(Tiểu luận) report for internship ii product selling process of bat trang ceramic trading and production co, ltd

MINISTRY OF TRANSPORT MINISTRY OF EDUCATION AND TRAINING VIETNAM MARITIME UNIVERSITY THE INTERNATIONAL SCHOOL OF EDUCATION REPORT FOR INTERNSHIP II PRODUCT SELLING PROCESS OF BAT TRANG CERAMIC TRADING AND PRODUCTION CO, LTD Student: Nguyen Phuong Thao ID: 84927 Class: BMM09 Supervisor: Nguyen Thu Quynh HAI PHONG, October 2021 Preface Since a long time ago, Bat Trang craft village has been famous for gorgeous porcelain and ceramic products, which are imbued with Vietnamese culture Bat Trang Village artisans have contributed to the construction of many great works of Vietnamese kings and court mandarins As time goes by, the products of Bat Trang pottery village are still very famous not only in national but also international markets because of their high-quality, unique beauty and feng shui meaning Although Bat Trang is famous, its products are still counterfeit a lot Knowing that the founder of Bat Trang Ceramics Trading and Production Co., Ltd has chosen to manufacture and distribute genuine products of Bat Trang Pottery Village to Hai Phong, his hometown Having a chance to be a trainee here, I chose to write about the product selling of the company to describe how the company widens its brand awareness and transfers its products to the customers In the internship period, thanks to the enthusiastic instruction of the departments, colleagues, and teachers, I have gained much valuable experience and knowledge This report includes three chapters: Chapter General information of the company Chapter Researching about managing the business operation of the enterprise Chapter Evaluating advantages and disadvantages of the process and state personal opinion after the internship Acknowledgment I'd like to express my heartfelt gratitude to my teacher, Nguyen Thu Quynh, who helped me a lot during this internship, and our principal for providing me with the wonderful opportunity to have a chance to work at a company, experiencing and learning so much about the company’s operation process I also want to thank Bat Trang Ceramic Company’s board of managers for providing me with the opportunity to develop my abilities in the company and for helping me with the project on the topic "Product Selling Process of Bat Trang Ceramic Trading & Production Co., Ltd" This project provides me with not only knowledge but also several valuable skills when working in an office environment Table of Contents Acknowledgement Table of Contents List of Tables List of Figures List of Pictures .6 CHAPTER GENERAL INFORMATION OF THE COMPANY .7 1.1 The history of formation and development of the enterprise .8 1.2 Diagram of organization structure and functions of each department12 CHAPTER RESEARCHING ABOUT MANAGING BUSINESS OPERATION OF THE COMPANY .14 2.1 Company’s market segment .14 2.2 Recent business operation results 15 2.3 Company’s strategy to widen the market 17 2.4 Analysing the product mix (4P) 17 2.4.1 Product 17 2.4.2 Place 21 2.4.3 Price 22 2.4.4 Promotion 23 2.5 Gom Bat Trang’s product selling process 27 2.5.1 Direct selling process .27 2.5.2 Online selling process 28 CHAPTER EVALUATING ADVANTAGES AND DISADVANTAGES OF THE PROCESS AND PERSONAL OPINION AFTER THE INTERNSHIP 30 3.1 The advantages and disadvantages of the company’s product selling process 30 3.1.1 Advantages of company’s product selling process 30 3.1.2 Disadvantages of company’s product selling process 30 3.2 Recommendation for the company 31 3.3 Personal opinion after the internship 31 CONCLUSION 33 References 34 List of Tables Table number Description Page 2.1: Report of production and business results 15 2.2: Total revenue of the company year period 16 2.3: Sale promotion of September 2021 27 List of Figures Figure number Description Page 1.1: Organizational structure of the company 12 2.1: Distribution channel of Gom Bat Trang 21 2.2: The direct selling process of the company 28 2.3: The online selling process of the company 28 Picture number 1.1: 1.2: List of Pictures 1.3: Description 1.4: Page 1.5: Logo of the company 1.6: The first store Xuong Gom Bat Trang 2.1: The first store interior 2.2: Xuong Gom Bat Trang branch 10 2.3: Interior of the second branch 10 The third branches Gom Bat Trang 11 A porcelain altar sets of Gom Bat Trang 18 Some of Fengshui porcelain products of Gom Bat Trang 19 2.4: 2.5: 2.6: 2.7: 2.8: 2.9: 2.10: Different types of glaze are used on Gom Bat Trang’s 20 products Prices of some fortune vases of Battrang.info 23 Price of Gom Bat Trang’s fortune vases 23 Outdoor billboard of the brand(1) 24 Outdoor billboard of the brand(2) 24 The grand prix of Gom Bat Trang’s second branch on Hai 25 Phong channel (1) The grand prix of Gom Bat Trang’s second branch on Hai 25 Phong channel (2) Advertisement on Facebook page 26 CHAPTER GENERAL INFORMATION OF THE COMPANY Picture 1.1 Logo of the company - Name: Bat Trang Ceramic Trading & Production Co., Ltd Vietnam - Address: ● Head office: House number 24, lane 4, hamlet village Bat Trang, Bat Trang commune, Gia Lam district, Hanoi City ● City First branch: 266D Tran Nguyen Han Street, Le Chan District, Hai Phong ● Second branch: 396 Lach Tray Street, Ngo Quyen District, Hai Phong City ● Third branch: 18 provinces 351 An Duong town - Hai Phong City - Manufacturer: Hamlet Bat Trang, Gia Lam District, Hanoi City - Hotline: 0982118885/ 0225 6528 668 - Website: https://gombattrang.vn/ - Facebook Fanpage:Gốm Bát Tràng - Gombattrang.vn Xưởng Gốm Bát Tràng - Cơ sở An Dương Xưởng Gốm Bát Tràng - Hải Phòng - Tax code: 0109382276 - Legal representative: Mr Nguyen Van Hien - Business license: 0109382276 - Fields: Producing and selling ceramic products - Business line: Manufacture of other porcelain and ceramic products - Business code: 2393 - Mission: Widen brand awareness to Hai Phong people, make Gom Bat Trang become the biggest porcelain brand in Hai Phong and receive the most trust from Hai Phong customers - Vision: Bring elite porcelain Bat Trang to every home 1.1 The history of formation and development of the enterprise ● August 12th, 2017 Gom Bat Trang officially opened the first store in Hai Phong port city At this time, the company still works under the name of a sub-branch of Salagroup Joint Stock Company in Hanoi, using the company's logo and importing goods from the same manufacture in Bat Trang village Whereas, the organizational structure was not clear, without development departments