(Tiểu luận) mid term reporttopic marketing

FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS -o0o - MID-TERM REPORT TOPIC: MARKETING Subject: English for Specific Purpose Lecturer: Dang Thi My Dung Class Code: ML247 Group 5: Trần Đình Mai Anh 2312345007 Võ Hoàng Tú Châu 2312345011 Nguyễn Lê Ngọc Linh 2312345028 Trương Ngọc Nga 2312345031 Nguyễn Lê An Nguyên 2312345036 Hồ Quỳnh Như 2312345045 Trương Phương Như 2312345046 Nguyễn Lê Quang 2312345052 Ho Chi Minh City, October 23rd, 2023 1 Overview of Marketing: 1.1 Definition of Marketing by American Marketing Association AMA: 3 1.2 The importance of Marketing to the economy: 1.3 Difference between Marketing and Selling/ Advertising: Types of Marketing: 2.1 Traditional Marketing: 2.1.1 Some examples of Traditional Marketing: 2.1.2 Advantages and disadvantages of Traditional Marketing: 2.1.3 Case Study: “New Coke” Campaign of Coca-Cola 6 2.2 Modern Marketing: 2.2.1 Some examples of Modern Marketing: 2.2.2 Advantages and Disadvantages of Modern Marketing: 2.2.3 Case Study: “Share A Coke” Campaign of Coca-Cola: 10 Steps of Marketing process: Some methods and techniques in doing Marketing: 11 11 4.1 4PS Marketing Mix: 11 4.2 Case study: 4PS in marketing strategy of The Coca-Cola Company: 13 4.3 Marketing techniques: 14 REFERENCES: 17 Task Allocation and Participation 18 Overview of Marketing: 1.1 Definition of Marketing by American Marketing Association AMA: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Approved 2017) (The American Marketing Association Releases New Definition for Marketing, 2008) 1.2 The importance of Marketing to the economy: We can state that the marketing function in the economy is the organization of transactions - physical flow - and communication - communication flow- between the production and the market or between manufacturers and consumers, in order to obtain an efficient match between supply and demand On one side, the companies sell goods and services and also send communication such as advertisements, sales promotions or direct marketing to the market On the other side, consumers send information about their satisfaction and dissatisfaction, as well as other types of information that can be examined through market research, and finally companies receive money in return (Calvo Porral & Stanton, 2017) Source: Section 1.5 - Principles of Marketing by CRISTINA CALVO 1.3 Difference between Marketing and Selling/ Advertising: Marketing Selling/ Advertising Marketing includes selling and other Selling is confined to persuasion of activities like various promotional consumers to buy firm’s goods and measures, marketing research, after services sales service, etc Marketing starts with research on Selling starts after the production consumer needs, wants, preference, process is over and ends with the likes, dislike etc., and continues even handing over the money to the seller by after the sales have taken place the buyer Marketing’s focus is on earning profit Selling’s focus is on earning profit through maximization of customers’ through maximization of sales satisfaction Customer’s need is the central point All activities revolve around the product around whom all marketing activities that has been produced revolve Marketing is an integrated approach to Selling is a fragmented approach to achieve long term goals like creating, achieve short term gain maintaining and retaining the customers Marketing stresses on the needs of the Selling stresses on needs of the seller buyer Marketing is a systematic planning, a Selling/ Advertising is just one slice of mix of activities, including Marketing advertising, selling and other factors Types of Marketing: 2.1 Traditional Marketing: Traditional marketing is a promotional strategy that targets audiences using offline materials The focus of this type is on the products and aims to maximize profit by selling goods Its objective, therefore, is profit oriented 2.1.1 Some examples of Traditional Marketing: - Printing advertisement: Printed document like a flyers or brochure, designed to advertise a business, event, or sale: Flyers to display in public areas Brochures can provide details of products or services These promotional documents can be strategically placed in frequented public areas to inform community members about upcoming promotional events at your establishment Outlets like newspapers or magazines can help others learn more about the brand, its location and its products - Billboards: Billboards are usually set up along highways or major roads and feature images with supporting text that convey a brief but memorable message If your aim is to establish local or national brand awareness, billboards can be advantageous as they have the ability to reach diverse audiences across multiple locations - Direct mails: This is a type of marketing that sends print materials like letters or postcards to the addresses of potential customers living in your target area Many companies, like nonprofit or fundraising organizations, use direct mail as an emotional marketing tool They may use letters to introduce their company and the cause they support This approach can create a personal connection between the recipient and the organization - Event marketing: Advertising materials to showcase at industry events, like seminars, conventions or conferences booths and larger materials like signs or banners to attract attendees and teach them about the company and its products - Broadcasting: This type of marketing is making commercials for radio and television Hearing or seeing these broadcasted advertisements might intrigue listeners and viewers and lead them to research the company or contact you to learn more - Cold calling: This type of marketing applies to companies that sell their products or services over the phone By implementing a cold-calling strategy, businesses are able to interact with potential customers to explain the product you're selling, while addressing any challenges they may encounter 2.1.2 Advantages and disadvantages of Traditional Marketing: - Advantages: • Trustworthiness: Certain consumers might view traditional marketing methods as more trustworthy and reliable if they have less experience with online platforms • Brand exposure: Traditional marketing campaigns are a great opportunity to improve brand recall among consumers and increase familiarity with the company's mission, values and products since customers see advertisement repeatedly in their environment • Audience growth: Options like TV, radio and billboards can reach consumers in new markets and diverse geographic locations More localized efforts such as flyers, direct mail and print ads can also engage consumers in a specific geographic area - Disadvantages: • Cost: Paying for ad space and printing ad materials can be costly Considerations about which demographics are likely to respond to which types of traditional marketing can result in more strategic and cost-effective marketing plans • Legal and ethical issues such privacy violations, spam complaints, environmental concerns, or cultural sensitivities • Less adaptable: It's time-consuming and expensive to make changes, can't update their materials quickly, so they often focus on content that stays relevant for an extended period • Less segmentation: Since they can't target their ads as precisely, benefit from focusing their efforts on a broad awareness of the company's values and products • Little interaction 2.1.3 Case Study: “New Coke” Campaign of Coca-Cola Context: Coca Cola had been top soft drink company since its introduction in 1886 However, the marketing campaign called “Pepsi Challenge” (in which consumers taking blind taste tests were surprised to learn they preferred the flavor of Pepsi) of their rival Pepsi seemed to turn the table Because of that, Coca Cola decided that Document continues below Discover more from: Introduction to Laws PLUE105 Trường Đại học Ngo… 366 documents Go to course Theories ON States AND LAW Introduction they need to change the formula of its iconic Coca-Cola drink, which had been100% the (20) to Laws same for nearly a century The new drink, called New Coke, was sweeter and more Pepsi-like Description: Coca-Cola launched a massive marketing campaign to promote New Giải - giải Coke The campaign featured television commercials, print ads,đề andPLĐC billboards all đề over the country The company also spent millions of cuối dollarskìon promotional PLUE101 - cơ… 26 giveaways and contests Outcome: Introduction to Laws 100% (17) • Sales plummeted: In the first few months after New Coke was launched, sales of Coca-Cola products fell by 33% This was a huge blow to the company, which had been the undisputed leader in the cola market for decades • Consumer backlash: Consumers were outraged by theGeneral-law-note change in formula They - Mr took to the streets and to the phone lines to expressTran their disgust ThanhCoca-Cola Tam FTU2 received over 400,000 letters and phone calls from 50 angry consumers Introduction • Back to the old type within months Strength: brand exposure, audience-growth to Laws 100% (14) Weakness: • Expensive BÀI TẬP THEO Session • Obsessed with defeating their rival Pepsi rather than satisfying their customers Introduction 100% (10) 11 • Not focus on customization and personalization Into fact, in the experiments Laws that Coca-Cola conducted, customer was quite interested in the taste of CocaCola made by new formula, but Coca-Cola forgot to ask whether it’s ok to completely eliminate the old type, meaning they failed to realize the bond Introduction to Law consumers felt with Coca-Cola Course book - Chapt… 2.2 Modern Marketing: 17 digital communications and Modern marketing is the part of marketing that handles Introduction to Laws 100% (9) platforms, including search engines, websites, email, social media and mobile apps Modern marketing is focused on meeting the needs and wants of customers and its objective is customer-satisfaction oriented 2.2.1 Some examples of Modern Marketing: Digital Marketing: - PLDC - PLDC Introduction to Laws 100% (9) 71 Search engine marketing (SEM): Involves creating content based on the ranking of your keywords in search results Search engines order web content based on popularity and relevance in the search engine results pages - Social media marketing: This is one of the most popular ways of marketing nowadays, likely to become a trend of marketing in the future Below are some ways to apply social media marketing effectively: • Grow your followers: You can use one or more social media profiles or business pages to grow the number of followers that you can market to in the future • Direct followers to your sites You can use messaging or a profile page to post a link that directs people to your website, products, or services • Interact with the online community: messages, comments, livestream - Email Marketing: Send mass-produced promotional material to customers who sign up for a subscription to deliver content to customers (newsletter, automatic series, email list) Affiliate Marketing: When somebody promotes other people’s products on his/her website and gets customers to buy them through that website for a commission payment in return, this is called affiliate marketing Nowadays there are people called KOL (Key Opinion Leader), usually hot Tik-Tokers and famous youtubers, who get bookings to promote products and get commissions if they can sell them - Pay per click: Customer clicks on the provided link or banner on the affiliate’s website and buys a product of the merchant, the affiliate receives a certain commission Example: in the comment section of reviewing videos on TikTok, there is sometimes a link that leads to an online shopping platform where people can buy the products reviewed in the video When a person clicks on that link and buys something, the link’s owner can get money - Pay per sale: The affiliate earns a certain percentage of the products’ price Example: Shopping live streams are popular in Vietnam these days, especially those containing exclusive deals When a person buys a product via those live streams, the live streamers can get commissions) 2.2.2 Advantages and Disadvantages of Modern Marketing: Advantages: • 3T: targeting, tracking, tweaking • Cost efficient: Businesses can easily apply digital marketing by creating a fan page, a YouTube or TikTok channel, so it can be seen that this is an advantage but simultaneously, a disadvantage Digital advertising platforms allow businesses to set budgets, control spending, and optimize campaigns based on performance This flexibility helps maximize the impact of marketing efforts while minimizing costs • Personalization/ customization: Modern marketing techniques enable businesses to personalize their marketing campaigns based on individual preferences, interests and behaviors This personalized approach helps create a more personalized customer experience, leading to increased engagement and loyalty Disadvantages: • Creating more sophisticated and competitive marketplace: With the proliferation of digital channels and platforms, the audience has become fragmented, making it harder for businesses to reach their target audience Additionally, the lower barriers to entry in digital marketing have led to increased competition, making it more challenging to stand out from the crowd • Not yet embraced by all people • Lacking in trustworthiness: The level of trustworthiness varies according to the content and the channel Some people may not trust online transactions • May disturb Internet users’ experience: The prevalence of ads, pop-ups, and other promotional content can be intrusive and interrupt the user's intended activities This can lead to frustration and a negative perception of the brand or company behind the marketing efforts • Lack of security and privacy: The collection and use of consumer data for targeted marketing purposes have raised concerns about privacy and data security Businesses need to navigate these concerns carefully and ensure they adhere to data protection regulations to maintain consumer trust 2.2.3 Case Study: “Share A Coke” Campaign of Coca-Cola: Context: Australia has always been of the most developed, yet challenging market in the world However, Coca-Cola had difficulties broadening their market and increasing the consumption in Australian market The company also underwent a decade-long decline in sales in the US market Coca-Cola, therefore, came up with a marketing campaign that brought them a historic global success - “Share A Coke” Description: The campaign aimed to increase brand engagement, foster personal connections with consumers, and ultimately drive sales • Coca-Cola printed 150 most popular names in Australia on the bottles and shared a message: “Share a Coke with…” so that customers could share CocaCola with anyone offline and through Facebook • Coca-Cola set up Kiosk where customers could directly order printing service • Coca-Cola allowed the customers to share a coke with someone on billboard at King Cross avenue • Coca-Cola leveraged digital marketing and affiliate marketing by using hashtag and collaborated with famous influencers or celebrities to promote the campaign Outcome: • “Share A Coke” became a global marketing phenomenon 250 million bottles were sold within months Coca-Cola won prizes at Cannes Lion Award • In Australia, sales of Coca-Cola products increased by 7% during the campaign • In the United States, Coca-Cola gained over 25 million new Facebook fans during the campaign • Over 500,000 photos were shared on social media using the hashtag #ShareACoke during the first year of the campaign Strength: Coca-Cola offered consumers reasonable price, together with interesting experience Everyone could be part of this campaign, leading the interactions among those participating in this campaign as well as between the brand and its consumers 10 Moreover, Coca-Cola focused on personalizing and satisfying the experience of each customer Weakness: The amount of money spent on this campaign was enormous, but understandable, acceptable and really worth it Steps of Marketing process: - Step 1: Identify the need it fills in the marketplace, the target market and determine its wants and needs - Step 2: Set sales, marketing and revenue objectives and goals based on what you’ve researched and decided - Step 3: Develop products and services to meet those wants and needs - Step 4: Implement the marketing tactics - Step 5: Monitor and adjust the marketing plan as necessary Some methods and techniques in doing Marketing: 4.1 4PS Marketing Mix: Just like any business, a company needs to market the right product, to the right person, at the right price, in the right place and at the right time However, sometimes, people will only focus on one aspect, leading to the failure of the other and the whole chain of production In order to solve this problem, in 1960, E Jerome McCarthy firstly conceptualized the method 4Ps in the highly influential text, Basic Marketing, A Managerial Approach With this, many businesses have had a to-the-point view when executing plans and strategies, boosting their profits and productivity The 4Ps method include main objects: the product, the price, the place, and the promotion - The product: A product is good once it satisfies the demand of the target customers Despite not being popular to everyone, with just a small amount of loyal audience, that product can still bring benefits and reputation for the company based on its quality and convenience That’s why when you work on something, answer these questions: + What is your product? + What does your product do? Does the product meet an unfilled need or provide a novel experience? 11 + Who is your product’s target audience? + How is your product different from what others offer? - The price: Without a reasonable and affordable price to the public, a product can be easily eliminated If you want your outcome to remain permanently on the market, find out a price that is both acceptable and profitable + What is the price range of your product’s competitors? + What is the price range of your target audience? + What price is too high for your audience? What price is too low? + What price best fits your target market? - The place: This is where you mainly sell products as well as advertise your new marketing project The suitable situation, therefore, can help you reach your main types of customers For example, if you want to start selling transportation, consider what the citizens living there mainly use In Vietnam, you can advertise your unique motorbike edition In Switzerland, when most people love to exercise, why don’t you open a bike shop? Some questions below may get you some help: + Where will you sell your product? + Where does your target audience shop? + What distribution channels are best to reach your target market? - The promotion: Promotion is how you attract customers with your products It is mainly related to a lot of marketing techniques that will be mentioned in 3/ We have a few questions you can answer before organizing a product promotion: + What is the best time to reach your target audience? + What marketing channels are most effective for your target audience? + What marketing messages would most resonate with your target audience? + What advertising approaches are most persuasive to your target audience? Besides, we also introduce to you more modern methods used nowadays such as: The 5Ps consists of product, price, place, promotion, and people This focuses on the experience that customers and staff have when working with products, in order to modify and innovate them into a better version 12 The 7Ps include product, place, promotion, price, people, processes and physical evidence, which also estimates how a product is made and the testing period so that users can feel more reliable and secure when using it (The Ps of Marketing: What They Are and How to Use Them, 2023) 4.2 Case study: 4PS in marketing strategy of The Coca-Cola Company: - Product: • The company boasts an extensive showcase of product portfolio summing up to 500 still and sparkling brands With this number, it provides more than 3000 beverage options The company's leading product, Coca-Cola is one of the most popular and valuable brands globally - Price: • The company follows the price discrimination approach to its marketing mix The approach allows the company to charge varying prices for its products in several segments When Coca-Cola attempts to penetrate a new market, especially those sensitive to pricing, the company usually lowers the prices of its products than its competition By the time it has solidified its position in the new market, it repositions its strategy as a premium brand using several promotional initiatives - Place: 13 • It has an extensive and comprehensive distribution system selling about 1.9 billion servings every day Traditionally, Coca-Cola relied on the company's global bottling partners for packaging and distribution processes Instead of placing various retail stores around the world, Coca-Cola maximizes the capabilities of its authorized bottlers to package, merchandise, and distribute the beverages to the company's vending partners and customers - Promotion: • In 2016, Coca-Cola recorded a marketing expenditure of $4 billion and increased to $4.1 billion in 2018 In its official YouTube account, there are over 1, 250 promotional videos where customers can view As competition gets tougher, Coca-Cola aims to strengthen its reputation in the industry through its social media platforms (Coca-Cola Marketing Mix (4Ps) Analysis, n.d.) - 4.3 Marketing techniques: Flyers: • Store flyers are one of the most important media used to feature retail and manufacturer promotions Their name originates with the use in wartime of airborne leaflet propaganda whereby leaflets (flyers) were dropped and scattered over enemy cities by military aircraft (Ziliani and Ieva, 2015) Today they still represent one of the most widely used media by manufacturers and retailers to advertise price promotions • The total spends on leaflet distribution in the UK peaked at just £266.3 million back in 2017, which in turn represented a £20 million increase on the figures from 2015 • Whilst it's thought that 81% of people flick past press and magazine adverts, for example, as many of 79% of recipients keep the leaflets that they receive or at least share them with a friend As many as 78% of consumers glance at the messages included in the flyers that are posted through their door, and a total of 23% read them thoroughly, which means that fliers play an essential role in attracting customers (Inman, 2023) - Posters: 14 • Similar to flyers, posters are also a type of integrated marketing campaign However, posters are typically used for advertising or informational purposes, while flyers are used to promote events If you want a more visual approach, a poster might be the best way Posters can be placed strategically where people are most likely to see them, such as at bus stops or on the side of buildings - Value addition: • Value addition has gained wide application as a strategy for achieving a competitive advantage in a large-scale enterprise It can be in the form of guarantees, discounts for repeat customers, point cards, or referral rewards Users want to feel like they are saving money It may help them to justify the purchase in their mind if they perceive the savings to be too good of a deal to pass up That’s why value addition is one of the key factors in gaining reputation for the company A survey showed that 54.97% of the respondents said they would make a purchase for a discount • Of the aforementioned 54.97%: + 61.91% of them would return to an abandoned cart if they got an email with a discount + 82.77% of them would add additional items to their purchase to meet the threshold for free shipping + 91.49% of them are likely to sign up or add their email address to an email list when shopping to get discounts - Network referral: • Building a referral network should be a key component of your small business’s marketing strategy It can be the relationship between you and vendors, suppliers, and investors or the bong among customers Word-ofmouth referrals are the No method to drive business, according to 6,337 business owners who participated in an online poll conducted by small business referral network Alignable Additionally, Nielsen's research reveals 22% of consumers claim they will not make a purchase after reading a negative review, and multiple negative reviews will tank a product What’s more, 15 Nielsen also found that customers are four times more likely to purchase after being referred by a friend • And as Social Media Today reports, 78% of B2B businesses suggest that referral marketing is the most effective in generating quality leads • When someone refers your business to someone else, it’s an endorsement that carries more weight than any marketing channel People tend to trust recommendations from their friends, family, and colleagues far more than any messaging that comes straight from your brand When a customer hears about something from someone they already know, it’s much more likely that their recommendation will be taken seriously and lead to a conversion (How to Build Your Referral Network: Ultimate Guide [2023], 2023) - Follow- up questionnaire: • Follow-up questions are used to unearth more profound insights into previously provided information In other words, they are questions you ask to expand or clarify an answer or information you’ve been given • According to Microsoft, most Americans use customer service to decide whether or not to business with a company With this in mind, you want to ensure that your customer service team provides the highest level of customer service Sending follow-up questions after a customer service interaction will reveal your team’s strengths and weaknesses, areas where training is needed, and issues with your product or service offerings In order to ask the right questions and make use of the customers’ limited time, you should actively listen to their answers, strive to be an active part of the conversation, re-phrase and ask for more specific You also need to make to-the-point questions so that they don’t feel time-consuming or annoyed (What Is Discount Marketing? Expert's Comprehensive Guide, n.d.) - Online marketing: • Recently, the fact that technological change and innovation are fundamental sources of productivity and sustainable growth for a business is widely accepted (Arifin & Frmanzah, 2015; Johnson, Scholes & Fréry, 2002; Markides, 1997; O’Mahony & Ark, 2003) 16 • Accordingly, technology adoption and usage is a strategic innovation that is a novel way of engaging with competitors and of improving the financial performance of existing businesses (Ireland & Webb, 2007; Riddell & Song, 2012) • Therefore, a growing number of organizations are currently using the Internet or other electronic tools to communicate with their trading partners, government institutes, customers, and end-users of their products and services In particular, Pakistan has very few businesses using e-business for online sales and promotion especially in B2C (business to consumer) markets Internet users in Pakistan rose to 10.3 million after the launch of 3G and LTE The scenario that 28% of the country would have Internet access in the next five years is anticipated (7 Popular Marketing Techniques for Small Businesses, n.d.) REFERENCES: American Marketing Association (2017) Definitions of Marketing [online] American Marketing Association Available at: https://www.ama.org/the-definitionof-marketing-what-is-marketing/ Beattie, A (2019) Popular Marketing Techniques for Small Businesses [online] Investopedia Available at: https://www.investopedia.com/articles/financial- theory/11/small-business-marketing-techniques.asp Coursera (2023) The Ps of Marketing: What They Are and How to Use Them [online] Coursera Available at: https://www.coursera.org/articles/4-ps-of-marketing edrawmind (n.d.) Coca-Cola Marketing Mix (4Ps) Analysis [online] Edrawsoft Available at: https://www.edrawmind.com/article/coca-cola-marketing-mix- analysis.html Ieva, M., Ziliani, C., Gázquez-Abad, J.C and D’Attoma, I (2022) I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour Journal of Retailing and Consumer Services, 64, p.102725 doi:https://doi.org/10.1016/j.jretconser.2021.102725 17 Inman, P (2019) Do Flyers Really Work for Businesses? [online] 75Media Available at: https://75media.co.uk/blog/do-flyers-work/ Kutev, C (2023) What Is Traditional Marketing? (Plus Types, Pros and Cons) [online] indeed Available at: https://www.indeed.com/career-advice/career- development/traditional-marketing Nedrow, R (2022) Complete Guide to Digital Marketing [online] indeed Available at: https://www.indeed.com/career-advice/career-development/what-is-digital- marketing Patel, N (n.d.) What is Discount Marketing? Expert’s Comprehensive Guide [online] Available at: https://neilpatel.com/blog/discount-marketing/ PORRAL, C.C and STANTON, J.L (2017) Principles of marketing [online] Google Books ESIC Editorial Available at: https://books.google.com.vn/books?id=hG9VDgAAQBAJ&lpg=PA17&dq=principl es%20of%20marketing&lr&hl=vi&pg=PA1#v=onepage&q=principles%20of%20m arketing&f=false [Accessed 16 Oct 2023] Referral Rock Team (2022) How to Build Your Referral Network: Ultimate Guide [2022] [online] Available at: https://referralrock.com/blog/referral-network/ SurveyMonkey (n.d.) When you need to ask follow up questions [online] Available at: https://www.surveymonkey.com/mp/follow-up-questions/ Task Allocation and Participation Name Trần Đình Mai Anh Võ Hồng Tú Châu Level of completion 2312345007 Make content for the Steps of 100% Marketing, the 4Ps method and the marketing techniques Cohost the crossword and the Blooket game Present the marketing techniques 2312345011 Prepare the slides for Modern 100% marketing, types of modern marketing, advantages and Student ID Tasks 18 Nguyễn Linh Lê Ngọc 2312345028 Trương Ngọc Nga Nguyễn Nguyên Lê 2312345031 An 2312345036 Hồ Quỳnh Như 2312345045 Trương Phương Như 2312345046 disadvantages of Modern Marketing Present the “Modern Marketing” part Prepare the slides of Traditional Marketing, “New Coke” case study, “Share A Coke” case study and format the slides Present some examples and pros and cons of Traditional Marketing Edit the group’s report Edit the slides of 4Ps, steps of marketing process, the 4Ps case study and the marketing techniques Present the steps of marketing process, the 4Ps method, the 4Ps case study Responsible for preparing content for Types, Advantages, Disadvantages of Marketing; Case study “Share a coke”; Compare marketing and advertising Present the case study: Share a Coke Prepare questions for the Blooket game Present the difference between Marketing and Selling/Advertising; General introduction to Traditional and Modern Marketing Host the Blooket game Edit the slides of the introduction, definition and function of marketing Make and edit Blooket game Prepare the Stranger things video for the case study of traditional marketing Present the case study of traditional marketing 100% 100% 100% 100% 100% 19