(Luận văn) personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam

1 t to ng UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ep hi w n a lo d ju y th yi pl n ua al HUYNH NHAT TRUONG va n m ll fu oi PERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE PURCHASE BOOKS: EMPIRICAL EVIDENCE FROM VIETNAM at nh z z k jm ht vb om l.c gm MASTER OF BUSINESS ADMINISTRATION an Lu n va y te re th Ho Chi Minh City – Year 2019 t to ng ep hi UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business w n a lo d ju y th yi pl n ua al va HUYNH NHAT TRUONG n oi m ll fu nh at PERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE PURCHASE BOOKS: EMPIRICAL EVIDENCE FROM VIETNAM z z k jm ht vb om l.c gm an Lu MASTER OF BUSINESS ADMINISTRATION n va y te re SUPERVISOR: Prof Pham Ngoc Thuy th Ho Chi Minh City – Year 2019 t to Introduction ng ep hi The e-commerce becomes one of the most popoular shoping method in the world in the recents year (Wu &Liu, 2011) It was showed in the the results of rate of e- w n a lo commerce consumstion and the revenue from the online retailer is increasing (Ozen & d Engizek, 2014) However, the rate of Vietnamese comsumers involves in the e-commerce y th ju is lower than some contries in the areas and in the world Vietnam had the rank 15 in yi pl comparison with 198 countries about the internet user in 2014 According to Do (2013) ua al n Vietnam had the most online user in SEA (Southeast Asia) From 2010, Vietnam is va n considered as the country with the emerging global economy with the potential doing the fu oi m ll online business However, the factors that affect the online consumer behaviors are very at nh different among countries The Vietnamese people value the local context and unique z characteristics of Vietnam culture, however the online shop retailers just copied all the z jm ht vb concept from the Western in the online business The potention of shopping online increasingly base on the increase in the use k gm internet nowadays The consumers using the online shopping base on the information l.c om search easily and for the entertainment The sensitivity of the consumer toward the an Lu culture assists in personalization of content, which leads to the increase in loyalty of the y determine the antecedents of online shopping acceptance from consumers te re competion in the online shopping, it is considered a key factor for online retailers to n va customers and sales volume (Singh, 2006; Tixier, 2005) Because of the intensify of the th t to The previous researchs about online shopping determined the factors which affect ng ep hi the online shopping and the motivationm, value and prehistoric factors of the intention of online shopping behavior There has been some different affected factor for the purchase w n intention base on the Theory of Planned Behavior (TPB) Which is developed by Ajen a lo d (1991) base on the Theory of Reasoned Action-TRA (Fishbein & Ajen, 1975) The y th ju behavior awareness reflects the difficulty when making decision, it depends on the yi pl resources and chances to make the decision (Ajen, 1991) In the literature reviews, there ua al has been a lot research conducted about how the cultural orientation affect the online n va n shopping In the purpose of comprehending the values of cultural, many researchers used fu oi m ll many kind of the cultural frameworks, namely Hofstede (1980), Hall (1977, 1984) or Schwartz (1999) for the online shopping behavior Junyean, Doren & Surinder (2008) has nh at develop the frameworks for the further development in the model of Hofstede’s (1980), z z ht vb the frameworks of the affect of culture, type of product and price influces on the purchase k jm intenion of consumers to the buy personalised product online In the culture dimensions, gm the authurs define the dimensions of cultural as “individualism, uncertainty avoindance, om l.c power distance, and masculinity.” In 2010, Sharma developed the Hosfstede’s model the an Lu uncertainty avoidance factor by two different separate dimension as “risk aversion” and “ambiguity intolerance.” Sharma (2010) argues the many mixed findings of previous y th (2010), fulfill the importants gap of in context of cross cultural context about Hofstede’s te re “ambiguity” about a given context or product information The research of Sharma n va studies about the different individually in the degree of the “perceived risk” and the C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to by extending the multi-dimensional conceptualization of nation-level culture as the ng ep hi twelve “personal cultural orientations (PCO)” at individual level In the same research of Sharma (2010), the author also developed his scale model on the behavior intention as the w n given product of imported cars And athur also asked for more implications in different a lo d area base on his research This thesis is the empirical on another products such as book y th ju and in the market of Vietnam is a different market in comparison with the the sample of yi pl Chinese market in Sharma (2010) research The book is the lower value product with the ua al imported car and with different market that will have another results n va n Vietnam is considered as the very potential for the activities of e-commerce with fu oi m ll the high population The aim of this study is finding how the PCO factors affects the at nh intention of purchase books online in Vietnam With such that knowledge about essential z to customer relationship management, this will lead to an effective way for manager to z Literature review k jm ht vb use as business strategy to get more successfully achieve in the online book market l.c gm Culture and Intention to purchase om The online purchases behavour is a broad area for research, however, only an Lu fews research have been conducted about the cultural influences on the online purchases Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th Online purchase intention is defined as the customers’s desire to reach the final purchase y particular purchasing through the internet (Salisbury, Pearson, Pearson and Miller, 2001) te re intention related to degree mesurement of the customer’s intente to make a behaviour of n va sphere (Moon, 2008; Park, 2003; Lopez, 2005; Chai, 2004) The online purchase C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to on the online shop retailer (El-Ansary and Roushdy, 2013) The purpose of this study is ng ep hi to explore the personal cultural orientation on the online shopping in the context of Vietnamese market In this thesis, four items adopted form Zarrad and Debabi (2012) to w n measure online purchase intention Spears and Singh (2004) cited that purchase intentions a lo d are the effort to purchase the specific brand by the individual’s conscious plan Online y th ju shopping is something like a system that customers can view then make a purchase of the yi pl goods or services through over the Internet (Milong, 2010) Online shopping can produce ua al the convenience for customers to purchase good or services, save time and effort which n va n can meet the customers demand of comfortable in purchasing (Wenjie, 2010) fu oi m ll According to Hofstede (1991), the culture is defined as “assemble mind at nh programming which can determine the group members or category” The key culture z values are something that we studied from the childhood (Hofstede, 1980) and then z jm ht vb Ajiferuke and Boddewyn (1970) developed that from this generation to another generation Culture is the gathering of a purpose share of members from groups society, k gm the traditon, the customs, the norms Culture implies the knowledge share and implies the an Lu various spheres (Hong, 2000) om l.c assumption of the values, the beliefs and other needed construct to clarify and cruise y conspicuously crucial concept to comprehend the behaviour of consumers toward a te re roles, the behaviour, the values, the traditions, and the customs of people Culture is an n va According to Allen (2002), culture is the beliefs complexity on societies, their th given products or services The knowledge of cultural constructs the basic for an social Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to reality of the individual; and the introduction that describe this reality are passed on ng ep hi during their child memory and are built up by intercommunicate with the others (Lau, 2001) From the culture effect on intention of consumer has dramatically increased and w n broadened, the globalization of the market spurred and diversificated the of consumer a lo d segments (Douglas and Craig, 1997) The differences in consumer behaviours across the y th ju cultural orientation are quitely big (DeMooij, 2003) that will lead to needs of the yi pl empirical research of each country to understand the affect of cultural over the intention n ua al of consumer behaviors va n According to Levitt's (1983), globalization has created a increasingly more fu oi m ll common in the market of the world, with a developing number of customers from broad at nh geographic destination and backgrounds of cultural have the similar preferences z According to Zou and Cavusgil (1996), there are some point of view that people from z jm ht vb around the world who live in a more patten of uniform has expedited into the relatively emerged global brands with customised strategies of marketing across cultural barriers k gm However, many researchers declared some evidences of increased alteration, especially om l.c among developed countries (Usunier, 1997) Suh and Kwon (2002) informed that consideration to buy imported products even after much acknowledgement to the an Lu customers come from the different cultures background have different approachs of n va y The four cultural dimensions are pointed out in Hofstede's (1980) seminal work as te re globalization th dimensions for the explantion of cross-cultural differences in consumer buying Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to intentions Hofstede’s (1980, 1991) describes five dimension of the cultural, namely ng ep hi “uncertainty avoidance, masculinity, and long-term orientation individualism, power distance” (Bearden et al 2006a; Soares, 2007) Individualism implies a loosely stick w n framework of social in which imply the “I”, which will prefer the personal decision over a lo d the group decision In contrast, collectivism implies a constricted social framework that y th ju implies the “We ” which consider the group decisions seriously People from highly yi pl societies of the individualistic appraisal a personal life, personal decisions, autonomy, ua al and variety In the other hand, people in highly societies of collectivist emphasises the n va n decisions, order, and security of the group For instance, In society of Chinese people fu oi m ll they have historically focused on the group harmony and conformity in predisposing all inter-personal relations, in the meanwhile decreasing the goals of any personal at nh (Neelankavil, 2000) On the other hand, in the culture that show the strong individualistic z z ht vb such as North America and Europe, consumers are expected to emphasise their own k jm individuality decision or the thinking of people are more strongly than those in the gm collectivist societies om l.c Accordingly, we presume that consumers reaction differentially to personalized an Lu given products across cultures with differences(Hofstede, 1980), and the differences among the culture dimensions may affect consumer responses to personalized online y te re Personal Cultural Orientations n va products between the two different countries th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to The differences of cultural around the world from almost research in behaviour of ng ep hi consumer engage the PCO for consumers’s individuals depended on the national scales of Hofstede’s (1980, 1991) Hofstede’s (2001) culture typology offers a approriate w n theoretical backgroup to explore differences of cultural around the world with the a lo d differences in behavior of consumers It includes four cultural orientations value, namely y th ju masculinity-femininity, and uncertainty avoidance individualism-collectivism, power yi pl distance According to Bond (1988), a fifth cultural value was added, the orientation is ua al devided into the long term bahaviour and short term behaviour Some studies have cited n va n that cultural values of the national scores relate to the level of individual degree and were fu oi m ll used to explain the differences of the differences of cultural around the world with the differences in behavior of consumers (Birgelen, 2002; Ladhari, 2011) at nh z Sharma (2010) re-conceptualized Hofstede’s five value of the orientations cultural z jm ht vb as ten scale of PCO which have the degree of individual and developed a multidimensional scale the personal cultural orientations measurement Base on Sharma k gm (2010), instead of viewing individualism-collectivism from Hofstede’s concept as two om l.c opposite single dimensionintroduced two separate dimensions for the PCO, namely an Lu “independence (IND) and interdependence (INT)” by Markus and Kitayama’s (1991) Accordingly, the Hofsteded’s power distance dimension are implied by two different y te re broadener cultural differences range at the level of individual, however, and this thesis n va dimensions namely power (POW) and ocial inequality (IEQ) These PCO supplies a th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 10 t to suggest that INT, IND, RIS and AMB, TRD, INN will be considered as the useful factor ng ep hi in explaining the differences in the purchase books online intetion Interdependence & Independence w n a lo The literature about tradion of Vietnamese culture focus on the enduring d influence of Confucian values and ideologies The Confucianism tend to make the y th person to adapt to the groups decision as collectivity, control their desires and emotions, ju yi govern self-interest for the benefit of the members group, avoid conflict and keep the pl harmony (Kirkbridge and Tang, 1992) The interest of the group, family, or the whole ua al society must be higher than the interests of any individuals interest Hofstede’s (1980) n va cited that the people in the individualistic societies prefer to the private life, individual n m ll fu decision, meanwhile in the societies of collective prefer to the group or harmony decisions The consumer in the individualistic culture intent to use the personalized oi products, on the other hand, the consumers from collective culture intend to use the nh at standards products In the high context or collectivistic cultures, context, wel-fare of the z group, and casual reasoning are more importatnt in decision making In other words, in z vb the collectivistic cultures will be affected by the group in the decision making, for ht l.c gm Therefore, we propose: k is the hightest importance in individual culture (Hall, 1976) jm example includes the decision for buying a give product In the contrast, personal success om H1 The interdependence is positively related to online purchase books intention an Lu H2 The independence is positively related to online purchase books intention n va Risk Aversion y te re The perceived of transaction risk is considered as the risk aversion toward in online transactions Addion to this, Powell (2013) cited that the directly and indirectly Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th online retailer According Kim and Forsythe (2008) the damage anxiety is also prevalent C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 36 t to Appendix ng ep hi Appendix In-depth interviews: w n a lo Background and experience: d ju y th + Would you please tell us a little/introduce about yourself? yi + What is your background? pl ua al + How long have you been for that work? n va + Do you have experience on working in E-commerce sphere? n m ll fu Information Target: oi What you think about the cultural in Marketing/ Sales? at nh z z k jm ht vb What you think about the cultural role when entering a new market? gm • Give short examples about case study with entering new market with new cultural l.c om What you think about the different in the cultural of Vietnamese and other markets? an Lu n va What is the main cultural factors that affect the Vietnam market? y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th Do your hear about the definition of orientation cultural? C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 37 t to Definition: Personal Cultural Orientations is multi-dimensional conceptualization at the ng ep hi individual level of the Hofstede’s cultural framework about the cross-cultural research It was conducted by Sharma (2010) w n a lo d ju y th Base on the references list of cultural orientation cultural? Please give opinion about the suitable component for the E-commerce business yi pl ua al n List of reference “Personal Culture Orientations” (Scale Items) va n The well-being of my group members is important for me m ll fu Interdependence oi I feel good when I cooperate with my group members at nh It is my duty to take care of my family members, whatever z z ht vb it takes k jm I enjoy spending time with my group members om I would rather depend on myself than others l.c gm Independence an Lu My personal identity, independent of others, is important to y te re I rely on myself most of the time, rarely on others n va me Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th It is important that I my job better than others C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 38 t to I enjoy being unique and different from others in many ng ep hi respects 10 I often “my on thing” w n 11 I easily conform to the wishes of someone in a higher a lo Power d ju y th position than mine yi 12 It is difficult for me to refuse a request if someone senior pl n ua al asks me va 13 I tend to follow orders without asking any questions n m ll fu 14 I find it hard to disagree with authority figures oi 15 People in higher positions have more power those in lower at nh positions z z 16 A person’s social status reflects in or her place in the k jm society ht vb Social Inequality om l.c in the society gm 17 It is important for me everyone to know their rightful place status than mine an Lu 18 It is difficult to interact with people from different social n va th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn y of life for me te re 19 Unequal treatment for different people is an acceptable way C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 39 t to Risk Aversion 20 I avoid to talking to stranger ng ep hi 21 I would not describe myself as a risk-taker 22 I not like taking too many chances to avoid making a w n a lo mistake d ju y th 23 I am very cautious about how I spend my money yi 24 I am very cautious about how I spend my money pl 25 I find it difficult to function without clear directions and n instructions va Intolerance ua al Ambiguity n fu m ll 26 I prefer specific instructions to extended guidelines oi 27 I tend to get nervous easily when I don’t know an outcome at nh 28 I feel stressful when I cannot predict results z z jm ht vb 29 I feel safe when I am in my familiar surroundings 30 I get confused easily when dealing with complicated k 31 Women are generally more caring than men om Masculinity l.c gm problems y te re 34 Women are generally more modest than men n va 33 Men are generally ambitious than woman an Lu 32 Men are generally physically stronger than women Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th 35 Men are generally more logical than women C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 40 t to 36 Men are generally more aggressive than women ng ep hi Gender Equality 37 It is ok for men to be emotional sometimes 38 Men not have to be the sole bread winner in a family w n a lo 39 Men can be as caring as women d y th 40 Women can be as ambitious as men ju yi 41 Men and women can be equally aggressive pl ua al 42 There is nothing that men can but women can not n va Tradition 43 I am proud of my culture n fu oi m ll 44 Respect for tradition is important for me at nh 45 I value a strong link to my past z 46 Traditional values are important for me z vb 48 I always protect my family heritage 50 I work hard for success in the future om l.c 49 I believe in planning for the long term gm Prudence k jm ht 47 I care a lot about my family history an Lu 51 I am willing to give up today’s fun for success in the future y te re attempt n va 52 I not give up easily even if I not succeed on my first th 53 I plan everything carefully Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 41 t to 54 I consider many alternatives before making any decision ng ep hi Consumer 55 We should not buy foreign products, because it hurts our Ethnocentrism economy w n a lo 56 Only products that are unavailable in our country should be d ju y th imported yi 57 Purchasing foreign products allows other countries to get pl n ua al rich off of us va 58 It may cost me in the long run but I support my own n m ll fu country 59 I am more interested in buying new than known products Innovativeness 60 I like to buy new and different products oi Consumer at nh z z ht vb 61 I am usually among the first to try new products k jm 62 I know more than others about latest new products om l.c gm an Lu n va y te re th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 42 t to Appendix The code of the research measurement items ng ep hi “Personal Culture Orientations” (Scale Items) INT1 w Interdependence The well-being of my group n a lo members is important for me d y th I feel good when I cooperate with INT2 ju yi my group members pl ua al It is my duty to take care of my INT3 n va family members, whatever it takes n I enjoy spending time with my m ll fu INT4 oi group members at nh z I would rather depend on myself ht vb IND1 z Independence k jm than others gm IND2 My personal identity, l.c independent of others, is om an Lu important to me n va IND3 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th It is important that I my job y time, rarely on others IND4 te re I rely on myself most of the C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 43 t to better than others ng ep hi IND5 I enjoy being unique and different from others in many w n a lo respects d ju y th RIS1 I avoid to shopping on strange yi Risk Aversion pl I would not describe myself as a va RIS2 n ua al website n oi RIS3 m ll fu risk-taker I not like taking too many at nh chances to avoid making a mistake z I am very cautious about how I z ht vb RIS4 k jm spend my money I find it difficult to function without om l.c AMB1 gm Ambiguity clear directions and instructions I prefer specific instructions to don’t know an outcome Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th I tend to get nervous easily when I y AMB3 te re extended guidelines n va AMB2 an Lu Intolerance C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 44 t to I feel stressful when I cannot ng predict results ep hi AMB4 I feel safe when I am in my familiar w n surroundings a lo AMB5 d y th Tradition TRA1 I am proud of my culture ju yi TRA2 Respect for tradition is important pl ua al for me n I value a strong link to my past va TRA3 n fu Traditional values are important for me oi m ll TRA4 at nh I care a lot about my family history INN1 I am more interested in buying new z TRA5 z jm ht vb Consumer than known products k Innovativeness gm I like to buy new and different an Lu INN3 om products l.c INN2 I am usually among the first to try I know more than others about y te re INN4 n va new products Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th latest new products C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 45 t to ng ep hi Appendix Questionaire in English QUESTIONNAIRE w Dear Mr/Mrs/Miss n a lo d My name is Nhat Truong Huynh I am a student from The Internation School of Business (ISB) at the University of Economics, Hochiminh city Now, I am doing the research about the “Personal Cultural Orientations about the online purchase intention” for my gradual thesis This interview questions are for the purpose of the research for the graduation thesis only Your helpful answers will be a contribution to the accomplishment of the research results Please notice that there is no answer right or wrong If you have any concern about the content and meaning of the question, please contact me via email: truonghuynhuniversal@gmail.com Thank you! SECTION 1: GENERAL INFORMATION Do you have intention for buying books?  No  Yes If No, please stop the questionaire Thank you for your time If Yes, please continue next section You buy book for the purpose?  Reading  Give as a gift  Both How often you buy book(s)  Once or twice a year (rarely)  Once a month (sometimes)  Twice a month (usually)  Once a week (buy a lots) ju y th yi pl n ua al va n oi m ll fu at nh z z k jm ht vb SECTION 2: MAIN CONTENT Totally Totall  Disagre y → e Agree om l.c gm Please show your degree of agreement with these sentences by: The degree of agreement will increase by: No.1: Totally Disagree; No.2: Disagree; No.3: Neither agree nor disagree; No.4: Agree; to No.5: Totally Agree Interdependence (INT) an Lu The well-being of my group members is important for me 5 I feel good when I cooperate with my group members It is my duty to have online purchase book intention for my family members, whatever it takes I enjoy spending time with my group members I would rather depend on myself than others 5 y th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn te re Independence (IND) n va C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 46 t to ng My personal identity, independent of others, is important to me 10 I rely on myself most of the time, rarely on others It is important that I my job better than others 5 ep hi 11 12 I enjoy being unique and different from others in many respects w n I tend to avoid to talk to strangers 14 I prefer a routine way of life to an unpredictable one full of change 15 I would not describe myself as a risk-taker 16 I not like taking too many chances to avoid making a mistake 17 I am cautious about how I spend my money 5 d 13 pl a lo Risk Aversion (RIS) ju y th yi n ua al Ambiguity Intolerance (AMB) 19 I prefer specific instructions to extended guidelines 20 I tend to get nervous easily when I don’t know an outcome 21 I feel stressful when I cannot predict consequences 22 I feel safe when I am in my familiar surroundings 5 5 5 n I find it difficult to function without clear directions and instructions va 18 oi m ll fu at nh z z Tradition (TRA) 26 Traditional values are important for me 27 I care a lot about my family history om l.c I value a strong link to my past gm 25 k Respecting for tradition is important for me jm 24 ht I am proud of my culture vb 23 Consumer Innovativeness (INN) I am more interested in buying new than known products 29 I like to buy new and different products 30 I am usually among the first to try new products 31 I know more than others about latest new products an Lu 28 n va 5 y te re I intend to buy books through internet in the future Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th Questions about the online purchase books intention Online Purchase Intention C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 47 t to ng I intend to buy books through internet 5 ep hi I would buy books through internet in the future It is probable that I would buy books through internet in the future w SECTION 3: PERSONAL INFORMATION Please give your personal information for the purpose of synthetising the data n a lo d 32 Gender:  Male  Female 33 Group of age:  18-22  23-34  35-60  Above 60 34 Where you from:  Vietnam  Other (specific: ………………………….) 35 Monthly average income:  150-250 (USD)  250-750 (USD)  750-2000 (USD)  Above 2000 (USD) 36 Education:  High School  Colleges-Univercities  Post-Graduate 37 Marriage Status:  Single  Single Mom/Dad  Married, no child  Married, has(have) child/ children 38 How many people in your family 1  2-4  5-6 Over ju y th yi pl n ua al va n oi m ll fu nh at  z z PHIẾU KHẢO SÁT om l.c gm Appendix Questionnaire in Vietnamese k jm ht vb End of questionnarie Thank you very much for your time! an Lu Kính chào Anh/Chị! Tơi tên Huỳnh Nhật Trường, học viên Viện Đào Tạo Quốc Tế, thuộc trường Đại Học Kinh Tế, TP.HCM Hiện làm đề tài nghiên cứu “Định Hướng Văn Hóa Cá Nhân (Personal Cultural Orientations) ý định mua sách mạng.” Phiếu khảo sát dành cho mục đích nghiên cứu phục vụ cho luận tốt nghiệp Những câu trả lời hữu ích bạn đóng góp phần việc hồn thành nghiên cứu Xin lưu ý khơng có câu trả lời sai Nếu có câu hỏi liên quan đến nội dung ngữ nghĩa phiếu khảo sát, xin vui lịng trao đổi với tơi thơng qua email: kidrock1209@yahoo.com Chân thành cảm ơn! PHẦN 1: THÔNG TIN CHUNG n va y te re th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 48  Khơng  Có Nếu Khơng, xin dừng việc khảo sát Cảm ơn Anh/Chị tham gia Nếu Có, xin trả lời tiếp phần sau Anh/Chị mua sách dùng để?  Đọc  Cả hai Tần suất mua sách Anh/Chị  1-2 lần/ năm (ít mua)  lần / tháng (thỉnh thoảng)  lần/ tháng (thường xuyên)  lần/ tuần (mua nhiều) t to Anh/Chị có ý định mua sách khơng? ng ep hi  Tặng w n a lo d ju y th yi PHẦN 2: NỘI DUNG CHÍNH pl n ua al Xin Anh/Chị vui lòng cho biết mức độ tán thành với phát biểu sau cách đánh dấu (✓) vào ô tương ứng, với: mức độ tán thành câu hỏi tăng từ Số 1: Hồn tồn khơng đồng ý, Số 2: Không đồng ý, Số 3: Trung dung, Số 4: Đồng ý, Số 5: Hoàn toàn đồng ý va  → Hoàn toàn đồng ý n Sự Tương Thuộc Hồn tồn khơng đồng ý 5 Tôi cảm thấy hài long/yên tâm tơi hợp tác với nhóm (gia đình, đồng nghiệp, bạn bè, v.v) Đó nhiệm vụ/trách nhiệm tơi phải chăm sóc thành viên gia đình, Tơi thích dành thời gian với thành viên nhóm (gia đình, đồng nghiệp, bạn bè, v.v) Tơi tự thân có ý định mua sách mạng phụ thuộc vào người khác Danh tính cá nhân/Bản ngã tôi, độc lập với người khác quan trọng với 10 Tôi phụ thuộc vào thân hầu hết thời gian, phụ thuộc vào người khác an Lu 11 Điều quan trọng làm công việc tốt người khác 12 Tơi thích độc khác biệt so với người khác nhiều phương diện 13 Tơi có xu hướng tránh việc nói chuyện với người lạ 14 Tơi thích quen thuộc thay đổi oi m ll Sự hạnh phúc, khỏe mạnh nhóm (gia đình, đồng nghiệp, bạn bè, v.v) quan trọng om fu at nh z z k jm ht vb l.c gm Sự Độc Lập n va 5 5 y te re th Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 49 t to Ngại Rủi Ro ng Tơi nghĩ khơng phải người chấp nhận mạo hiểm 16 Tơi khơng thích chấp nhận q nhiều rủi ro để tránh việc mắc sai lầm 17 Tôi cẩn trọng việc sử dụng tiền 5 15 ep hi w Tơi cảm thấy khó khăn khơng có dẫn hướng dẫn rõ ràng n 18 a lo Sự Khơng Rõ Ràng Tơi thích hướng dẫn cụ thể hướng dẫn mở rộng 20 Tôi dễ bị lo lắng khơng biết kết cuối 21 Tôi cảm thấy căng thẳng thân khơng thể đốn kết k 22 Tôi cảm thấy an toàn gặp thứ quen thuộc d 19 ju y th yi pl Tơi tự hào văn hóa 24 Việc tơn trọng văn hóa quan trọng với 25 Tôi trân trọng gắn kết với khứ 26 Những giá trị truyền thống quan trọng với 27 Tơi quan tâm nhiều lịch sử gia đình 5 5 5 va 23 an Lu n ua al Văn Hóa n oi m ll fu at nh Sự Đổi Mới Của Người Tiêu Dùng z Tơi thích mua sản phẩm so với sản phẩm quen thuộc 29 Tơi thích mua sản phẩm khác 30 Tôi thường xuyên người thử sản phẩm 31 Tôi biết nhiều sản phẩm so với người khác z 28 k jm ht vb om l.c gm Câu hỏi ý định mua sách mạng Ý định mua sách mạng Tôi mua sách mạng tương lai Tơi có ý định mua qua mạng Có khả mua sách mạng tương lai 4 5 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn th PHẦN 3: THÔNG TIN CÁ NHÂN Xin Anh/Chị cho biết số thông tin cá nhân khác dùng để tổng hợp liệu nghiên cứu te re y n va Tơi có ý định mua sách mạng tương lai C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn