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[...]... John and Phil saw thevalueofcoaching so differently First, three ofthe top four priorities thatthe leaders had for coaching retention, promotions, and diversity—were at the bottom ofthe list for thevaluethecoaching produced In other Introduction toCoachingThat CountsTM 5 words, leaders did not get what they expected from coaching This is not to say thatcoaching did not create value, because... how coaching also delivers valuetothe organization One conclusion made is thatharnessing the powerof coaching tothestrategic requirements ofthe organization is required to drive value Failure to do so leaves a lot ofvalue on the table The case is made for thestrategic management ofcoaching initiatives, and this chapter looks ahead to how subsequent chapters illuminate critical aspects of this... CoachingThatCounts is the ability to set monetary objectives for coaching and to document the monetary valuethat is delivered The evaluation strategy outlines how monetary value will be determined and how the effects ofcoachingto produce this value can be isolated from other potential influencing factors Factoring in the cost ofthecoaching initiative tothe accumulated benefits allows the ROI to be... Merrill and Dianna Anderson’s book, CoachingThat Counts, Harnessing the Powerof Leadership CoachingtoDeliverStrategicValue As I read through the draft, I realized we needed to travel even further into the realm ofthestrategicvalueofcoaching and find more effective ways to increase its alignment tothe business I also resonated with, as I am sure you will as well, the Leading With Insight model... make coaching successful John and Phil, both being pragmatic people, decided to conduct a study ofcoaching and let the data sway their decision about the future ofcoaching in their organization This study had two parts First, the senior partners ofthe firm would be interviewed to understand thevalue they expect from coaching If beauty is in the eye ofthe beholder, then value is in the eye of the. .. calculated The evaluation strategy will also look into the sources ofthe monetary valueto show specifically how the business value is being produced As we learned from the story ofthe consulting company, value can be produced—and a positive ROI realized—but not produce the kind of Introduction toCoachingThat CountsTM 9 valuethat leaders expect from coaching John may have been able to cite how... proven todeliverstrategicvalue for individuals and their organizations In this section, we look below the surface of successful coaching engagements in order to understand the foundations of the coaching process and the underlying structure that supports the multitude of outcomes thatcoaching can deliverThe Leading with Insight model demonstrates how the translation of personal insight into action... left scratching their heads about why they were being coached and what kind ofvalue they were supposed to get out ofcoaching John pointed tothe multitude of voices that supported coaching as evidence thatcoaching was a powerful developmental tool for building leadership Phil heard those voices and yet, as a key business leader, his inner voice was asking about the business value of the coaching experience... after most of the coaching had been completed with theleadership group, and therefore, had minimum influence on the management ofthecoaching initiative Conducting a needs assessment is another important aspect of setting the context for coaching John assumed thatcoaching was a part ofthe solution, but when coaching was introduced into the organization, he had little evidence to support that assumption... diversity 4 CoachingThatCounts increasing the size and quality ofthe talent base ofleadershipThe fourth top priority, improved teamwork, referred tothe expectation thatcoaching would increase how well the principals and partners worked with their respective teams to address client issues Those expectations that were in the middle ofthe pack included team member and client satisfaction, quality of consulting . missing. That s when I was offered the opportunity to read the first draft of Merrill and Dianna Anderson’s book, Coaching That Counts, Harnessing the Power of Leadership Coaching to Deliver Strategic. http://books.elsevier.com/humanresources to see the full range of books available in the series. PR.qxd 11/24/04 9:47 PM Page iv Coaching That Counts Harnessing the Power of Leadership Coaching to Deliver Strategic Value Dianna. Praise for Coaching That Counts Coaching That Counts is filled with compelling insights on leadership coaching and how to manage this powerful development process to deliver strategic value. A