MGT103 Class MKT1723 Term Fall2022 STUDENT INFORMATION NAME BÙI DANH NAM ROLL NUMBER HS170927 ROOM NO BE 305 CLASS MKT 1723 FOR TEACHER ONLY I Introduction If you think of a business as a tree, the st[.]
MGT103 Class: MKT1723 Term: Fall2022 STUDENT INFORMATION NAME: BÙI DANH NAM ROLL NUMBER: HS170927 ROOM NO: BE-305 CLASS: MKT 1723 FOR TEACHER ONLY MARK MARKED BY Signature of Proctor (NAME AND SIGNATURE) I Introduction If you think of a business as a tree, the structure of the company is like a tree trunk, departments are like a branch, a tree And the female sap that brings nutrients to the tree to grow is the company's culture, these two factors play an important part in the process of building and developing a company or a corporation Viettel is a very large corporation in Vietnam as well as in Southeast Asia in telecommunications, in order to have such great success, Viettel's culture and organization must be very special, but today we will focus on company culture According to Wikipedia, Military Industry and Telecommunications Group (Viettel) is a Vietnamese telecommunications and technology corporation established on June 1, 1989 The group's main industries include telecommunications & information technology services; research and production of telecommunications equipment, the defense industry, the cybersecurity industry, and the digital service provision industry Viettel's most prominent product today is the Viettel Mobile mobile network Viettel Telecom's member company is currently the network operator holding the largest market share in the Vietnamese telecommunications service market II Main characteristics of the company’s culture Next, we will learn more about Viettel's corporate culture Right from its inception, Viettel has had the right awareness of the importance of company culture Not only stopping at the general values that can be applied anywhere but these values are born thanks to a team of consultants who are constantly observing, researching and adapting to the times At Viettel company’s culture, change is essential This is evident in the core value change Previously, Viettel culture was only encapsulated in values: Caring, Innovative and Passionate Now all three of these values have been crystallized into a profound brand philosophy, Diversity Before the development of technology and the influence of the 4.0 revolution, Viettel has renewed its values to bring a more modern corporate culture, creating a youthful and dynamic working environment Make sure old values are never lost, but only mixed, to help thrive in the future Viettel's corporate culture has been reflected in the following core values: Practice is the criterion for testing truth Grow through challenges and failures Creativity is the source of life Rapid adaptation is a competitive strength Thinking system Mix of East and West cultures Build the traditions and practices of the soldier Living in a common house named Viettel III Analysis So we can clearly see highlights of Viettel's corporate culture that are "always changing" and core values Let's dig deeper a Always change In each historical period, Viettel people are always proud of their achievements in innovation, which is the foundation for the development to bring Viettel to where it is today In the period 1989-2000 Viettel operated mainly in the field of construction and installation, Viettel engineers had bold solutions to erect TV tower projects in difficult places that "no one dared to accept" In the years 2000-2010, when Viettel entered the telecommunications field, there were many extremely bold and creative ways of doing things, but the story of turning two optical fibers into a backbone has become a "legend" Viettel has become the first company in the world to successfully apply wavelength multiplexing technology on an optical fiber with a distance of up to 2,000 km and a capacity of 2.5Gbps The first wireline military information backbone of the Army was built and installed in nearly a year, entirely by Viettel experts When Viettel provides mobile services, the design of a mobile base station (BTS) is also a clear demonstration of Viettel's continuous creativity Viettel has self-researched and developed a method of network planning in the way of "drawing meshes" to multiply the speed of station construction by hundreds of times Another innovation, at the strategic thinking level, is Viettel's definition of mobile as a popular service This was a radically different mindset from the popular view at the time that considered mobile phones to be a luxury service only available to the rich From this mindset shift, Viettel launched a strategy of "taking the countryside to surround the city" with wide coverage, opening a different development direction Those are really bold things to create a breakthrough development for Viettel From 2010 to 2018 is the time when Viettel transformed from telecommunications to combine high-tech industrial production This period also saw a lot of innovation in research and manufacturing, gradually building the foundations for development From this process, Viettel has successfully developed and mastered 4G and 5G technologies to high-tech military equipment It can be said that each period Viettel has unique and excellent innovations, contributing to creating a Viettel like today b core values Practice is the criterion for testing the truth The great poet Johann Wolfgang (von) Goethe in his work "Faust" once said: "All theories are gray, only the tree of life is forever green" The theory is only gray because it is inherently boring, arid, and life out there is much more colorful, colorful and diverse People always need to combine theory and practice to be successful And even, from practice, we just turn the problem to know if the truth is still true or not - That is also the first core value that Viettel upholds: "practice is the standard for testing the truth." Grow through failures The success of Viettel at the present is not only due to the leadership of the head, or because Viettel has a solid foundation - the Vietnam People's Army A business thrives when each employee is honed and instilled in the values of the business Because of that, Viettel people are always aware that obstacles are the catalyst through which people reveal their potential "Throw it to death and you will live", Viettel people cherish each difficulty and failure they encounter, they constantly confront them to correct their mistakes Not only that, Viettel employees also apply frank criticism and develop plans from the beginning with the market and progressive Creativity is life Viettel's motto is "thinking not old about what is not new and respectfully honoring the smallest ideas" The corporate culture of anywhere also upholds the spirit of creativity Therefore, at Viettel, most of the personnel show their difference, Viettel people realize their ideals and at the same time through customers Also, the saying "Speak your way" is the guiding principle of the public However, creativity does not only come from an employee side, but managers also need to build an environment to inspire and encourage employees to be creative That is also the reason why Viettel always impresses the public with unique human resource policies such as the "idea festival" held regularly, the time to exercise between hours at the company and the policy of compensation for employees' family members It is these factors that make employees more attached to Viettel and willing to devote more Quick adaptation is a competitive strength Major General Nguyen Manh Hung also emphasized: "Not daring to change is to refuse one's own opportunity" That is a very special behavior that young people today should learn, not only Viettel employees Life changes day by day, hour by hour If employees stagnate, inherently with old views, but not just accept new values, they will never adapt to the times Therefore, Viettel people always think constantly to adjust strategies and management apparatus to meet the times Thinking system To manage a large business environment like Viettel is certainly not simple, there are too many complications to run each branch, and assign tasks, to ensure smoothness Therefore, Viettel's corporate culture needs to follow a consistent system thinking to simplify this communication process An organization must have a strategic vision, take the theory to guide the system as a solid foundation Combining East and West Westerners are not afraid to change, applying new materials to adapt to the times On the other hand, Easterners look to traditional values, a certainty in logic, slowly but surely Viettel people realize the difference in these two cultures, that with different thinking, they can completely combine that potential in one subject - Viettel to ensure a sustainable direction for the business Combining East and West is not a negative mixture, but a way of clearly seeing the two sides of an issue and handling them in a more flexible and flexible way That is integration, contributing to diversifying corporate culture, not dissolving, losing the core of Viettel Soldiers' traditions and practices We cannot deny that one thing that makes the "fast" success of Viettel telecommunications group is the leadership of the Vietnam People's Army and the "soldier" culture Stepping forward, not afraid of hardships, steadfast in his ideals, the core values of a soldier Ho was once again taken as the guiding principle in business, making Viettel different from other companies The house named Viettel Each individual is like a gear to help the big machine - the business - run smoothly Each person at Viettel always needs to be responsible for completing the assigned tasks well, taking group work to develop the individual Over the years, the bricks that employees build will be the pedestal for Viettel's corporate culture to become stronger and stronger Viettel Aerospace Institute (VTX) is a clear demonstration of the 2nd of core values After more than years of project implementation, starting from zero, experiencing many failed tests, the products must reach 1/10, 1/100 accuracy, ensuring the standards strict Many important projects implemented by VTX have been accepted with breakthrough results in the field of aviation and space, making Vietnam one of the very few countries in the world capable of mastering the equipment technical and high-tech defense industry products With outstanding achievements, in February 2022, VTX was honored to be awarded the First-class Fatherland Defense Order by the President At Viettel, innovation has become one of Viettel's core values, playing the role of "life force" for production and business activities, research and development, and strategic planning In the 10-year period, from 2011 to 2021, Viettel has 79,000 registered ideas and ideas (SKYT) internally Thus, on average every hour Viettel has a new idea for 10 years More than 10 thousand recognized medical devices have brought benefits of more than 5.3 trillion VND for Viettel Besides the above strengths, Viettel also has a weakness that needs to be overcome, that is, it has no in-depth management experience As a subsidiary of the Ministry of National Defense, all management boards are from soldiers who have not been trained in specialized management skills, so in many stages of management, they are still relatively rigid and not suitable for the market current school The implementation of management and administration is also affected by 3rd parties such as defense and security Moreover, despite the large scale investment in market development, Viettel's network has not yet met the needs of current users Facing many difficulties in operation and management, because there is no synchronization of business activities IV Conclusion Thus, through the article on Viettel's corporate culture, we have understood the core values that make up the solid position of the corporation in the present time I can believe that, not all businesses can be as sophisticated as Viettel to build their very own values, and these values are really consistent with what Viettel can pursue Hopefully, with the pioneers wearing soldier's clothes, Viettel will go even further with noble values