Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Pham Luu Thuy Linh_10170428_ME_A2 Phan Ngoc Hong Thao_10170479_ME_A2 Dong Tuan Trung_10170502_ME_A2 Nguyen Bich Ngoc_10170449_ME_A2 Table of content: A INTRODUCTION .2 B MAJOR FINDING Task 1: Comparison Marketing Mix Strategies between The Coffee House and Highlands How they achieve their objective by using 7Ps Compare 7Ps of TCH and Highlands The way they achieve their objectives 17 Task 2: Evaluate TCH’s marketing plan and provide new promotion campaign 20 1) Company Overview .20 2) Evaluate the smart of objectives 21 3) Analysis current marketing plan 22 4) STP 23 5) Tactics and action 27 6) Allocation of resources (Budget and people allocation) 28 7) Evaluating and monitoring marketing plans 29 Appendix: 30 C REFERENCES LIST .36 A INTRODUCTION In this report, our team will provide information related to The Coffee House and split into two tasks In task 1, our team will research on TCH then explain and analyze the difference of its direct competitor is the chain of Highlands stores This will be reflected in the 7Ps mixed marketing strategy in the form of a comparison table Then, the objective of the two-coffee shop will be compared based on the results of the marketing strategy In task 2, our team launched a new campaign and an overview of the company's current goals and development (sources: Facebook) Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps B MAJOR FINDING Task 1: Comparison Marketing Mix Strategies between The Coffee House and Highlands How they achieve their objective by using 7Ps Compare 7Ps of TCH and Highlands PRODUCT The Coffee House Highlands Coffee Overall  Food & Beverage: Diverse drinks and  Food & Beverage: Diverse drinks and food They are developing the new type food They concentrate on coffee and of drinks such as bubble tea or ice- bread (BACCUC, 2018) blender (Tomorrow Marketers, 2017)  Packaging: Changing a lot - -  Packaging: Cups made of glass are served at - Each drink has their logo store - They use the plastic cups Plastic cups, bags and straws which - Easily to take drinks away more convenience is for delivery (Tomorrow Marketers, 2017) Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps  Strategy: Bring the diversity of drink  Strategy: Direct to the normality in and food to customers Therefore, the service Therefore, they focus more customers of The Coffee House are about the type of customers (The Tran, usually the young people (Tomorrow 2017) Marketers, 2017) PLACE The Coffee House Highlands Coffee  Position: Located in the big cities such  Position: Located in big buildings and Overall as Ha Noi and Ho Chi Minh City malls in Ha Noi and Ho Chi Minh City - - All stores are built near the main road and have a large frontage - More convenience customers, for especially The space appropriate for both entrepreneurs and normal customers their who go shopping in malls young customers Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps (Source: kenh14.vn)  View: Indoor - Based on Market demand - Example: Customers live in Ha Noi (source: Facebook)  View: Indoor and Outdoor - Outdoor seating brings open space, connected with life with different culture and enjoy sitting outdoor, TCH built stores have indoor space but can see outdoors so all store has many windows (emanvietnam.vn)  Store type: Variety stores (Frances  Store type: Variety stores (Frances Brassington, et al, 2013) Brassington, et al, 2013) PRICE Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Student name: Pham Luu Thuy Linh Student ID: 10170428 Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to the group (other than yourself) Please rate the contribution of each other member of your group on a scale of to 100 You are not required to rate your own contribution Group member’s name Pham Luu Thuy Linh Nguyen Bich Ngoc Phan Ngoc Hong Thao Dong Tuan Trung Group member’s part of contributio n Introduction , People, Part b of task 1, STP and Tactics and Action Price, Promotion, Company overview and SMART objective Physical Evidence, Process, SWOT Place, Product, Allocation of resources Are you satisfied with his/her work and attitude? (Why?) Contribution evaluation (scale to 100) 25 Yes, she is active in all activities and send me file on time 25 Yes, she is active in all activities and always try her best to the job 25 Yes, he is quite but also accomplished well assigned work 25 Briefly reflect your effort that contributed to group assignment Generally, answer ALL FOUR below questions: 38 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps (1) What part(s) of group assignment you have contributed? (Do not list down the name of the contributed parts; you need to present it in detail) - I did 2P and part b of task 1, STP and tactics and action in task (2) Did you face any difficulty when doing group work? - I find it difficult to remind people to submit the correct post on time Teamwork means having a lot of different opinions and leading to controversy (3) How did you solve that problem? - We tried to listen to each member and created lots of group meeting (4) What your future plan to deal with group work? - I will try my best to did better performance and listening to my members INDIVIDUAL CONTRIBUTION FORM Module: Marketing Essentials (ME), Semester 1, 2018/19 Assignment title: A2 Group number: 15 Student name: Phan Ngoc Hong Thao Student ID: 10170479 Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to the group (other than yourself) Please rate the contribution of each other member of your group on a scale of to 100 You are not required to rate your own contribution 39 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Are you satisfied with his/her work and attitude? (Why?) Contribution evaluation (scale to 100) Yes 25 Physical Evidence, Process, SWOT Nguyen Bich Price, Yes Ngoc- 10170449 Promotion, Company overview and SMART objective Yes Dong Tuan Trung- Place, 10170502 Product, Allocation of resources 25 Group member’s name Group member’s part of contributio n Pham Luu Thuy Linh- 10170428 Phan Ngoc Hong Thao- 10170479 25 25 Briefly reflect your effort that contributed to group assignment Generally, answer ALL FOUR below questions: (1) What part(s) of group assignment you have contributed? (Do not list down the name of the contributed parts; you need to present it in detail) I did Physical Evidence and Process in task 1, these two parts are usually not public information, so I have to rely on reality and analyze them About SWOT of task 2, I analyzed external and internal of The Coffee House through PESTEL, Forces, 5M tools (2) Did you face any difficulty when doing group work? We not have much time to work together and everyone has their own ideas, so it is difficult to make the final decision 40 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps (3) How did you solve that problem? We tried to sit together as much as possible to analyze the work and listened to each other's opinions (4) What your future plan to deal with group work? Listen to each other and sit together to bring out the best ideas INDIVIDUAL CONTRIBUTION FORM Module: Marketing Essentials (ME), Semester 1, 2018/19 Assignment title: A2 Group number: 15 Student name: Dong Tuan Trung Student ID: 10170502 Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to the group (other than yourself) Please rate the contribution of each other member of your group on a scale of to 100 You are not required to rate your own contribution Group member’s name Pham Luu Thuy Linh- 10170428 Group member’s part of contributio n Introduction , People, Part b of task 1, STP and Tactics and Action Are you satisfied with his/her work and attitude? (Why?) Contribution evaluation (scale to 100) Yes 25 41 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Yes Physical Evidence, Process, SWOT Yes Nguyen Bich Price, Ngoc- 10170449 Promotion, Company overview and SMART objective Dong Tuan Trung- Product, 10170502 Place, Allocation of resources (Budget and people allocation) & Evaluating and monitoring marketing plans 25 Phan Ngoc Hong Thao- 10170479 25 25 Briefly reflect your effort that contributed to group assignment Generally, answer ALL FOUR below questions: (1) What part(s) of group assignment you have contributed? (Do not list down the name of the contributed parts; you need to present it in detail) - Product - Place - Allocation of resources (Budget and people allocation) - Evaluating and monitoring marketing plans 42 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps (2) Did you face any difficulty when doing group work? Explain and discuss with my teammates Time Management (3) How did you solve that problem? We spend more time for working with teammates (4) What your future plan to deal with group work? I will try my best INDIVIDUAL CONTRIBUTION FORM Module: Marketing Essentials (ME), Semester 1, 2018/19 Assignment title: A2 Group number: Student name: Nguyen Bich Ngoc Student ID: 10170449 Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to the group (other than yourself) Please rate the contribution of each other member of your group on a scale of to 100 You are not required to rate your own contribution 43 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Group member’s name Pham Luu Thuy Linh Nguyen Bich Ngoc Phan Ngoc Hong Thao Dong Tuan Trung Group member’s part of contributio n Introduction , People, Part b of task 1, STP and Tactics and Action Price, Promotion, Company overview and SMART objective Physical Evidence, Process, SWOT Place, Product, Allocation of resources Are you satisfied with his/her work and attitude? (Why?) Contribution evaluation (scale to 100) Yes, worked as a team leader, did all her parts perfectly and help us to add all our parts up 25 25 Yes, she completed their parts in time, participated in all group’s meeting 25 Yes, he completed their parts in time, participated in all group’s meeting 25 Briefly reflect your effort that contributed to group assignment Generally, answer ALL FOUR below questions: (2) What part(s) of group assignment you have contributed? (Do not list down the name of the contributed parts; you need to present it in detail) - I did 2P of task 1, overview and objectives’ comment of task 2, undertake to make and edit the group’s video (2) Did you face any difficulty when doing group work? - I didn’t have any problems when doing group work, but sometimes we have too much ideas that we don’t know what to choose, it takes our time a lots 44 Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps Comparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7psComparison.marketing.mix.strategies.between.the.coffee.house.and.highlands.how.they.achieve.their.objective.by.using.7ps