In social media, keep your initial goals modest, because there is no guarantee that an online video, for example, will go viral. That said, make sure you understand what social media measurement tools are available and apply them. • enabling collaboration among your organization’s stakeholders can result in powerful outcomes. encourage communication and forwarding of content to extend the reach of your message.
[...]... E-mails to Tweets Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 4 Training Alumni To Use Social Media Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 5 Meeting Alumni Where They’re At Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special... Fluid Studio, 2009 4 P’S PRODUCT, PRICE Fluid Studio, 2009 4 P’S PRODUCT, PRICE PLACE Fluid Studio, 2009 4 P’S PRODUCT, PRICE PLACE, PROMOTION Fluid Studio, 2009 3 R’S Fluid Studio, 2009 3 R’S RELEVANT Fluid Studio, 2009 3 R’S RELEVANT, REAL Fluid Studio, 2009 3 R’S RELEVANT, REAL RESPONSIVE Fluid Studio, 2009 4 R’S RELEVANT, REAL RESPONSIVE Fluid Studio, 2009 4 R’S... http://www.clearspring.com/widgets/49c013d526cf9aa0/49c3e0b356abf390 Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 7 Alumni-Generated Content Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 8 Promoting Alumni Networks Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to... Mobile Reunions Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 10 Connecting The Dots: Google Maps Fluid Studio, 2009 10 Ways Universities Share Information Using Social Media (special thanks to Mashable) Gathering and Sharing Information Fluid Studio, 2009 1 10 Ways Universities Share Information Using Social Media (special thanks... Student and Faculty Work Fluid Studio, 2009 2 10 Ways Universities Share Information Using Social Media (special thanks to Mashable) Providing a Platform to Broadcast Events Fluid Studio, 2009 3 10 Ways Universities Share Information Using Social Media (special thanks to Mashable) Emergency Notification Fluid Studio, 2009 4 10 Ways Universities Share Information Using Social Media (special thanks... Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 1 Helping Alumni Find Jobs: LinkedIn and Twitter Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable) 2 Collaboration and Connecting With Studentsand Twitter Fluid Studio, 2009 10 Ways Universities Are Engaging Alumni Using Social Media (special thanks to Mashable)... Media (special thanks to Mashable) Connecting People Fluid Studio, 2009 5 10 Ways Universities Share Information Using Social Media (special thanks to Mashable) Producing, Not Just Promoting Fluid Studio, 2009 6 10 Ways Universities Share Information Using Social Media (special thanks to Mashable) Creating a Dialogue and Communicating to Students Fluid Studio, 2009 7