FINAL REPORT topic THE INTERNATIONAL MARKETING PLAN OF ONE ONE

FINAL REPORT Topic: THE INTERNATIONAL MARKETING PLAN OF ONE ONE Class: 1771 Semester: 2133 Lecturer: Mr Jorge Martínez Student Group: One One No Full Name Student ID Phan Thanh Trường 22000257 Phan Thị Mỹ Định 2183728 Nguyễn Thị Khánh Nguyên 22100106 07/2022 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL REPORT Topic: THE INTERNATIONAL MARKETING PLAN OF ONE ONE Class: 1771 Semester: 2133 Lecturer: Mr Jorge Martínez Student Group: One One No Full Name Student ID Phan Thanh Trường 22000257 Phan Thị Mỹ Định 2183728 Nguyễn Thị Khánh Nguyên 22100106 07/2022 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat RECOMMENDATIONS OF LECTURER |2 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Table of Contents List of Tables List of Figures INTRODUCTION COMPANY & MARKET .7 1.1 Company 1.2 Market / Competitors SELECTION OF MARKET (CHINA OR KOREA) 13 2.1 General criteria for selection (MACRO: PEST) 13 2.2 Specific criteria about selection (MICRO) 18 MARKET REPORT AND STP OF KOREA .22 3.1 MACRO: PEST 22 3.2 MICRO 24 3.3 STP: Segmentation, Targeting and Positioning 25 MARKETING MIX ADAPTATION 26 4.1 Product 26 4.2 Price 26 4.3 Place 28 4.4 Promotion 29 CONCLUSION 33 REFERENCES 34 |3 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE List of Tables Table 2.1: Comparison between China and Korea 22 Table 3.1: Benchmarking Table 26 Table 4.1: Cost of Exporting Container of One One Crackers 27 Table 4.2: Promotion Plan of One One in Korea 32 |4 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE List of Figures Figure 1.1: One One's rice cracker product line Figure 1.2: Fanpage of One One Figure 1.3: Website of One One Figure 1.4: Data for the export market of this product from Vietnam Source: TradeMap.org 10 Figure 1.5: Outstanding companies and their products in the Vietnamese rice crackers market 11 Figure 1.6: International Market Share of Rice Crackers by Companies Chart 12 Figure 2.1: The total value imported from China (2021) 13 Figure 2.2: The total value imported of Korea (2021) 14 Figure 2.3: Compare Political Risk between China and Korea 15 Figure 2.4: Population pyramid of China Source: CIA World Factbook 17 Figure 2.5: Population pyramid of Korea Source: CIA World Factbook 18 Figure 2.6: China imports data for the product Source: TradeMap.org 19 Figure 2.7: South Korea imports data for the product Source: TradeMap.org 19 Figure 2.8: Products from Want Want - one of the largest rice crackers manufacturers in the world 21 Figure 2.9: Some of Korea’s Chaebols in the food industry ( left to right: Haitai, Nong Shim, Lotte, Crown) 22 Figure 4.1: New flavors: BBQ, spicy 26 Figure 4.2: emart supermarket 28 Figure 4.3: Lotte Mart 28 Figure 4.4: Convenience stores in Korea 29 Figure 4.5: A lot of Koreans have a habit of traveling by bus (especially young students or the elderly) 30 |5 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE INTRODUCTION In the context of an increasingly modern and developed world, companies operate more and more strongly, and on a larger scale Since then, to be able to continue to develop, companies must expand their markets internationally To achieve this goal effectively, companies need to have good analysis, methods and marketing plans to penetrate the market in the best way From our above concerns, our team chose the topic "The international marketing plan of One One" with the desire to have the opportunity to apply the relevant knowledge such as: macro-environmental analysis (PEST), micro, STP, Marketing Mix at the same time applying analysis of internal and external factors of One One company Through the research and implementation of the project, the group also wishes to have a better understanding of the differences in marketing functions and international similarities related to cultural, economic and political aspects , social and material of the environment from which it can be practically applied to oneself and future work |6 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE COMPANY & MARKET 1.1 Company 1.1.1 Company One One Rice Cake Company has the full name of One One Vietnam Food Joint Stock Company Since its establishment in 2007, One One Rice Cake Company has been constantly innovating the production process towards the most modern With high quality technology process, One One rice cake is always proud to be a familiar product of Vietnamese family Vision: The company will create and serve Vietnamese consumers products to meet your requirements and relieve your health, food safety and financial concerns Mission: “Healthy food, good body” 1.1.2 Product After more than 10 years of establishment and development, quality has always been a prerequisite in all products One One has won the trust of consumers with product lines: Rice cake with grilled beef flavor, Lightly sweet rice cake, Corn Cheese Flavored Rice Cake, Rice cake with yellow corn cheese, Corn milkflavored rice cake, Grilled octopus seaweed rice cake, Grilled shrimp rice cake, Japanese soy sauce flavored rice cake |7 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Figure 1.1: One One's rice cracker product line 1.1.3 International Experience In addition to providing products in the domestic market, One One is also exported to serve the international market As of 2020, One One rice cakes products have been exported to a number of countries such as Japan, Bhutan, 1.1.4 Digital Presence Currently, One One operates on main media: Facebook fan page (Bánh Gạo One One) and website (https://banhgaooneone.com/) Figure 1.2: Fanpage of One One |8 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Figure 1.3: Website of One One 1.1.5 Competitive Advantages One One rice cake is processed by the manufacturer from selected ingredients, which are delicious Japanese Japonica rice grains In the production process, rice cakes not use any colorants or preservatives Especially, the product is not fried in oil and does not contain cholesterol, so it is very safe for users' health One One rice cake is suitable for all users Besides, the company also received many prestigious certificates such as: ISO 22000: 20005 certification, Certificate of food hygiene and safety certified by Hung Yen Department of Industry and Trade, 1.2 Market / Competitors 1.2.1 Industry of Rice Cracker in Vietnam In a rice production leading country like Vietnam, the food made from rice here comes in a wide variety such as rice paper, or rice vermicelli In the FMCG industry, Vietnamese businesses and companies also take advantage of this abundant domestic resource, making rice the main ingredient in many types of processed foods, in which rice crackers is one of the most popular products among |9 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FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE industry in China also allows numerous other small brands to produce their own rice crackers products, creating huge competition in the market Therefore, it will require a large amount of investment in terms of product development, marketing as well as other criterias for One One to create outstanding competitive advantages and earn profits Figure 2.8: Products from Want Want - one of the largest rice crackers manufacturers in the world Korea: The South Korean snack food market is dominated by a small number of producers Each of these businesses is a large industrial conglomerate run and controlled by an individual or family in South Korea, usually known as “chaebols” Some of these conglomerates include Hatai, Nong Shim, Lotte, and Crown Together, they control as much as 85% of the market These food giants have established distribution networks and well-known brands all over the country Due to this, it is more challenging for international brands to gain sizable market shares The purchase of imported items over domestically made ones has traditionally been frowned upon by Korean consumers, who hold the view that doing so has a negative impact on the nation's economy However, as South Korean consumers demand food of higher quality and greater variety, acceptance of international foods is rising | 21 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Figure 2.9: Some of Korea’s Chaebols in the food industry ( left to right: Haitai, Nong Shim, Lotte, Crown) Table 2.1: Comparison between China and Korea MARKET REPORT AND STP OF KOREA 3.1 MACRO: PEST Political: After Vietnam and Korea signed the Trade Agreement freedom Vietnam - Korea Vietnam (VKFTA), this country will have certain preferences in law for goods imported from Vietnam Economic: Korea is one of the largest import markets for agricultural products and processed foods in the world In the past, Korean consumers were | 22 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE more inclined towards food related products related to meat, but now favor seafood, rice, cereals, using unused products use chemicals, not use food using genetically modified technology.Vietnam and Korea have signed a lot of agreements together to develop the economy non-refundable and technical cooperation (April 2005), and especially the Vietnam Free Trade Agreement At the end of 2015, the Vietnam - Korea Free Trade Agreement (VKFTA) Social: The population of Korea is relatively large, about 51247 million people Because of political, social and economic instability In the country from the previous period, many Koreans immigrated to Canada and the United States When the situation is more stable, some Korean society however is a society with a lot of strict age gap, which emphasizes returned home Technology: So it can be seen that Korea is a country with a science and technology background Technology is very developed and they also very invested in this industry It is this technological development that has greatly contributed to the growth of Korea today Due to photo effect of technology level high, when a Vietnamese enterprise participates in the environment Korean international business Quoc will face difficulties in catching up with your country However, besides that, there are also opportunities to develop and improve the technology level of that enterprise | 23 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE 3.2 MICRO 3.2.1 Top Main Competitors Some of One One’s direct competitors along with samples of their products are demonstrated in the table below: 3.2.2 Customer Demands The South Korean economy is rapidly developing, which supports the market's overall size and growth The average salary was rising rapidly from 1995 to 2000 Through the 1980s and the beginning of the 1990s, as income levels rose, South Koreans had more money to spend on luxuries like snack food Additionally, | 24 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE the economy as a whole has grown rapidly, with a 96 percent increase in GDP between 1991 and 1995 to reach US $566,6 billion 3.2.3 Buying Behaviors A Korean household generally spends 13.8% of their Consumption Expenditure on "Food and non-alcoholic beverages" (OECD Stats, 2017) Overall, South Korean consumers are typically well-educated and well-informed, with the national literacy rate of 98% Therefore, Koreans are considered to be “smartshoppers” and pay a lot of attention to the shelf-life as well as the product’s quality in terms of nutrition and food safety when it comes to purchasing food There are some standards that South Koreans frequently rely on which should be paid attention to First of all, South Koreans are cautious about the printed shelf life date on goods Customers are likely to choose another item if it is nearly expiration date Secondly, they may avoid products that contain additives or excessive additives, especially in processed foods Last but not least, when imported items are perceived as being of greater quality, South Koreans expect them to command a premium price 3.3 STP: Segmentation, Targeting and Positioning Market segmentation of Rice crackers (based on benefits and usage) Satisfy customers' need for snacks (all ages) Socializing (friends & family meetings, parties, ) Lose weight Healthy/Vegan diet Quick & Convenient meal (Outdoor activities - picnic/camping, work, school, ) Gift | 25 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Targeting ➢ Satisfy customers' need for snacks (all ages) ➢ Quick & Convenient Position Table 3.1: Benchmarking Table MARKETING MIX ADAPTATION 4.1 Product When entering the Korean market, One One's products must first change the language to Korean Next, they should change some ingredients to suit the taste of Korean people by increasing the quality of rice and creating new flavors such as: BBQ, blue cheese, kimchi, tokbokki, chili spicy,… Figure 4.1: New flavors: BBQ, spicy 4.2 Price Exported products are always higher than domestic ones, however, One One is always targeted at families and young people, so the eldest daughter is very suitable for all walks of life When products are put into supermarkets, | 26 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE convenience stores always have the most suitable price according to the average income of people in Korea compared to quality and safety container 20 ft - 1100 cartons - CIF Table 4.1: Cost of Exporting Container of One One Crackers | 27 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE 4.3 Place When entering the market, One One's distribution channels will be retailers and wholesalers Specifically, it will be distributed to large supermarkets such as e-mart, Lotte mart and convenience stores such as MiniStop, 7eleven In addition, in the 4.0 era, One One can also sell its products on e-commerce platforms such as Gmarket, Coupang, Figure 4.2: emart supermarket Figure 4.3: Lotte Mart | 28 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Figure 4.4: Convenience stores in Korea 4.4 Promotion 4.4.1 a Offline Communications Press and Newspapers This tool is used to increase brand awareness in the first and second year Starting from the third year, the purpose of this tool mostly focuses on populizing One One Korea's activities and social contributions, in order to create good Public Relations and image for the brand “PR Newswire will charge you $350 to $8700, depending on the scope of the distribution.” We will use national press, so that will cost roughly $805 a piece b OOH Advertising Korea has a dense public transport system (especially buses) so bus stops and other public transit stations will be used for outdoor advertising Billboards will also be used to increase awareness of the brands as well as to support other campaigns of One One Korea | 29 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Figure 4.5: A lot of Koreans have a habit of traveling by bus (especially young students or the elderly) c TVC As our product is mass-targeting, TVC will be a crucial and effective tool in our promotion strategy, especially during the introduction stage We will use shore clips, from 30 to under 60 seconds, with an emphasis on delivering and retaining the logo, brand name in the user's mind Korea is a country known for “idol culture” so celebrities can also be used to gain better attention d Trade Fair “Trade fairs are a very powerful marketing medium They bring together thousands of international buyers and sellers in one place in a short space of time.” The Trade Fair we are going to participate in is the Coex Food Week Seoul - Trade fair for food and beverages This Trade Fair is held annually and has been going on since 2006 It is claimed “one of the largest fairs of its kind in Korea It is divided into several sub-fairs, in which individual subjects are summarized Visitors can find in depth and comprehensive information here about the latest developments, trends, products and services in various fields.” This year it will | 30 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE take place from 02.11.2022 to 05.11.2022 (4 days) at COEX Convention and Exhibition Center, Seoul The audience will be professional visitors and the general public A general booth rental will cost roughly $12,000 for a 20x20 space Add on other costs like travel and marketing, which is an additional $8000 So the total cost will be $20,000 We will be attending trade fairs once every two year starting from the first year e Country Visits We will carry out a country visit in the years that we skip Trade Fairs The average for an international business trip will be $2525 4.4.2 a We Online Communications SEO & SEM use SEO & SEM to optimize traffic to our website: oneonekorea.kr.com The average cost of SEO & SEM service for a one-time project will range between $5,000-$30,000 We will set our budget at around $20,000 for a one-time service in the first year b Social Media Advertising We will run ads on popular platforms like Facebook, Instagram and Youtube According to an analysis conducted by The Content Factory, “the average organization spends between $200 and $350 per day on social media marketing This works out to between $6,000 and $10,500 per month or between $72,000 and $126,000 per year.” We will set our budget at $80,000 c Influencers Booking We will use some Influencers to review and use and promote One One Korea products on their social networking sites The two main platforms that we will focus on are Youtube and Tiktok We will use Micro-influencers who have from 10,000–50,000 followers According to influencer marketing company | 31 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE Linqia reports in 2019: “54% are planning to spend more than $250,000 annually on influencer marketing”, so we will settle at the average price d Blog Review “For a 1,000-word article, a typical rate would be $200-$700, but it could range much lower or higher based on the factors mentioned above.” We will use this tool to conduct 50 articles on different types of blogs at the average price of $350 per article during the introduction stage of our brand, so the first year only Table 4.2: Promotion Plan of One One in Korea | 32 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE CONCLUSION The report has a detailed analysis of the INTERNATIONAL MARKETING PLAN of One One Company After going through the Report, we understood more about international marketing programs from determining the organization's objectives and methods through analyzing, discussing, describing, and demonstrating the marketing processes and strategies that company (One One) utilize when marketing their products in a foreign country Although we tried to make the report as good as possible, there were still some errors in the process We are looking forward to receiving your feedback so that we can improve for the following projects We sincerely thank you for reading our report | 33 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE REFERENCES (2020) Retrieved from Optilingo: https://www.optilingo.com/blog/korean/theimportance-of-family-in-korean-culture/ (2020) Retrieved from indexmundi: https://www.indexmundi.com/ (2022) Retrieved from Culturalatlas: https://culturalatlas.sbs.com.au/chineseculture/chinese-culture-family Coface For Trade (2022) Retrieved from coface: https://www.coface.com/cofaweb/comparer/266-710 Economy & Politics (2020) Retrieved from statista.com: https://www.statista.com/statistics/270338/inflation-rate-inchina/#:~:text=In%202021%2C%20the%20average%20annual,1%20p ercent%20in%202022.) statista (2022) Retrieved from statista: https://www.statista.com/ Trade Map (2022) Retrieved from Trade Map: https://www.trademap.org/Country_SelProductCountry.aspx?nvpm=1%7 c410%7c%7c%7c%7cTOTAL%7c%7c%7c2%7c1%7c1%7c1%7c1%7c1 %7c2%7c1%7c1%7c1 Trademap (2022, July) Retrieved from Trademap: https://www.trademap.org/Country_SelProductCountry.aspx?nvpm=1%7 c156%7c%7c%7c%7cTOTAL%7c%7c%7c2%7c1%7c1%7c1%7c1%7c %7c2%7c1%7c1%7c1 Warren J Keegan, Mark C Green, Simpson College (2017), Global Marketing, 9th Edition, Pearson USA | 34 FINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONEFINAL.REPORT.topic.THE.INTERNATIONAL.MARKETING.PLAN.OF.ONE.ONE TIEU LUAN MOI download : skknchat123@gmail.com moi nhat 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