Design is how it works

How to solve your design problem "Designer” does not mean “artist” – though lots of people want to think it does. The job of a designer is not self-expression, it’s problem-solving."

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(D)esign

IS HOW IT WORKSbehindcompanies.com

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OUR CLIENTS HIRE US TO OWNTHEIR TOUGHEST PROBLEMS

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(d)esigner

(D)esigner

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design AS

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DESIGN AS

PROCESS

design AS

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Elizabeth Boling:

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PurposeWHAT GOAL ARE WE TRYING TO ACHIEVE?THE UX STACKAudienceWHO DO WE NEED TO ACHIEVE THE GOAL?ContentWHAT FEATURES DOES THE AUDIENCE NEED?Design

WHAT IS THE BEST WAY TO PRESENT THE CONTENT?

Technology

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Purpose

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Audience

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1 Attract new customers2 Retain old customers

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http://commons.wikimedia.org/wiki/File:Inside_a_video_store_in_Islamabad.jpg

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The Point Is:

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(d)esign

(D)esign

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(D)esign

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When technology delivers basic

needs, user experience dominates

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Making Things

Cheaper

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User Experience

Hierarchy of Needs

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User Experience

Hierarchy of Needs

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User Experience

Hierarchy of Needs

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User Experience

Hierarchy of Needs

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User Experience

Hierarchy of Needs

Adapted from Stephen Anderson (http://amzn.to/zFxjd6)Sketch by Ben Jordan (http://bigbadcollab.com/)

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Design a vase

Exercise:

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Design a vase

Exercise:

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Design a vase

Exercise:

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Design a way for people to enjoy flowers in their home

Exercise:

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Design a way for people to enjoy flowers in their home

Exercise:

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Reframe your problem

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Let’s build

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Design a vasevsenjoy flowers in their homeDesign a way for people to

Let’s build

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Companies need to regularly ask themselves, ‘Are we in the steam locomotive business, or the transportation business?’

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What “job” are you doing?

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How do you work?

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IncomePopulationRetail SalesTrafficProperty Search

Retailer SearchCLICK

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Are you Attractive?

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The

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Contrast

Repetition

Alignment

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Are you sure you want to permanently erase the items in the Trash?

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Are you sure you want to permanently erase the items in the Trash?

Yes

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Are you sure you want to permanently erase the items in the Trash?

Yes

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DESIGN AS

PROCESS

design AS