Công trình factors from “healthy lifestyle” affect on gen z’s purchase intention of fb products

BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƯỜNG ĐẠI HỌC KINH TẾ TP HỒ CHÍ MINH CƠNG TRÌNH DỰ THI GIẢI THƯỞNG ĐỀ TÀI MÔN HỌC XUẤT SẮC UEH500 NĂM 2022 TÊN CƠNG TRÌNH: FACTORS FROM “HEALTHY LIFESTYLE” AFFECT ON GEN Z’S PURCHASE INTENTION OF F&B PRODUCTS ĐỀ TÀI THUỘC KHOA/VIỆN: VIỆN ISB MSĐT: ISB07 TP Hồ Chí Minh – 2022 I ABSTRACT With the participation of a significant number of young consumers and their capacity to swiftly adjust to innovations, the trend of consuming healthy items has gradually become a lifestyle for many Vietnamese consumers Along with that event, the demand to understand more about its influence on purchasing intention has become a hot subject that F&B firms are seeking to explain In that context, this research was carried out to identify the factors and their influence on Vietnamese consumers' purchase intentions for Food and Beverage items The research paper, after doing desk research, had to go through times using the qualitative technique, which uncovered the initial subjective findings, and a final quantitative step at a larger sample size to conclude the previous results In particular, after polling a total of 22 people at the qualitative stage, 11 factors, which are anticipated to exert an influence, were discovered In the end, out of the total components demonstrated measurements that clearly indicated their association with consumer purchase intention II TABLE OF CONTENTS ABSTRACT I LIST OF FIGURES AND TABLES IV LIST OF ABBREVIATIONS VI INTRODUCTION 1.1 1.1.1 The Vietnam Market 1.1.2 Consumer Insights 1.1.3 RESEARCH NECESSITY 1.3 RESEARCH OBJECTIVES AND RESEARCH QUESTIONS LITERATURE REVIEW 10 THEORETICAL REVIEW .10 2.1.1 Theory of Planned Behavior 10 2.1.2 Purchase Intention 11 2.1.3 Perception 12 2.2 RELEVANT PAPER REVIEW .12 2.2.1 Health Consciousness 12 2.2.2 Trust 13 2.2.3 Perceived Convenience 13 2.2.4 Perceived Risk 14 2.2.5 Social Influence 15 2.2.6 Knowledge 15 2.2.7 Sensory Appeal 16 2.2.8 Nutritional Content 17 2.3 Movements from F&B Brands in Vietnam 1.2 2.1 RESEARCH TOPIC AND CONTEXT RESEARCH GAPS 17 RESEARCH METHODOLOGY 18 3.1 RESEARCH DESIGN 18 3.2 DATA COLLECTION METHOD 19 RESEARCH RESULTS 20 4.1 TWENTY-STATEMENT TEST 20 4.2 IN-DEPTH INTERVIEW 22 4.2.1 Health Consciousness 23 4.2.2 Nutritional Content 24 4.2.3 Perceived Risk 25 4.2.4 Trust - Brand Credibility 25 4.2.5 Sensory Appeal 26 III 4.2.6 Social Influence 27 4.2.7 Perceived Convenience 27 4.2.8 Knowledge 28 4.2.9 Perceived Price 29 4.2.10 Packaging 29 4.2.11 Curiosity 30 4.3 SURVEY .30 4.3.1 Demographic Characteristics 30 4.3.2 Health Consciousness Does Affect Consumer Purchase Intention 31 4.3.3 Nutritional Content Does Affect Consumer Purchase Intention 32 4.3.4 Perceived Risk Does Affect Consumer Purchase Intention 32 4.3.5 Trust Does Affect Consumer Purchase Intention 33 4.3.6 Social Influence Does Affect Consumer Purchase Intention 34 4.3.7 Perceived Convenience Does Affect Consumer Purchase Intention 35 4.3.8 Sensory Appeal Does Affect Consumer Purchase Intention 35 4.3.9 Knowledge Does Affect Consumer Purchase Intention 36 4.3.10 Inconclusive Relationship between Perceived Price and Purchase Intention 37 4.3.11 Inconclusive Relationship between Packaging and Purchase Intention 37 4.3.12 Inconclusive Relationship between Curiosity and Purchase Intention 38 CONCLUSION AND IMPLICATION 38 5.1 CONCLUSION 38 5.2 IMPLICATIONS 39 LIMITATIONS AND FURTHER RESEARCH DIRECTION 39 REFERENCES 41 APPENDIX 53 APPENDIX 1: INTERVIEWEES TRANSCRIPT .53 APPENDIX 2: SURVEY QUESTIONNAIRE .80 IV LIST OF FIGURES AND TABLES Figure 1.1 Felt Ashamed about Living an Unhealthy Lifestyle Figure 1.2 Have Been Encouraged to Live a Healthier Lifestyle by Family or Friends (% respondents) Figure 1.3 Have Been Inspired by an Online Influencer or Celebrity to Live a Healthier Lifestyle (% respondents) Figure 1.4 Penetration % of Plant-based Alternatives Foods and Drinks in Vietnam Figure 1.5 Liquid Milk - % Total Consumption Figure 1.6 Why Do You Eat Healthily (% respondents) Figure 1.7 Which Activities You Take Part in Besides Eating Healthy (% respondents) Figure 1.8 When Seeing an Ad, Which Best Associated to Healthy Eating (% respondents) Figure 1.9 Where Do You Often Seek Information about Healthy Food/Healthy Eating (% respondents) Figure 1.10 What Are Your Barriers to Eating Healthy Food (% respondents) Figure 2.1 Theory Of Planned Behavior 10 Figure 4.1 Respondent Age 30 Figure 4.2 Respondent Gender 30 Table 1.1 List of Healthy Market Drinks Table 4.1 Twenty-Statement Test Result Summary 20 Table 4.2 List of Statements 23 Table 4.3 Quantitative Result - Health Consciousness 31 Table 4.4 Quantitative Result - Nutritional Content 32 Table 4.5 Quantitative Result - Perceived Risk 33 Table 4.6 Quantitative Result - Trust 33 Table 4.7 Quantitative Result - Social Influence 34 Table 4.8 Quantitative Result - Perceived Convenience 35 Table 4.9 Quantitative Result - Sensory Appeal 35 Table 4.10 Quantitative Result - Knowledge 36 C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an V Table 4.11 Quantitative Result - Perceived Price 37 Table 4.12 Quantitative Result - Packaging 37 Table 4.13 Quantitative Result - Curiosity 38 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an VI LIST OF ABBREVIATIONS DIY Do it yourself F&B Food and Beverage Gen Z Generation Z HHS Health and Human Services KOC Key Opinion Consumer KOL Key Opinion Leader MSG Monosodium Glutamate NLEA The Nutrition Labeling and Education Act TPB Theory of Planned Behavior TRA Theory of Reasoned Action TST Twenty-Statement Test USDA United States Departments of Agriculture USDHHS U.S Department of Health and Human Services VND Viet Nam Dong Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 1 INTRODUCTION 1.1 Research Topic and Context 1.1.1 The Vietnam Market In recent daylights, “Healthy & Balance” is a hot search among Vietnam youths Originally considered as a term to describe the relationship between people, over the years it has evolved into contemplating the ideology of a positive lifestyle In recent years, several trends have popped up and taken Vietnamese communities by storm For instance, the trend of “utilizing technology to monitor a healthy lifestyle” A number of growing proponents of this trend are youngsters, who will take advantage of said technology to keep track of their health status both physically and mentally (e.g stress management, heart rate, steps committed, or distance traveled during workout sessions) Another common trend is “Eat clean”, where participants are involved in the preparation and making of meals through a list of simple steps for an overall healthy diet This trend promotes minimalism in cooking, do-it-yourself (DIY) with a large portion of ingredients that are green, fat-free to balance the nutrients a body needs to be healthy Most importantly, with the rise of social media prevalence in Vietnam, internet influencers have kick-started a trend of working out and resuming a healthy diet on multiple platforms under different norms and contexts It can be a post on Facebook where everybody shares their workout progress during Covid lockdown, making meals with influencers' recipes to the clean eating challenge on Tiktok, racking up a huge number of online interactions and responses, further solidifying the popularity of healthy lifestyle in Vietnam In a recent collaboration between Vero and Decision Lab on Vietnamese consumers, 3.3 million VND was the total retail sales of goods in Vietnam, 12.3% of which belonged to products in the Food and Beverages (F&B) Industry - 2018 In 2020, Vietnam is in the leading third of the Asian countries that have the fastest growth in food expenditures With a normative return post-pandemic in Vietnam, the F&B Industry is presented with an opportunity to continue the growth as similar or even higher compared to numbers before Covid-19 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 1.1.2 Consumer Insights In the vein of Covid-19 existence, people in Vietnam are increasingly aware of their personal health, with some opting to turn themselves in and adopt healthier, more sustainable lifestyles This is the conclusion obtained from the GlobeScan report back in 2021 on Global Healthy & Sustainable Living On the global scale, key aspects that were highlighted are “consumers interest in changing their lifestyle in ways that align with health and sustainability”, “consumers changes”, “affordable changes are key for prefer easy behavioral to approach change” and most importantly “Gen Zs are most open to change and have a higher likelihood of feeling guilty about their behaviors” As can be seen in Figure 1.1, the total percentage of Gen Z that state “feel ashamed about living an unhealthy lifestyle”, “Been encouraged to live a healthier lifestyle by family or friends” and “Been inspired by an online influencer or celebrity to live a healthier lifestyle” are highest among all age groups at 50%, 58%, and 52% respectively Figure 1.1 Felt Ashamed about Living an Unhealthy Lifestyle (Decision Lab & Vero, 2022) Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Figure 1.2 Have Been Encouraged to Live a Healthier Lifestyle by Family or Friends (% respondents) (Decision Lab & Vero, 2022) Figure 1.3 Have Been Inspired by an Online Influencer or Celebrity to Live a Healthier Lifestyle (% respondents) (Decision Lab & Vero, 2022) Some 82% of the Vietnamese respondents proactively sought information regarding healthier lifestyle choices - a step-up in comparison to 56% globally, and as many as 87% actually made progress towards a healthier lifestyle within a 1-year span From the information relay in the report, it appears that Vietnamese consumers are highly involved with the term “healthy consumption”, especially Gen-Zs, which brands can Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 67 Well, I am interested in discounts Healthy items that I will buy because I see it is a deal When you need to lose weight quickly, I Is there any factor that affects my food and will buy all healthy products to fill in the refrigerator I will place drink? granola, oats all month to focus on weight loss Or when the birthday is coming, I need to wear beautiful clothes, I will lose weight to look slimmer Time: 19:30 - 20:00, August 2nd 2022 Method: In-depth Interview Interviewer: Nguyen Ho Dan Ngoc Interviewee: HL05 Duration: 25 minutes Question Answer Can you briefly introduce yourself? I am a 2nd year student at UEF I am really interested in a healthy lifestyle and I also follow a diet Have you ever heard about the healthy lifestyle? I have heard it and apply it to my own life, according to me living healthy is eating green and exercise regularly What product you usually use? I use other product to replace, like replace normal rice with brown rice, replace protein with seeds, eat lots of green vegetables,avoid fat and fast food Fatty foods, fast foods are harmful to the body Lots of oil, quick cooking so maybe the oil can be reused many times , it's not good for you, high in calories, causing weight gain, increasing blood fat Are there any cases where the use of such foods? Sometimes when I don't have time to repair food, find it convenient, skip meals in case of an emergency no, the taste of it will be a little different, usually it is more Will the replacement product keep the same difficult to eat compared to regular food when you are not used to taste? it, but when you get used to it, it's delicious The taste is so bad that you don't want to use it? yes, for example, roasted sesame sauce, I also tried it with a salad, but couldn't eat it because it didn't suit my taste so I didn't use it anymore At the average level, like I can tell which food can replace the How would you rate your understanding of other, is this food good for my health, but I don't know more than food and drink? that What is the impact of such knowledge? To see if a product adds which substance the most, second is to use that product instead of which product has a lot of calories or not Which type of food you never buy? I still dont figure out Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 68 Food with many additives will make you not want to buy but switch to another product? In my opinion, the less flavor, the better If I see a product with many flavors, I will be afraid, so I prefer which one is less When you eat a lot of healthy food, you feel that your meals are not tasty and want to give up? When I first eat it, I also have that thought, but once I get used to it, I will find it delicious in a different way, for example, when I eat vegetables I find it sweeter in a way Do you think young people follow a healthy yes, young people rarely change their lifestyle without any impact, lifestyle because of outside influences? at first they were forced to lose weight You used to eat healthy because you want to lose weight So now you still want to lose I set it for myself, because I don't see myself as a standard body, weight because of the opinions of others or so I want to have a better body by yourself? Reduce starch, eat more fiber and good protein, drink filtered What you eat to achieve the goal of water, avoid sweet drinks like milk tea, carbonated drinks I also losing weight and maintaining your figure? drink things that supply salt, and drinks that have calories Do you often pay attention to the ingredients, the amount of substances absorbed into the body? Not really You still build your daily meal based on that foundation? That's right, if it's suitable for me Do you rotate your meals regularly? Yes Do you usually eat at home or eat out? I eat at home more often What occasions you go out to eat? When I eat with friends or when I have not yet gone to the market to buy ingredients to cook food When eating out, what criteria will you pay I consider it as a cheat day anyway, so I just care about if it's attention to? delicious or not D you care about the origin of ingredients and cleanliness Yes Did you check the reviews before going there? Yes I also read the comments to avoid people's seeding Are you willing to try places that were reviewed and not good? Maybe yes But if the negative comments are too bad, I won't, I'll move to another one For example, a store near you only serves food that is not good for your health What is to order on apps, is to go by myself, because I don't mind will you choose to eat then, going far to buy going far healthy food or just eat unhealthy food anyway? You said that you are using some kind of supplementary product right? Yes, I used Biotin Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 69 What is its function? Prevent hair loss, and make my skin beautiful You used it because you were guided by others or it was your own finding to serve yourself? I'm having a problem with my hair, and I saw KOL recommend it, so I bought it and tried it out Do you often drink bottled water? Yes, mineral water Anything else? I think Oolong Tea Do you believe the water brands that advertise 100% natural tea leaves? No You don't believe why you still choose to use it? I haven't found a better product yet, I think it's the best in that category Is it because it tastes good? Yes For example, comparing bottled water and drinks that were made fresh, you would prefer to buy fresh one right? Yes What about the price, is it worth spending extra money to buy fresh juices instead of bottled juice? Usually fresh juice is more expensive, but I feel it's better for health, so I'm willing to spend more money to buy it What is your perspective of canned food? From a young age, I was taught it is not good for health, so the mindset is also formed from there I believe that processed and canned products are not good because they contain preservatives Are the times you eat it because it's convenient, quick to prepare? Right, in times of urgency I use it Reputation influences purchasing decisions? Yes, for example, I crave peach tea and I will choose a famous shop instead of a shop without this brand, for peace of mind I also believe that the making process will be cleaner Although the quality may be the same, you still spend money on a place that guarantees Yes a better reputation, right? Do you pay a lot of attention to the packaging? Yes, if it's eye-catching, I would prefer it more Are there any products to start consuming after starting a healthy lifestyle? Yes, I will use olive oil instead of normal cooking oil, use granola for breakfast Where does the change come from? Coming from the fact that I'm trying to find replacements for my old habits Is there any other factor that has not been mentioned? I think the price Does price affect the decision to buy healthy products? Definitely, I only choose the type that is suitable for the student segment Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 70 Time: 20:00 - 20:20, August 2nd 2022 Method: In-depth Interview Interviewer: Ly Hao Khiet Interviewee: HL06 Duration: 20 minutes Question Answer Can you briefly introduce yourself? I am a sophomore student at UEH-ISB Do you care about the healthy lifestyle? Yes How does a healthy lifestyle affect food and I choose foods that contain a lot of essential vitamins and drink purchases? minerals, without much fat and additives Increases cholesterol, causes fat in the blood After consuming for How does the use of many additives and oils a long time, it can make us get fatigue, I'm really scared of being affect health? fat so I try to avoid those foods as much as possible Are you afraid of being fat yourself or judging by others? By myself Seeing everyone around is skinny and pretty, I want to be as pretty as them How would you rate your knowledge of nutrients? Not too knowledgeable, I only learned about beauty vitamins for healthy skin, I usually asked my sister to share vitamins to keep my skin strong Does being knowledgeable about nutrition help you in choosing and buying healthy products? I think yes For example, when buying goods, I buy depending on the purpose, vitamin E to beautify the skin, vitamin C to stop colds or dizziness, use these basic knowledge to serve when shopping and vitamin supplements Do you usually eat at home or eat out? I usually eat at home, because I can control the amount I want For example, if I want to eat vegetables, I ask my mother to cook more vegetables, and when I eat out, I have to be dependent Criteria when choosing outside restaurants? Watch tiktok, friends review Criterion is delicious, is a convenient location If it's too far, I will not go, if it's too close, I will go The one who cares is my mother, but I don't really care, as long as When eating out, you care about the level it's delicious, it's fine I also noticed that the dirtier the place of hygiene and the origin of the ingredients? looks, the better food they make, haha Do you care about the price when buying healthy products? Usually, healthy products are more expensive, for example, buying whole grain rice dumplings is more expensive, it's about 60.000 VND But I don't care about the price as long as it's not too expensive Are you referring to the issue of taste or quality? It doesn't have to be too delicious, as long as it's not too bad It's good to know the calories and substances contained in that product, what is in that healthy product but other products don't have When ordering food and drinks, does the level of convenience affect you? Yes, if it's too far, it's going to take time, about the shipping, it's also expensive, so the convenient level is very important for me Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 71 It's too far away, but if I can't find it anywhere near me, I may Healthy products but difficult to access (far), have to try hard to buy it, but if I can replace it with another would you try to buy them? product, I will still accept it Healthy food is usually available near me (pickled fruit, brown Is it because of convenience that you choose rice, ) , because it's a trend right now, it grows a lot, I don't have unhealthy but convenient products? to go too far to buy it What is your opinion on canned food? Canned food, often with a lot of oil to keep it fresh, the quality is not too high Are you willing to use canned food? I don't use it often, because it tastes bad, but if I have to go far like traveling, I will buy it to put it in the microwave to warm it up Has anyone influenced you to start pursuing a healthy lifestyle? When I was a child, my mother used to say that eating this and that is good for health Recently, there is also many healthy trends, my friends talk about these trend and I went to yoga and also learned about healthy lifestyle, that's why I follow Do you often use supplements? No, because my sister is a doctor, she said she doesn't need to use it at this age, using it at the wrong time can cause side effects, so i don't use it Do you often drink bottled beverages? I use bottled mineral water when I forget to bring my persnal bottle, or drink tea depending on my taste every day Do you drink soft drinks or beer (alcoholic beverages)? I drink soft drinks sometimes, for example when eating greasy food, I drink soft drinks for better digestion, But beer is a no because it is too bitter for me Beer can cause fat because it contains barley, soft drinks also Why would you choose tea and water instead make you fat and diabetic, so drinking tea with spring water is of soft drinks and beer? good for health, gently purifying the body Besides bottled water products, what other drinks you drink? I often buy smoothies and juices If I'm too tired, I need energy I buy milk tea to drink, and chew pearls to wake up I don't know, milk tea without calories sounds kinda fake, but Milk tea is said to be a bit unhealthy because without sugar it is quite disgusting So both options should not it has a lot of sugar Have you thought about be chosen due to time consuming, expensive, I would rather drink choosing zero-calorie milk tea products, lowa cup of normal milk tea, and exercise afterwards to compensate sugar milk tea or not? for the amount of calories I consumed Beside the above factors, are there any other I use healthy drinks because I want to be good for myself, I hate factors that make you want to use healthy sweating so I don't really like to exercise, so I choose to eat food? healthy food and don't have to exercise afterwards Have you ever eaten healthier because you were curious about this healthy trend? I'm not curious because the name of the trend has already stated everything Before that, I've also watched videos about healthy eating and eating, but I don't think it's delicious, I don't follow trends, I just what I accept Time: 20:30 - 20:50, August 2nd 2022 Method: In-depth Interview Interviewer: Lam Tuyet Ngan Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 72 Interviewee: HL07 Duration: 25 minutes Question Can you briefly introduce yourself? Answer Hoang Nhat, Ibu06, diligent exercise, eating and drinking enough safety Yes, I am very interested in whether I have a Healthy, always towards the Healthy lifestyle not only food and drink but also the Is it interested in the Healthy lifestyle? study Effects about 80 - 90% to decide to buy food, for example, buying vegetables in Green Department, instead of fresh vegetables, choose pests because it will not have pesticides, less How does Healthy lifestyle affect your food? preservatives, things instant Our fathers have good wooden sentences than good paint, looking at vegetables with holes with worms, then certainly few Why you usually have no pesticides pesticides because they can live, I can eat Feeling in some dishes I eat, what is the most Vegetable soup, except for fried food, everyone is Healthy, Healthy except fried with burning When frying oils, such as frying food or meat, breaking down some substances such as fat, vitamin A decomposed to create a Why you think fried products, so much oil carcinogenic substance that is not good for health, so you not will not be good for health like Yes, there is no specific salary measurement based on numbers, protein meals, vegetables, eating yogurt is easy to digest, starch is Are you interested in balanced nutrition in not too much to eat, focusing on lunch, in the morning, eating your daily meals for your body? multiple form Have you ever chosen between many products, but I chose this dish because it Yes but few, containing many substances are not necessarily, contains more substances? choosing Healthy but still delicious Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 73 There are some types of meetings, canned meat, sometimes eat once a month to eat time to cook cabbage soup, fish box is rare, other items are not tried because it is not delicious and not good In addition to storage, it is not guaranteed according to the How is your perspective on canned foods and weather, the temperature difference affects the box, choose the foods available? new year of the nearest production year The reason you don't like it is that you still eat once? Want to eat the dish back then mother cooked well Box meat can not be fresh because there is something to keep, How you rate fresh? freshness is not appreciated and delicious is ok In favor of buying in the market, looking for a familiar place to Are you worried that the product contains sell safe goods, selling in the familiar market is not preserved many preservatives in boxed meat, instead of much, not too much pesticides, 90% to 10% only, rarely buy buying fresh products in the market? boxes, the rest is left out market Do you often eat outside or cook at home Eating outside is almost bright, and at lunch is small, eating at completely? lunch is 10-20% of the number of sessions Many people eat, mn will choose a reputable shop Look clean, medium eye, full light When choosing a restaurant, you have any The shop compared to the road surface, near the dusty road criteria to evaluate? does not eat, far away is ok, hygienic and deliciousness Do you choose based on health criteria? For example, it's delicious but not good for Priority is given to Healthy, instead of eating grilled fried dishes health, you eat it? will eat dishes like noodles, noodles, beef braised in the morning If you eat a lot, are you interested in the Yes, in the morning, I don't care about the price, I don't eat it at price? night, so I don't care Do you still care about any factors when eating outside? The shop's hygiene element When choosing the shop, you care about Near home and walking, you not put the problem of distance, near and far? go away is not afraid, 10 trees are still going, like it is many Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 74 Being ready to that often, even if the shop is not sold under the If the shop is too far, are you willing to eat? apartment, it is ready to run to Q1 to eat noodles Normally, I don't pay much attention, but if he said that the food is too spicy, it is not good because he may want to hide When you buy Healthy products, you care something, the degenerate food is concealed, it is not safe to about spices or additives? choose other products The products are good for your health, but if they are lost, you will like it, right? Correct Yes, rarely drink carbonated water, alcohol is available, soft Whether to use bottled drinking water drinks for a long time to drink once When using soft drinks, you use low sugar products, no sugar, or still buy original There is a period of diet so not drink soft drinks, a fat period taste? should drink soft drinks' Do you use it because you want to control my appearance? Right Does the market have healthy water such as Yes, Prefer juice and tea will be better than fresh water like bottled juice, Oolong Tea +tea, you use carbonated sting and colorful, look terrible, like transparent or those products? green tea water Do you believe the advertisements that the brand says? For example, 100% natural tea leaves No, not paying attention, unable to believe Choose that product because you believe in your decision, right? For example, its color If you read the ingredients, the number of preservatives will looks fresh, cleaner? choose the least When I bought all products, I was always Yes, the bottle of freshwater strawberry will be better than O interested in the ingredients listed right Long Tea Plus, still priority Olong Tea Plus is better for SK When choosing products that are good for Yes, the packaging of a product like Visual of the restaurant, health, you care for its packaging? beautiful packaging is good at that product Have you ever found me joined in Trend Healthy because of curiosity? Based on parents, parents and I like, self -aware In addition to the recent mentioned, is there any reason why I want to eat greener to drink cleaner? Because my lover also ate Healthy, I want to maintain Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 75 Is there any dish that since I started living Just remove some of the uninformed ones, the dishes you cook Healthy, I started using it are auto healthy Do you drink this function/ supplementation? There is a tonic in coves, vitamin C I use it because I think the body has a problem or because I look back for the future Both, there is a problem after covid Time: 16:00 - 16:30, August 3rd 2022 Method: In-depth Interview Interviewer: Nguyen Ho Dan Ngoc Interviewee: HL08 Duration: 30 minutes Question Answer Can you briefly introduce yourself? I amurrently a 2nd year student at ISB On August 19th, I will become a 3rd year student Are you interested in Healthy lifestyle I am quite interested in a healthy lifestyle, from the time I went to the university But sometimes I still allow myself some cheat days It affects me a lot, I don't need to buy things that my parents will send in There will be raw vegetables and meats and because it is homemade food, it is quite reassuring The foods I sent are all the top chosen from my hometown Healthy lifestyle has affected the purchase and When I go out to eat or buy outside things, I will be interested in food like how many calories are loaded, how much sugar, also interested in the ingredients table I will go to eat and drink to consider the restaurant, depending on the need to eat Based on different needs at the time, I will choose a frugal or many-protein meal Do you cook for yourself? In fact, I am staying with my family so I will often have a family cooking, sometimes I will cook for myself My family members are very concerned about it When my family cooks, The authors not use monosodium glutamate For sugar, The authors use brown sugar, and yellow sugar, instead of white So when cooking, your family members are sand sugar Do not use monosodium glutamate but use Japanese interested in food processing, soup powder, eat peanut oil or olive oil Because there are elderly and children, The authors are very interested in the amount of spice consumption Eating outside, depending on whether I go alone or with family When I go to eat together, the family goes there Often will choose green dishes a little, focus on eating protein with fiber, in addition, When you go out to eat, you have any will consider whether to crave anything, consider having healthy criteria to choose dishes and places to eat? meal If I choose to eat broken rice, I will limit and cut the starch if I am losing weight at that time Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 76 Is there any dish that you no longer eat I think the answer is no, because Vietnamese food is delicious, so compared to Healthy I reject any dishes Are you limited to eating? I limited myself eating instant noodles, I just consume it when I not have enough time to go for other options Do you often use canned products? I don't use canned products because I don't have that habit now and don't care much about canned food Why don't you use canned products I didn't care much, later I realized it was a long time ago I often go to the Groceries Store or the Store which I trust to be You will choose to buy food in general in reassured about the amount of food When I want to eat fresh places food, I go to the market I am interested, even though I am not very strict If I order milk tea, I will not drink 100% sugar, just enough sweet Are you interested in the amount of substance When ordering a certain dish with lots of starch or lots of green in the product you consume? vegetables, I will carefully calculate the calorie by reading the label 50-50, vegetables are not too delicious but I still have to eat because it is necessary to recharge There are some dishes that I never eat because it is very bitter Eating healthy is more expensive, the price will be a consideration Whether Healthy food is noticed whether it is when choosing to live healthily Healthy food, whose price is delicious or not often set at least 70,000VND or more compared to the normal dish, is 25,000-30,000VND I am cutting the amount of meat, then in a week will go a day for vegetables only to balance the days of eating meat in the week The mandarin is about health issues, never there is monosodium glutamate, in addition to the shop, there is monosodium glutamate, going to eat there will not call for monosodium glutamate, eat MSG will be uncomfortable in the body, the jackfruit With honey when drinking oranges, passion fruit not Healthy eating and drinking is influenced by drink sugar, whole fruit and drink, although sour but not worth AI absorbing from that left, everyone is quite interested in health, or drooping vegetarian, vegetarian, Find ways to have more vegetables, each person cooks a dish and vegetables that are never lacking when focusing on school, he himself feels more Healthy without Influencer Yes, depending on the amount of time ready to spend, go to work all day but also have to run DL again, but if you want to eat If you want to eat Healthy, but Healthy dishes quickly, you have to order fast food or buy convenience store, are not very close to my house, it will affect while having time, go away to relax, Buy for that day and the next the decision to buy meals, some people will cook more interested than the time of lack of time, then accept the trade -off There are often bottled water, soft drinks I love sweet things but knowing that sugar is the cause of fat, and acne skin Limiting the amount of sugar as much as possible, Only when I am extremely craving for sweet, that I will buy but will replace it with smoothies and require a little low milk sugar, sell a glass of water Pure pressed, buy more spring water, buy 10 barrels once everywhere, peel off a bottle, recently go back to buy a bottle of and a half of liters Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 77 When I eat out with my family, I often drink some soft drinks and Consider the Zero Sugar when buying sweet beer It will be quite unsociable if you deny drinking coke, so I nuowsc would choose light or zero sugar coke to replace the original full sugar version But in general, for me, pure water is the best During weight loss, using alternative foods The answer is actually no I am not that strict about eating I think my current body at the time is quite good If I gain weight, I will eat a little bit less and eat chicken breasts I not try to exclude any dishes in my diet and not use alternative foods Have functional foods I use fish oil and vitamin supplements But I consider them similar to drugs and drugs are not good for me I hate taking medicine Only when I feel like there is some missing specific nutritions I will go for it in the form of supplements Some common kinds such as vitamin D, fiber Feeling new supplementary I drink fish oil everyday because I expose myself to the laptop everyday which is not good for the eyes Drink young rice to introduce or something My friend suggests that to me because she loves vegetables, vegetables account for two-thirds of her meals But due to time restraints, The authors can not prepare a proper meal having high protein, and low starch, with many vegetables all the time So The authors search and watch on the Internet and figure out the "Bột lúa non" , a kind of drinking power supplement providing vitamins and fiber On the 10th scale, I will rate myself at 6.5 to I am not strict as many others in losing weight Review yourself as a person who is I not calculate details in the daily dishes knowledgeable about Healthy I feel like The authors just need to have some knowledge about healthy food to live healthier Buying Healthy packaging food is interested Green gives a feeling I am very interested in packaging I often choose products with beautiful packaging I think the rule can apply for all ranges of products, products must in attract the eyes first through the packaging Once the packaging is fine, I will pick up and read each product in detail I will focus on reading the usage, expiration date, and price Many healthy products have green packaging which I find quite boring It is easy to get lost in a green field of packaging, often choosing the product used if there are too many the same packaging Yes, because of weight loss or why consumes products You feel like eating green products that make accounting for 70 and 30 for a workout Eating green makes me you energetic or not feel light, and comfortable compared to eating heavy when eating too much meat Time: 19:00 - 19:30, August 3rd 2022 Method: In-depth Interview Interviewer: Ly Hao Khiet Interviewee: HL08 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 78 Duration: 30 minutes Question Answer Can you briefly introduce yourself? I am a freshman at UEH-ISB Are you interested in the phrase healthy lifestyle? Focus on things: - exercise regularly - eat sensibly - live positively When it comes to a healthy lifestyle, how you buy food and drinks? I don't buy processed food, don't drink soft drinks, drink filtered water, cook for myself, change from buying candy to exercise supplements: eggs, sandwiches, cereals, breast chicken Why don't you eat processed foods? For example, if you eat a bowl of pho, if you are a serious practitioner, only eat one, don't eat water because you don't write what people seasoned, can't guarantee the amount of food you eat, control the amount of seasoning Some dishes look like they don't know what they are Briefly describe some unhealthy spicy seasoning or if there is sausage in the sticky rice, it's usually foods process food, the raw material for making sausages and sausages is not good Do you care where the origin comes from, how to create that food? I'm quite interested in the origin, food hygiene and safety in processing and input materials, choosing to buy food at a reputable place Are you not using those products? Not necessarily not to use but limited use to consider whether you're good at it or not, for example, drinking Pepsi does not provide nutrition, but on a tiring day, you can drink to boost energy, still It's acceptable because I drink in moderation, I'm not as strict as athletes How would you rate your understanding of nutrients and your body's needs? I know a little bit, still need more guidance, learn more, in the process of learning Obstacles in the process of choosing food to buy? It's not really an obstacle The good side is more because it helps me know what I eat and drink life will be healthier but free eaters The negative side would be eating more disciplined, more extreme, uncomfortable Are the dishes chosen by their own needs or influenced by others? When practicing, learn about foods that are suitable for practice and eat along with them Fortunately, this kind of food is quite suitable for me, it becomes my daily meal Does your family suggest that you need to eat and drink? My mother taught me to cook and suggested to eat and not to eat: should not eat MSG, seasoning I find my cooking is more regulated than my mother's Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 79 because I cook to practice, so it has more rules Do you use supplements when exercising? Currently I am taking buta, vitamins (38 vitamins) and calcium zinc D3K2 Doctors recommend using it throughout to ensure that the body has enough nutrients to exercise If possible, I plan to drink additional whey I can't measure it, because my drugs don't have an To what extent can supplements help? immediate effect like coffee, actually I heard the doctor say it's good to drink and I don't really see the effect I don't pay much attention, just classifying what I will drink, I In soft drinks and bottled water with will look online and listen to the advice of bodybuilders what sugar, how often you pay attention to drink, I will drink without paying attention because it takes to the ingredients? a bit of time Do you use Coca zero as a substitute for Coca? Yes Using such an alternative product, Yes, start using Coca Zero you think it's worth it? But still limited and prioritized for water Using such alternative products, I think it is worth it or not I try to limit the amount of harmful things I can put in When I drink coke, I will choose sugar to minimize the things that are loaded on the cheatday, I feel guilty when I drink full sugar coca Do you care about the price? Absolutely yes What about healthy products? I buy only what you need at a certain time (when you get injured, you have to buy supplements) If there are no conditions, the money will be prioritized for other things Healthy meals cost more than usual, are you willing to spend a little more money to eat healthier meals? Currently, it is not due to the financial conditions are not enough, so not go out to eat Healthy meals (a bit high price) I cooked myself so I still guarantee a Healthy and economical diet Going to buy products outside, eating at the restaurant, does the availability Depending on whether the situation is convenient or not or convenience to buy or eat there affect your purchase decision or not? Is there any other factors affecting your purchase? Having cared for packaging, but the level of interest is not high Cleaner packaging, the price will be higher Do you pay attention to the packaging? No TH's juice with smoothies at normal Normal smoothie juice Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 80 shops, which one you prefer? Are you curious when starting a healthy lifestyle? Learning about exercise is from curiosity, luck thanks to the curiosity that I know how to eat it suitable for training Healthy diet will provide enough energy Appendix 2: Survey questionnaire Health Consciousness H1 Tôi ăn nhiều rau, củ, tơi quan tâm đến sức khỏe I eat a lot of vegetables, tubers and fruits because I care about my health H2 Tôi hạn chế ăn đồ dầu mỡ để tốt cho sức khỏe I limit eating greasy food to better my health H3 Tơi sử dụng thực phẩm chức để nâng cao sức khỏe I use functional foods to improve health H4 Tôi hạn chế tiêu thụ thực phẩm có nhiều gia vị để tốt cho sức khỏe I limit my consumption of flavored foods for better health H5 Tôi hạn chế tiêu thụ đồ uống nhiều đường để tốt cho sức khỏe I minimize my intake of high-sugar beverages to improve health Nutritional Content N1 Khi mua hàng, tơi có xu hướng đọc bảng thành phần để biết hàm lượng dưỡng chất sản phẩm When going shopping, I examine the ingredient list to determine the nutritional value of the product N2 Khi ăn ngồi, tơi chọn dựa lượng chất dinh dưỡng cần thiết cho thể When I eat out, I select dishes depending on the quantity of nutrition my body requires N3 Tôi bổ sung chất dinh dưỡng thiếu từ bữa ăn thực phẩm chức Functional foods help me make up for the nutrients I'm lacking from my meals Perceived Risk R1 Tơi quan tâm đến vấn đề vệ sinh an tồn thực phẩm I care about food hygiene and safety when eating out ăn ngồi R2 Tơi quan ngại vấn đề vệ sinh an toàn thực phẩm q trình mua hàng R3 Tơi hạn chế tiêu thụ sản phẩm nhiều gia vị nghi ngại I restrict my consumption of flavored foods because I am concerned of the negative impact they may have on me tác hại gây cho thân R4 Tôi hạn chế tiêu thụ đồ ăn có nhiều dầu mỡ lo ngại ảnh hưởng hưởng xấu đến sức khỏe I minimize my consumption of oily meals due to worries about their negative health impacts T1 Tơi có xu hướng mua tiêu thụ sản phẩm đến từ thương hiệu có uy tín I have the intention to buy and consume food products from credible brands T2 Tôi thường mua đồ ăn nơi đảm bảo chất lượng I usually buy food from places where quality is guaranteed During the purchasing process, I am concerned about food hygiene and safety Trust Sensory appeal SA1 Tôi sẵn sàng mua sản phẩm tốt cho sức khỏe kể I’m willing to buy healthy products even if their taste isn't good hương vị không hấp dẫn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn