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VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS VINAMILK INTERNATIONAL BUSINESS
2023 VINAMILK’S INTERNATION AL BUSINESS Group: SEA Dr David Saiia Mrs Ho Bach Thu TABLE OF CONTENTS I Overview about Vinamilk II Vinamilk's international business III Conclusion: Evaluating Vinamilk's international business results I Overview about Vinamilk 1.1 Company Introduction • NAME: Vietnam Dairy Products Joint Stock Company (VINAMILK) • ADDRESS: 10 Tan Trao, Tan Phu Ward, District 7, Ho Chi Minh City, Vietnam • WEBSITE: https://www.vinamilk.com.vn/ • PHONE: (028) 54 155 555 • EMAIL: vinamilk@vinamilk.com.vn I Overview about Vinamilk 1.2 Development history • VISION: To become a world grade brand in food and beverage industry, where people put all their trust in nutrient and health products • MISSION: To deliver the valuable nutrition to community with our respect, love and responsibility • CORE VALUES: Becoming Vietnam's leading symbol of trust in nutritional and health products serving human life • There are core values of Vinamilk includes: Integrity, Respect, Fairness, Ethics, Compliance I Overview about Vinamilk 1.3 Development history I Overview about Vinamilk 1.4 Products I Overview about Vinamilk 1.4 Products I Overview about Vinamilk 1.5 Market • Domestic market: - Urban: Concentrated in Ho Chi Minh City and Hanoi, 30% of Vietnam’s population - Rural: High population, 70% of Vietnam’s population • International market: - Vinamilk exports milk and other products to over 31 countries • Market by age: - Children: 25% of the population, main consumers of liquid milk - Adults: 66% of the population, income-earning workers and main decision makers II.VINAMILK’S INTERNATIONAL BUSINESS II Vinamilk's international 2.1 Export of Vinamilk products • Main export products include: powdered milk, condensed milk, nutritional powder, soy milk, liquid milk, and soft drinks • Total export turnover from 1997 to present: about billion USD • First Half of 2020 Export Revenue: $106 Million, up 7.3% over the same period the previous year 2.3.2 VNM's international business strategy of The Middle East (Emirate of Dubai) Global production and supply chain management • Middle East: a capable market, contributing more than 85% of VNM’s export revenue since 2000s • Vinamilk: active in trade promotion events such as Gulfood Dubai 2023, Foodex Japan Fair, FHA Singapore Fair, etc 2.3.2 VNM's international business strategy of The Middle East (Emirate of Dubai) Global marketing and r&d • Marketing: VNM uses multi-channel marketing strategies for the Middle East region These include: - Advertising on mass media and social networks - Cooperating with local distributors - Organizing events and promotions