Individual Assignment Topic: How digital tools are changing marketing mix (4Ps)

MKT318 – Individual Assignment Topic: How digital tools are changing marketing mix (4Ps) Student name : Duong Van Thang Roll Number : HS163036 Class : MKT1708 Course : MKT318m Lecturer : Room : Nguyen Minh Quang Be-211 0 Table of content I INTRODUCTION .2 1.1 Overview of changing in digital world 1.2 Definition of marketing mix 1.3How digital tools are changing elements of marketing mix II HOW DIGITAL TOOLS ARE CHANGING MARKETING MIX 2.1.Product 2.2.Promotion .9 2.3.Place .11 2.4.Price .12 III Suggestions for companies to react towards the changing of digital marketing 14 I, Introduction 1.1 Overview of changing in digital world - Appeared right after the 3rd industrial revolution about less than half the world when computers and electronic devices first appeared in 1970 and then in the 1990s when the internet appeared Based on the development of the influence scale, the spillover of digital transformation occurs at a rapid pace with global 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) regulation Based on those factors, it is predicted that it will change the entire production, management and management system around the world - Digital business is one of the fields of technology application, communication and advertising that developed very strongly right after the 4.0 industrial revolution Thanks to the application of digital business information technology, it has changed the power of customers' shopping activities, changed the device in the socio-economic economy The media is responding globally, catching the trend of this revolution digital business has emerged Digital business includes ecommerce, electronic media, information, entertainment and education In buying and selling, the different environment and the way to approach customers also changes accordingly For example: In the past ten years, surely few people would have thought of moving to e-commerce platforms, social networking sites to order certain items such as confectionery, clothing, cosmetics, etc … but the day that is a second to all the normal enjoys even wide application because it will save people the time and effort to buy an item - This shows that the digital change has helped the world to have a new and modern business environment As in the past marketing methods were often used directly through advertising banners, through retail partners, today it is a broader advertising strategy through the media 1.2 Definition of marketing mix Marketing mix is a set of marketing tools and strategies that businesses use for the purpose of promoting their brands or products to target customers Marketing mix strategy (4Ps) - Product: The product mentioned here can be a tangible product or a service launched by the business Once the product is established, the next decisions need to be made regarding: + Brand strategy + Product Mix strategy + Product Line Strategy + Strategy for Product item 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) - Price: Based on the cost, supply-demand level of the product and the target profit, it is possible to consider building a pricing strategy for the product - Place: Bringing circulation to help products reach consumers At the same time, intermediary distribution policies will affect the profits of enterprises In order for goods to be consumed, there should be actors involved in the distribution of products or services of the enterprise: manufacturers, distributors and customers -Promotion: is the use of communication campaigns to promote buying and selling activities that are more profitable for the business and strengthen the brand of the business in the market 1.3 How digital tools are changing elements of marketing mix (in general) -Digital media has changed the way that marketing professionals their work Traditional methods of marketing are disappearing, being replaced by all kinds of new income generating opportunities, challenges of their own Continue reading to learn more about how digital media is affecting the marketing mix and the emerging career opportunities in the field -Maybe without realizing it, you are always interacting with digital media It appears on all types of devices, including mobile phones, tablets, computers, digital billboards, and video games Digital media is how many people consume news and entertainment, and new forms of it, such as virtual and augmented reality, are always being created or developed In many ways, digital media reimagines traditional forms of media, such as newspapers, magazines, broadcast television and radio -The rise of digital media over the past two decades has revolutionized the way marketing professionals their jobs New revenue streams, growing use of media, and often bored consumers of advertising have all caused a major disruption in the traditional marketing mix It is impossible to enter a career in marketing or advertising without a solid understanding of digital media, including social media insights, virtual reality and podcasting, to name just a few emerging digital media trends II Digital media has had a direct impact on the marketing mix: 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) + Advertising recognition and avoidance : Many digital streams have ad blockers or allow users to opt out of certain ads , so businesses must develop methods to overcome these obstacles + Customer Service : Digital media that allows customers to respond to their complaints to the community ( friends , relatives , followers ) Typically, "Reviewers" recently appeared on social networking sites such as Facebook, Tiktok, Instagram, etc +Influencers: Partner with influencers on social networks, pay them to promote your business brand to be able to increase sales immediately in the target market +Barrier to entry: The popularity of digital media has lowered the barriers to entry in the marketing field Businesses can choose to advertise through potential markets on media channels and display on search engines at a cheaper cost than direct advertising through billboards or advertising on the Internet or Television 2.1 Products Products greatly affect marketing activities for businesses You need to determine which target customers your products and services need to target to optimize your marketing campaigns It is not possible to advertise a youthful active clothing product to the elderly, this is like a mistake and waste and it is difficult to bring optimization to the advertising campaign to bring profit to the business The product's purpose, function, or innovation will influence the marketing mix and how the product or service should be identified and positioned 2.1.1 Customer Co-Creation - Collaborating to create value by ordinary people whether a company or not Business allows consumers to submit ideas , designs or content , which is an approach to product or service development where the customer is actively involved in the design and contributes new ideas And in digital marketing it plays a central role of the consumer Specifically, this is also a means of listening to customer feedback to be able to improve the product better to suit the needs of customers - Specifically, this is also a means of listening to customer feedback to be able to improve the product better to suit the needs of the customer client 2.1.2 Sharing economy 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) -The sharing economy is "a business system in which goods or services are shared between individuals, for free or for a fee", the individuals not necessarily know each other Another definition is “an economy in which individuals conduct peerto-peer transactions to share access to idle assets or services, promoting cooperation.” The sharing economy, a system scalable socioeconomic system using technology-enabled platforms that provide users with temporary access to tangible and intangible resources that can be sourced from the community -Determining characteristics of sharing economy companies: +Directed Access +Economically +Technology-based matching platform + Enhance the role of consumers +Supply from the community -At its core, marketing enables exchanges between buyers and sellers Traditionally, these exchanges involved the perpetual transfer of ownership However, over the past decade, more and more exchanges are taking place in the sharing economy, where access temporarily replaces ownership Powered by the tools of the digital revolution (e.g Internet access, smart devices, peer-to-peer reputation systems), the sharing economy has flourished across the globe a wide range of products and services, including transportation (e.g Lyft), accommodations (e.g One Fine Stay), clothing (e.g Rent the Runway), financial services (e.g., Transferwise ), food services (e.g Deliveroo), and office space (e.g WeWork) Given its impressive growth rates, it's no surprise that the sharing economy is heralded as a global transformation -The sharing economy has exploded and is changing the way we travel, where we stay and what we wear, which has important implications for the marketing mindset The sharing economy challenges traditional views on the nature and role of organisations, marketing processes and value creation 2.2 Promotion It is a very important component in the Marketing Mix because it can promote brand recognition and sales at the most favorable prices so that customers have the 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) opportunity to choose Promotion in the marketing mix is fully responsible for the positioning of the media for the product based on the following factors: -Personal Selling: An effective way to manage relationships with individual customers However, this factor requires the cost of paying for a large number of employees and the cost will be very high, so it is suitable for high-margin products and services such as cars, houses, etc - Sales Promotion: aimed at intermediaries in the distribution channel to stimulate them to sell more to the business by providing them with incentives -PR: Is a non-stop activity in an effort to establish a connection to maintain the credibility, affection, mutual understanding between the business team and customers - Direct Marketing: are activities carried out not through intermediary distribution channels but directly between businesses and customers There are also a number of other factors such as advertising , online promotions , sponsorships , fairs and trade shows 2.2.1: User-Generated Content (UGC) nội dung khách hàng t ạo - ng ười s d ụng s ản ph ẩm d ch ị v ụch ứkhông ph iảdoanh nghi p ệ N iộdung c aủ UGC rấất đa d ạng, có th ể đánh giá, hình nhả ho c ặvideo đánh giá vềề m ộ t s nả ph m ẩ ho cặ d ch ị v ụnhấất định thông qua trải nghi ệm - Trong th iờđ i ạinternet vô phát tri n,ể khách hàng seẽ có nhiềều kềnh tềấp nh nậthơng tn, n i dung ộ điềều áp d ng ụ cho n iộdung chiềấn d ch ị qu ng ả cáo c ủ a doanh nghi p ệ Do nhiềều s ự c ường ệu t doanh nghi p, khách ệ hàng dấền mấất niềềm tn vào Do đó, chiềấn dịch quảng cáo t doanh nghi p ệdấền mấất dấền v thềấị UGC bắất đấều xuấất - UGC giúp doanh nghi p gi ệi quyềất ả vấấn đềề niềềm tn chiềấn lượ c marketng c aủmình h nơlà qu ngả cáo truyềền thơấng + Thúc đẩ y ngườ i tều dùng mua hàng + Tính xác thực cao + T oạ niềềm tn cho ng ười tều dùng vềề sản phẩm, dịch vụ 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) + Xấy dựng lòng trung thành khách hàng +T o nhiềều nội dung để khách hàng tham kh ảo l ựa chọn + Kích thích mong mấn sở hữu sản phẩm cho khách hàng 2.2.2 Doppelganger brand image ( DBI) DBI m tộ b ộs u t pậ mi tệ th hình ị nh ả cấu chuy nệ vềề m ột th ương hi ệu đ ược l u hành vắn hóa đ iạchúng b i m tộ m ng l ướ i nhà ho tạ đ ộ ng chôấng th ươ ng hi u, ệ blogger blogger đ ược t ổch ứ cl ỏ ng l o ẻ Bày t ỏý kiềấn Những hình nhảnh vưy rấất ậ có th để ượ c lan truyềền thông qua ph ương t n ệ truyềền thông xã h i, blog ộ trang web c a ủ đôấi th th ủ ươ ng hi u.ệVềề b nả chấất, m ột s ự nh ại l iạth ươ ng hi uệ đ ượ c t oạ phát tri nể b im ộ tc ộ ng đôềng, không ph ải m ột đ ơn v ị có tổ chức - M tộsôấ tnh nắng thú v vềề ị DBI: + DBI đ ược t ạo cho th ương hi ệu có hình ảnh gi ả m ạo c h ọ, v ới m ục đích gấy hi u ể lấềm cho khán giả khách hàng + DBI ch yềấu ủ đ ượ c th ự c hi nệ cho th ươ ng hi u ệl n, b i nh ữ ng điềều seẽ dềẽ dàng đ ược ý trền ph ương t n ệ truyềền thông + DBI ch yềấu ủ đ ược tm thấấy trền phương t ện kyẽ thu ật sôấ (như Twiter, Facebook, Bogs, Trang web, v.v.) - Lấấy Red Bull làm ví d Trong ụ sôấ rấất nhiềều th ương hi uệ cung cấấp nước tắng lực, Red Bull vấẽn có th khuyềấn ể khích chúng tơi mua s nả ph m ẩ c aủ h ọbắềng cách kể m t cấu ộ chuy n hấấp ệ dấẽn Ch yềấu ủ bắềng cách mờ i ngườ i tều dùng trở thành phấền cấu chuyện Để xác định thấn với cấu chuyện 2.3 Place - V tríị th c ựtềấ c aủ hàng hóa, d ch ị v ụM tộs nả ph m ẩ đấềy h ứa h ẹn có th ể có giá c ả tềấp th ị tệv iờnh ng doanh sôấ bán hàng nềấu khách hàng khó tm Các cơng ty ph i ảđ mả b oảrắềng khách hàng có th ểtm thấấy mua s ản ph ẩm c họ cách dềẽ dàng - Tìm n i tềấp ể th vàị bán s nảph mẩc aủb nạlà m t ộyềấu tôấ quan trọng vi cệ tềấp c ận đôấi tượ ng mụ c tều bạn Khơng có doanh nghiệp chọn 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) m ộ tn i vắấng vẻ, nơi khách hàng ghé thắm đ ể tr ưng bày sản ph ẩm c ho c ặ tềấp th kyẽị thu t ậsôấ, seẽ không muôấn trưng bày s ản ph ẩm c trền trang thương mại điện tử, trang web, v.v - Đ quyềất ể đ nhị n i tôất nhấất đ ểtềấp thị bán sản phẩm, dịch vụ, bạn nghiền u lự a chọ n đị a điể m mà khách hàng mụ c tều seẽ ghé thắm - Trong Marketng Mix: Place bao gôềm v trí ịtruyềền thơấng kềnh phấn phơấi + Kềnh tr c tềấp: ự Nhà s n ảxuấất tr ự c tềấp cung cấấp sả n phẩ m cho ngườ i tều dùng Bán hàng qua internet m ột cách bán hàng tr ực tềấp cho ngườ i tều dùng Phương pháp có lợi ích giúp doanh nghi ệp ki ểm soát sản ph ẩm tr ải nghiệm củ a ngườ i tều dùng + Kềnh gián tềấp: Doanh nghiệp seẽ sử dụng trung gian để bán s ản ph ẩm cho ng ười tều dùng Kềnh phù h p ợ v iớcác nhà s nả xuấất l ớn ho ặc sản ph ẩm có giá trị thấấp Ví d :ụMì ắn liềền, nước đóng chai, - M tộvài chiềấn l ược ph ổbiềấn củ a Place in Marketng Mix: + Chiềấn l ượ c phấn phôấi rộng rãi + Chiềấn l ượ c phấn phôấi đ ộc quyềền + Chiềấn l ượ c phấn phôấi chọn l ọc 2.3.1 New retailer -Các nhà bán l cấền ẻ t ươ ng tác v i s ựthay đ ổ i c công ngh ,ệnhu cấều khách hàng, th tr ị ườ ng, l ự c l ượ ng bán hàng, ki m ể sốt tài qu nả tr nềấu ị khơng rấất khó đ tơền ể t iạtrong m ộ t th tr ị ườ ng nhấất Môi tr ường thay đ ổi nhanh đấềy thách thức, khó khắn nh giai đo ạn cơng nghi ệp th ứ t (4.0) kèm v i ớbôấi c ảnh Covid-19 khó l ường, nh ả h ưở ng nghiềm tr ọ ng đềấn nhà bán l ẻ ngườ i tều dùng Tiều thụ -Chú tr ọng công ngh ệcôất lõi vàư u tền phát triển công nghệ bán l ẻ phù h ợp v ới điềều ki nệ th ự c tềấ c doanh nghi ệp Nền có m ột nhóm phát tri ển công nghệ ho ặc thuề m tộbền th ứba đ ểc ng ộ tác v i giá r ẻCông ngh ệmang l iạl ợ i thềấ c ạnh tranh l n, tắng doanh thu, gi m ả chi phí vềề lấu dài, tắng trải nghiệm khách hàng, tắng lòng trung thành c a khách ủ hàng tr c tuyềấn ự nh khách hàng truyềền thôấng Công ngh cấền ệ đ ượ c đấều t ưm tộcách b n, ả bao gơềm c ả q trình tr ước sau 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) bán hàng Đ ưa khách hàng vào tr ải nghi ệm công ngh ệ s ự thông minh c gi ải pháp công ngh ệ làm cho m ọi ho ạt đ ộng c ng ười mua người bán trở đơn giản, xác hồn hảo -Các nhà bán l cấền ẻ t pậtrung vào m tộkhách hàng đấều tền, chiềấn l ược khách hàng trền hềất: nghiền c ứu hành vi, xu h ướng c khách hàng, lấấy khách hàng làm trung tấm, t ạo nh ững giá tr ị tr ải nghi ệm đ ộc đáo khó quền cho khách hàng -Cấền đào tạo nấng cao kyẽ nắng, nhận th ức, kyẽ thu ật thái độ ph ục vụ khách hàng l c lự ng ượbán hàng Kềất h pợv i yềấu tôấ công nghệ trình bán hàng c aủl cựl ượ ng bán hàng tr cựtuyềấn đa nềền tảng (thông qua website, ứng d ụng di đ ộng, livestream, nềền tả ng thươ ng mạ i điệ n tử , mạ ng xã hộ i, công cụ ) tm kiềấm, email marketng ), xấy d ựng quy trình chắm sóc khách hàng v ới s ự tham gia c aủcông ngh ệ yềấu tôấ người giúp tắng trải nghiệm khách hàng Các quy trình n lý Salesforce phả i tnh gọn, đơn giản có khả nắng thích ứng cao, giải pháp bán hàng c bền th ứ ba có th ể đ ược thuề ngồi đ ể thúc đẩy doanh sơấ bán hàng ph ạm vi tềấp cận khách hàng -Tắng m rởngộ th phấền ị b oả v ệth phấền ị n ước, gi ảm s ự ph ụ thu ộc vào đôấi tác quôấc tềấ, tềấn hành bán hàng, sáp nh ập ểm bán hàng đ ể tắng s ức m nh c aủchuôẽi bán l Nấng ẻ cấấp m ể bán hàng cơng ngh ệthấấp ho ặc khơng có cơng nghệ thành điể m bán hàng vớ i công nghệ phương pháp quản lý hi ện đại -Các nhà bán l cấền ẻ t pậtrung vào m tộkhách hàng đấều tền, chiềấn l ược khách hàng trền hềất: nghiền c ứu hành vi, xu h ướng c khách hàng, lấấy khách hàng làm trung tấm, t ạo nh ững giá tr ị tr ải nghi ệm đ ộc đáo khó quền cho khách hàng -Cấền đào tạo nấng cao kyẽ nắng, nhận th ức, kyẽ thu ật thái độ ph ục vụ khách hàng l c lự ng ượbán hàng Kềất h pợv i yềấu tôấ công nghệ trình bán hàng c aủl cựl ượ ng bán hàng tr cựtuyềấn đa nềền tảng (thông qua website, ứng d ụng di đ ộng, livestream, nềền tả ng thươ ng mạ i điệ n tử , mạ ng xã hộ i, công cụ ) tm kiềấm, email marketng ), xấy d ựng quy trình chắm sóc khách hàng v ới s ự tham gia c aủcông ngh ệ yềấu tôấ người giúp tắng trải nghiệm khách hàng Các quy trình n lý Salesforce phả i tnh gọn, đơn giản có khả nắng thích ứng cao, giải pháp bán hàng c bền th ứ ba có th ể đ ược thuề ngồi đ ể thúc đẩy doanh sôấ bán hàng ph ạm vi tềấp cận khách hàng 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) -Tắng m rởngộ th phấền ị b oả v ệth phấền ị n ước, gi ảm s ự ph ụ thu ộc vào đôấi tác quôấc tềấ, tềấn hành bán hàng, sáp nh ập ểm bán hàng đ ể tắng s ức m nh c aủchuôẽi bán l Nấng ẻ cấấp m ể bán hàng cơng ngh ệthấấp ho ặc khơng có công nghệ thành điể m bán hàng vớ i công nghệ phương pháp quản lý hi ện đại 2.3.2 Desktop manufacturing -Computers can be a powerful tool to assist small companies in many aspects of marketing new products and services With many free apps and programs available to help businesses track interactions with their customers, the use of technology in marketing is becoming a more important piece of the sales puzzle +Web-Based Promotion +Market Research Tools +Distribution Channel Tracking +Creating Ads for Other Media 2.4 Price The price of a product or service significantly affects marketing efforts and focus Products in a given market at the lower end of the price range may require a marketing campaign that emphasizes value and savings Marketing a more expensive item instead may mean focusing on its quality and enhanced features Pricing also determines the marketing position For example, marketers may wonder if advertising would perform better in magazines for a niche audience or as ads aired in TV shows watched by middle-class families 2.4.1 Pay What You Want (PWYW) is a strategy that allows customers to make decisions about how much to pay for the product or service they want It allows sellers to test market demand without knowing the price elasticity of the product or service Different from other forms of listing prices for buyers to comply with, PWYW is a buyer-centric model and carries a decisive factor in pricing Motivation of the PWYW strategy: - Mutually beneficial + Empowering buyers to set prices can be very successful in some cases because it can remove the disadvantages of conventional pricing Buyers are easily attracted to being able to pay as much as they want because they are not at all risk-averse 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) By paying as much as they want, the buyer won't have to worry about paying a price that isn't worth the price, leading to disappointment and regret over paying for the product or service disproportionate to their expectations and perceptions + For the seller, this avoids the challenge and expense of researching and reviewing to come up with a fair price PWYW allows them to know how customers perceive the product and how much they will pay for the product This helps sellers to easily determine the selling price without having to spend too much money and effort on market research -Price Discrimination: Think about how much you'll pay for a serving of breakfast mashed avocado For some, the answer will be $10, for others it will be $20 The restaurant sets the price for this product at $15, which will lose quite a few customers who are only willing to pay $10 and also miss out on profiting from those willing to pay $20 By allowing customers to pay the price they want, the restaurant will be able to successfully cater to these groups of customers If the cost of mashed avocado is low enough compared to the total price paid by the customer, the store will enjoy a higher profit, especially profit from customers who pay more than the price for the store available -Market Penetration: PWYW is also an effective tool for entering a new market or introducing a new brand This strategy easily attracts large numbers of buyers because even consumers with very low pricing can pay smaller amounts for the same product - Competition: PWYW is also a way to eliminate or reduce competition, especially in terms of price While competitors set prices for products/services and customers are forced to pay the right price, PWYW allows customers to pay less This not only helps to attract a large number of customers, but also an advantage to help remove competitors from the market - Example of a company that has successfully applied PWYW: Humble Bundle Humble Bundle, founded in 2010, is a platform that mainly provides video games The Humble Bundle used the PWYW model from its earliest days, allowing users to pay as much as they wanted for bundles of PC games Customers will pay as much as they want and the proceeds will be divided between the Humble Bundle store, the game developers and charity donations As users pay more, they unlock more games in a bundle The average price of a game pack will increase as more people buy it Paying more than or equal to the average will unlock rewards in the 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) game bundle, incentivizing buyers to pay more Sales of a few game packs have surpassed $1 million, showing that the Humble Bundle is executing this PWYW model very well -Applying PWYW failed In October 2016, a new restaurant in Guiyang, China decided to use PWYW as an experimental pricing strategy The restaurant recently opened and wanted to encourage as many customers to try it out as possible So the restaurant launched with a PWYW price promotion for a limited time In this promotion, customers can order as much food as they want and pay whatever they want after the meal Restaurants expect to lose some costs but in return, gain new customers who will return But what happened to the restaurant was really a disaster Within a week, it had lost more than 100,000 RMB (about $15,000 at the time) Worse still, the day after the promotion ended, not a single person showed up to eat there at the regular price, much to the disappointment of the restaurant owners Owner regrets: “If our food or service is the problem, that's one thing But according to customer feedback, our dishes are full and delicious It's just that the payments don't match the customer's valuations." 2.4.2 Freemium -Under the freemium model, a business offers a free service to consumers as a way to establish a foundation for future transactions By offering basic tier services for free, companies build relationships with customers, ultimately offering them enhanced services, add-ons, enhanced storage, or limited usage application or adfree user experience for an additional fee -The freemium model tends to work well for Internet-based businesses with small customer acquisition costs but high lifetime value It allows users to use the basic features of the software, game or service for free, and then charges an "upgrade" to the basic plan It's a common tactic among startups as they try to attract users to their software or service -Since the 1980s, freemium has been the norm for many computer software companies They offer free basic programs for consumers to try, but with limited capabilities; To get the full package, you have to upgrade and pay It is a popular 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) model for game companies Everyone is welcome to play the game for free, but special features and more advanced levels are only unlocked when the user pays for them -Advantages of Freemium + Companies can easily acquire potential users and collect their user information and data + They can generate revenue on advertising and grow their own business to enhance the app + For startups, it provides a huge amount of brand awareness without much customer support -Disadvantages of the Freemium model + If execution is poor, free users never convert into paid users + Too many features on the free version may prevent users from upgrading to the premium version + Users may get tired of the free version that doesn't provide enough basic features -Examples of Freemium Spotify is one of the most famous companies with a very successful freemium model; The music streaming service boasts an impressive 365 million users, and around 45% of them are paid subscribers This is a staggering rate, as conversion rates are often impressive for free to paid models that hover around 4%, something other companies like Dropbox boast about Although Spotify users with the free version have the same access to all music as paid users, they have to listen to ads, and can only shuffle songs on mobile devices or while listening to music car and have a limited number of "skips" on the songs they want, among other downsides For some, these limitations pose no challenge But for music enthusiasts who want more control and higher sound quality, paying for the premium version is well worth it III Suggestions for companies to react towards the changing of digital marketing 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) -Bôấn Ps cung cấấp m tộkhuôn kh đ ổ xấy ể d ng ự chiềấn l ược tềấp th ị b ạn Hãy suy nghĩ qua t ng yềấu tôấ Và đ ng lo lắấng yềấu tôấ chơềng chéo lền Đó điềều khơng thể tránh khỏi + Đấều tền, phấn tch s ản ph ẩm b ạn seẽ tềấp th ị Nh ững đ ặc ểm làm cho hấấp dấẽn gì? Hãy xem xét s ản ph ẩm t ương t ự khác có m ặt trền th ị tr ường S n ả ph m ẩ c ủ ab n có th ểc ứng h n, dềẽ s ửd ụ ng h n, hấấp dấẽn ho ặc lấu dài h n Thành phấền c a ủnó có th thấn ể thi n ệv i mơi tr ườ ng ho c ặcó ngền gôấc tự nhiền Xác đ nhịnh ngữph m ẩchấất seẽ làm cho hấấp dấẽn đơấi vớ i ngườ i tều dùng mụ c tều bạn + Suy nghĩ thông qua giá phù h ợp cho s ản ph ẩm Nó khơng ch ỉ đ ơn gi ản chi phí s nảxuấất c ộ ng v i t ỷsuấất lợi nhuận Bạn có th ể đ ịnh vị nh s ản ph ẩm cao cấấp ho c ặxa x ho ỉ c ặnh m t ộgi i pháp ả thay thềấ có giá thấấp + V trí ịliền quan đềấn vi c ệxác đ nhị lo i cạ aửhàng, tr cựtuyềấn ngo iạtuyềấn, l ưu trữ sả n phẩ m củ a bạ n cho ngườ i tều dùng bạn + Khuyềấn ch ỉ có th ể đ ược xem xét bôấi ảc nh ngườ i tều dùng mụ c tều c aủ b n S nả ph m ẩ có th ểhấấp dấẽn đám đông tr ẻ tuổi sành ệu ho ặc chuyền gia cao cấấp ho c ặnh ng ữ ng ườ i sắn hàng giá r Chiềấn ẻ l ượ c truyềền thông bạn cấền tềấp c ận đôấi tượ ng với thông điệp phù hợp End…!!! … 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) 0 Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) 0 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Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps) Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)Individual.Assignment.Topic:.How.digital.tools.are.changing.marketing.mix.(4Ps)