Marketing strategies and measures to develop business actives of thong nhat rubber company

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES INFORMA TION TECHNOLOGY SCHOOL OF LANGUAGES Advisor: Mr Truong Q!.ociffuan, MBA ~tudent: Le Minh Thu Class: KA 9605 TV Dij'i HQc Hulli! 1111111111111111111111111111 101000419 HOlm, JULY 2000 2.1.5 Labour 2.1.6 Management ; 37 system and Departments of the Company 38 2.2 Business operations of the Company in the last three years 39 2.2.1 Production status of the Company 40 2.2.2 Foreign operation : 41 2.2.3 Domestic operation : 2.3 The strengths and weaknesses of the Company 44 ~ 2.3.1 The strengths 44 44 2.3.1.1 The present strengths 44 2.3.1.2 The potential strengths 45 2.3.2 The weaknesses 45 CHAPTER III: SOME MARKETING MEASURES THAT SHOULD BE DONE TO OVERCOME THE WEAKNESSES 3.1 Strategic planning 47 3.1.1 Hierarchy of objectives for Ruthimex 48 3.1.2 The mission of the Company 48 3.1.3 Company objectives and goals 49 3.104 Marketing objectives 49 3.1.5 Marketing stra te gies 49 3.2 Some Marketing measures suggested to overcome the Company weaknesses 3.2.1 Improving the Marketing Department 51 51 DETAILED OUTLINE ***** CHAPER I: SOME BASIC CONCEPTS USED TO EVALUATE BUSINESS ACTIVITIES OF A BUSINESS ON MARKETING ASPECT 1.1 Business strategies 1.1.1 Some requirements of establishing business strategies 1.1.2 Some business strategies p 1.2 Business's microenvironment 1.2.1 The company 1.2.2 Customers 1.2.3 Competitors ': 1.2.4 Marketing Intermediaries 6• 1.2.4.1 Middlemen 1.2.4.2 Physical distribution firms 1.2.4.3 Marketing services agences 1.2.4.4 Finacial intermediaries 1.2.5 Suppliers 1.2.6 Customers, competitors and suppliers of Thong Nhat Rubber Company 10 1.2.6.1 Customers 10 1.2.6.2 Competitors 10 • " •• q 3.2.2 Equipping new technology 54 3.2.3 Enlarging the domestic and foreign market 54 CHAPTER IV: SOME SPECIFIC SUGGESTIONS AND CONCLUTION 4.1 Suggestions 4.2 Conclusion • '" , 56 58 THANKFUL STATEMENTS ****** I am extremely grateful for the lectures and explanations of all HUFLIT lecturers during the last four years, espeacially those of Foreign Language Department and Business Management become a well-educated Branch who have trained and taught me to and helpfu I citizen of the country I faithfully express my gratitude to Mr.Truong Quang Tuan who instructed and advised me to finish this research Finally, I send my thankful words to Thong Nhat Rubber Company, the managers and the staff who gave me information and details of the Company so that I can my research successfully REMARK OF ADVISOR ****** ' ' ' HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES INFORMA TION TECHNOLOGY SCHOOL OF LANGUAGES GRADUATION PAPER ~;~~~11/.~ ;l~O;~l I.:i~D~ U 'llf''i~il~J1Jli,~~i~I'~:~: IEIJJUf ~)~j~l~'~~ hl\)111.1L~,>.f _)(UJ 11; LD