Đang tải... (xem toàn văn)
The author applies several methods including information collecting, processing, analyzing, comparing, contrasting, predicting, synthesizing. Tables, figures, charts, etc are also included in the thesis to perform and analyze the data to figure out trends and fluctuating characteristics of the research subject. The author uses the logical method which is based on a theoretical basis, to analyze data about the current situation of coffee exports from Vietnam to China so as to provide particular evaluations and recommendations
1 TABLE OF CONTENTS Contents ABSTRACT .5 INTRODUCTION Rationale of research Previous researches Objectives of research Subjects and scope of research .8 Research methodology Structure of research CHAPTER 1: 10 OVERVIEW OF VIETNAM’S COFFEE EXPORTS TO CHINA 10 1.1 Overview of export 10 1.1.1 The concept of export .10 1.1.2 Forms of export .10 1.1.3 Roles of export 12 1.2 Overview of Vietnam’s coffee export to China 14 1.2.1 Overview of Vietnamese coffee product 14 1.2.2 The Chinese coffee market .17 1.2.2.2 Several principles and rules of coffee imports in the Chinese market 19 1.2.2.2.1 Tariff barriers 19 1.2.3 Potentials of Vietnam’s coffee exports to China .22 1.2.3.1 Potentials of Vietnam’s coffee production 22 1.2.3.2 Potentials of the Chinese coffee market .24 1.3 Criteria to evaluate advantages and disadvantages of Vietnam’s coffee export to China 27 1.3.1 Macro-environmental factors 27 1.3.1.1 Legal factors 27 1.3.1.2 Cultural and social factors 28 1.3.1.3 Economical factors .29 1.3.1.4 Science and technology elements 30 1.3.1.5 Political factors 30 1.3.1.6 International competitive factors 31 1.3.2 Microenvironmental factors 31 1.4 Standards for exporting coffee to China .33 1.4.1 Products categories 33 1.4.2 The principles of humidity and air ensure that coffee goes to China 36 CHAPTER 2: THE CURRENT SITUATION OF VIETNAM’S COFFEE EXPORT TO CHINA IN THE PERIOD 2016-2021 37 2.1 Vietnam’s coffee exports to China in the period 2016-2021 37 2.1.1 The export volume 37 2.1.2 The export turnover 39 2.1.3 Structure of the export coffee product .41 2.1.4 Price 42 2.1.5 Promotion activities 44 2.1.6 Distribution channels for agriculture foods in Vietnam 45 2.1.6.1 Traditional distribution channel 45 2.2 Evaluation of Vietnam’s coffee exports to China in the period 20162021 47 2.2.1 Advantages and achievements 47 2.2.2 Drawbackacks 48 2.2.3 Factors affecting Vietnam’s coffee exports to China in the period 2016-2021 48 CHAPTER 3: RECOMMENDATIONS 50 3.1 Vietnam's coffee export orientation in the coming period 50 3.2 Recommendations 52 3.2.1 Raising awareness for coffee exporters about the Chinese market 52 3.2.2 Having an appropriate export strategy for Vietnamese coffee to the Chinese market 52 3.2.3 Building and strengthening the link between partners and Vietnamese coffee exporters 53 3.2.4 Improving the economic and legal environment, promote the coordination of regulatory agencies 54 3.2.5 Improving competitiveness for enterprises exporting Vietnamese agricultural products to the Chinese market 55 3.2.6 Focusing on solutions to boost coffee exports 55 CONCLUSION 57 Vietnamese References .58 Foreign References 61 The author would like to express sincere thanks to M Nguyen Hoang Giang who has devotedly guided and helped the author during the thesis At the same time, the author would like to express deep gratitude to the teachers of Foreign Trade University who have taught during their study and research at the university Being aware of the importance of the graduation thesis, the author has paid close attention to research and learning However, due to the limitation of preparation time, reference materials, professional capacity as well as practical experience, the thesis cannot avoid limitations and shortcomings The author looks forward to receiving the comments of teachers and readers to make the thesis more complete LIST OF FIGURES AND TABLES Table 1.1 China's coffee import tariff Figure 1.2.3.1: Coffee consumption in China Figure 1.2.3.2: Rate of coffee bean export to China market Figure 2.1-1: Vietnam’s Export volume of coffee Figure 2.1-2.: Rating compare between Vietnam’s export volume of coffee to China and Global Figure 2.1-3 : Vietnam’s export turnover Figure 2.1-4: Rating comparing Vietnam’s export turnover to China and Vietnam’s export turnover ABSTRACT Vietnam has increasingly deepened relations with China in almost all fields, especially trade China is not only a close market but also a market with great import demand for agricultural and aquatic products to serve domestic consumption as well as for export processing At the same time, China is also the largest and most important export market of Vietnam's agricultural products for many years, and agricultural products are also the second largest export industry to China, contributing positively to Vietnamese export turnover to this market Therefore, in order to exploit the potential and available advantages in exporting agricultural products in general and coffee in particular, to the Chinese market, Vietnamese agricultural export enterprises must have an adaptive mindset, not just deal with regulations on export requirements and conditions For the above reasons, the author chooses the content "The current situation of Vietnam's coffee exports to the Chinese market" as the research topic INTRODUCTION Rationale of research Productivity can be increased by the emphasis on exports which helps concentrate investment in the more efficient sectors of the economy (Emery, 1967) Profitable export sectors attract additional investment, a greater flow of new technology and managerial skills, and increasing demand (Osano, 2016) In recent years, the Vietnamese government has been giving export special attention intending to further promote industrialization and modernization of the country and integrate into the regional and world economy Coffee exports are one of the top priorities and China is a potential market to promote coffee exports On the one hand, the coffee business is occupying an important position worldwide Especially in Vietnam, coffee is the major export commodity, second only to rice Every year in the country, the flourishing of coffee exports benefits the country in many ways It contributes about 3% to the GDP of the country annually and about 15% of the total export of agricultural products in the period 2011-2018 Coffee exports also contribute to economic restructuring to promote production; It has a positive impact on creating jobs and improving people’s lives by attracting millions of laborers to work and earn high and regular incomes; is the basis for expanding and promoting our country’s foreign economic relations In today’s trend of opening up and integrating into the world economy, Vietnamese coffee is expanding with remarkable achievements Vietnam’s coffee exports rank second, only after Brazil, in the list of the world’s largest coffee export volumes Moreover, Vietnamese coffee brands, Trung Nguyen or Vinacafe for instance, are growing their positions in the international market Vietnam nowadays is well-known as a powerhouse of coffee exports and the quality of Vietnamese coffee, especially Robusta, is much improving On the other hand, China is one of the closest and major trading partners of Vietnam China is the second-largest economy in the world after the United States, with a population of over 1.4 billion people The young population makes up most of the population structure Chinese young people and other social classes are gaining more interest in coffee and consider coffee to be as important as their traditional tea Vietnam has a common border of over 1300 km and many trade border gates to China, Mong Cai - Quang Ninh international border gate for example China supports cross-border trade with Vietnam and has issued many preferential policies under the ASEANChina Free Trade Agreement (ACFTA) China is also not a demanding market for imported agricultural products Despite certain achievements, Vietnam’s coffee exports to China still meet difficulties in many aspects Being aware that studying and researching Vietnam’s coffee exports to China is vital, the selected topic is: “Vietnam’s coffee exports to China in the period 2016-2021: Advantages and Challenges” to learn about achievements and limitations in exporting Vietnamese coffee to China to make evaluations and propose some recommendations Previous researches At the national level, documentary information about the coffee industry is mainly on analytical articles or statistical websites such as VICOFA (Vietnam Coffee and Cocoa Association) At the worldwide level, documents and figures about the coffee industry are listed on the website of the World Trade Organization (WTO), the World Coffee Organization (ICO) There are several research projects and dissertations on coffee, but most of them are about economic efficiency and development potential; a number of researches about the coffee market in China For example, Coffee market in China explained Chinese coffee consumer trends and provide some suggestions for firms and retailers to get achievements in the long run; a number of researches about Vietnam - China trading relationship For instance, Vietnam-China agricultural trade pointed out several advantages and challenges of the trade relationship between the two countries focusing on the agricultural fields However, those aforementioned are only the most general information about Vietnam's coffee industry, the world coffee industry, exporting agricultural products from Vietnam to China in general, or analysts with old data Therefore, my thesis focuses on analyzing the situation of Vietnamese coffee exports to the Chinese market in the period 2016-2021 Objectives of research This thesis studies the current situation of Vietnam’s coffee exports to the Chinese market in the 2016-2021 period, from which to evaluate 10 advantages and disadvantages and propose recommendations based on the assessment Subjects and scope of research The objective of the thesis is the coffee export activity of Vietnam to the Chinese market Scope of research is as the following: - Space: Coffee exports from Vietnam to China - Time: the current situation of Vietnam’s coffee exports to China in the 2016 - 2021 period Research methodology The author applies several methods including information collecting, processing, analyzing, comparing, contrasting, predicting, synthesizing Tables, figures, charts, etc are also included in the thesis to perform and analyze the data to figure out trends and fluctuating characteristics of the research subject The author uses the logical method which is based on a theoretical basis, to analyze data about the current situation of coffee exports from Vietnam to China so as to provide particular evaluations and recommendations Structure of research To achieve the research purpose, in addition to the table of contents, the list of acronyms, the list of tables, and the list of references, the thesis contains chapters: The first chapter is “Overview of Vietnam’s coffee exports to China” where the author provides general information about Vietnam’s coffee exports and the Chinese market The second chapter is “The current