(Luận văn) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

t to UNIVERSITY OF ECONOMICS HO CHI MINH CITY ng International School of Business hi ep w n lo ad ju y th Le Ngoc Tuyen yi pl n ua al n va THE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE ON CUSTOMER PARTICIPATION: ll fu oi m at nh z z A STUDY OF FANPAGES IN VIETNAM k jm ht vb om l.c gm MASTER OF BUSINESS (Honours) an Lu n va ey t re th Ho Chi Minh City – 2016 t to ng UNIVERSITY OF ECONOMICS HO CHI MINH CITY hi ep International School of Business w n lo ad y th ju Le Ngoc Tuyen yi pl n ua al va n THE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE ON CUSTOMER PARTICIPATION: ll fu oi m at nh z z k jm ht vb A STUDY OF FANPAGES IN VIETNAM gm om l.c ID: 22140063 an Lu MASTER OF BUSINESS (Honours) n va SUPERVISOR: Assoc Prof Nguyen Thi Mai Trang ey t re th Ho Chi Minh City – 2016 ACKNOWLEDGEMENT I would like to express my deep gratitude to my supervisor, Assoc Prof Nguyen Thi t to ng Mai Trang for her patient guidance, valuable comments and helpful advice of this hi ep research work I would also like to thank my friends in MBUS for their w encouragement and assistance throughout the process of this research My grateful n lo ad thanks are also extended to my colleagues for their help in collecting data Finally, I ju y th wish to thank my parents for their support and encouragement throughout my research yi pl n ua al n va ll fu oi m at nh z z ht vb k jm om l.c gm n a Lu n va y te re TABLE OF CONTENTS t to ACKNOWLEDGEMENT ng TABLE OF CONTENTS hi ep LIST OF TABLES w n LIST OF FIGURES lo ad Abstract Introduction 2 Theoretical background and hypotheses ju y th yi 2.1 Customer participation pl ua al 2.2 Functional value 11 2.3 Hedonic value 12 n va 2.4 Social value 13 n 2.5 Life satisfaction 14 fu ll 2.6 Personality traits 15 m Methodology 19 oi at nh 3.1 Procedure and sample 19 3.2 Measurement 20 z Data analysis 23 z vb 4.1 Descriptive Analysis 23 ht jm 4.2 Cronbach’s Alpha, EFA, CFA and SEM 24 k 4.3 Hypotheses testing 28 gm 4.4 Results of moderating effect 29 Discussion 30 l.c om 5.1 Implications for theory and research 32 5.3 Limitations and directions for future research 34 n y te re Supported information 44 va References 36 n a Lu 5.2 Implications for managers 32 LIST OF TABLES Table 1: Measurement scale 22 t to ng Table 2: Cronbach’s Alpha coefficients 25 hi ep Table 3: Pattern Matrix 26 Table 4: Unstandardized structural paths 29 w n lo Table 5: Findings of qualitative research 44 ad Table 6: The SEM results of variant and partial invariant model – Extraversion 45 y th ju Table 7: The difference between fitness indices of variant model and partial invariant model in term of extraversion 45 yi pl ua al Table 8: The SEM results of variant and partial invariant model – Agreeableness46 n Table 9: The difference between fitness indices of variant model and partial invariant model in term of Agreeableness 46 n va ll fu Table 10: The SEM results of variant and partial invariant model –Conscientiousness 47 oi m at nh Table 11: The difference between fitness indices of variant model and partial invariant model in term of Conscientiousness 47 z z Table 12: The SEM results of variant and partial invariant model – Neuroticism 48 vb ht Table 13: The difference between fitness indices of variant model and partial invariant model in term of Neuroticism 48 k jm om l.c gm Table 14: The SEM results of variant and partial invariant model – Openness to experience 49 n a Lu Table 15: The difference between fitness indices of variant model and partial invariant model in term of Openness to Experience 49 n va y te re LIST OF FIGURES Figure 1: Conceptual model 11 t to ng Figure 2: CFA for Customer participation 27 hi ep Figure 3: Structural model 28 w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z ht vb k jm om l.c gm n a Lu n va y te re Abstract This study examines the effects of functional value, hedonic value and social value on t to ng customer participation in fanpages in developing country like Vietnam Besides, it hi ep checks the effect of customer participation in fanpage on life satisfaction An empirical test with the sample of 231 customers was analyzed by means of structural w n lo equation modeling The results show that both functional value and social value has a ad ju y th positive effect on customer participation in fanpage In five traits of personality, just yi extraversion and conscientiousness have the moderating effect on the relationship pl ua al between functional value, hedonic value, social value and customer participation n Finally, the participation of customer on fanpage has positive effect on life satisfaction va n In general, this study suggests some important guidelines for marketing managers for ll fu at nh customers oi m improve their fanpage to keep the existing customers and attract more potential z z Key words ht vb om l.c gm life satisfaction, fanpage, Vietnam k jm Functional value, hedonic value, social value, personality traits, customer participation, n a Lu n va y te re Introduction t to In recent years, social media has dramatically changed the ways consumers ng hi ep communicate with each other and how they collect and exchange all information about the service and product (Hennig-Thurau et al., 2010) Social media is defined as w n “a group of Internet-based applications that build on the ideological and technological lo ad foundations of Web 2.0, and that allow the creation and exchange of User Generated y th ju Content” (Kaplan & Haenlein, 2010, p.61) It makes easier for people to search yi pl information, share ideas, communicate and interact about all the issues around the ua al world Social media also helps the company be able to reach a large of the potential n va n customer without geographical limitation just with a little cost, improve service better fu ll by receiving and answering feedback from customers instantly, increase brand oi m at nh awareness and produce a new product fit to the customer’s demand Consequently, social media has played a significant role in building the relationship between the z z ht vb customers and the firm Among social media platforms, Facebook is the most k jm successful one with 1.19 billion mobile monthly active users in December 2014 gm (Facebook Annual Report, 2014) With the population over 90 million, Vietnam has om l.c around 49 million people using Internet, equivalent to 52% of the total population n have the most Internet users all over the world Facebook has 30 million monthly a Lu (Internet Live Stat, 2016) Vietnam ranks the thirteenth in hundreds of countries which y user spends an average of two hours and 30 minutes on Facebook every day, mostly te re devices, according to statistics obtained by Tuoi Tre News (2015) Each Vietnamese n va active users in Vietnam, with 27 million accessing the social network on their mobile connecting with friends and visiting fanpage of brands and shops Fanpage are public profiles that let artists, public figures, businesses, brands, organizations, and non- t to ng profits create a presence on Facebook and connect with the Facebook community hi ep Most of big enterprises in Vietnam also have fanpage such as: Samsung Mobile Vietnam, Vinamilk, Lazada, Coca-Cola, etc to connect with their customers w n lo Customer participation has been considered as an important topic in a board ad y th range of journal and business research over the past 40 years (Mustak, Jaakkola & ju Halinen, 2013) Dabholkar (1990) defined customer participation as “the degree to yi pl which the customer is involved in producing and delivering the service” (p 484) ua al n Customer participation in this study is consistent with the concept of value “co- va n creation” in service-dominant logic (Vargo & Lusch, 2004; Lusch &Vargo, 2006) fu ll Service-Dominant logic considers customer is always a co-creator (Vargo & Lusch, oi m at nh 2004) In addition, Prahalad and Ramaswamy (2004) showed that customers are no z longer “passive audience” but “active” co-producers In the past, companies decided z ht vb which products and services produced because they believed that these products and jm services were valued to customers; customers had little or no role Nevertheless, in k gm customer-centric view, customers have been more active, and they are considered as a l.c partner in developing new product (Sawhney, Verona & Prandelli, 2005) Hence, om n through social media platform in order to understand more about the customers’ a Lu nowadays many companies try to encourage customers participate in activities y more attention from many researchers (Dholakia, Bagozzi & Lisa, 2004; Wang & te re Motivations driving consumers to take part in the virtual community attracted n va demand and get more contribution for new product and service development processes Fesenmaier, 2004a, 2004b; Madupu, 2006; Raacke & Bonds-Raacke, 2008; Foster, Francescussi & West, 2010; Kang, 2011; Jahn & Kunz, 2012, de Vries & Carlson, t to ng 2014) Wang and Fesenmaier (2004a) divided these factors into four categories: hi ep functional, social, psychological, and hedonic Based on the classical concepts Uses and Gratifications theory, Jahn and Kunz (2012) proposed a framework with five w n lo factors (functional value, hedonic value, social interaction value, brand interaction ad ju y th value, self-concept value) motivated customer engagement on fanpage of Facebook Almost earlier studies about participation in virtual community have been undertaken yi pl into advanced countries With our knowledge, there are a little research have been ua al n done in developing countries such as Vietnam va n Personality traits also influence to the use of Facebook In virtual community, fu ll many researchers show that there was the relationship between the personality traits oi m at nh and customer participation (Kraut, Kiesler, Boneva, Cummings & La, 2002; Acar & z Polonsky, 2007; Ross et al., 2009; Wilson, Fornasier & White, 2010; Seidman, 2013) z ht vb Acar and Polonsky (2007) stated that personality factors such as extraversion, self- jm esteem, opinion seeking and opinion leadership have direct and indirect impacts on k gm time spent using online social media networks Ross et al (2009) indicated that om l.c personality variables (extraversion, neuroticism, openness to experience, a Lu agreeableness and conscientiousness) were associated with some aspects of Facebook n use y whether they moderates the relationship between functional value, hedonic value, te re customer participation in social media Besides, we want to test personality traits n va From these reasons, the purpose of this study is to examine factors affecting to 43 Wilson, K., Fornasier, S., & White, K.M (2010) Psychological predictors of young adults' use of social networking sites Cyberpsychology, Behavior, and Social t to ng Networking, 13(2), 173-177 hi ep Wulf, K D., & Odekerken‐Schröder, G (2001) A critical review of theories w underlying relationship marketing in the context of explaining consumer n lo ad relationships Journal for the Theory of Social Behaviour, 31(1), 73-101 ju y th yi pl n ua al n va ll fu oi m at nh z z ht vb k jm om l.c gm n a Lu n va y te re 44 Supported information t to Table Findings of qualitative research ng hi ep Original measurement scales The respondents Comments Final measurement scales w n Functional value lo ad The interviewees suggested adding the phrase "in searching information about its products/services" to help the readers understand easily ju y th Truong Quoc Khanh Officer - 28 years old Nguyen Hong Mai Officer - 27 years old The content of the fanpage X is helpful for me yi The content of the fanpage X is useful for me The content of the fanpage X is helpful for me in searching information about its products/services pl n va Customer participation n ua al The content of the fanpage X is useful for me in searching information about its products/services I take an active part in the fanpage X Nguyen Hong Mai Officer - 27 years old I frequently provide useful information to other members The interview suggested adding the phrase " in the fanpage X" to help the readers understand easily I my best to participate in activities offered on the fanpage X The interviewee said that the meaning is not clear, they suggested add some activities in the fanpage such as: mini games, photo sharing, or events,….offered on the fanpage X The interviewee said that the meaning is not clear, they suggested add some acts of the users on fanpage such as: Like, share, comments,… ll fu Tran Lan Thanh Officer 26 years old Nguyen Thi Thanh Truc - Officer - 24 years old oi m I like, comment, share,…actively in the fanpage X at nh z z ht vb k jm I frequently provide useful information to other members in the fanpage X l.c gm I my best to participate in activities such as: mini games, photo sharing, events,… offered on the fanpage X om n a Lu Nguyen Thi Thanh Thao - Officer - 24 years old Do Thanh Uyen Officer - 26 years old n va y te re 45 Table 6: The SEM results of variant and partial invariant model – Extraversion χ2 χ2/df df p GFI TLI CFI RMSEA t to Variant model ng hi 596.241 288 2.070 0.796 0.872 0.892 0.068 Low Extraversion 596.241 288 2.070 0.796 0.872 0.892 0.068 ep High Extraversion 608.904 292 2.085 0.791 0.870 0.889 0.069 608.904 292 2.085 0.791 0.870 0.889 0.069 w High Extraversion n Partial in invariant model lo Low Extraversion ad ju y th Table 7: The difference between fitness indices of variant model and partial invariant yi pl model in term of extraversion n ua al χ2 Variant model 596.241 oi 0.013 m p-value 12.663 ll χ2 fu 608.904 n va Partial invariant model at nh z z ht vb k jm om l.c gm n a Lu n va y te re 46 Table 8: The SEM results of variant and partial invariant model – Agreeableness χ2 χ2/df df p GFI TLI CFI RMSEA t to Variant model ng hi 571.423 288 1.984 0.802 0.885 0.904 0.066 Low Agreeableness 571.423 288 1.984 0.802 0.885 0.904 0.066 574.064 292 1.966 0.801 0.888 0.904 0.065 574.064 292 1.966 0.801 0.888 0.904 0.065 ep High Agreeableness Partial in invariant model w High Agreeableness n lo Low Agreeableness ad y th Table 9: The difference between fitness indices of variant model and partial invariant ju yi model in term of Agreeableness pl ua al χ2 574.064 Variant model 571.423 n Partial invariant model oi m 0.620 ll p-value fu 2.641 n va χ2 at nh z z ht vb k jm om l.c gm n a Lu n va y te re 47 Table 10: The SEM results of variant and partial invariant model – Conscientiousness χ2 t to ng hi Variant model High Conscientiousness Low Conscientiousness df χ2/df p GFI TLI CFI RMSEA 288 2.050 0.792 0.881 0.900 0.068 590.375 288 2.050 0.792 0.881 0.900 0.068 Partial in invariant model High 600.461 Conscientiousness Low 600.461 Conscientiousness 292 2.056 0.788 0.881 0.898 0.068 292 2.056 0.788 0.881 0.898 0.068 ep 590.375 w n lo ad ju y th yi Table 11: The difference between fitness indices of variant model and partial invariant pl χ2 n ua al model in term of Conscientiousness va 600.461 Variant model 590.375 oi m 0.039 ll p-value 10.086 fu χ2 n Partial invariant model at nh z z ht vb k jm om l.c gm n a Lu n va y te re 48 Table 12: The SEM results of variant and partial invariant model – Neuroticism χ2 χ2/df df p GFI TLI CFI RMSEA t to Variant model hi 288 1.930 0.805 0.894 0.911 0.064 Low Neuroticism 555.843 288 1.930 0.805 0.894 0.911 0.064 High Neuroticism 559.448 292 1.916 0.805 0.896 0.911 0.063 559.448 292 1.916 0.805 0.896 0.911 0.063 ep 555.843 n ng High Neuroticism Partial in invariant model w lo Low Neuroticism ad y th Table 13: The difference between fitness indices of variant model and partial invariant ju yi model in term of Neuroticism pl va Variant model 559.448 n Partial invariant model ua al χ2 555.843 n 0.462 oi m p-value ll 3.605 fu χ2 at nh z z ht vb k jm om l.c gm n a Lu n va y te re 49 Table 14: The SEM results of variant and partial invariant model - Openness to experience t to χ2 χ2/df df p GFI TLI CFI RMSEA ng hi Variant model 543.718 288 1.888 0.813 0.897 0.914 0.062 543.718 288 1.888 0.813 0.897 0.914 0.062 High Openness to experience 546.441 292 1.871 0.813 0.899 0.914 0.062 ad ep High Openness to experience 546.441 292 1.871 0.813 0.899 0.914 0.062 Low Openness to experience w n Partial in invariant model lo Low Openness to experience ju y th yi Table 15: The difference between fitness indices of variant model and partial invariant pl Variant model 543.718 0.605 at nh p-value oi 2.723 m χ2 ll 546.441 fu Partial invariant model n va χ2 n ua al model in term of Openness to experience z z ht vb k jm om l.c gm n a Lu n va y te re 50 Questionnaire (English Version) t to Dear Sir/ Madam, ng hi ep My name is Le Ngoc Tuyen, a student at ISB- University of Economics Ho Chi Minh City I am conducting a research about The effects of functional value, hedonic value and social w n value on customer participation: A study of fanpages in Vietnam I am very appreciated lo ad if you spend your time to share your thinking and assessment on the following issues in this y th ju questionnaire Kindly be noted that there is no right or wrong answer All responses are yi pl valuable to my research ua al Thank you very much for your support n n va Part A Screening Question oi m (Cont.) at nh Are you a member of one fanpage? ll fu Do you have a Facebook account? z Please choose the fanpage you access most frequently : z  b Samsung Mobile Vietnam  c Foody.vn  d Lazada  e Chợ Tốt  f Adidas  g Yame shop  h Cocacola  i KFC  j Tiki ht vb  a Nhaccuatui.com k jm om l.c gm n a Lu Notice: This fanpage will be called X and used for evaluation purpose in Part B of this n va questionnaire y te re 51 Part B Customer participation Please indicate the extent to which you agree or disagree with each of the following t to statements by circling the appropriate scale: 1: Strongly Disagree, 2: Disagree, 3: Slightly ng hi Disagree, 4: Uncertain, 5: Slightly Agree , 6: Agree, 7: Strongly Agree ep No Strongly Agree Strongly Disagree Items w n The content of the fanpage X is helpful for me in searching information about its products/services The content of the fanpage X is useful for me in searching information about its products/services ad ju y th lo The content of the fanpage X is functional for me The content of the fanpage X is practical The content of the fanpage X is fun The content of the fanpage X is exciting The content of the fanpage X is pleasant The content of the fanpage X is entertaining I can meet people like me on the fanpage X 10 I can meet new people like me on the fanpage X 11 I can find out about people like me on the fanpage X 12 I can interact with people like me on the Fanpage X 13 In most ways my life is close to my ideal 14 The conditions of my life are excellent 15 I am satisfied with my life 16 So far I have gotten the important things I want in life 17 If I could live my life over, I would change almost nothing yi pl n ua al n va 7 1 2 3 4 5 6 7 1 1 2 2 3 3 4 4 5 5 6 6 7 7 1 1 2 2 3 3 4 4 5 5 6 6 7 7 2 2 3 3 4 4 5 5 6 6 7 7 ll fu oi m at nh z z ht vb k jm Please indicate the extent to which you agree or disagree with each of the following om l.c gm 1 1 n va 4: Agree , 5: Strongly Agree n a Lu statements by circling the appropriate scale: 1: Strongly Disagree, 2: Disagree, 3: Neither, y te re 52 t to 14 ng hi 15 ep 16 w 17 I like, comment, share,…actively in the fanpage X I frequently provide useful information to other members in the fanpage X In general, I post messages and responses on the fanpage X with great enthusiasm and frequency I my best to participate in activities such as: mini games, photo sharing, events,… offered on the fanpage X Strongly Disagree Strongly agree 5 5 n lo ad Please indicate the extent to which you agree or disagree with each of the following y th ju statements by circling the appropriate scale: 1: Strongly Disagree, 2: Disagree, 3: Slightly yi pl Disagree, 4: Uncertain, 5: Slightly Agree , 6: Agree, 7: Strongly Agree al n ua How well the following statements describe your personality? Strongly Agree … Critical, quarrelsome 20 … Dependable, self-disciplined 21 … Anxious, easily upset 22 … Open to new experiences, complex 23 … Reserved, quiet vb 24 … Sympathetic, warm ht 25 … Disorganized, careless jm 5 26 … Calm, emotionally stable 27 … Conventional, uncreative gm 6 28 … Chatty, talkative l.c 29 … Kind, friendly to others 30 … Punctuality, systematic 31 … Messy, inaccurate 32 … Nervous, tense 33 … Creative, lively imagination oi at nh z z om k ll m 19 fu … Outgoing, enthusiastic Strongly Disagree n 18 va I see myself as a Lu n n va y te re 53 Part C Demographic Information What is your gender? t to ng   Female 18-25  26-35 36-50  Over 50  Office Staff  Housewife Male hi ep How old are you? w  n lo  ad y th What is your occupation? ju Business  Student  Others yi  pl n ua al n va ll fu What is your average monthly income (million VND)? m Under  5-10  15-15  15-20  Over 20 oi  at nh z z ht vb jm How many hours you visit fanpage in a day? Less than half an hour a day  Between half and hour a day  Between and hours a day  Between and hours a day  More than hours a day k  om l.c gm n a Lu Thank you! n va y te re 54 Questionnaire (Vietnamese Version) Những ảnh hưởng giá trị chức năng, giá trị tiêu khiển, giá trị xã hội tính cách t to với tham gia người tiêu dùng: Nghiên cứu trường hợp fanpage Việt Nam ng hi Kính chào Quý Anh/Chị, ep Tôi tên Lê Ngọc Tuyền, học viên Cao học Viện Đào Tạo Quốc Tế, Trường ĐH w n Kinh Tế TP.HCM Tôi thực đề tài “Những ảnh hưởng giá trị chức năng, giá lo ad trị tiêu khiển, giá trị xã hội với tham gia người tiêu dùng: Nghiên cứu y th ju trường hợp fanpage Việt Nam” Kính mong Quý Anh/chị vui lịng dành yi thời gian để trả lời câu hỏi cách đánh dấu vào thích hợp Trong pl ua al khảo sát khơng có quan điểm hay sai mà có câu trả lời phù hợp với n thân Quý Anh/chị Người thực xin cam kết đảm bảo tính riêng tư Quý Anh/chị n va ll fu tham gia vào nghiên cứu oi m Tất quan điểm Quý Anh/chị có giá trị cho nghiên cứu tơi Rất mong z CÂU HỎI at nh cộng tác chân thành Quý Anh/chị Trân trọng cảm ơn hợp tác Anh/Chị z vb ht A Câu hỏi gạn lọc: gm tiếp tuc) k jm Anh/chị có tài khoản Facebook khơng? ảm ơn) l.c Anh/chị có thành viên trang fanpage Facebook không? n y te re câu hỏi phần B va  a Nhaccuatui.com  b Samsung Mobile Vietnam  c Foody.vn  d Lazada  e Chợ Tốt  f Adidas  g Yame shop  h Cocacola  i KFC  j Tiki Xin lưu ý: Fanpage mà anh/chị vừa chọn gọi X dùng cho mục đích đánh giá n a Lu Anh/chị thường vào fanpage thường xuyên : ảm ơn) om tiế 55 B Sự tham gia khách hàng Anh/Chị vui lòng cho biết mức độ đồng ý phát biểu sau cách đánh t to dấu vào số thích hợp theo quy ước sau: ng hi ep Hồn tồn khơng đồng ý Hơi khơng đồng ý Trung hịa Hơi đồng ý Đồng ý Hoàn toàn đồng ý Không đồng ý w n lo ad y th STT Phát biểu Mức độ đồng ý ju yi 7 Nội dung trang fanpage X thiết thực với Nội dung trang fanpage X có giá trị thực tiễn Nội dung trang fanpage X vui nhộn Nội dung trang fanpage X thú vị 7 Nội dung trang fanpage X mang lại hài lòng Nội dung trang fanpage X mang tính giải trí Tơi gặp người giống trang fanpage X 10 Tơi gặp gỡ bạn bè trang fanpage X 11 Tôi tìm người bạn giống tơi trang fanpage X 12 Tơi tương tác với người khác giống trang fanpage X k 13 Về hầu hết mặt, đời gắn liền với lý tưởng sống 14 Điều kiện sống tuyệt vời l.c 15 Tôi hài lịng với sống tơi Từ trước đến nhận thứ quan trọng muốn sống Nếu tơi trải nghiệm sống lần nữa, không thay đổi hầu hết thứ om 6 n va ht n ua al Nội dung trang fanpage X giúp ích cho tơi việc tìm kiếm thơng tin sản phẩm/ dịch vụ Nội dung trang fanpage X hữu ích với tơi việc tìm kiếm thơng tin sản phẩm/ dịch vụ pl ll fu oi m at nh z vb jm gm n a Lu 17 z 16 n va y dấu vào số thích hợp theo quy ước sau: te re Anh/Chị vui lòng cho biết mức độ đồng ý phát biểu sau cách đánh 56 t to Hồn tồn khơng đồng ý Khơng đồng ý Trung hịa Đồng ý Hồn tồn đồng ý ng hi ep Mức độ đồng ý 18 w 19 Tơi tích cực thích (like), chia sẻ, bình luận,…trên trang fanpage X Tơi thường xun cung cấp thơng tin hữu ích cho thành viên khác trang fanpage X Nói chung, tơi thường nhiệt tình đăng tải thơng tin câu trả lời trang fanpage X Tôi cố gắng để tham gia vào chương trình trị chơi, chia sẻ ảnh hay kiện tổ chức trang fanpage X 5 5 n ad ju y th 21 lo 20 yi pl Đặc điểm tính cách người: al n ua Anh/Chị vui lòng cho biết mức độ đồng ý nhận định mơ tả Anh/Chị sau n va cách đánh dấu vào số thích hợp (1: Hồn tồn khơng đồng ý, 7: Hoàn toàn đồng ý) ll fu m Mức độ đồng ý oi Tơi thấy người khó tính, hay gây gỗ 24 đáng tin cậy, có tính kỷ luật cao 25 .hay lo lắng dễ buồn phiền, chán nản 26 .luôn sẵn sàng cho trải nghiệm mới, phức tạp vb 27 .kín đáo, trầm lặng 28 .đồng cảm, nồng hậu 29 .có thể bất cẩn, cẩu thả 30 .điềm tĩnh, ổn định cảm xúc 31 .bình thường, khơng thích sáng tạo 32 7 7 7 7 7 .thích tán gẫu, nói nhiều 33 .tử tế thân thiện với người 34 có hệ thống 35 .hơi bừa bộn khơng xác 36 .dễ dàng bị lo lắng, căng thẳng 37 .sáng tạo, giàu trí tưởng tượng at z k jm gm a Lu ht nh om 23 l.c hòa đồng, thân thiện z 22 n n va y te re 57 C Thông tin cá nhân Vui lịng cho biết giới tính Anh/Chị? t to  Nam  Nữ ng hi Vui lòng cho biết độ tuổi Anh/Chị? ep  Từ 36 đến 50 tuổi  Từ 26 đến 35 tuổi  Trên 50 tuổi  Từ 18 đến 25 tuổi w n lo Vui lòng cho biết nghề nghiệp Anh/Chị? ad  Nhân viên văn phòng  Sinh viên, học sinh  Người nội trợ ju y th  Doanh nhân yi pl  Nghề nghiệp khác al  Từ 15 – 20 triệu đồng n ll fu  Trên 20 triệu đồng va  Từ 10 – 15 triệu đồng  Từ – 10 triệu đồng n  Dưới triệu đồng ua Vui lòng cho biết thu nhập bình quân hàng tháng Anh/Chị? m oi Vui lòng cho biết lượng thời gian truy cập fanpage Anh/Chị ngày? nh  Từ 30 phút đến  Từ đến  Từ đến z z ht vb  Hơn at  Dưới 30 phút k jm Hết om l.c gm Xin chân thành cảm ơn Anh/Chị hỗ trợ! n a Lu n va y te re