Making Sense of Strategy_1 pdf

TEAMFLY Team-Fly ® [...]... questions, making some choices, and getting people to support your decisions Strategy is the ultimate responsibility of every business leader Companies succeed when they get it right and fail when they get it wrong The fact that more companies fail than succeed says that something is very wrong indeed with the state of strategy It’s also an indictment of leadership This new century is a time of extraordinary... close to 100 years, and they’ve offered “solutions” to just about every business problem Yet executives everywhere still seek The Answer to a simple question: How do you choose what to do and how do you get it done? Or, to put it differently, what is the best way to take your company from here to the future and make a bundle of money on the way? Whether you think of your company as “old economy”... Whether you think of your company as “old economy” or “new economy,” as “bricks-and-mortar,” “B2B” (business-to-business), “B2C” (business-toconsumer), or whatever, the race for tomorrow’s customers and profits hinges on two things: business model design and implementation capability So best you wrap your mind around what really matters and get busy with it fast introduction 1 . Anthony D. Making sense of strategy/ Tony Manning. p. cm. Includes bibliographical references and index. ISBN 0- 814 4- 715 6-0 1. Strategic planning. I. Title. HD30.28.M352 2002 658.4’ 012 —dc 21 2002 016 454 Publication. written permission of AMACOM, a division of American Management Association, 16 01 Broadway, New York, NY 10 019 . Printing number 10 9 8 7 6 5 4 3 2 1 Special discounts on bulk quantities of AMACOM books. 2002 016 454 Publication © Zebra 20 01 Text © Tony Manning 20 01 All rights reserved. Printed in the United States of America. First published in 20 01 by Zebra, an imprint of Struik Publishers, PO Box 11 44, Cape Town