Fundamental of marketing final exam

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FOREIGN TRADE UNIVERSITY VJCC Institute _ FINAL EXAM PAPER Fundamentals of Marketing (MKT302E) Phase : Semester : Academic year: 2020 - 2021 Full time Intake : 59 Date: August 14th, 2021 Time: 09.00 ~ Duration: For the topic of your choice, draft a 4,000 word, well structured and argumented assignment to address the following issues: Question (2 points): Major changes/trends in the industry and the Key Success Factors in the new/next normal Question (2 points): Adaptability/innovations proceeded by the company/the brand Question (3 points): Market Offerings, Value Proposition, Customer Profile/Persona, Positioning and Competitive advantage(s) of the company/the brand Question (3 points): Marketing-Mix proposal with a focus on specific element(s)/component(s) for the industry/category End of test -Note: - This paper contains four (04) questions - Group composition as per defined/ agreed by Lecturer - Group topic as per validated by Lecturer - Invigilators will not provide further explanation (signature, full name) LECTURER APPROVED BY HEAD OF DEPARTMENT (or DEAN/VICE DEAN) (signature, full name) MSc Nguyen Huyen Minh Assoc.Prof.Dr Nguyen Thi Hien