Slide vinamilk international business strategy in ghana

2ndfastest growing economy in Africa (2017), with growth of 8.1% GDP per capita: 2363 USD (2021) Doing Business ranking went up 6 places, from 120th in 2018 to 114th in 2019 2ndfastest growing economy in Africa (2017), with growth of 8.1% GDP per capita: 2363 USD (2021) Doing Business ranking went up 6 places, from 120th in 2018 to 114th in 2019

INTERNATIONAL BUSINESS PROJECT OF VINAMILK IN GHANA Group 11 OUTLINE 01 PESTLE ANALYSIS 02 DAIRY PRODUCT MARKET ANALYSIS 03 PROPOSAL STRATEGY, MODE OF MARKET ENTRY 04 ESTIMATED PROFITS AND GROWTH CHAPTER 1: PEST LE ANALYSIS • Economic • Cultural • Political • Social • Legal • Technological 1.1 ECONOMIC ENVIRONMENT • 2nd-fastest growing economy in Africa (2017), with growth of 8.1% • GDP per capita: 2363 USD (2021) • 'Doing Business' ranking went up places, from 120th in 2018 to 114th in 2019 Ghana’s GDP per capita and growth rate from 2010 to 2021 1.1 ECONOMIC ENVIRONMENT • Inflation rate is declining • Strong position in international and regional trade • Trade agreements: Economic Community of West African States, AfCFTA, West African Monetary Zone, Economic Partnership Agreement with EU Ghana’s inflation rate from 2000 to 2021 1.2 POLITICAL ENVIRONMENT • High political stability • Stable, friendly business environment, predictable market growth trends • One of the best democratic countries in African continent ⚬ Adhere to democratic principles ⚬ Respect human rights • Corruption 1.3 LEGAL ENVIRONMENT • Businesses can be incorporated in Ghana or in foreign countries • Does not require a local agent or distributor when exporting to Ghana => VINAMILK can fully control the profit-making process • Transparent tariffs: Scoring in the index of transparency of tariffs, compared to SubSaharan Africa’s index of 1.6 1.3 LEGAL ENVIRONMENT • Challenges: ⚬ Inefficient tax regime ⚬ Difficulties in cross-border trade ⚬ Long periods of settling disputes 1.4 CULTURAL ENVIRONMENT • High-context culture ⚬ Conversations rely on shared knowledge ⚬ Building strong relationships is more important than finishing tasks quickly 1.4 CULTURAL ENVIRONMENT Comparison between Hofstede’s six dimensions of Ghana and Vietnam