food and beverage operations course final term report course name food and beverage operations

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF FINANCE – MARKETING TOURISM FACULTY FOOD AND BEVERAGE OPERATIONS COURSE FINAL TERM REPORT COURSE NAME: FOOD AND BEVERAGE OPERATIONS COURSE ID: 2021702032403 STUDENT NAME: STUDENT’S ID: TRẦN NGUYỄN THẢO NGÂN 1921007158 HUỲNH THỊ MAI LIÊN 1921007135 NGUYỄN HỮU PHƯỚC 1921007189 ĐỖ TRẦN ANH THƯ 1921007223 CLASS: CLC-19DKS03 LEVEL: CLC MAJOR: HOSPITALITY TOPIC HOW DITIGAL ERA IMPACT THE HOSPITALITY INDUSTRY COURSE’S TEACHER: ThS Nguyễn Đức Hiếu SEMESTER II- YEAR: 2020 - 2021 MINISTRY OF FINANCE UNIVERSITY OF FINACE - MARKETING FOOD AND BEVERAGE OPERATIONS COURSE FINAL TERM REPORT TOPIC HOW DITIGAL ERA IMPACT THE HOSPITALITY INDUSTRY COURSE’S TEACHER: ThS Nguyễn Đức Hiếu COMMITMENT I am Do Tran Anh Thu, I commit that numbers and information in The Final Course Report are collected from the experiences, book and the internet by my teamwork while all of the theories are referred to specialist scientific journals (citing and referencing as required) ; The content discussed in the report is a summary of individual experiences and research NOT PLAGIARIZING from other materials and sources I hereby confirm that all information provided on this application form is correct and I agree to take full responsibilities to the laws and university for the information provided GROUP LEADER (Signature) Đỗ Trần Anh Thư TEACHER'S COMMENTARY AND GRADING VOICE Point: Rounding point: Letter point: Date… month… year… TEACHER CONFIRMED GROUP MEMBER MARKING TABLE Group name: BLUE Đỗ Trần Anh Thư Trần Nguyễn Thảo Ngân Huỳnh Thị Mai Liên Nguyễn Hữu Phước Class: CLC_19DKS03 Date: 25/7/2021 No Role WORK DUTY TOTAL EVALUA TION Leader Part – Situation analysis 25% Member Part – Trending in the future, Preamble, Conclusion 25% 1921007135 Member Part Conclusion 25% 1921007189 Member Part Introduction 25% MEMBERS Full Student ID name Đỗ Trần 1921007223 Anh Thư Trần Nguyễn 1921007158 Thảo Ngân Huỳnh Thị Mai Liên Nguyễn Hữu Phước SIGNATURE TABLE CONTENT LIST OF IMAGES PREAMBLE CHAPTER 1: INTODUCTION 10 1.1 CONCEPT 10 1.1.1 HOSPITALITY INDUSTRY 10 1.1.2 DIGITAL ERA 12 1.2 IMPACT OF DIGITAL ERA ON THE HOSPITALITY INDUSTRY .14 CHAPTER 2: SITUATIONS ANALYSIS AND TRENDING 19 2.1 MARKET ANALYSIS 19 2.1.1 HOW TO ANALYSIS THE HOSPITALITY MARKET IN DIGITAL ERA .19 2.1.2 DIGITAL DEVELOPMENT IN THE HOSPITALITY INDUSTRY .23 2.1.3 TARGET MARKET AND POTENTIAL CUSTOMERS 26 2.1.4 PROFITS FROM THE APPLICATION OF TECHNOLOGY IN HOSPITALITY 33 2.2 MARKET TRENDING 38 2.2.1 MOBILE HOTEL TECHNOLOGIES .38 2.2.2 ARTIFICIAL INTELLIGENCE (AI) IN THE GUEST EXPERIENCE 41 2.2.3 AUGMENTED AND VIRTUAL REALITY 44 2.2.4 SOCIAL MEDIA FORR REPUTATION MANAGEMENT 51 2.2.5 CHATBOTS-FACILITIES A WIDE RANGE OF SERVICES 57 2.2.6 INTERNET OF THINGS- A NEW GUEST EXPERIENCE 59 CHAPTER 3: TRENDING IN THE FUTURE .63 3.1 MARKET PERCEPTION 63 3.1.1 ENHANCING GUEST EXPERIENCES THROUGH SERVICE AUTOMATION 63 3.1.2 LETTING MOBILE APPS AND CHATBOTS TAKE CENTER STAGE 69 3.1.3 REFORMING THE HUMBLE DESKTOP PHONE IN GUEST ROOM 70 3.1.4 LEVERAGING SOCIAL MEDIA FOR CUSTOMER SERVICES AND MARKETING 72 3.1.5 LOCATION- BASED SERVICES FOCUSED ON PERSONALIZATION 75 3.2 STAKEHOLDER PERCEPTION .77 3.2.1 EMPLOYEES EXPECTATIONS 77 3.2.2 BUSINESS OWNER EXPECTATIONS 78 3.3.3 CUSTOMER EXPECTATIONS 81 CHAPTER 4: CONCLUSION .83 4.1 BOOKING AND PURCHASING 94 4.2 HOSPITALITY IN THE DIGITAL ERA THE ROAD TO 2025 95 4.3 ADVERTISEMENT 98 4.4 FINDINGS 101 CHAPTER 5: REFERENCES 107 CONCLUSION 113 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations LIST OF IMAGES Figure 2.1: Digital Journey for the hotel 24 Figure 2.2: Profits from the application of technology in hospitality 34 Figure 2.3: Mobile technology apps in hotel .39 Figure 2.4: Artificial Intelligence (AI) .42 Figure 2.5: Augmented reality in hospitality industry 45 Figure 2.6: Virtual reality in hotel 48 Figure 2.7: Augmented and Virtual reality 51 Figure 2.8: Social media- Important for the hospitality .52 Figure 2.9: Several social media for reputation management 55 Figure 2.10: Chatbots- Facilities a wide range of services 58 Figure 2.11: Internet of things in hotel room .60 Figure 3.1: Frequency and volume of social media participation in 2019-2020 73 Figure 4.1: The cloud-based CRM .84 Figure 4.2: Casa de la Música hotel Budapest 85 Figure 4.3: Influencing factors of traveler’s decision 87 Figure 4.4: Virtual personal .89 Figure 4.5: Carnevale Coffee Budapest .90 Figure 4.6: Shrimp in pasta 91 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations PREAMBLE Reason choosing the topic Digitalization has left no industry untouched with its miraculous advancements, and one of the sectors that have experienced a whole new level of digital advancement is none other but the hospitality sector With the evolution of new technologies and the market disruptors reaching their zenith, the need for a core transformation is noticed in every industry, and the hospitality sector is no exception As such, the sector has long identified the value of digitalization as the catalyst to offer not only excellent guest experiences but also to reduce several operational inefficiencies Thus, it comes as no surprise that more than 50% of hotels have planned to increase their IT investments in the years to come, while over 40% have decided to keep their current investments unchanged So, how far has this wave of digitalization transformed the hospitality industry? Surely, the way we book hotels or check-in has improved immensely in the last five years, and even our methods to find the right places to head to have undergone a sea change But is that all to the digital evolution of the sector? In this research, we will delve into the varied ways in which the digital era has aided in the evolution of the hospitality industry The goal of the research Research essay on the impact of the digital era on the hospitality industry, thereby giving orientations and solutions to develop this hotel Structure of research In addition to the table of contents, preamble and conclusion, the research consists of chapters: Chapter 1: Introduction Chapter 2: Situation and analysis Chapter 3: Trending in the future Chapter 4: Conclusion Chapter 5: Reference food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations CHAPTER 1: INTRODUCTION 1.1 CONCEPT 1.1.1 Hospitality Industry While the hospitality industry does not have one globally - accepted start date, its history dates back thousands of years and spans across the globe Look at ancient Greece, for example, where xenia — also known as the sacred rule of hospitality - was defined as "the generosity and courtesy shown to those who are far from home or associates of the person bestowing guest-friendship" In short, Xenia was made up of two basic rules: The respect from hosts to guests Hosts must be hospitable and provide guests with a bath, food, drink, gifts, and a safe escort to their next destination The respect from guests to hosts Guests must be courteous and not be a threat or burden to their guests Although our modern-day version of hospitality looks different than it did thousands of years ago, it still follows one main theme: To provide guests with services And guests more than just make a pitstop at hospitality businesses these days Many hospitality businesses are now seen as destinations themselves! Hospitality has dozens of different definitions, but it can be broken down to the act of making someone feel welcome, usually through entertainment and comfort It includes many businesses that fall under this large umbrella, such as hotels, motels, resorts, restaurants, theme parks, and much more If you are not sure whether a business is considered part of the hospitality industry, ask yourself these questions: - Does this establishment serve food or drink? - Does customer experience a top priority? - Does the business make money through services more than goods? If you have answered yes to one or more of these, there is a strong chance that the business is involved in hospitality to some degree Another way to better understand hospitality is by looking at The Big Four: Food and beverage, travel and tourism, lodging, and recreation The food and beverage category includes restaurants, bars, and lounges Travel and tourism cover airlines and 10 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations introducing online bookings “As part of our omnichannel strategy, Thomas Cook has seen the need to make sure our customers can be served in a seamless way through whatever channel they wish – online through mobile, tablet, desktop or offline in a store or over the phone,” says its group head of digital operations, Graham Cook The company has stepped up its digital innovation of late, even introducing virtual reality experiences across select stores One of the biggest disruptors to the travel industry has of course been Airbnb, which spurred the launch of other similar online-only companies such as One Fine Stay Thanks to the rise of such sharing-economy companies we’re more likely to book a room in a stranger’s house, with 9% of UK and US travelers having rented space in a private home or apartment “The digital revolution has impacted almost everything in the world as we know it,” says James McClure, country manager for UK and Ireland at Airbnb “In Airbnb’s case, technology has also brought tradition into the mainstream The concept of staying in people’s homes when travelling is not a new one and dates back many centuries, but what technology has been able is accelerate this to a fast-moving and easily-accessible global phenomenon.” Technology has also presented new opportunities for small businesses in the travel sector, allowing consumers worldwide to stumble across say a B&B in Brighton or luxury safari park in Kenya through online review sites, social media and the businesses’ own websites “We pivoted from a hotel guidebook to become an online travel agent just as the internet started to become a place people could finally trust with their credit cards,” says Mr & Mrs Smith’s Lohan “In the whole of that first month online we did 10 bookings – now we 300 a day.” While she says the business changed its model due to internet and allows online bookings, it still runs 24/7 customer service support via phones “for people who want that human element” For travel brands it’s meant they have had to get smarter and adapt as consumers expectations rise Take airlines, some of which now allow passengers to check-in online, access their boarding pass on mobile and operate Wi-Fi on flights “Digital technology has changed the way we connect with guests, creating a 24/7 relationship in and out of stay,” says Stephan Croix, vice-president of marketing at Starwood Hotels and Resorts, owner of hotel chains W Hotels and Aloft “It is also 99 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations transforming every phase of hospitality – from finding a hotel, to checking in, to unlocking your door and personalizing your stay As travel is inherently mobile, travelers expect to use their mobile devices to enrich their travel experiences,” Croix says As a result, Starwood has adapted and invested in mobile, leading to overall mobile gross bookings rising more than 50% in 2015 compared with the year before Like others in the sector, the company is continually embracing technology to woo its digitally-savvy customers It recently launched “Let’s chat”, enabling guests to communicate with its front desk associates via WhatsApp, Blackberry messenger or iPhone before or during their stay So how will technology shape the future of travel? “The next few years will see travelers requiring an increasingly personalized service, with companies able to suggest them customized products on the basis of their profiles and past behavior,” says Rossini With many travelers already seeking a more customized and “local” experience, truly personalized trips are already beginning to take off To get weekly news analysis, job alerts and event notifications direct to your inbox, sign up free for Media & Tech Network membership All Guardian Media & Tech Network content is editorially independent except for pieces labelled “Paid for by” – find out more here.… as you're joining us from Vietnam, we have a small favor to ask Tens of millions have placed their trust in the Guardian’s high-impact journalism since we started publishing 200 years ago, turning to us in moments of crisis, uncertainty, solidarity and hope More than 1.5 million readers, from 180 countries, have recently taken the step to support us financially – keeping us open to all, and fiercely independent With no shareholders or billionaire owner, we can set our own agenda and provide trustworthy journalism that’s free from commercial and political influence, offering a counterweight to the spread of misinformation When it’s never mattered more, we can investigate and challenge without fear or favor Unlike many others, Guardian journalism is available for everyone to read, regardless of what they can afford to pay We this because we believe in information equality Greater numbers of people can keep track of global events, 100 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations understand their impact on people and communities, and become inspired to take meaningful action We aim to offer readers a comprehensive, international perspective on critical events shaping our world - from the Black Lives Matter movement to the new American administration, Brexit, and the world's slow emergence from a global pandemic We are committed to upholding our reputation for urgent, powerful reporting on the climate emergency, and made the decision to reject advertising from fossil fuel companies, divest from the oil and gas industries, and set a course to achieve net zero emissions by 2030 4.4 FINDINGS The rapid development of ICT solutions has brought immense changes in Hospitality industry ICT will enable & disrupt Hospitality through emerging trends such as cloud computing, Artificial Intelligence, Robots, Augmented Reality, Block chain, Internet of Things  ICT enabled peer to peer, innovative accommodation startups like Airbnb, OYO will create new markets & business models They will become significant competitors to the Hotel industry capturing large market share  It is evident from findings that younger generations are influenced by social media and ICT advertising, especially through appealing deals, photos & videos  The development of ICT digitization will be immersive, guest centric paving the way of future hospitality businesses  Essential elements that transform a traditional hotel into an intelligent one are: concierge robots, Digital assistance  Voice- activated services, travel experience enhancers through recommendations  Automatic Data processing (machine learning) · Process automation, demand forecasting  Revenue management systems Artificial Intelligence (AI) not only diminishes the human involvement with its voice activated assistants but also optimizes the way hotel guest service is delivered to the customer satisfaction Chat bots will thrive in hotels winning over phones & e-mail conversations Even if Robotics 101 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations is still in its nascent stages in Hospitality, there is tremendous potential for robotics when it comes to booking & purchasing There are very few industries that are as customer centric as Hospitality By processing all the available information through analytical platforms & offering customer service in the form of conversational Artificial Intelligence (AI), hotels can create valuable offerings that match the needs & preferences of their guests from the start to the end of their journey Hotels should focus on collaborating with right technology innovation partners to deliver comprehensive AI powered system solutions in order to bring these concepts to life It is very evident that the future success of Hospitality when it comes to attracting guests and maintaining their loyalty lies in leveraging Artificial intelligence & machine learning The study revolves around the significance of ICT and its usefulness to the Hospitality industry The role of information and communication technology has gaining its importance in hospitality industry at a rapid pace in the recent times There is a paradigm-shift practiced in the hospitality industry due to the adoption of Information and Communication technology and the electronic media There has been lots of changes in the way hospitality products and services were offered and the apart from operational changes The fundamental process of interaction and interface between the consumer and service providers and evolved and become customer friendly Planning and consuming hospitality related service variable have become very easy as the information technology has paved way for creation of multiple channels that can help customer to accomplish task in less with very less effort The information technology has brought in numerous other players apart from traditional players One of the most important changes brought in by ICT is the empowerment of hospitality customer The current electronic tourism structure allows the customers to have lots of information and does not have to rely on the any of the hospitality players On the whole the emergence of Information and Communication Technologies has brought transparency in the hospitality system and made the system rapid and customer centric But, it is also important that the players need to understand that the challenges and threats are going to be higher as the technology grows The hospitality players need to be proactive in understand the rapid and changes and be willing to the newer technologies to ensure survival and gain competitive advantage The ICT based 102 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations Hospitality has challenges and opportunities to operate with so, the success of the services completely rests on the ability of the players to strategically tackle the challenges and capitalize on the opportunities offered by the modern industry Blending all the latest technologies together like AI, AR, IOT, Robotics, Cloud is ultimately about creating more indelible, long lasting & immersive experience for the guests Digital mobility and social media activities enable tourism industry to have appropriate insight in the world of tourists Marketing communications will be mostly concentrated on the improvement of relationships in social media and adapting to tourists’ needs Social media has been recognized as one of important competitive tools in terms of tourism marketing Tourism needs to engage their tourists with multichannel integrated communications and encourage them to talk about and recommend good experiences Engaging with travelers on real-time social media has huge implications for the travel industry Today tourists encounter with the new digital technology that can help them improve services and make their online experiences more personalized and more relevant - the Web 3.0 Beside many advantages of the next generation technology, probably, the big challenge for advanced ICT in the future will be facing with privacy and information reliability In 2014 Travel and tourism industry GDP represented more than 3% of global GDP, and more than half of service exports in countries like Spain, Turkey, Peru, or Thailand The digitalization of tourism and hospitality industry leads to better performances in terms of efficiency and effectiveness The ratio Internet users/ live websites is almost 3:1, that means the competitivity in the online market is extremely high There is not enough anymore for an organization to be online, it must make itself visible and unique The Internet offers Tourism and Hospitality Industry an opportunity that can only be achieved online: the capacity to connect with more than 12 million travelers per month on only one platform Judiciously managed, social media is a very good tool for awareness and interaction Having a great return of investment rate, it can generate thousands of shares for a single post Regarding on-page website management, conversion rate optimization represents a good solution for increasing online sales The general design and the content provided should always be tested for improvement to continuously 103 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations adapt and optimize the website In tourism and hospitality industry user generated social validation has a noticeable impact on consumer behavior This essay has demonstrated that, in the current technology era, digital marketing is essential in the hospitality industry Since the 21st century, customers habits have changed, and they are using the web for any info Especially in the hotel sector, people started from consultation and searched for information to direct booking At the expanses of classical methods, such as travel agencies, direct phone calls or e-mails to the hotel, reservations are increasingly direct towards digital channels, and hoteliers, aware of this change of direction, are implementing different strategies to be able to continue to satisfy its customers In this thesis, it has been analyzed how the Internet and social media have optimized the perception and the evaluation of various services, making traditional classification systems nearly unnecessary From investments on Social Media Marketing and Search Engine Marketing, hotels could get not only an increase in interaction on its page but an increase in visits to its site, increasing the brand reputation Nowadays, hotels are still heavily dependent on OTAs, with all the advantages and disadvantages of it Surely, the global visibility represents the first great advantage of being included in the online booking portals Instead, the main disadvantage is represented by the commissions that the hotels must pay for each reservation it receives through these intermediaries, consequently affecting the structure’s revenues However, hotels are not powerless With the technology available, they can radically differentiate the experience for consumers by offering exclusive direct booking deals that are not available to third-party platforms Hotels can develop a stable trust-based relationship, through loyalty programs, personalizing the choice of the room, recommending activities or tours based on the preferences of the guest, such as outdoor activity, sports, museums, etc “These services are not just about knowing and anticipating the guest preferences but allowing the guest to selfserve by informing the hotel of their wishes” (Cindy Estis Green) OTAs standards are not that attractive when compared to the hotel’s possible variety of options, with the result that they will be a disconnect with the customers Also, the design of the website and the value of the brand play a major rule in the struggle between direct booking and OTAs, influencing the choices among travelers on their decision Hotels can exploit the visibility gained by the online travel agencies to 104 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations attract customers to the official website It is a phenomenon called” billboard effect”, resulting from the evaluation of consumers’ probable booking process The topic that concludes this thesis is the impact of the hotel industry on the environment Even though that the hospitality industry has a big responsibility in the consumption of resources and energy, still many fails to recognize the problem, that is usually either underestimated or simply ignored But emerging and growing global "green" movements are creating ecological trends that will increase the competitive advantage of hotels by reducing waste costs and attracting more customers, being more determined to make sustainable travel choices Sustainable hospitality is not just a rising trend in the travel industry It is also rapidly becoming a global priority, and moral imperative, among the world leaders of the hospitality The idea of the thesis comes from a personal interest in travel and the world of hotels The possibilities of discovering new things and comparison of different geographical and anthropic realities are aspects of this sector that fascinate and excited The reliability of the presented approaches is confirmed by the fact that digital technology tools in enterprises’ marketing communications make it possible to expand their business from the local market to the national and international markets of tourism and hotel services (Konovalova, Yudina, Bushueva, Ukhina and Lebedev 2018; Nikolskaya, Lepeshkin, Kulgachev, Popov, Romanova and Lebedev 2018; Zavalko, Kozhina, Kovaleva, Kolupaev and Lebedeva 2018) Both small and major tourism and hospitality enterprises stand an equal chance for competition in the market As opposed to traditional advertising media (printed media, radio, television), the entry into the market via the Internet does not cost much Unlike traditional marketing methods of promotion, digital technologies give a clear statistical view of the effectiveness of marketing activities They become more popular not only among tourism and hospitality enterprises but also among ordinary consumers who want to promote their website or a blog and to make money on it Mobile information services show strong potential both as a source of information for clients about the territory and as a high-quality communication channel with providers of tourism and hotel services Such systems make it possible to highlight more detailed information about sights, residential facilities, events, restaurants, and weather and to give recommendations to the relevant categories of visitors by means of SMS The 105 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations personalization of access to information and the filtration of content in accordance with users’ features are key requirements when constructing a system This is especially relevant when providing mobile services with limited possibilities of data display A system can use generally recommended methods, allowing to consider feedback from users as sources of information and to increase accuracy when the reliability of data is low Overall, in the nearest future, digital technologies in marketing communications of tourism and hospitality enterprises will aim to build new types of interaction with the audience Of help could be the methods of crowd marketing within integrated marketing communications, help to solve problems comprehensively A tourism and hotel product should be original and stand out, have a good price and, most importantly, positive reviews This contributes to the creation of a final product that a consumer will want to buy To improve efficiency of marketing communications in the tourism and hospitality industry, it is crucial to invest in new digital channels of communication with current and potential clients, to build new types of relations for the discovery of new possibilities, to offer generous bonuses for the attraction of consumers and the creation of autonomous and network communities for the solidification of the brand Dynamic development of digital technologies and the Internet, as well as the higher level of importance of high-quality information for the successful conduct of tourism and hotel business, make it possible to expand the range of information services and make them much more efficient CHAPTER 5: REFENRECES Accor (2020) Brand portfolio, economy brands Retrieved from www.accor.com/en/brands/brand-portfolio.html Airbnb (2020) Hosting in steps Retrieved from www.airbnb.ca/host/homes 106 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations Berelowitz, S (2018, February 6) Important mobile booking stats for hotels in 2018 Pegasus Retrieved from www.pegs.com/blog/important-mobile-bookingstats-for-hotels-in-2018/ Boutique Hotel Association (n.d.) Terminology and definitions for boutique and lifestyle hotels and properties Retrieved from www.blla.org/lifestyle-hotels.htm Brey, E (2009) Resort definitions and classifications: A summary report to research participants [PDF] University of Memphis: Center for Resort and Hospitality Business Retrieved from http://caribbeanhotelassociation.com/source/Members/DataCenter/ResearchUofMemphis.pdf Camping and RV in BC (2020) Camping and RVing in BC go where your spirit takes you! Retrieved from https://www.campingrvbc.com/ Canada History (2013) The railroad Retrieved from www.canadahistory.com/sections/eras/nation%20building/Railroad.html CBC (2018, February 7) Airbnb to collect provincial, municipal taxes on short- term rentals in B.C Retrieved from www.cbc.ca/news/canada/britishcolumbia/airbnb-vancouver-bc-1.4524284 Coast Hotels and Resorts (2020) Management and franchises Retrieved from https://www.coasthotels.com/management-franchise/ 10 Crandell, C., Dickinson, K., & Kanter, G I (2004) Negotiating the hotel management contract In Hotel Asset Management: Principles & Practices East Lansing, MI: University of Denver and American Hotel & Lodging Educational Institute 11.CRVBCC (2014) About us: The Camping and RVing British Columbia Coalition Retrieved from www.campingrvbc.com/about/ 12.Devehish, S (2018) “Economic Impact of Canadian RV and Camping Industry” crva.ca Retrieved from www.crva.ca/economic-impact-canadian-rv-campingindustry/ 13.Diffen (2015) Hotel vs motel Retrieved from www.diffen.com/difference/Hotel_vs_Motel 107 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations 14.The Economist, (2013) Silverstein, B The rise of the sharing economy Retrieved from www.economist.com/news/leaders/21573104-internet-everything-hire-risesharing-economy 15.Fairmont Hotels and Resorts (2020) Chief engineer job description Retrieved from www.linkedin.com/company/fairmont-hotels-and-resorts? trk=job_view_topcard_company_name 16.Fast Company (2012) Airbnb – Most innovative companies 2012 Retrieved from www.fastcompany.com/3017358/most-innovative-companies-2012/19airbnb 17.Migdal, N (n.d.) Franchise agreements vs management agreements: Which one I choose? Hotel Business Review Retrieved from hotelexecutive.com/business_review/2101/test-franchise-agreements-vsmanagement-agreements-which-one-do-i-choose 18.Rushmore, S (2005) What does a hotel franchise cost? Canadian Lodging Outlook Retrieved from www.hotelonline.com/News/PR2005_4th/Oct05_FranchiseCost.html 19.SilverBirch Hotels (2020) About us Retrieved from www.silverbirchhotels.com/about/ 20.Tourism HR Canada (2018) Tourism Shortages: Jobs to Fill Retrieved from http://tourismhr.ca/labour-market-information/tourism-shortages-jobs-to-fill/ 21.Travel Click (n.d.) Find your market mix – OTAs vs direct Retrieved from https://www.travelclick.com/insight/balance-the-booking-equation-ota-vs-direct/ 22.Wedgewood Hotel & Spa (2020) Wedgewood Hotel & Spa, Meet the Team Retrieved from www.wedgewoodhotel.com 23.Western Investor (2012) Investors burnt in hotel condos, fractionals Retrieved from westerninvestor.com/index.php/news/ab/692-investors-burnt-in-hotel-condosfractionals 24 Web reviews influence on expectations and purchasing intentions of hotel potential customers Author links open overlay panel, Aurelio G.Mauria & Roberta Minazzi 25 109 Hospitality Statistics You Must Know: 2021/2022 Data Analysis & Market Share, Nestor Gilbert 108 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations 26 Digital Transformation will Enable Growth Opportunities in the Hospitality Industry - Brian Cotton 27 Big Data and Its Supporting Elements: Implications for Tourism and Hospitality Marketing - Mine Inanc, DemirMetin Kozak 28 A DEA-based two-stage network approach for hotel performance analysis: An internal cooperation perspective - Pengzhen, Yin, Junfei, Chu, Jie, Wu, Jingjing, Ding, MinYang, Yuhong, Wang 29 Digital Customer Network Strategy Influences on Hotel Business - Teresa Dieguez, Nguyen Thi Ly, Luis Pinto Ferreira, Francisco José Gomes da Silva 30 Digital marketing and tourism: opportunities for Africa - Kezia Herman Mkwizu (African Gifts, Dar es Salaam, The United Republic of Tanzania) 31 The Digital Future of the Tourism & Hospitality Industry, Martin Zsarnoczky 32 Everything to Know About Hotel Chatbots, Cvent Guest 33 Technology in the Hospitality Industry: Prospects and Challenges, Prasanna Kansakar, Arslan Munir, and Neda Shabani Articles on the Internet:  https://www.ijrte.org/wp-content/uploads/papers/v8i4/D8361118419.pdf  https://avlonshikshaniketan.com/how-is-the-digital-era-aiding-in-the-evolutionof-the-hospitality-industry/  https://business.comcast.com/community/docs/default-source/whitepapers/comcast_hospitalitytrends_wp_3.pdf  https://www.orizonturi.ucdc.ro/arhiva/KHE%20nr %202%20%202018/1.%20DIGIAL%20TOURISM%20IS%20THE %20CHALLENGE%20OF%20FUTURE.pdf  https://blog.trginternational.com/5-digital-transformation-trends-in-the-hotelindustry  http://www.ijaema.com/gallery/4-ijaema-may-3869.pdf  https://www.theguardian.com/media-network/2016/feb/29/technology-internettransformed-travel-industry-airbnb  http://tesi.luiss.it/26196/1/212281_FERRONE_ANTONIO.pdf 109 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations  https://ies.unitechmo.ru/files/upload/publications/15349/2b0ad14e453efb5d8ef6 dd398f2eef87.pdf  https://www.cognizant.com/whitepapers/hospitality-in-the-digital-eracodex2543.pdf  https://yourstory.com/mystory/68681c3ca5-impact-of-digital-era/amp  https://www.hoteljob.vn/tin-tuc/hospitality-industry-la-gi  https://www.cvent.com/en/blog/hospitality/what-is-the-hospitality-industry  https://www.ventivtech.com/blog/what-is-the-digital-age  https://www.bu.edu/bhr/2018/05/31/the-digital-future-of-the-tourismhospitality-industry/  https://yourstory.com/mystory/68681c3ca5-impact-of-digital-era/amp  https://hospitalityinspired.sommet-education.com/news-insights/trends hospitality/impact-digital-transformation-hospitality-industry  https://www.researchgate.net/publication/325989297_The_Digital_Future_of_t he_Tourism_Hospitality_Industry  http://conferinta.management.ase.ro/archives/2015/pdf/17.pdf  https://www.quytech.com/blog/mobile-technology-changing-hospitalityindustry/  https://hoteltechnologynews.com/2019/07/artificial-intelligence-working-handin-hand-with-hotel-staff/  https://www.app-scoop.com/blog/digital-transformation-in-the-tourism-andhospitality-industry  https://www.kelltontech.com/kellton-tech-blog/top-3-digital-transformationtrends-hospitality-and-tourism-industry  https://www.quytech.com/blog/augmented-reality-redefining-hotel-and-travelindustries/  https://hospitalitytech.com/3-reasons-why-hotels-should-invest-augmentedreality  https://www.micrometrics.com/virtual-reality-revolutionizing-hotel-industry/  https://hospitalitytech.com/augmented-virtual-reality-practical-and-usefulhotels 110 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations  https://www.reviewpro.com/blog/social-media-and-reputation-management-forhotels-eight-key-takeaways/  https://daviestanner.com/the-importance-of-social-media-for-hotels/  https://travel-hospitality.cioreview.com/cioviewpoint/social-media-andreputation-management-a-key-to-success-in-the-hospitality-industry-nid-12551cid-40.html  https://www.iotforall.com/iot-in-hospitality  https://www.al-enterprise.com/-/media/assets/internet/documents/iot-forhospitality-solutionbrief-en.pdf  https://hoteltechreport.com/news/internet-of-things-iot  https://qloapps.com/internet-things-hotel-industry/  https://www.sciencedirect.com/science/article/abs/pii/S0305048318306418?via %3Dihub  https://link.springer.com/chapter/10.1007/978-3-030-78170-5_36  https://www.marketresearchstore.com/market-insights/digital-transformationin-hospitality-management-market-815381  https://www.frost.com/frost-perspectives/digital-transformation-will-enablegrowth-opportunities-in-the-hospitality-industry/  https://tisoh.edu/how-technology-is-changing-the-hospitality-industry/  https://financesonline.com/hospitality-statistics/  https://thesocialgrabber.com/target-markets-of-hotels-hilton-marriot-shangri-la/  https://blog.thatagency.com/hospitality-digital-marketing  https://online.csp.edu/blog/business/the-importance-of-marketing-in-thehospitality-industry/  https://ivypanda.com/essays/target-market-analysis-for-marketing-inhospitality-and-tourism/  https://www.digitalauthority.me/resources/hotel-digital-marketing-tips/  https://www.besthospitalitydegrees.com/faq/how-does-technology-affect-thehospitality-industry/  https://mydigitaloffice.com/factors-affecting-hotel-profitability-2019/  https://samphina.com.ng/impact-ict-applications-hospitality-tourism-industry/ 111 food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations food.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operationsfood.and.beverage.operations.course.final.term.report.course.name.food.and.beverage.operations  https://www.appliedi.net/blog/how-hotel-wifi-is-transforming-your-hotel-itinto-a-profit-center/  https://www.duettocloud.com/hubfs/Whitepapers/Driving%20Profitability.pdf  https://insights.ehotelier.com/suppliers/2019/10/24/effective-tips-for-usingchatbots-to-improve-hotel-revenue/  https://www.hotelmanagement.net/sales-marketing/how-to-create-a-socialmedia-strategy-drives-revenue CONCLUSION Technology is a critical component in delivering exceptional guest experiences in hotels, conference centers, and other hospitality locations As technology serves to further transform the hospitality sector, the network will play a leading role Having 112 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