophistication.
- Website Slide Block: The first moment you access the web, you will be extremely impressed with the display of special images about Edumall's attractive promotions and offers.
With just one click on our website, you can discover a wide range of engaging courses across various fields and professions offered by Edumall Our course information is presented in an appealing and comprehensive manner, featuring a diverse array of design styles to enhance your learning experience.
The article highlights a prominent Top Course section featuring a slideshow that showcases multiple courses within the same web space Each course is accompanied by compelling descriptions that enhance credibility, build trust, and encourage student enrollment.
- The number of star rating votes and the number of students who have participated in the course
- Training instructor of the course, accompanied by a self-portrait
- List price and preferential price of the course
- The % discount button is featured at the beginning of each detailed course block
Figure 29 Featured courses (Resource: Developed by student)
Continue with highly rated courses, latest courses, and promotions
Figure 30 High quality course (Resource: Developed by student)
Edumall offers a wide range of exceptional courses, organized by industry and field categories, allowing students to easily find the study programs that best meet their needs.
Figure 31 Catalog of courses on entrepreneurship - entrepreneurship (Resource: Developed by student)
Edumall has transformed its content presentation by reducing the amount displayed on a single page, opting for larger text and images to enhance visibility and user interaction The design of buttons and icons has been softened, contributing to a more enjoyable user experience This focus on interface investment and customer satisfaction is a significant advantage for Edumall.
Figure 32 Course catalog block on Edumall homepage (Resource: Developed by student)
Figure 33 Page showing purchased course (Resource: Developed by student)
When you enter my course the website will show the courses you have purchased and you can see the percentage of you completing that course.
Figure 34 Graphic design course (Resource: Developed by student)
On the right side of the lecture, viewers can find the relevant chapters and lecture numbers displayed in the video Additionally, below the lecture, essential course documents are available for download, along with a discussion window that facilitates interaction between students and the lecturer.
6.3 CTA button is clear and prominent
CTA buttons are crucial elements in online training website design, as they effectively capture visitors' attention, clearly communicate desired actions, and motivate users to engage.
The CTA buttons on the Edumall online training website are designed to be simple, prominent and placed in the right positions, prompting customer interaction on the web.
Figure 35 Edumall course details page (Resource: Developed by student)
Clicking on each course reveals essential details, including the benefits of the course, information about the lecturers, learning paths, student reviews, and frequently asked questions, all designed to assist students in selecting the best course for their needs.
CRM
Edumall may use a customer relationship management (CRM) system to manage information and interact with users Here are some features and benefits that CRM can bring to Edumall:
CRM enables Edumall to efficiently manage customer data, including personal information, purchase history, registered courses, and related activities This comprehensive understanding of customer needs and preferences allows Edumall to enhance its service quality and tailor offerings to meet individual requirements.
Edumall utilizes CRM to effectively log customer interactions such as calls, emails, and messages, enabling the tracking of engagement progress This system ensures that all customer inquiries and requests are addressed promptly and efficiently.
CRM enables Edumall to effectively track and manage its marketing campaigns, such as email marketing and online advertising By monitoring campaign performance, Edumall can optimize strategies to enhance customer reach and boost conversion rates.
CRM offers essential analytics and reporting tools that enable Edumall to monitor crucial metrics such as revenue, conversion rates, and customer engagement This capability allows Edumall to assess its business performance effectively and make informed, data-driven strategic decisions.
CRM can integrate with other systems Edumall uses, such as payment systems, e-learning systems, and other marketing tools This helps to create a seamless workflow and optimize the user experience.
Security System
Edumall is committed to strictly implementing the necessary security measures for all payment activities carried out on the Edumall e-commerce exchange.
* The policy of payment transactions by international and domestic cards (internet banking) ensures compliance with the security standards of Payment Gateway Partners (Onepay) including:
- The customer's financial information will be protected during the transaction by SSL (Secure Sockets Layer) protocol.
- Payment Information Security Standard (PCI DSS) certification provided by Trustwave.
- A one-time password (OTP) is sent via SMS to ensure authenticated account access.
- Principles and regulations on information security in the banking and finance industry according to regulations of the State Bank of Vietnam.
* Edumall's payment transaction security policy applies to Customers:
Edumall prioritizes customer security by only storing the encrypted strings provided by its licensed Payment Gateway Partner, ensuring that no direct customer card information is retained The protection of customer payment card details is managed exclusively by the trusted Payment Gateway Partner, reinforcing Edumall's commitment to safeguarding sensitive financial information.
- For international cards: Customer's payment card information that can be used to establish transactions is not stored on Edumall's system Payment Gateway Partner will store and secure.
- For domestic cards (internet banking), Edumall only stores order codes, transaction codes,and bank names
Comment
Edumall offers convenient features like offline video downloads, learning reminders, and course evaluation feedback, enhancing user accessibility and learning flexibility These tools enable users to study anytime and anywhere, while also helping Edumall to refine its service quality Additionally, customers can easily download the app on iOS or Android devices.
With the rise of mobile commerce, Edumall has successfully tapped into this platform to cater to users' learning needs anytime, anywhere By offering a convenient and efficient online learning environment, Edumall enables users to save both time and travel expenses associated with traditional education The platform is committed to continually enhancing its features and course content quality to improve the overall user experience.
CONCLUSION
Summary of the evaluation
In today's digital age, mobile commerce has become a popular trend and is essential for online learning applications.
Edumall is a dependable online learning platform that caters to users' educational needs anytime and anywhere With a commitment to continuous development and enhancement of service quality, Edumall aims to establish itself as a leading online learning app in Vietnam and globally.
Advantages and disadvantages
- Many courses are offered in different fields like languages, IT, business, design, etc
- User-friendly interface and easy navigation.
- Option to download course material for offline learning.
- Good reputation in the market.
- Affordable prices as well as a large and loyal customer base.
-Edumall also has a refund policy within the first 7 days if a user is not satisfied with their course, to assist users in making smart shopping decisions
- Some strong competitors from other online learning platforms such as Kyna, Unica, Hocmai.
- Limit interactions and engagement with instructors and peers.
- Lack of personalized learning paths.
- Limited range of courses, customer service, technical support, and marketing Strategies.
- Compete from similar e-learning platforms.
- The economic downturn affects consumer spending on education.
- Rapid changes in technology and learning options can make apps obsolete.
Suggestions to improve the App
- Expanding course services, the target audience includes more topics suitable for diverse customers.
Edumall offers a diverse range of courses tailored for various audiences, including students, professionals, men, women, and the LGBTQ+ community The platform caters to individuals across different income levels, providing an extensive selection of courses that cover essential soft skills as well as specialized knowledge.
- Implement Gamification features to enhance user experience.
Edumall can implement incentives to reward frequent users, encourage repeat purchases, and support individuals seeking to enhance their skills for personal or professional growth.
- Edumall can take advantage of the growing demand for online education in Vietnam, especially during the COVID-19 pandemic and digital transformation era.
-Sign up for an individual course, sign up for course packages, or sign up for a membership to access the entire science library.
- Edumall can also leverage partnerships with reputable faculty, institutions, and institutions to enhance its credibility and value proposition.
-Focus on brand advertising, create reputation priority, and link with students to advertise for Edumall or educational influencers
- Edumall can also explore new markets and channels, such as mobile apps, social networks, and more.
Học Trực tuyến cho người đi Làm Edumall (n.d.) https://edumall.vn/ Truy cập 13/08/2023
MÃ Giảm Giá Edumall, coupon Khuyến mại Edumall Mới Nhất Adam Loc (2018, May 3). https://adamloc.com/ma-giam-gia-edumall-coupon/ Truy cập 13/08/2023
Phân tích website đào tạo Trực Tuyến Hàng đầu Việt Nam - Edumall.vn (n.d.). https://tatthanh.com.vn/phan-tich-website-dao-tao-truc-tuyen-edumall Truy cập 13/08/2023
Kieu, H (2023, February 23) 4P Trong Marketing mix LÀ GÌ? Như Thế nào là chiến lược marketing 4p thành công? Glints Vietnam Blog https://glints.com/vn/blog/4p-trong- marketing/ Truy cập 13/08/2023
Thị Trường Giáo Dục trực Tuyến Việt Nam sẽ đạt 3 tỷ USD vào 2023 Thế giới bản tin (2022,
March 27) https://thegioibantin.com/kinh-doanh/xay-dung-thuong-hieu/thi-truong-giao-duc- truc-tuyen-viet-nam-se-dat-3-ty-usd-vao-2023.html Truy cập 13/08/2023 cafef (2023, June 28) Việt Nam Có Nhiều Tiềm Năng Phát triển Giáo Dục Trực tuyến Kênh thông tin kinh tế - tài chính Việt Nam https://cafef.vn/viet-nam-co-nhieu-tiem-nang-phat- trien-giao-duc-truc-tuyen-188230628171100705.chn Truy cập 13/08/2023
Báo Cáo Ngành Giáo Dục trực Tuyến Việt Nam Công ty Tư vấn Quản lý OCD (2023, May
16) https://ocd.vn/bao-cao-nganh-giao-duc-truc-tuyen-viet-nam/ Truy cập 13/08/2023
Nqn (2023, April 28) Review khóa học online tại edumall: Cách Chọn khóa học chất lượng. KNTT - Kết nối tri thức https://ketnoitrithuc.vn/review-khoa-hoc-edumall/ Truy cập 13/08/2023
Similarweb identity SimilarWeb Identity (n.d.). https://pro.similarweb.com/#/digitalsuite/websiteanalysis/overview/website-performance/*/999/3m?webSource=Total&keymall.vn,unica.vn,kyna.vn,alada.vn,rockit.vn Truy cập13/08/2023