DIGITAL BUSINESS DEVELOPMENT ASSIGNMENT 2 – SEM APPLICATION REPORT In general, CoulourPop has quite a few online networks, but ColourPop''''s products are only sold through their official

DIGITAL BUSINESS DEVELOPMENT ASSIGNMENT – SEM APPLICATION REPORT Semester Name and student ID 2021, Phung My Linh S3753752 Campus SGS Wordcount 1598 Lecturer Phuong HA Table of Contents A INTRODUCTION B AUDIENCE ANALYSIS Psychographic features Buyer Persona .7 C KEYWORD RESEARCH .8 Website goal Keyword research .8 D ON - PAGE SEO 12 F REFERENCE .16 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official A INTRODUCTION We are entering an era where the beauty industry, especially in the United States, is being affirmed and thriving faster than ever According to a report of Edite, today’s the beauty industry is valued at around $ 532 billion and continues to grow (Danziger 2019 ) With the development of digital technologies, it allows consumers to experience brands in entirely new ways, as the habits of people consuming and buying cosmetics are changing ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California This brand was founded in 2014 by Seed Beauty® of siblings Laura and John Nelson Their brand is known for their affordable pricing ( just from $5-$20) They predominately make products for the eyes, lips, and face with vibrant, twinkle and colorful tone suitable for young and dymamic generation In addition, beside a wallet-friendly, ColourPop also is a cruelty-free brand There are not any ingredients, formulations or finished products of ColourPop are used to test on animals, experimenting on people at ColourPop® instead (ColourPop n.d.) In general, CoulourPop has quite a few online networks, but ColourPop's products are only sold through their official website So how can ColourPop attract consumers who not know their brand to visit and access the website through search engines? DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official Figure ColourPop’s landing page B AUDIENCE ANALYSIS Psychographic features ColourPop has a unique product marketing system, with most of their marketing strategy is through social media and influencers This cosmetic brand is also highly appreciated by YouTubers and beauty bloggers as well as they introduced to their fans Therefore, Figure shows that there are two types of customers, the ones who are general audiences have not yet known about ColourPop, and the ones who are already know about this brand and look up its name "directly" in the search bar Figure How customers search about ColourPop on search bar Based on Figures and 4, most of ColourPop's customers are female, dominant with 78.56% while male account for only 21.44% Because this cosmetic brand is aiming for a dynamic and youthful concept, their products are also colorful and sparkling Thus, it is attract more users in the younger population than middle age, mostly is Millennials and Gen Z, 18 to 34 years old DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official Figure and Age and Gender of ColourPop’s audience ColourPop was born in the United States, so it is not surprising that this brand has massive traffic and continues to grow in the US market According to SimilarWeb estimates, the average monthly visits on ColourPop's official website is 6,455M, of which the United States accounts for half with 3,806M Figure Geographic distribution of ColourPop's audience Today, mobile users increase every day, especially for young people who are potential customers that ColourPop targets (Naylor 2015) It is easy to see that, the primary traffic source of ColourPop is from Mobile device with 81.03%, so when already having a hightraffic base for mobile users, ColourPop should continue to focus on optimizing the mobile users experience to retain potential customers Beside that, according to SimilarWeb's statistics, the source of traffic from Desktop device is also increasing, DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official currently accounting for 18.97%, up 12.72% over the previous month, but still has not achieved really high efficiency Figure ColourPop’s website performance Youtube, Facebook, and Instagram are the three most used social networking platforms of ColourPop These social networks also have many young people use, so advertising and marketing to potential customers will be easier From that, ColourPop should continue to develop in social networks such as Youtube, Facebook on Mobile device platforms to retain available customers At the same time, improve the quality of the website as well as increase marketing to customers who using social networks on Desktop to be able to best reach their target audience Figure ColourPop’s social traffic DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official Figure 10 Keyword generating: “ColourPop lipstick swatches” by Google Following is the unbranded phrase in a question form: "What is a cruelty-free cosmetics brand?" A study shows that sustainability is becoming more and more important to cosmetic customers, and the clean beauty movement is gaining support as consumers tend to switch to non-tested animal products Figure 11 ColourPop suggested by Google The last two questions are non-branded, also the long-tails and informational These questions contain keywords related to ColourPop products like eyeshadow and mascara According to Semrush, the keyword "How to mix eyeshadow colors?" and "Where to buy colored mascara?" are also attracts a lot of attention 10 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official Figure 11 & 12 Keyword generating by SemRush Famous for its friendly-wallet product price but extremely good quality, ColourPop was voted in one of 10 Affordable High-Quality Makeup Brands on google with the keyword " Affordable makeup brands" Figure 13 Keyword generating: “Affordable makeup brands” by Google Besides lipstick, the eyeshadow palette is also one of ColourPop's most famous products So "pressed powder shadow" is also a valuable query, Google has shown that the relationship between the above keyword and ColourPop is related So when customers find information about powder eyeshadow, they will also see ColourPop 11 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official Figure 14 Keyword generating: “Pressed powder shadow” by Google D ON - PAGE SEO Identify the homepage 12 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official The Page Home page URL https://colourpop.com/ Title tag No title Meta description Redefining luxury beauty by creating high quality products at affordable prices We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world Made in the USA, we imagine, innovate, test, and manufacture all under one roof H1 No H1 H2 First Collection 13 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official The Page Make up URL https://colourpop.com/collections/ Title tag No Tittle Meta description No Meta H1 No H1 H2 No H2 14 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official The Page Skincare URL https://colourpop.com/collections/ Title tag No tittle Meta description No Meta H1 No H1 H2 No H2 Recommendations Home Page Makeup Skincare Meta description Redefining luxury beauty by creating high quality products at affordable prices We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world Made in the USA, we imagine, innovate, test, and manufacture all under one roof Shop line of ColourPop Use our products to create a gorgeous makeup look with Lipstick, Eyeshadow, Foundation and more Comprehensive skincare products for all skin types with cleaser, masks, toner, serum, etc H1 ColourPop Cosmetics Gorgeous looks Healthy Skin H2 First Collection Shop All Eyes Shop All Lips Shop By Product Shop By Skin Type 15 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official Shop All Face Newst Skincare Shop All Skincare Skincare Tools Most ColourPop websites have no Meta Description, Tittle Tag, H1 and H2 In addition, the webpage still lacks a call-to-action button, reminding customers to carefully read product information, models, and colors before deciding to place an order to avoid wrong choice Besides, I also added Meta Description for page to help visitors better understand the content of each page As well as H1 and H2 also added as shown in the table above to highlight the title, making sure the important information is not ignored F REFERENCE ColourPop n.d, viewed 15 April 2021 Danziger, P 2019, ‘6 Trends Shaping the Future of the $532 Billion Beauty Business’, Forbes, viewed 17 April 2021,< https://www.forbes.com/sites/pamdanziger/2019/09/01/6-trends-shaping-the-future-ofthe-532b-beauty-business/?sh=219e55d7588d> Kucheriavy, A n.d, 'Best Examples of Website Goals and Objectives', intechnic, viewed 15 April 2021, 16 DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official DIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.officialDIGITAL.BUSINESS.DEVELOPMENT.ASSIGNMENT.2.–.SEM.APPLICATION.REPORT.In.general CoulourPop.has.quite.a.few.online.networks but.ColourPop''s.products.are.only.sold.through.their.official