Producing content is time consuming. And once you produce your content, it can be just as time consuming to promote it so your audience will discover it. Here’s how we’ve done things in the past. The traditional model is to produce content on your site, then push it out to search engines. Your website is an *outpost* for your brand, but it is not the center of your brand. But if we flip this model on its head and decided to set our content free so it is free to roam around the Web, we can free ourselves of some of the obligations inherent in content creation
[...]... Your website is an *outpost* for your brand, but it is not the center of your brand content is everywhere But if we flip this model on its head and decided to set our content free so it is free to roam around the Web, we can free ourselves of some of the obligations inherent in content creation a different model Now it’s becoming easier to solve both issues at the same time There’s a new model we... is everywhere* broadcast widely Create content in many places aggregate Then simply aggregate your content on your website Aggregate for the dozens of social networking sites where you can share your photos, events, resume, profile, ideas, and more social CMS build faster easier content production .