How to solve your design problem "Designer” does not mean “artist” – though lots of people want to think it does. The job of a designer is not self-expression, it’s problem-solving."
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IS HOW IT WORKSbehindcompanies.com
Trang 3OUR CLIENTS HIRE US TO OWNTHEIR TOUGHEST PROBLEMS
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(D)esigner
Trang 6design AS
Trang 8DESIGN AS
PROCESS
design AS
Trang 9Elizabeth Boling:
Trang 14PurposeWHAT GOAL ARE WE TRYING TO ACHIEVE?THE UX STACKAudienceWHO DO WE NEED TO ACHIEVE THE GOAL?ContentWHAT FEATURES DOES THE AUDIENCE NEED?Design
WHAT IS THE BEST WAY TO PRESENT THE CONTENT?
Technology
Trang 15Purpose
Trang 19Audience
Trang 211 Attract new customers2 Retain old customers
Trang 23http://commons.wikimedia.org/wiki/File:Inside_a_video_store_in_Islamabad.jpg
Trang 32The Point Is:
Trang 34(d)esign
(D)esign
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Trang 36When technology delivers basic
needs, user experience dominates
Trang 37Making Things
Cheaper
Trang 40User Experience
Hierarchy of Needs
Trang 42User Experience
Hierarchy of Needs
Trang 43User Experience
Hierarchy of Needs
Trang 46User Experience
Hierarchy of Needs
Trang 49User Experience
Hierarchy of Needs
Adapted from Stephen Anderson (http://amzn.to/zFxjd6)Sketch by Ben Jordan (http://bigbadcollab.com/)
Trang 51Design a vase
Exercise:
Trang 52Design a vase
Exercise:
Trang 53Design a vase
Exercise:
Trang 54Design a way for people to enjoy flowers in their home
Exercise:
Trang 55Design a way for people to enjoy flowers in their home
Exercise:
Trang 56Reframe your problem
Trang 57Let’s build
Trang 58Design a vasevsenjoy flowers in their homeDesign a way for people to
Let’s build
Trang 59Companies need to regularly ask themselves, ‘Are we in the steam locomotive business, or the transportation business?’
Trang 60What “job” are you doing?
Trang 62How do you work?
Trang 72IncomePopulationRetail SalesTrafficProperty Search
Retailer SearchCLICK
Trang 82Are you Attractive?
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Trang 86Contrast
Repetition
Alignment
Trang 104Are you sure you want to permanently erase the items in the Trash?
Trang 105Are you sure you want to permanently erase the items in the Trash?
Yes
Trang 106Are you sure you want to permanently erase the items in the Trash?
Yes
Trang 109DESIGN AS
PROCESS
design AS