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HUE UNIVERSITY UNIVERSITY OF FOREIGN LANGUAGES AND INTERNATIONAL STUDIES BUI TRUONG QUYNH THI EXPLORING PRESUPPOSITIONS IN ADVERTISEMENTS OF SMARTPHONES OF INTERNATIONAL COMPANIES MA THESIS ENGLISH LANGUAGE CODE: 8220201 SUPERVISOR: ASSOC PROF DR PHAM THI HONG NHUNG THUA THIEN HUE, 2022 ĐẠI HỌC HUẾ TRƯỜNG ĐẠI HỌC NGOẠI NGỮ BÙI TRƯƠNG QUỲNH THI KHÁM PHÁ CÁC TIỀN GIẢ ĐỊNH TRONG QUẢNG CÁO CỦA CÁC CÔNG TY ĐIỆN THOẠI THÔNG MINH QUỐC TẾ LUẬN VĂN THẠC SĨ NGÔN NGỮ ANH MÃ SỐ: 8220201 NGƯỜI HƯỚNG DẪN KHOA HỌC: PGS TS PHẠM THỊ HỒNG NHUNG THỪA THIÊN HUẾ, 2022 STATEMENT OF ORIGINAL AUTHORSHIP The work contained in this thesis has not been previously submitted for a degree in any university I certify that, to the best of my knowledge and belief, my thesis contains no material previously published or written by another person except where due reference is made in the thesis itself Signed: Date: / / i ABSTRACT This paper studied the presupposition used in the online advertisements of four international smartphone companies In particular, it aimed to identify and find out the most common presupposition type found in smartphone advertisements of each company according to Yule’s theory This research applied qualitative and quantitative approaches to collect and analyze the data The data of this research were 25 advertisements relating to the launch of new smartphones or their features published on the NEWSROOM pages of the four smartphone companies, specifically Apple Inc., Samsung Electronics, Vivo, and Xiaomi, between January and December 2021 The findings showed that existential presupposition was the most common presupposition type found in smartphone advertisements of each company Specifically, there were 1940 presuppositions, of which 1404 were existential presuppositions, 34 factive presuppositions, 501 lexical presuppositions, and one non-factive presupposition Furthermore, the implication for helping readers approach advertisements with greater knowledge were provided at the end of the study ii ACKNOWLEDGEMENTS I would first like to express my gratitude to my prominent supervisor, Associate Professor Dr Pham Thi Hong Nhung, for teaching me knowledge that supported a lot for my research I admire her talent and patience; she has always been an inspiration to me, and her words and thoughts have always motivated me to achieve my goals I am grateful to all of the lecturers in the MA course who shared their knowledge and a wide range of excellent resources with me throughout the lectures They were valuable sources of information for me to begin my thesis In addition, thanks should be bestowed upon my family who always gave me valuable words of encouragement Last but not least, it is impossible to extend my special thanks to Tram Doan who shared with me all the ups and downs and transmitted positive energy to me in every stage of the thesis iii List of Tables Table 3.1 List of Advertisements and the date of publication 21 Table 4.1 The total frequency of presupposition types 35 Table 4.2 List of types of presupposition found in the Apple Inc 's Advertisements 36 Table 4.3 List of types of presupposition found in the Samsung Electronics' Advertisements 39 Table 4.4 List of types of presupposition found in the Vivo's Advertisements 41 Table 4.5 List of types of presupposition found in the Xiaomi's Advertisements 43 iv List of Abbreviations E P Existential Presupposition F P Factive Presupposition L P Lexical Presupposition NF P Non- Factive Presupposition v TABLE OF CONTENTS Statement of Original Authorship i Abstract .ii Acknowledgements iii List of Tables iv List of Abbreviations v Table of Contents vi Chapter 1: Introduction 1.1 Rationale of the Study 1.2 Aim of the Study 1.3 Research Questions 1.4 Scope of the Study 1.5 Significance of the Study 1.6 Organization of the Study Chapter 2: Literature review 2.1 Theory of Pragmatic Presuppositions 2.1.1 Pragmatics 2.1.2 Pragmatic presuppositions 2.2 Definition of key terms 10 2.2.1 Advertising 10 2.2.2 Advertisement 11 2.2.3 Online Advertising 12 2.2.4 Website Advertisement 13 2.2.5 Implicature 14 2.2.6 Utterance 15 2.3 Review of previous studies 16 2.4 Summary 18 Chapter 3: Methodology 19 3.1 Research design 19 3.2 Data collection 20 3.2.1 Data 20 vi 3.2.2 Data source 20 3.2.3 The companies 23 3.3 Data collection procedure 25 3.4 Framework for analyzing data 25 3.5 Data analysis procedure 26 3.6 Summary 27 Chapter 4: Findings and Discussion 28 4.1 Presupposition used in advertisements 28 4.1.1 Types of presuppositions found in advertisements of smartphones 28 4.1.2 The frequency of presupposition types 35 4.2 Summary 46 Chapter 5: Conclusion and Implications 47 5.1 Major findings 47 5.2 Implications 48 5.3 Contribution of this study 49 5.4 Limitations of the study 49 5.5 Suggestions for future research 49 5.6 Summary 50 References 51 Appendices 54 vii Chapter 1: Introduction This chapter serves as an introductory part of the thesis It addresses the rationale of the study, its research inquiries, scope, and significance The organization of the thesis is also presented in this chapter 1.1 Rationale of the Study Language is the way by which people communicate with one another, build relationships, and create a sense of community Therefore, in the language, there is always information or a message inside However, people often encounter misunderstandings with each other because of the sentence or words, which means sometimes it is not based on the context In linguistics, pragmatics is considered the branch that deals with the ways in which the meaning of an utterance depends on the context of its use In other words, pragmatics is the study of language meaning Besides, a sub-discipline of pragmatics, the presupposition is a referring to the logical meaning of a sentence or meaningfully associated with or entailed by a sentence According to Yule, presupposition is something that the speaker assumes to be the case prior to making an utterance It can be said that the presupposition itself is an implicit assumption about the background belief relating to an utterance They also allow speakers to communicate more than one proposition with a single sentence and furthermore indicate which of the propositions communicate the main assertion and which provides a background for the main assertion On the other hand, it cannot be denied that advertising has significance in modern society Advertising is an 'integral part of twentieth-century consumption' and an "important form of representation in the contemporary world" (Nava et al., 1997, pp 3–4) It has usually invaded people's daily lives, and it sometimes appears that we are oblivious to its presence For instance, regardless of location, people may quickly access advertisements via The smartphone will be priced at RMB 9,999 or 12GB+256GB, RMB 10,999 for 12GB+512GB and RMB 12,999 for the 16GB+512GB version Pre-orders for Mi MIX Standard Edition and Ceramic Special Edition will be open on March 30 Mi MIX FOLD will be officially available for purchase from April 16 in Mainland China via official Xiaomi channels 135 Appendix 22: Xiaomi launches Xiaomi Mix in mainland China- The return of the boundary- defying Mix series Beijing, CHINA, August 10th – Xiaomi today officially launched Xiaomi MIX 4, the latest generation of its boundary-defying MIX series, at Xiaomi’s Autumn 2021 New Product Launch Xiaomi MIX showcases the ultimate full screen display with the latest CUP (Camera Under Panel) technology, complete with an all new lightweight fine ceramic unibody Xiaomi MIX also features “Point to Connect” Ultra Wide Band – UWB technology, in addition to the Snapdragon™️ 888+ 5G Mobile Platform, 120W wired fast charging, 50W wireless fast charging, and more Xiaomi CUP Full Screen Technology: A possibly perfect display It has been years since Xiaomi launched its first MIX concept phone Today, Xiaomi MIX makes a triumphant return with brand new Camera Under Panel design, a technology iterated through three major generations, five years, sixty patents, USD 77 million investment, and hundreds of engineers CUP technology offers a 400 ppi seamless viewing in the camera zone, matching the pixel density, brightness, and color detail of the surrounding screen While the camera is virtually invisible to the eye, Xiaomi MIX combines its hardware and software capabilities to ensure the resulting photographs and videos captured using the front camera retain true colors and details This is done through Xiaomi’s CUP technology, which minimizes light diffraction through a special circuit design, as well as a new transparent curved wiring Indium Tin Oxide (ITO) material coupled with imaging algorithms Boasting a stunning 6.67’’ AMOLED 3D curved display with 10-bit TrueColor, Xiaomi MIX delivers an excellent visual experience with unparalleled color accuracy Paired with 120Hz refresh rate and 480Hz touch sampling rate, Xiaomi MIX immerses you in smooth scrolling and extreme responsiveness 136 Lightweight Ceramic Unibody: Exquisite style and texture Xiaomi MIX inherits the series’ classic ceramic unibody design Baked three times at a temperature of 1,400ºC, the ceramic body blends with the camera deco, symbolizing an aesthetic melange of art and technology Even better, the new fine ceramic material weight is reduced by 30%, making it exquisite and light to hold, while keeping it strong and durable Xiaomi MIX 4, comes in three colors: Ceramic Black, Ceramic White, and the all-new Ceramic Gray – inspired by China’s Song Dynasty porcelain The Ceramic Gray color variant is fabricated by using rare earth metals as colorants and a baking temperature control within ±5℃ This unique color adds a further air of sophistication with green and light blue color tones evoking true elegance 120W Wired & 50W Wireless Fast Charging: Stay in power Xiaomi has always been at the forefront of fast charging technology With a massive 4,500mAh battery that ensures all-day power, Xiaomi MIX delivers next-generation charging in the form of 120W wired fast charging and 50W wireless fast charging To keep things up-to-speed, the Boost Mode allows the battery to charge up to 100% in under 15 minutes and 28 minutes with wired charging and wireless charging respectively* Xiaomi MIX also comes with an intelligent fast charging modulation algorithm that helps regulate charging temperature and speed for different scenarios, as well as increasing battery charge cycles by up to 25%* The MTW technology used in the battery greatly increases the charging speed and reduces the charging temperature Graphene anodes is a third-generation conductive agent, with a conductivity that is 1000 times that of traditional carbon black anodes It can form a highly efficient conductive network and has a smaller internal resistance of the diaphragm, which greatly improves the fast charging performance of the battery Always-on UWB: “Point to Connect” 137 Xiaomi’s unique UWB technology is baked into Xiaomi MIX 4, compatible with select smart home products to enable “Point to connect” features With this, simply point your smartphone towards any compatible Xiaomi AIoT device, and you can immediately connect it to your Xiaomi MIX For better cellular speeds and signal strength, Xiaomi MIX boosts antenna performance by using a unique interior metal case as an antenna amplifier It also supports adaptive controls to further optimize signal and speed up the connection when you need it most Xiaomi MIX also has 19 antennas built-in and supports 42 bands with signal quality optimizations for scenarios, as well as automatically identifying environment, optimizing network configuration, and enabling manual location entry to further optimize signal quality in high traffic areas Ultra-wide Photography without distortion: Broaden your horizons Xiaomi MIX features a professional-grade 108MP main camera to ensure ultra-clear image quality with extreme clarity Even if you zoom into photos, details and textures still remain clear, allowing you to experiment with compositions as you like Supported by 4-in-1 1.6μm Super Pixels, Xiaomi MIX is capable of capturing impressive night scenes and lowlight shots in difficult lighting without sacrificing the quality of the resulting footage The 13MP ultra-wide angle camera is equipped with an optical free-form lens to significantly lower wide-angle distortion Combined with advanced image processing, Xiaomi MIX dynamically corrects incoming light with calibrated curves, broadening your horizons with its 120 degree wide angle that doesn’t compromise To top things off, the 8MP periscope camera is just as powerful, supporting 5x optical zoom and 50x digital zoom Qualcomm® Snapdragon™️ 888+ 5G Platform: The Ultimate Performance Xiaomi MIX is the first smartphone ever to feature the latest Qualcomm® Snapdragon™️ 888+ mobile platform for ultimate performance This features an increased 138 CPU clock speed of 3GHz, compared with the 2.84GHz speeds of the Snapdragon™️ 888 Along with increased AI capabilities of more than 20%, as well as LPDDR5 and UFS 3.1, Xiaomi MIX makes it a breeze to complete multiple intensive tasks on your phone In addition to sporting the latest chipset, Xiaomi MIX performance is optimised with a unique heat dissipation structure with a combined surface area of 11588mm² to minimize overheating There are also several new energy consumption modes, allowing users to choose between peak performance, balance, or saving power AI Translation and Privacy solutions: For Your Peace of Mind Xiaomi MIX offers system-level AI Translation that can not only translate text or photos, but can also transcribe and translate audio Xiaomi MIX can automatically generate real-time on-device translations and subtitles that can be used for communicating between languages Plus, in the event that you no longer have access to your Xiaomi MIX as a result of it being lost or stolen, Xiaomi MIX ensures the safety of your personal information Its SIM lock feature, once triggered, requires you to re-enter your password to activate the new SIM Adding to this, new shutdown prevention, disconnect prevention***, and data protection features will ensure security should your device be misplaced Availability Xiaomi MIX comes in four storage variants: 8GB+128GB, 8GB+256GB, 12GB+256GB and 12GB+512GB, and retails at RMB 4,999, RMB 5,299, RMB 5,799 and RMB 6,299 respectively Official sales will start at 10am on August 16th in Mainland China via official Xiaomi channels In addition to smartphones, a number of accessories were released, including a new generation wireless charging stand, priced at RMB 599, and an eco-friendly leather case, priced at RMB 149 139 Appendix 23: Xiaomi announces Redmi 10: Reinventing the entry-level smartphone experience at all fronts Beijing, CHINA, August 18, 2021 – Xiaomi today launched Redmi 10 Following up with a full suite of major upgrades compared with its predecessor, Redmi 10 touts the series’ first 50MP hi-res camera, 90Hz 6.5” FHD+ AdaptiveSync display, a powerful chipset and a sleek design, making exceptional performance available to more and more people Reinvent the entry-level smartphone experience with a killer camera and display Redmi 10’s 50MP ultra-high resolution main camera captures amazing content with stellar details Accompanied by a 8MP ultra-wide camera, 2MP macro camera, and a 2MP depth sensor, Redmi 10 gives you the freedom to capture moments in all situations The device also packs a suite of stylish filters to add flair for your shots, as well as panorama selfies ideal for large group shots that get you and all your friends in the picture Looking at its display, Redmi 10 comes with a large 6.5” screen with FHD+ resolution, while a 90Hz refresh rate for seamless scrolling and swiping is a treat for your eyes Paired with AdaptiveSync technology, Redmi 10 automatically adjusts refresh rate to your content, keeping your battery alive longer as it’ll boost refresh rates for only those moments when you actually need it In addition, Redmi 10 features Reading Mode 3.0 to relax your eyes as you flip through your favorite content Next-level experience showcased in a sleek and stylish design Powered by a 2.0GHz octa-core MediaTek Helio G88 processor, Redmi 10 is designed from the ground up to perform Utilizing a lightning-fast GPU, Redmi 10 takes your mobile performance to a whole new height with powerful hardware and next-level features With a massive 5,000mAh battery, 18W fast charging, and an in-box 22.5W charger, Redmi 10 helps you sail through your tasks without worry 140 Redmi 10 has a sleek and stylish design that’s smooth to the touch and a joy to behold It’s available in beautiful colors; matte Carbon Gray and Pebble White with a classic, smooth fingerprint-proof finish, and a beautifully textured glossy Sea Blue In addition, Redmi 10 comes with MIUI 12.5 out of the box, and offers an immersive audio experience with its dual speakers Redmi 10 comes in three variants – 4GB+64GB, 4GB+128GB and 6GB+128GB All will be available for purchase via Xiaomi’s official sales channels from August 20th Prices start at USD179, USD199 and USD219 respectively 141 Appendix 24: Xiaomi Introduces New Additions to the Creator-focused Xiaomi 11 Family Beijing, CHINA, September 15, 2021 - Global technology leader, Xiaomi, today announced the introduction of three new smartphones to the Xiaomi 11 family of devices Xiaomi 11T, Xiaomi 11T Pro - all designed to inspire creativity among smartphone users - as well as the refreshed and stylish Xiaomi 11 Lite 5G NE Xiaomi continues to revolutionize smartphone photography and videography by offering a slew of innovative “Cinemagic” filmmaking features in Xiaomi 11T and Xiaomi 11T Pro Gone are the days of heavy and expensive movie-making equipment, with Xiaomi 11T Series, industry-leading filmmaking technology is now available in the palms of aspiring creators’ hands At the same time, the ultra-slim, featherweight Xiaomi 11 Lite 5G NE, is the perfect offering for users seeking a high-end stylish smartphone that includes innovative features to enable creativity Xiaomi 11T Pro: The Ultimate Flagship for Cinemagic Filmmaking and Phenomenal Performance Xiaomi has achieved another milestone with the launch of the cinematic powerhouse Xiaomi 11T Pro - Xiaomi’s first smartphone to launch globally with the company's proprietary 120W Xiaomi HyperCharge technology The industry-leading technology will enable a 100% charge in just 17 minutes*, giving creators more time to keep up with their creativity and minimize downtime by ensuring a full day use This is achieved through innovative technologies such as dual charge pumps, dual-cell battery structure, MTW, Graphene application on Li-ion battery and Mi-FC technology The safety of the battery is guaranteed by a TÜV Rheinland Safe Fast-Charge System Certification, 34 charging and battery safety features, real-time temperature monitoring and other measures All that while 142 the flagship Qualcomm® Snapdragon™️ 888 mobile platform delivers the power needed to propel a plethora of AI features Not only does Xiaomi 11T Pro pack a lot of performance punch, but it also features a powerful triple camera set up with a pro-grade 108MP wide angle, 2x telemacro, and a 120° ultra-wide angle lens On top of that, the smartphone boasts impressive computational filmography capabilities with one-click AI Cinema modes, 8K recording and HDR10+, allowing users to capture footage with the same smart ISO technology found in digital cameras A real Cinemagic powerhouse wouldn’t be complete without a stunning, durable and responsive display Xiaomi 11T Pro is equipped with DisplayMate A+ rated 6.67’’ FHD+ 120Hz AMOLED flat display, TrueColor, Dolby Vision® and HDR10+, showcases over billion colors, boasts 1000 nits of peak brightness, up to 480Hz touch sampling rate and is shielded by the strongest Gorilla® glass to date Corning® Gorilla® Glass Victus™️ With Dolby Vision, users can enjoy ultra vivid pictures with vibrant colors, incredible brightness and contrast rich details The display also features a number of eye care functions to protect users from eye strain, such as True Display which automatically adjusts the color temperature according to the surrounding conditions as well as Reading Mode 3.0 Xiaomi 11T Pro further tops that up with Dolby Atmos® immersive audio as well as dedicated dual speakers with SOUND BY Harman Kardon, bringing engaging, intelligible audio across various content categories like music, movies, podcasts, and gaming Xiaomi 11T: The Cinemagic Powerhouse for Content Creation Xiaomi 11T continues the mission to make Cinemagic available to everyone by offering features such as a high-resolution triple camera, along with a suite of AI-powered tools to boost your creativity and productivity 143 Enjoy breathtaking shots with the Xiaomi 11T triple camera featuring a 108MP highresolution wide-angle, 120° ultra-wide angle, and 2x telemacro camera The smartphone combines this with its one-click AI cinema modes to distill the tricks of professional cinematographers such as Time Freeze, Magic Zoom and other types of complicated shots into just a single click while the faintest of sounds is brought to life in cinematic fashion with Audio Zoom Xiaomi 11T 6.67’’ 120Hz flat AMOLED display equally delivers HDR10+ with stunning sharpness and crystal clarity, over billion colors, a smorgasbord of eye care features and up to 480Hz touch sampling rate, ensuring that the slightest tap on the screen will allow users to capture the perfect shot even in a fleeting moment Whether you’re shooting or editing your very own cinematic footage, Xiaomi 11T keeps up with you throughout your day thanks to a power-efficient MediaTek Dimensity 1200-Ultra chipset, a massive 5000mAh battery and 67W wired turbo charging that gets to 100% in only 36 minutes* Pricing & Availability Xiaomi 11T Pro and Xiaomi 11T come in stylish colors with a brushed finish including Meteorite Gray, Moonlight White, and Celestial Blue Xiaomi 11T comes in two variants, 8GB+128GB, 8GB+256GB with a recommended retail price of EUR 499 and EUR 549 respectively Xiaomi 11T Pro variants include 8GB+128GB, 8GB+256GB and 12GB+256GB, with the recommended price of EUR 649, EUR 699 and EUR 749 Both phones will be available for purchase from official Xiaomi channels.**** Xiaomi 11 Lite 5G NE: Flagship-level Performance Housed in a Thin, Lightweight Package 144 Xiaomi 11 Lite 5G NE unveils a sleek yet striking aesthetic, packing all the perks into an ultra thin and lightweight body, measuring a mere 6.81mm and 158g** The design is further accentuated by a razor-thin 1.88mm on both top and side bezels, as well as four choices of stylish color While Truffle Black, Bubblegum Blue, and Peach Pink are making a return, Xiaomi is adding a brand new color - Snowflake White, matte and frosted white similar to freshly fallen snow Thanks to the 6.55” AMOLED DotDisplay, 10-bit TrueColor support and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra vivid picture quality with vibrant colors, incredible brightness, contrast and amazing detail Continuing the camera heritage of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera Bundled with a toolbox of AI-powered features including One-click AI cinema, cinematic video filters, and a new Vlog mode Featuring the Qualcomm® SnapdragonTM 778G 5G Mobile Platform, Xiaomi 11 Lite 5G NE leverages the power of 5G*** to elevate your daily experience With ultra-fast connection at your fingertips, you can stream HD videos or resource-heavy games without lag, and enjoy crystal-clear video calls The device is also equipped with a 4,250mAh battery and 33W fast charging that powers up in no time Recommended retail price starting from EUR 369, Xiaomi 11 Lite 5G NE comes in three variants, 6GB+128GB, 8GB+128GB, 8GB+256GB, and will be available for purchase from official Xiaomi channels 145 Appendix 25: All-round Redmi Note 11 Series debuts in Mainland China Beijing, CHINA, October 28th, 2021 – Redmi today announced three new Redmi Note 11 series devices in Mainland China – Redmi Note 11 5G, Redmi Note 11 Pro, and Redmi Note 11 Pro+ Featuring 33W, 67W, and 120W fast charging, respectively, charging capabilities have been revamped across the entire lineup With a large 4,500mAh battery, outstanding 120W fast charging on Redmi Note 11 Pro+ allows a charge to 100% in just 15 minutes With a high refresh rate AMOLED display, 108MP camera, SOUND BY JBL, and more, Redmi Note 11 Pro and Redmi Note 11 Pro+ are the best all-rounder devices Redmi Note series has introduced 4,500mAh battery charges to 100% in 15 mins with 120W wired charging As the first ever Redmi smartphone equipped with 120W charging, Redmi Note 11 Pro+ has adopted industry-leading dual charge pumps and MTW technology Along with MiFC technology, it is capable of charging a massive 4,500mAh battery to 100% in just 15 minutes With more than 40 charging and battery safety features, as well as certification by TÜV Rheinland Safe Fast-Charge System, Redmi Note 11 Pro+ 120W charging ensures safety and stability during charging Redmi Note 11 Pro prioritizes long-lasting battery performance with its even more massive 5,160 mAh battery, ensuring a whole day even under heavy usage Combined with 67W fast charging, the device can be charged to 100% in just 43 minutes Excellent display quality secured with 120Hz high refresh rate AMOLED display Equipped with an AMOLED display, both Redmi Note 11 Pro and Redmi Note 11 Pro+ bring vivid picture quality and amazing details, compared with its last generation's LCD display The 120Hz high refresh rate and 360Hz touch sampling rate offer an even smoother experience to users 146 Redmi Note 11 Pro largely enhances every detail of the viewing experience The ultra slim 1.75mm side bezel and tiny 2.96mm selfie dot camera gives the device a premium look and feel Redmi Note 11 Pro also offers 360° ambient light sensors, DCI-P3, reading mode, and sunlight display The display has been certified by SGS, a world's leader in such certifications All this makes it the best-ever display on a Redmi Note smartphone so far Ultra-clear 108MP returns, 9-in-1 pixel pinning with large 2.1μm pixels As Redmi insists on bringing flagship-level camera experience to more Redmi Note smartphones, Redmi Note 11 Pro and Note 11 Pro+ both sport a 108MP imaging system The main camera features a Samsung HM2 sensor with a size of 1/1.52" and supports 9-in-1 pixel binning technology that offers large 2.1μm pixels With dual native ISO, clear and textured images with reduced noise can be taken, even in low light conditions This also allows direct output of 108MP images, retaining more details, which is convenient for zooming or cropping for better composition Both Redmi Note 11 Pro and 11 Pro+ implement an 8MP ultra-wide camera with a 120° field-of-view, especially useful for shots like cityscapes or architecture Finally, the 2MP telemacro lens allows users to capture more details at a tiny level SOUND BY JBL with support for Dolby Atmos Redmi Note 11 Pro and Redmi Note 11 Pro+, SOUND BY JBL, offers improved sound quality with its dual symmetrical stereo speakers Both devices are designed with two 1115 super-linear speakers with a max amplitude of 0.65mm, creating a stunning sound field with zero deviation from left to right With Dolby Atmos, the spatial and stereo quality is even further enhanced Dimensity 920 debuts superb performance, VC LiquidCool technology, and an AnTuTu score over 500,000 147 Redmi Note 11 Pro and Pro+ are the first smartphones powered by MediaTek's latest Dimensity 920 high performance processor With a leading 6nm process by TSMC, ARM Cortex-A78, and Mali-G68 cores, the chipset delivers 2.5GHz maximum frequency and presents an AnTuTu score of over 500,000 To ensure long-term stable performance, Redmi Note 11 Pro and Pro+ are also equipped with flagship-level LiquidCool technology that combines graphite, copper foil, thermal gel, and other heat dissipation materials to form an integrated heat dissipation system The heat dissipation area of the whole device is as large as 12600 mm², fully covering the heat sources of the main device body Whether gaming or charging, the heat dissipation system keeps the device cool at all times Stylish flat-edge design with holographic suspension technology debut Redmi Note11 Pro and Pro+ feature a sleek new flat-edge design with glass enclosing both sides The front is protected by Corning® Gorilla® Glass 5, while the glass back features an anti-glare matte finish, delivering subtle style Redmi Note 11 Pro adopts a slim, light design, measuring just 6.81mm in thickness Redmi Note 11 Pro comes in four beautiful colors, including Mysterious Black, Forest Green, Timeless Purple, and Milky Way Blue (Glossy), while Redmi Note 11 Pro+ will be available in three colors: Mysterious Black, Forest Green, and Timeless Purple Redmi Note 11 Pro+ also offers a special limited edition – YIBO DESIGN This was designed in collaboration with Redmi's brand ambassador Wang Yibo Featuring the world's first holographic suspension manufacturing process, a micron-level Redmi logo appears suspended on the surface of the rear This limited edition also features a set of racing strips inspired by an auto racing track, and a fluorescent green signature by Wang Yibo Additionally, Redmi Note 11 Pro and Pro+ also support multi-functional NFC and are equipped with a 3.5mm headphone jack, X-axis linear motor, and side fingerprint sensor for a more complete and user-friendly experience 148 149