UX Design Short Guide: It is not all about the users

41 323 1
UX Design Short Guide: It is not all about the users

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

User experience design (UX Design) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. User experience design encompasses traditional humancomputer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users. User experience is any aspect of a persons interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual. With the rise of the information age, many generalizations of the components have been based on the building blocks of the user experience design of digital systems. User experience design is primarily defined as encompassing broader topics that include talk of users emotions, the appeal of a UI, and visual design.

slide to unlock Engagement Plan Brought to you by Liljedal & Ivmark UX IT’S NOT ALL ABOUT THE USER Engagement Plan Hi! I’m @andersliljedal Engagement Plan Hi! I’m Ali Engagement Plan UX IT’S NOT ALL ABOUT THE USER © Creuna 2011 Engagement Plan Engagement Plan BUILDING FLUID CUSTOMER EXPERIENCES THEY CAN EMBRACE, INFLUENCE AND RECOMMEND 6 © Creuna 2011 Engagement Plan Engagement Plan AND DEVELOPING PROGRESSIVE AND RESPONSIVE BUSINESS PLANS 7 Engagement Plan Engagement Plan WHAT IS CX? Engagement Plan CX IT’S MORE THAN SIMPLY A CUSTOMER’S SINGLE BRAND EXPERIENCE OVER TIME [...]...CX Engagement IT S MORE THAN THE SUM OF ALL THEIR Plan EXPERIENCES COMBINED ACROSS A SINGLE BRAND CX Engagement IT IS IN FACT THE BASIS FOR BUILDING YOUR Plan IN A MORE BUSINESS RELEVANT, RESPONSIVE AND COMPETITIVE WAY Engagement Plan EVOLVING THE CUSTOMER Engagement EXPERIENCE IS FUNDAMENTAL Plan TO BUSINESS DEVELOPMENT ENGAGEMENT PLAN Engagement... easy a it compe nd lling to ado pt! DEVELOP IN A Engagement MANNER THAT IS RELEVANT AND Plan ACCESSIBLE © Creuna 2011 18 ADVOCACY M ak e easy t it spread o the word! INTEGRATE KEY Engagement MARKETING OPPORTUNITIES Plan INTO THE PRODUCT © Creuna 2011 19 LOYALTY Give them somet hing to rav e about ! BUILD IN CUSTOMER Engagement INCENTIVES, DEALS AND REWARDS Plan © Creuna 2011 20 AWARENESS Praise them... in retu aise rn! USE YOUR EXISTING Engagement CUSTOMERS TO RECRUIT Plan NEW ONES © Creuna 2011 21 BAKE IT IN! SYNCHRONIZE YOUR ACTIVITIES WITH YOUR SERVICES Engagement Plan AWARENESS ADOPTION ADVOCACY LOYALTY © Creuna 2011 22 LISTEN TO YOUR CUSTOMERS, THEY’RE YOUR GREATEST ASSET Engagement Plan AWARENESS ADOPTION ADVOCACY LOYALTY © Creuna 2011 23 TRACK, MONITOR Engagement AND MEASURE Plan THE WAY ... ADVOCACY LOYALTY © Creuna 2011 23 TRACK, MONITOR Engagement AND MEASURE Plan THE WAY ALONG © Creuna 2011 24 TO INCREASE Engagement CUSTOMER AND Plan BUSINESS VALUE © Creuna 2011 25 Engagement IN IT S ALL GOOD THEORY! Plan AMAZON Engagement Plan AWARENESS ADOPTION ADVOCACY LOYALTY © Creuna 2011 27 AMAZON / ADOPTION Engagement Plan AMAZON / ADVOCACY Engagement Plan AMAZON / LOYALTY Engagement Plan AMAZON... ADOPTION Recommendations Has everything ADVOCACY Experience LOYALTY Be nice © Creuna 2011 33 DROPBOX vs YOUR CONSCIENCE Engagement Plan DROPBOX Engagement Plan Don’t pay for it AWARENESS Magic ADOPTION Recruit ADVOCACY Sharing LOYALTY Listen © Creuna 2011 35 BANK SIMPLE vs CORP BANKING Engagement Plan

Ngày đăng: 11/07/2014, 21:17

Từ khóa liên quan

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan