MARKETING PLANNING FOR NEW PRODUCTS NESCAFES CHOCOLATE BUBBLE BY NESTLÉ VIETNAM COMPANY

THE MINISTRY OF FINANCE UNIVERSITY OF FINANCE- MARKETING oOo MARKETING PLANNING FOR NEW PRODUCTS - NESCAFE'S CHOCOLATE BUBBLE BY NESTLÉ VIETNAM COMPANY Major: Marketing Specialization: Marketing Management Ho Thanh Phu Tran Thanh Tuyen 2021008522 2021008587 Class: CLC_20DMA09 EVALUATION TABLE Full name Student ID Ho Chi Minh, 14 December 2021 0 Percent Ho Thanh Phu 2021008522 50% Tran Thanh Tuyen 2021008587 50% Total 100% GROUP ii 0 INSTRUCTOR'S COMMENTS ………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ………………………………………………………………… Score in numbers Instructor's signature Faculty of Marketing M.S NGUYEN XUAN TRUONG GROUP iii 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY ASSURANCE Our team declares that the topic: "Making a Marketing Plan for a New Product Nescafe's Chocolate Bubble Coffee under Nestlé Vietnam" is an independent research work under the guideline of the instructor We also not have any copying by others The topic and content of the internship report are the products that I have researched hard during my study at the school The data and results presented in the report are truthful, we would like to take full responsibility and discipline of the subject and the school if there is a problem." GROUP iv 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY THANK YOU First of all, we would like to express our sincere thanks to the School Board, teachers of the University of Finance - Marketing in general and the teachers of the Marketing Department in particular, who enthusiastically taught and passed on to us Our valuable lessons and experiences make us have a piece of solid luggage and put it into practice in the future In particular, we would like to express our sincere thanks to Mr Dang Huynh Phuong who has wholeheartedly helped and guided me in the process of practicing my profession With the detailed and thorough comments, she conveyed to me It is a valuable lesson for us to complete our Marketing Management report In the process of making the Marketing Management report, because of the limited time and knowledge, mistakes will inevitably be made, I hope to receive the advice of teachers so that I can improve more and more and have good knowledge to apply to work after that Finally, I wish Mr Dang Huynh Phuong and all other teachers of the University of Finance - Marketing have a lot of health, always be happy and successful in life Thank you sincerely TABLE OF CONTENT GROUP v 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY EVALUATION TABLE ii INSTRUCTOR'S COMMENTS iii ASSURANCE .iv THANK YOU v TABLE OF CONTENT vi LIST OF FIGURES .viii LIST OF TABLES ix LIST OF ACRONYMS x I EXECUTIVE SUMMARY: II INTRODUCTION: 1 MISSION STATEMENT .1 Strategic objectives for the first year: Financial Objectives .2 III SITUATION ANALYSIS: .2 MARKET SUMMARY: .2 1.1 Market Size: 1.2 Market Growth: 1.3 Market Share 1.4 Market Trend MACRO ENVIRONMENT: 2.1 Political Analysis: 2.4 Technological analysis: COMPETITORS: 3.2 Competition on brand: .7 3.1 Substitute products: SWOT SEGMENTATION - TARGET - POSITIONING STRATEGY 11 5.1 Segmentation 11 5.2 Target: .13 5.3 Positioning: .14 MARKETING MIX STRATEGIES: 15 GROUP vi 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY 10 FINANCIAL: Break even analysis: Total first-year sales revenue for Nescafe Egg Coffee is projected at 40.000 million VND, with an average whole-sale price of 49.000 VND per unit and variable cost per unit of 5.000 VND for unit sales volume of 800.000 Break-even calculations indicate that Nescafe Egg Coffee will become profitable after the sales volume exceeds 518,181 during the product's first year Our break-even analysis assumes per-unit wholesale revenue of 49.000 VND per unit, variable cost of 5.000 VND per unit, and estimated first-year fixed costs of 22,800 billion VND With these assumptions, the break-even calculation is: Sales Forecast: Number of products Cash (VND) Expected revenue 800,000 40,000,000,000 Variable costs 800,000 4,000,000,000 Fixed costs 800,000 22,800,000,000 Profit before tax 13,200,000,000 Tax accounted for 20% 80% Profit after tax 10,560,000,000 Marketing budget 4,051,500,000 Backup plan 2,000,000,000 Total 4,508,500,000 Table 12: Sale forecast GROUP 30 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY Section Expense Forecast: Frame Contents hours Frequency Quantity Unit Advertising TVC Construction TVC TVC on HTV 17h Post-20h Post TVC on VTV times /time p.m top.m times/hour Price Cost TVC 70,000,000 70,000,000 month 180 000 000 180 000 000 81 month 200,000,000 200,000,000 Online ads Total TVC advertising costs Put banners on channel 14 450,000,000 months 40,000,000 Total online advertising costs Face-book ads page like 40,000,000 80,000,000 20,000 fans 2,650 53,000,000 30 post 220,000 6,600,000 9000 click 2,000 18,000,000 video 35000 000 35,000,000 10 people 10,000,000 100,000,000 Face-book ads page post engagement Face-book ads click to website Video Trueviews instream ads KOLS GROUP 31 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY Outdoor Ads Total Social Media Costs and a half Bandroll month 2000 212.600.000 pieces 30,000 Total Outdoor Advertising Costs 60,000,000 60,000,000 Lock&Lock plastic cups 10,000 pieces 100,000 1,000,000,000 Design posters piece 1,500,000 1,500,000 Hire staff 40 people 2,500,000 100,000,000 10,000,000 400,000,000 50,000 1,000,000,000 Promotions 750ml Rent Location 40 in 40 supermarkets High-quality canvas bags Video contest on Tiktok superm arkets 20,000 pieces prizes 30,000,000 PR Total promotion costs 2,531,500,000 Press conferences Advertorial on channel 14 terms/month Advertorial on ZING.VN terms/month Marketing at 1 time 300,000,000 300,000,000 post 30,000,000 120,000,000 post 15,000,000 60,000,000 20,000 boxes 49,000 980,000,000 GROUP 32 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY universities term/month Total PR costs 1,460,000,000 Total costs 4,051,500,000 Table 13: Expense Forecast: 11 CONTROLS: The following areas will be monitored to gauge performance: Revenue: monthly and annual Expenses: monthly and annual Customer satisfaction New-product development Implementation: The following milestones identify the key marketing programs It is important to accomplish each one on time and on budget Backup plan: Negative situations and cases may occur that affect the business - Signs Negative situations and cases may occur that affect the Signs business  Natural disasters  The Source of supply decreased sharply, (rainstorms, epidemics, causing production output to decrease, diseases, etc), loss of supply unable to meet customer demand of main raw materials  Marketing activities not  Monthly and quarterly sales not meet have much impact on expectations GROUP 33 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY customers - The taste of coffee is not well received by customers - Disease outbreak, making it difficult for production and transportation  Customers tend to stay away from caffeinated products  Unintentionally arise  There are more and more bad news negative news about parent articles appearing, strongly affecting company Nestle, or Nescafe- customer psychology, causing customers to related businesses boycott Competing brands quickly stepped up to capture market share Table 14: Negative situations and cases may occur that affect the business - Signs Negative situations and cases may occur affecting the business - Solution, Remedial plan Negative situations and cases may occur affecting the business  Solution -plan Disaster(Storms, epidemics),  loss of main raw material supply Prepare other suppliers in neighboring countries such as Indonesia, India so that the shortage of coffee is not too large  Provide support to coffee supply areas GROUP 34 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY in difficulty so they can quickly reinvent the product  Invest, and upgrade product supply to further improve the quality of coffee beans   Marketing activities not  The Marketing team needs to meet have much impact on customers carefully, eliminate the weaknesses and The taste of coffee is not well weaknesses, then learn from experience and received by customers replace it with more suitable strategies  Research the right psychology of customers to get the best results  Use enough campaigns to not waste financial resources on ineffective activities  Regain customer trust through promotional offers The staff, PG - PB are well trained to have the best buying experience  Unintentionally negative  news about arise  Speak up through newspapers, parent television, and social networking sites to company Nestle, or Nescafe- regain your reputation and position as related businesses quickly as possible The epidemic broke out,  The packaging is sturdy, the making it difficult for production warehouses are guaranteed to be able to and transportation preserve the products well GROUP 35 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY  Staff precedence injected vaccine, work zone safety, not infection  Customers tend to stay away  from products that contain Product information, packaging specified ingredients, and commitment to caffeine safety effort health for consumers Table 15: Negative situations and cases may occur affecting the business - Solution, Remedial plan  After carefully studying the risk situations and cases and proposing solutions to overcome them, then estimate the maximum loss cost of billion VND GROUP 36 0 MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY MARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANYMARKETING.PLANNING.FOR.NEW.PRODUCTS.NESCAFES.CHOCOLATE.BUBBLE.BY.NESTLE.VIETNAM.COMPANY