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HỆ THỐNG THÔNG TIN QUẢN LÝ Chương Sự cần thiết vai trị Hệ thống thơng tin quản lý 1-1 “But Today, They’re Not Enough.” • Jennifer Lacks Skills Falcon Security Needs: Abstract reasoning skills Systems Thinking Skills Collaboration Skills Experimentation Skills 1-2 What Do Employers Want? • Self starter, Don’t wait to be told what to • Team worker –Develops ideas with others –Asks questions –Pulls more than their own weight 1-3 Study Questions Q1-1 Why is Introduction to MIS the most important class in the business school? Q1-2 How will MIS affect me? Q1-3 What is MIS? Q1-4 How can you use the five-component model? Q1-5 What is information? Q1-6 What are necessary data characteristics? Q1-7 2027? 1-4 The Digital Revolution Q1-1 Why is Introduction to MIS the most important class in the business school? • Technology fundamentally changing business • Information Age –Production, distribution, control of information primary economic drivers • Digital Revolution –From mechanical/analog devices to digital devices 1-5 Understanding the Forces Pushing the Evolution of New Digital Devices Q1-1 Why is Introduction to MIS the most important class in the business school? • Bell’s Law –New class of computers establishes a new industry each decade New platforms, programming environments, industries, networks, and information systems • Understand how next digital evolution will affect businesses • What an industry does and how it does it will change 1-6 Computer Price/Performance Ratio Historical Trend Q1-1 Why is Introduction to MIS the most important class in the business school? Figure 1-1 Computer Price / Performance Ratio Decreases 1-7 Metcalfe’s Law Q1-1 Why is Introduction to MIS the most important class in the business school? • Network value equal to square of number of users connected to it (V=U2) – Google, Amazon, eBay exist due to large numbers of Internet users Figure 1-2 Increasing Value of Networks 1-8 Fundamental Forces Changing Technology Q1-1 Why is Introduction to MIS the most important class in the business school? Law Meaning Implications Moore’s Law The number of transistors per square inch on an integrated chip doubles every 18 months Computers are getting exponentially faster The cost of data processing is approaching zero Metcalfe’s Law The value of a network is equal to the square of the number of users connected to it More digital devices are being connected together The value of digital and social networks is increasing exponentially Nielsen’s Law Network connection speeds for high-end users will increase by 50 percent per year Network speed is increasing Higher speeds enable new products, platforms, and companies Kryder’s Law The storage density on magnetic disks is increasing at an exponential rate Storage capacity is increasing exponentially The cost of storing data is approaching zero 1-9 Price of Storage Capacity per GB Q1-1 Why is Introduction to MIS the most important class in the business school? Figure 1-4 Price of Storage Capacity per GB 1-10 A is for Alphabet (cont’d) So What? • The company was restructured to: –Retain top talent in a highly competitive industry –Decrease bureaucratic climate –Improve internal career trajectories of industry superstars –Make individual companies more nimble, efficient, and autonomous 1-35 Defining Information Q1-5 What is information? Definitions vary: Knowledge derived from data Meaningful context Processed data, or data processed by summing, ordering, averaging, grouping, comparing, or similar operations “A difference that makes a difference.” 1-36 Amazon.com Stock Price and Net Income Q1-5 What is information? Figure 1-9 Amazon.com Stock Price and Net Income 1-37 Where Is Information? Q1-5 What is information? • Graph is not information –It’s data people perceive and use to conceive information • Ability to conceive information determined by cognitive skills • People perceive different information from same data • You add value by conceiving information from data 1-38 Characteristics of Data Q1-6 What are necessary data characteristics? • Accurate • Timely • Relevant –To context –To subject • Just sufficient • Worth its cost 1-39 Ethics and Professional Responsibility Ethics Guide Figure 1-3 Measuring growth of units sold using different axis values 1-40 Ethics and Professional Responsibility (cont’d) Ethics Guide Immanuel Kant • Categorical imperative –One should behave only in a way that one would want the behavior to be a universal law Are you willing to publish your behavior to the world? 1-41 Ethics and Professional Responsibility (cont’d) Ethics Guide • Necessity to act in accordance with categorical imperative –Perfect duty - behavior that must always be met –Imperfect duty - a praiseworthy action, but not required Giving to charity, developing your business skills and abilities 1-42 Imperfect Duty of Business Professionals Ethics Guide: Ethics and Professional Responsibility • Imperfect duties –Cultivating your talent is a professional responsibility –Obtaining skills necessary to accomplish your job –Continuing to develop business skills and abilities throughout your career 1-43 MIS in 2027 Q1-7 2027? • Most computers won’t look like computers • Smartphones –1Gbps network connection, –1 Exabyte storage, –Teraflop+ processing power, –Connect to any electrical device, –Store/stream every song and movie ever made to any device, –Battery life over a month on a single charge 1-44 Technology in 2027 (cont’d) Q1-7 2027? • BYOD common • Comprehensive bio-monitoring devices at home, linked to health care systems • Widespread use of Google Glass or Microsoft’s HoloLens • More people work at home or wherever • Knowledge and use of business information systems will be more important, not less 1-45 Passwords and Password Etiquette Security Guide • 10+ characters • Does not contain your user name, real name, or company name • Does not contain a complete dictionary word in any language • Different from previous passwords used • Contains both upper- and lowercase letters, numbers, and special characters (such as ˜ ! @; # $ % ^; &; * ( ) _ +; – =; { } | [ ] \ : “ ; ’ ;? , /) 1-46 Passwords and Password Etiquette (cont’d) Security Guide • Never write down your password • Never ask someone for their password • Never give your password to someone • “do-si-do” move—move away so another person can enter password privately –Common professional practice 1-47 Five-Component Careers Career Guide Hardware Software Vendors (IBM, Cisco, etc.) Vendors (Microsoft, Oracle, etc.) Vendors (Acxiom, Google, etc.) Vendors (SAP, Infor, Oracle) Recruiters (Robert Half, Lucas Group) Vendors Internal MIS Vendors Internal MIS Database administration Security Vendors and internal customer support Customer support Training Development Computer engineering Internal MIS Application programmer Quality test Engineer Data modeler Database design Business process management Process reengineering Training Internal MIS recruiting Management Internal MIS Internal MIS Data administration Project management Technical management Consulting Project management, development, pre- and postsale support Sales & Marketing Support Data Procedures People 1-48 Active Review Q1-1 Why is Introduction to MIS the most important class in the business school? Q1-2 How will MIS affect me? Q1-3 What is MIS? Q1-4 How can you use the five-component model? Q1-5 What is information? Q1-6 What are necessary data characteristics? Q1-7 2027? 1-49