(Tiểu luận) develop a business idea related totourism hospitality

MINISTRY OF EDUCATION AND TRAINING NATIONAL ECONOMICS UNIVERSITY THE TOURISM – HOSPITALITY DEPARTMENT DEVELOP A BUSINESS IDEA RELATED TO TOURISM & HOSPITALITY REPORT n Class: Group: Members: POHE Tourism Management 62 Quách Vũ Ngân Hà Hà Quang Vũ Trần Thị Xuân Hằng Lưu Phương Anh Trần Ngọc Minh Hoàng Hà Phương Nguyễn Thị Anh Thư Lê Hà Mai Anh Bùi Nguyễn Khánh Linh Nguyễn Mai Linh Lecturer: Nguyễn Quang Huy PhD Phạm Trương Hoàng Hà Nội, 2023 TABLE OF CONTENT Idea Inspiration Target customers 3 Idea/Concept of product .4 Core Values 5 Itinerary Major Activities Suppliers 12 Comparison with others .14 n This is a preview Do you want full access? Go Premium and unlock all 28 pages Access to all documents Get Unlimited Downloads Improve your grades Upload Share your documents to unlock Free Trial n Get 30 days of free Premium Already Premium? Log in DIVISION OF WORK No Members Tasks Quách Vũ Ngân Hà - Research section 4: Core values of Product - Collecting members’ drafts and edit the Final Report Bùi Nguyễn Khánh Linh - Research section 2: Target Customer Hà Quang Vũ - Research section 1: Idea Inspiration - Research section 3: Idea/Concept of Product - Edit Slides Trần Thị Xuân Hằng - Research section 6: Major Activities n Nguyễn Phương Anh - Research section 6: Major Activities - Presentation Nguyễn Thị Anh Thư - Research section 6: Major Activities - Presentation Lê Hà Mai Anh - Research section 5: Itinerary Nguyễn Mai Linh - Research section 5: Itinerary Hoàng Hà Phương -Research section 7: Suppliers - Research section 8: Comparison with others 10 Trần Ngọc Minh 11 Nguyễn Quang Huy - - - Research section 7: Suppliers - Presentation n Idea Inspiation With the advancement of technology, the use of dating apps has become increasingly common among young people While these apps offer many exciting conveniences, they can also have unpredictable consequences Additionally, the number of people struggling to find a compatible life partner is on the rise, partly due to the limited opportunities for in-person interactions in today's society, exacerbated by factors like work overload and the COVID-19 pandemic, which have reduced real-life socializing People's lives now often revolve around smartphone screens, with carefully curated messages and edited photos that may hide or exaggerate certain traits, making it easy to fall into short-term relationships or even fall victim to deceitful schemes, enticements, and malicious advances Recognizing the limitations of experiencing relationships online and concerns about the risks of online love, our group has developed a new form of travel called "Matchmaking Travel." This innovative concept aims to create a healthy environment for young people to find each other and build sustainable, long-lasting relationships It also diversifies and brings new customers to the Vietnamese tourism industry Matchmaking Travel is not just a vacation or experience; it's an opportunity for young people to enjoy quality time together, create memories, and strengthen their connections through shared travel experiences It allows them to find compatible partners along the journey Furthermore, it can create memorable moments and strengthen the bonds between individuals n Target customers Idea/Concept of product The products of matchmaking travel go beyond typical tourist experiences, incorporating unique elements and a focus on building relationships, connections, and interactive experiences among individuals These programs aim to go beyond traditional tourism, providing meaningful and purposeful journeys for participants The product concepts of matchmaking travel contained:  Romantic Matchmaking: Tailored travel programs designed specifically for singles seeking romantic relationships Activities, events, and experiences are crafted to help them meet and get to know each other in a comfortable and enjoyable environment  Cultural Immersion: This program takes participants to culturally diverse destinations They have the opportunity to learn and engage in cultural activities with locals, promoting cross-cultural understanding and cultural exchange This is a preview Do you want full access? 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Log in  Adventure with Shared Interests: This product targets individuals with common interests such as cooking, hiking, or extreme sports They are connected through shared-interest activities and participate in exciting experiences together  Humanitarian Expeditions: This product focuses on connecting people interested in environmental conservation and contributing to the protection of natural ecosystems Activities are combined with travel creating a meaning ful experience Core Values n The core values aimed at catering to all the needs of our target customers, young individuals seeking to connect and find their partners through sustainable travel activities This is a customer file of young individuals with desires for unique, bonding travel experiences Furthermore, the products provide a distinct spiritual value to them, being recognized as a provider of unique, high-quality, and less commercially deployed products Therefore, the activities and services from this product will be focused on providing connecting entertainment activities, along with integrating responsible, sustainable tourism development activities Customers can be assured that when participating in the tour, they will enjoy unexpected, beyondexpectation unique experiences Hence, these are the promising core values for our product:  Uniqueness: Delivering a distinct spiritual value to customers through travel products and activities, making them feel like they are part of a one-of-a-kind experience Creating an environment for young customers to savor every moment and create lasting memories on their journey of companionship  Sustainability: Integrating sustainable and responsible tourism development through travel activities Ensuring that the activities not only provide a good experience for customers but also contribute to environmental protection and local communities Creating a cross-cultural environment for young customers to share experiences and learn more about each other and the world around them  Quality and Dedication: Designing and meticulously caring for all activities and services to ensure the satisfaction and contentment of participants Ensuring high-quality services, from guides to transportation and accommodations  Safety: Create a safe environment and ensure participants feel secure as they seek new relationships and connections Itinerary We offer three options for our customers to choose from based on their personal preferences: n 5.1 Option 1: Sea of Redamancy (Ha Noi City - Con Dao Island _4N3Đ)  Day 1: Hanoi - Con Dao Island Morning: Car picks you up at the meeting point, to Noi Bai airport Then board a flight from Hanoi to Con Dao ● Check-in Con Dao, check in and rest Afternoon: Relax on the beach, explore the local area ● Couples walking enjoying the destination ● Play games by the sea to increase interaction ● Camping camping (cooking, chatting, singing, ) Evening: Enjoy seafood dinner at a local restaurant ● Camping camping (cooking, chatting, singing, ) ● Dancing on the beach  Day 2: Experience at a craft village, Midwifery for turtles n Morning: Join the experience, make handmade products in craft villages ●Con Dao beach: experience activities at the craft village - Phuoc Hai Fishing Village Couples will have the opportunity to visit the fishing village and spend time to experience the rustic and rustic life of the fishermen here At the same time, you can learn and directly experience the daily life of fishermen in the sea with fishing activities, rowing basket boats, pulling nets, as well as many other new and interesting activities Afternoon: Join fun games and challenges on the beach ● Couples camping by the sea overnight ● Walk around the beach (share personal experiences together to get to know each other better) ● Clean up the beach for mother turtles to lay eggs: Couples split up to clean the area around the beach, male friends support and help female friends Garbage bags will be gathered to wait for treatment This activity helps to raise the awareness of tourists about preserving the beauty of the beach they come to, not littering ● The flat sand beach creates favorable conditions for turtles to lay eggs Suppliers 7.1 Tour Ha Noi – Ha Giang (4N-3Đ)  Lolo Village Homestay Address: Lo Lo Chai village, Lung Cu, Dong Van, Ha Giang  Contact: 0966 376 023  Price: 750,000 VND  Lolo Village Home came into operation from the beginning of 2023, a lovely homestay located right at the foot of the Lung Cu flagpole This will be the place where you can immerse yourself in the culture of the Lo Lo Chai people, discover the ancient tourist village in Ha Giang Lolo Village is located in the center of Lo Lo Chai village, 200m from the most famous North Pole cafe in Ha Giang, minutes walking  Lolo Village Homestay Lo Lo Chai impresses at first sight Lolo Village follows the classic design direction, keeping the simple and rustic features The outside welcome gate is meticulously built, designed in a unique shape In particular, they decorate them in a particular direction to create outstanding accents At the homestay, there is a large yard area, with a separate car park divided into separate areas  Lolo Village Homestay is designed in a simple and gentle style Deep tones, combined with a unique layout create a harmonious overall Homestay has a total of rooms, with rooms for 2, 3, and people Rooms at Lolo Village Homestay have self-contained, clean and luxurious toilets Each room is fully equipped to meet all the needs of passengers n   Transportation: Nang Vang travel  Address: 97 Quan Hoa, Cau Giay, Ha Noi  Contact: 0989567299  Price: From 8,000,000 VND  With affordable price, Nang Vang travel is a suitable company to support the transportation of our journey With many ranges of cars, and in many qualities 19 This is a preview Do you want full access? Go Premium and unlock all 28 pages Access to all documents Get Unlimited Downloads Improve your grades Upload Share your documents to unlock Free Trial n Get 30 days of free Premium Already Premium? Log in  The company will provide the transportation from Hanoi to Ha Giang, during Ha Giang and back to Hanoi n 20 This is a preview Do you want full access? Go Premium and unlock all 28 pages Access to all documents Get Unlimited Downloads Improve your grades Upload Share your documents to unlock Free Trial n Get 30 days of free Premium Already Premium? Log in 7.2 Tour Ha Noi - Con Dao (4N3D)  Con Dao Drive center (Driving) Address: Pham Van Dong Street, sector 7, Con Dao  Contact: 0987 1000 88  Price: From 1,000,000 VND to 3,000,000 VND  Welcome to the realm beneath the waves, where Con Dao Dive Center reigns as the ultimate gateway to the underwater wonders of this island paradise As devout disciples of the PADI way, we beckon all wanderers to plunge into the depths and dance with the denizens of the deep Cast aside the mundane and embrace the extraordinary with us, for we are no ordinary troupe  Behold, for we are a compact band of intrepid souls, a company borne of necessity to satiate the yearning for excellence in the art of Scuba Diving Our helms are guided by the hands of PADI virtuosos who've marinated in the island's aquatic tapestry for a span exceeding eight revolutions around the sun Between them, a tapestry of experiences has been woven across the sands of 35 years The cornerstone of our promise? Safety enshrined, whether you venture beneath or merely skim the surface in search of wonder  In the heart of Con Dao, we unfurl our pride like an iridescent banner Our pledge: an odyssey through aqua realms that marries seamlessly with an island so pristine it seems untouched by time itself Be you a seasoned voyager of the depths, a neophyte in fins, or an explorer yearning to trace the island's untouched contours, we extend an assurance of security in the embrace of professionalism Our service is the symphony of safety conducted with a personal flourish  But that's not all – our compass spins beyond the tides As stewards of your sojourn, we're here to craft an experience beyond the blue Navigate the vibrant tapestry of Con Dao, from its history cast in hues of yore, to forest treks amidst evergreen grandeur Seek the elusive allure of a "desert island" strand untouched by footprints And yes, dive deeper into knowledge through the gamut of PADI Courses, or set sail on snorkeling sojourns  Join hands with us, for in Con Dao Dive Center, the ordinary metamorphoses into the extraordinary, and every ripple conceals a tale of wonder waiting to be unraveled n  21 This is a preview Do you want full access? 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Log in  The Secret Con Dao (Hotel and turtles release experience) Address: 08 Ton Duc Thang street, Con Dao, Ba Ria - Vung Tau  Contact: 0254 3837 888  Price: 1,000,000 VND  Nestled along the untamed coastline at the heart of Con Dao town, amidst renowned landscapes and historic landmarks, The Secret Con Dao hotel unveils an ideal retreat Envision a haven with breathtaking ocean vistas, comfortable and well-appointed rooms, versatile conference spaces, and a plethora of delectable culinary experiences The hotel's allure lies in its harmonious blend of contemporary design and heritage architecture, all while keeping an environmentally conscious stance, ensuring guests a remarkable stay in a destination rich in cultural heritage and history  Of particular note, The Secret Con Dao takes pride in its collection of French colonial-era villas, nearly a century old, elegantly transformed into The Secret Villa and The Secret Restaurant Nestled within a vibrant tropical garden, this setting exudes the unique charm of Vietnamese heritage  In parallel to these vintage villas stands a contemporary hotel area, offering guests an array of choices with elegant rooms and suites complete with modern amenities Each room allows guests to feast their eyes on the natural splendors of Con Dao – whether it's the expansive canvas of the ocean, the lush green hills stretching as far as the eye can see, or the serene scenery of a distant island town Notably, the outside space of the main hotel features a beachfacing infinity pool and the Coral Deck observatory, nestled amidst verdant trees  The gustatory voyage is an integral part of The Secret Con Dao experience Spice Kitchen, the restaurant overlooking the pool, caters throughout the day with an international menu and beloved Japanese favorites Tropical Café tantalizes with an array of enticing beverages and pastries, while the Sunset Lounge on the rooftop – the ultimate spot to admire Con Dao's sunsets – pampers guests with Latin American-style dishes, cocktails, and premium wines that finely tune the palate n  22 This is a preview Do you want full access? 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Log in  And that's not all – there's an enchanting chapter of nature's wonders waiting to be unveiled at The Secret Con Dao Imagine being part of a heartwarming ritual that transcends time – the Turtle Release Experience Nestled within the embrace of this exceptional retreat, guests have the rare opportunity to participate in the release of majestic sea turtles back into their marine home  Picture yourself standing on the shores of Con Dao, a witness to one of nature's most awe-inspiring spectacles As the sun's golden rays paint the horizon, you'll join hands with conservationists and fellow travelers to provide these ancient sea voyagers with a helping hand towards their destiny It's a symphony of conservation and connection that only a place like The Secret Con Dao can orchestrate  So, if you're seeking not only luxurious accommodations and culinary delights but also a chance to touch the essence of life's interconnected tapestry, The Secret Con Dao's Turtle Release Experience beckons Embrace this rare opportunity to be part of something bigger – a tale of compassion, preservation, and the deep-rooted bond between mankind and the sea  Transportation: Ngoc Hanh tourism Address: Area 6, Le Hong Phong, Con Dao District, Ba Ria - Vung Tau Province, Vietnam  Contact: 0976 307 787  Price: 1,200,000 VND  As a result, all requests for car types will be thoroughly met by the Ngoc Hanh unit This helps customers easily access the services of this establishment Moreover, in order to bring about convenient and intelligent services, the Ngoc Hanh provider has made efforts to innovate its services Leveraging its strengths and minimizing existing limitations in the organizational structure as well as customer services  With technological and service improvements, the company offers incredibly modern products Accompanying these are practical benefits for all customer groups Thanks to this, when renting a self-driving car from Ngoc Hanh establishment, you will experience novel things with numerous quality services n  23 This is a preview Do you want full access? 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Log in  Furthermore, this place offers a variety of high-end car models from worldfamous brands Hence, you can be assured of the features and safety of the products Additionally, with a large number of cars as well as diverse items, you can make reservations at the store anytime, even during peak times like holidays, Tet, tourist seasons, and more  Not only does it provide quality products, but it also creates optimal services to serve customers in the best way possible Moreover, this place offers very reasonable pricing You can rest assured about your ability to afford it for yourself and your family  Phuoc Hai fish village Address: Vung Tau, Viet Nam  As a long-standing fishing village, Phuoc Hai is located right at the foot of Minh Dam mountain, in Phuoc Hai town, Dat Do district, Ba Ria - Vung Tau province At the same time, Phuoc Hai fishing village also has a very beautiful, shimmering beach and is only about 16km from Vung Tau city center along provincial road 44  According to many seniors here, Phuoc Hai fishing village was formed by fishermen in the Central region along the old coast, because of their livelihood, they had to come here to live, then established a village and up to date it has been more than a hundred years Therefore, if you are looking for something rustic, peaceful and familiar, this is the ideal destination for you n  7.3 Tour Ha Noi – Da Lat (4N3D)  To Chim Homestay - Unique accommodation  Address: 1B Hoang Hoa Tham, Ward 10, Da Lat - km to the center of Da Lat  Contact: 032 99 444 39  Email: tochimhomestaydl@gmail.com  Website: https://tochimhomestay.com/  Price: 100.000 - 175.000 VND/pax/night 24 This is a preview Do you want full access? 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Log in  To Chim Homestay is inspired by a ‘bird's nest’ ‘Bird's nest’ is often likened to a peaceful home, looking like a separate village from afar This is an extremely convenient location allowing people to comfortably zoom their eyes out to see this beautiful plateau city Clouds on the mountainside, the sun playfully swooping down on the roof… all are shown in this colorful picture  To Chim Homestay combimes the home and a service motel, so life is carefree and comfortable  Than Tho Lake - Teambuilding in the morning  Address: Ward 12, Da Lat City - km to the center of Da Lat  Entrance Ticket Fare: 20.000 VND/guest  Than Tho Lake is located on a high hill amidst a tranquil pine forest Scenery around the lake is so poetic There is a pair of very loving trees in the north of the lake forming a pair of “lovers” tightly wrapped together with tangerine leaves and visitors can go there to take souvenir photos n  A location also located near Da Lat city center and suitable for organizing attractive team building activities at Than Tho lake The resort has activities such as boating, horseback riding, cycling, etc in the cool, fresh air, somewhat quiet because the surrounding is dense pine forest  Bicycle and boat renting around Xuan Huong Lake  Single bike renting: 40.000-70.000 VND/1 time  Address: 224/1 Yersin Street, Da Lat  Swan boat renting: small: 60.000-120.000 VND/hour  Address: Ba Huyen Thanh Quan Street, Ward 2, Da Lat  Planting trees areas  Contact with DMO: local forest management department, forest tree nursery gardens… to organize the forest tree activities  Forests in Da Lat: Tuyen Lam, Than Tho, Cu Lan Village… pine trees in protection forests  Local guides 25 This is a preview Do you want full access? 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Log in  Domestic local guide hiring price: 600.000 VND/day  Tour operators mostly actively find local guides that is freelancers (90% Vietnam tour guides are freelancers) Comparison with others Our matchmaking tour products Normal tour products  Improve new matchmaking and  Familiar destinations, dating experience in tours suppliers and customers of  Various choices of destinations: existing tours high mountains, plateau, island  Experience in operating and underwater activities for familiar tours customizing dating experience  More suitable for various ages  Sustainable suppliers & and types of customers products  New unique and meaningful engagement activities: for example: give birth to turtles Weakness  Guests need guaranteed health for diving or high mountain traveling  Just mainly focus on young customers  The cost of products can be higher than other products  The managing process can be more difficult than normal tours n Strength 26  Little creative innovation on existing old package tours  Little packaging tours in dating  Less new and creative connecting experiences and activities among guests