FINAL REPORT PROJECT NAME THE MAGIC BOX iwe have read and understood about academic integrity violations

MINISTRY OF EDUCATION HOA SEN UNIVERSITY FACULTY OF MARKETING FINAL REPORT PROJECT NAME: THE MAGIC BOX Classname MK207DE01 Subject Product Management Group Lecturer Mr Phan Minh Tuan Fullname Student ID Contribution Dương Thảo Vy 2180779 100% Hoàng Thị Kim Yến 2183545 100% Nguyễn Quỳnh Thủy Tiên 2182111 100% Tô Ngọc Nhã Uyên 2180765 100% Đặng Anh Tuấn 2181673 100% Nguyễn Đức Thịnh 2180853 100% 6/2021 FINAL REPORT_Product management] GROUP MINISTRY OF EDUCATION HOA SEN UNIVERSITY FACULTY OF MARKETING FINAL REPORT PROJECT NAME: THE MAGIC BOX Classname MK207DE01 Subject Product Management Group Lecturer Mr Phan Minh Tuan Fullname Student ID Contribution Dương Thảo Vy 2180779 100% Hoàng Thị Kim Yến 2183545 100% Nguyễn Quỳnh Thủy Tiên 2182111 100% Tô Ngọc Nhã Uyên 2180765 100% Đặng Anh Tuấn 2181673 100% Nguyễn Đức Thịnh 2180853 100% 6/20-21 FINAL REPORT_Product management] GROUP COMMITMENT “I/we have read and understood about academic integrity violations I/we personally honor this report that this report was implemented by me /us and does not violate academic integrity” Fullname Confirmation Dương Thảo Vy Hoàng Thị Kim Yến Nguyễn Quỳnh Thủy Tiên Tô Ngọc Nhã Uyên Đặng Anh Tuấn Nguyễn Đức Thịnh FINAL REPORT_Product management] GROUP PREFACE The report on the project “Mini Magic Box" received contributions and completion from many individuals First of all, all team members would like to thank Mr Phan Minh Tuan - Lecturer of Product Management, who has always been dedicated to helping team members throughout the implementation Thanks to his dedicated guidance, we were able to accomplish the report most completely and at the same time, gain more useful knowledge about the Product Management subject as well as savvy more about New Product Process and how to create a launching product plan Besides, we would like to thank the authors and the team for providing information and knowledge on the topic so that our group can refer to and improve their topic Due to the time limitation as well as the lack of experience of the members, the report cannot avoid errors Nevertheless, the project team hopes the report will provide readers with information and knowledge that are useful and reliable Finally, I would like to thank all the members of the group for always doing their best in their work and constantly supporting and helping each other during the homework to be able to complete this report I am extremely happy to have the opportunity to cooperate and work with you Once again sincerely thank you! FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP ABRIDGMENT Nowadays, makeup has become an indispensable part for ladies Therefore, the cosmetic industry in general and the makeup industry in particular is constantly growing According to data from Nielsen Vietnam, 30% women are surveyed wear make-up on a daily basis, 51% wear make-up for work or school Besides, Vietnamese buyers tend to spend more on make-up than skincare with the average being 300,000/ month Few people don’t wear make -up (14%) as their top reasons are “don’t know how to”, “laziness” and “sensitive skin” This demand is expected to continue to grow in the coming years Along with that, makeup trends will constantly change and be updated However, it is a fact that people cannot use up the products until they expire The most common reason can be mentioned as they feel bored with those makeup products This is extremely wasteful and they have to spend extra money to be able to choose to experience many different makeup styles In this year, Maybelline NY Cosmetic - which is a popular brand of Loreal Group decided to launch a new product line, which is a Magic Box consisting of items: cushion, lipstick, blush, highlighter and bronzer These makeup items will be integrated in a compact box In addition, we will create many additional services to create a competitive advantage for our products The product will be launched in Vietnam with a campaign called "Make ur own day" FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP TABLE OF CONTENT PREF ACE .2 ABRIDGMENT .3 PART 1: NEW PRODUCT CREATION .8 Idea Generation I II Evaluating the ideas A The formation process B Choosing and ranking factors 10 III Type of new product 12 PART 2: PRODUCT INNOVATION CHARTER 13 Background 13 I II Focus 13 III Goals and objectives 14 A Goal 14 B Objectives 14 IV Guidelines 14 PART 3: NEW PRODUCT PROCESS 15 Phase 1: Opportunity identification and selection 15 I A Situations 15 B Trend 15 C The change in shopping generation: 15 II Phase 2: Concept Generation 16 A Concept information process 16 B Marketing Research 17 C Perceptual map 19 D Judgments 24 III Phase 3: Concept Evaluation 24 IV Phase 4: Development 32 A Benefits 32 B Chunks and Functions 32 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP C Components 33 D The Detail of the Magic box 35 E The Extra Services 38 F Packaging Form 39 G Logo 39 V Phase 5: Launching the product 40 A Situation analysis 40 Industry background 40 Company background 42 SWOT analysis of Maybelline 43 B Marketing objectives 45 C Marketing strategy 46 General Marketing Strategy 46 Specific Target Strategy 47 D Action Programs (Tactics) 48 Overview 48 Communication Plan (IMC Plan) 49 Timeline 55 E KPI 56 F Marketing Budget 56 PART 4: INTELLECTUAL PROPERTY REGISTRATION 57 REFERENCES 58 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP 2.2 Media Plan Stage 1: [Awareness] Pre-launching ● Duration: 8/2021 - 10/2021 ● Main activities: Table 16 Main activities in Stage Digital Marketing Youtube: Youtube: Post a video on Youtube introducing the upcoming product launch program called “Make us own day”: S-Lite Released a 30's invitation teaser about the time and location of the "Make us own day" event Owned media Partner with Kols and Influencers in the community that is attracting young people to release videos for our series at the event Then we deliver our key message and advance the trend of "Be Confident" Facebook and Instagram: Launch the fanpage, then give an overview of our product idea and announce the release date At the same time, sharing a short clip of the teaser is expected to go viral Paid Media Mass media like Facebook and Youtube get the results table Earned Media Therefore, we increase traffic to our social page and then increase engagement through comments that stimulate activity PR activities Editorial articles Express your opinion on the new modern trend of "Confident Breaking the Way" on Kenh14, Yan News, Zing, Ngoisao.net, Newszing.vn, Vnexpress.net, Elle.vn, Khoedep.vn 51 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP Stage 2: [Introduction & Spreading the message] Launching Table 17 Main activities in Stage Digital Media Youtube: Book KOLs/Influencers shoot experience clips and reviews product Owned Media: Facebook: Posting communication clips about the uses and benefits of the product: encapsulates a basic set of cosmetics, suitable for makeup beginners, convenient to carry in all circumstances, Tiktok: Create a trend of makeup challenges using the “Magic box” cosmetic set with the hashtag #ChallengexMaybeline Paid Media: Facebook, Instagram and Youtube Ads: Reach and increase awareness for potential customers through social media PR Activities Articles Contact media partners to write advertising articles for event Standee Set up standees at Maybelline store and places specializing in providing cosmetics: Guardian, Hasaki, and in the event Event (13/10/2021): Organize a product launching event on the occasion October 20th Advertising OOH Billboard, Street Furniture TVC Create TVC and premiered on Vieon Channel, HTV3, makeup channels 52 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP Google Display Ad Image Ads: KOLs photos, products image, mini games image, Stage 3: [Boost Sales] Post - Launching ● Duration: 2/2022 - 12/2022 ● Objectives: Maintain interaction on communication channels and drive sales ● Main Activities Table 18 Main activities in Stage Interactive Media – Digital media Paid Media Facebook: Content Facebook Ads Youtube: Bumper Ads & Skippable Video Ads Tiktok: Tiktok Ads Owner Media Building contents on Facebook, Youtube & Website Advertsing OOH Standees at physical stores & shopping malls Billboard Advertising Display Ads Frame & lCD at Shopping Malls Sale Promotion Coupons Voucher 100,000 VND applied to all Maybelline products in the next purchasing when customers buy products "Magic box" 100 discount codes with denominations from 20.000 VND to 50.000 VND will be applied on the 15th of every month on Maybelline's website and e-commerce platforms Price Reductions Products will be 20% off in the first two weeks of launch If customer buy “Magic box” with eyeliner, eyebrow pencil or mascara, they will get special price Flash Sale This program will be held according to the schedule of the e-commerce platforms During fixed time frames, 53 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP customers can buy products at 10-20% cheaper than the listed price Free ship and return Like coupons, 500 freeship codes will be given to customers with invoices over 300,000 VND If the product is damaged during transportation or the product quality is not guaranteed, the company will recall the product and refund the customer 54 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP Timeline Figure 15 Timeline 55 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP E KPI Table 19 KPI Awareness Factor KPI Engagements Increase 20% Engagements Maybelline Fanpage Introduction Video Average 500M views/ months Traffic on website Increase 10% Tiktok Trend Average 1M views Traffic on E-Paper 1,5M on Mention on Social 50000 Media Sites Conversion rate Conversion Increase 20% after the campaign F Marketing Budget Table 20 Budget No 10 11 12 BUDGET Activity Public Relations Creating Viral video Launching event Booking KOLs Booking online newspapers Digital Media Facebook ads Youtube ads Tiktok ads Sale promotion Coupon Discount Freeship Advertising Standee Billboard Total Budget (VND) 100.000.000 300.000.000 800.000.000 50.000.000 60.000.000 120.000.000 60.000.000 200.000.000 300.000.000 20.000.000 5.000.000 100.000.000 2.115.000.000 56 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL REPORT_Product management] GROUP PART 4: INTELLECTUAL PROPERTY REGISTRATION We register intellectual property rights to our products According to Luat-So-huu-tri-tue-2005 -50-2005-QH11-7022 The following condition are required to obtain the right to product protection New: this product is the first new in Vietnam market Creative: Trendy and helpful products interaged in just one box, environmental protection, no waste Practicality in life: This product can satisfy the most of women beauty needs 57 FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations FINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violationsFINAL.REPORT.PROJECT.NAME.THE.MAGIC.BOX.iwe.have.read.and.understood.about.academic.integrity.violations