Tài liệu tiếng Anh hướng dẫn tất tần tật mọi thứ về Google Analytics của tác giả Brian Clifton
[...]... Reporting Squirrels to Analysis Ninjas Advanced Web Metrics with Google Analytics starts at an easy clip, explaining the basics, getting you acquainted with the new world of data It then steps up slowly but steadily to a crescendo, where you are truly dancing with the data I have had the privilege of writing two web analytics books, and I learned so much about Google Analytics by reading Brian’s book I... about a book about numbers? I am thrilled that Brian has updated Advanced Web Metrics That’s because the core reason I personally love the Web, and I do looove the Web, is that it is in a constant state of evolution It stands to reason then that key web analytics solutions like Google Analytics also evolve In just the last year Google Analytics has released really wonderful features like Intelligence... the Accuracy of Web Analytics Data 41 Privacy Considerations for the Web Analytics Industry 42 Summary 44 Chapter 3 Google Analytics Features, Benefits, and Limitations 45 Key Features and Capabilities of Google Analytics 46 Standard Features Advanced Features 46 51 Did You Know ? 54 How Google Analytics Works... Integrating Google Analytics with Third-Party Applications 437 Extracting Google Analytics Information 438 Importing Data into Your CRM Using JavaScript Importing Data into Your CRM Using PHP 438 440 Working with the Google Analytics Export API 443 How to Use the Export API—the Basics Examples of API Applications Example API Case Studies 445 450 454 Call Tracking with Google. .. universal desire The content is not aimed at the complete web novice, nor is it aimed at engineers—I am not one myself Installing, configuring, or using Google Analytics does not require an engineer! Rather, I hope that Advanced Web Metrics with Google Analytics will appeal to existing users of business data as well as readers new to the field of web measurement As the title implies, this book is intended... Book Advanced Web Metrics with Google Analytics is organized to provide you with a clear step-wise progression of knowledge building Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business introduces you to the world of web measurement, where it fits in, and what you can achieve Chapter 2: Available Methodologies and Their Accuracy provides the context of what can be measured via web. .. Getting Up and Running with Google Analytics gets you quickly up and running with the basic install Chapter 7: Advanced Implementation takes you beyond the basics to give you a more complete picture of your website’s activity Chapter 8: Best-Practices Configuration Guide provides you with the knowledge to define success metrics (KPIs) and segment your data Chapter 9: Google Analytics Hacks gives you... and return visits, or are visitors bouncing off your website after viewing only a single page? In Chapter 1, you will learn: The kinds of information you can obtain from analyzing traffic on your site The kinds of decisions that web analytics can help you make The ROI of web analytics How web analytics helps you understand your web traffic Where web analytics fits into your organization Bu s i n e s... these readers with an understanding of what can and cannot be achieved with web analytics and specifically provide information they need to plan the resources and timelines required for building an effective Google Analytics measurement team My aim for this group is to provide you with the information necessary in order to make “informed decisions.” With a better understanding of your website visitors,... Google Analytics expert who consults on website performance optimization for global clients Coming from a web development and search engine optimization (SEO) background, he has worked in these fields since 1997 His business was the first U.K partner for Urchin Software Inc., the company that later became Google Analytics In 2005, Brian was the first person with web measurement experience to join Google . 66 Differences between Google Analytics and Urchin 68 Criteria for Choosing between Google Analytics and Urchin 69 Summary 71 Part II Using Google Analytics Reports 73 Chapter 4 Using the Google Analytics. Implementing Google Analytics 129 Chapter 6 Getting Up and Running with Google Analytics 131 Creating Your Google Analytics Account 132 Tagging Your Pages 134 Understanding the Google Analytics. Third-Party Cost Data 60 Per-Visitor Tracking (against Google Policies) 60 Google Analytics and Privacy 60 Common Privacy Questions 62 How Is Google Analytics Different? 64 Targeting Digital Marketers