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PROMOTING THE QUALITY OF EDUCATION AND TRAINING AT THAI NGUYEN UNIVERSITY A DISSERTATION PAPER Presented to School of Graduate Studies Central Philippine University, Philippines In Collaboration with Thai Nguyen University, Vietnam In Partial Fulfillment of the Requirements for the Degree DOCTOR OF MANAGEMENT HOANG THAI SON JUNE 2021 i ACKNOWLEDGEMENT The author wishes to convey the gratitude to the following people who wholeheartedly devoted and helped me finish my research: To Ass.Pro Do Anh Tai and Dr Lucio Tato Encio for their advices, guidance, supervision, suggestions and precious time in enthusiastically reading and checking the manuscript, providing the author useful materials; To Professor Teodoro C Robles, President of the Central Philippine University, Philippines and Professor Pham Hong Quang, President of the Thai Nguyen University, Vietnam for their incomparable contribution and support to the development of Business Administration doctoral programme in Thai Nguyen University; To members of the examination committee for their comments and suggestions to further improve the thesis; To the leadership of International Cooperation Center for Training and Study Abroad and their staff for their enthusiastic support so that I could complete the study program To the faculties and researchers of Thai Nguyen University of Economics and Business Administration and the respondents of the study, for their active involvement and cooperation which made the conduct of the study possible; To my family and friends for their love and support in one way or another, and to all who have contributed to make this study a success Thank you so much! ii LỜI CẢM ƠN Tác giả xin gửi lời tri ân đến người sau hết lòng tận tụy giúp đỡ tơi hồn thành nghiên cứu mình: Tới PGS.TS Đỗ Anh Tài Tiến sĩ Lucio Tato Encio lời khuyên, dẫn, giám sát, góp ý dành thời gian quý báu để đọc kiểm tra thảo, cung cấp cho tác giả tư liệu hữu ích; Tới Giáo sư Teodoro C Robles, Hiệu trưởng Đại học Miền Trung Philippines Giáo sư Phạm Hồng Quang, Giám đốc Đại học Thái Ngun, Việt Nam đóng góp hỗ trợ thiếu việc xây dựng chương trình đào tạo Tiến sĩ Quản trị Kinh doanh Đại học Thái Nguyên; Tới thành viên Hội đồng chấm thi cho ý kiến đóng góp để luận văn hoàn thiện hơn; Tới Ban lãnh đạo Trung tâm Hợp tác Quốc tế Đào tạo Tư vấn Du học cán nhiệt tình hỗ trợ để tơi hồn thành tốt chương trình học Tới giảng viên cán nghiên cứu Trường Đại học Kinh tế Quản trị Kinh doanh Đại học Thái Nguyên người tham gia nghiên cứu, tham gia hợp tác tích cực họ để giúp cho việc tiến hành nghiên cứu khả thi; Tới gia đình bạn bè tơi tình u ủng hộ họ cách hay cách khác, cho tất người góp phần làm cho nghiên cứu thành công Xin chân thành cảm ơn! iii COMMITMENT I assure you that th data and reseach findings in this disertation are honest and have not been used for publication in any other reseach I would like to assure you that all helps for the implementation of the disertation has been thanhked and the information cited in the disertation is clearly indicated Thai Nguyen, June 2021 Author of disertation Hoang Thai Son iv LỜI CAM ĐOAN Tôi xin cam đoan: Số liệu kết nghiên cứu luạn án trung thực chưa sử dụng để công bố cho nghiên cứu khác Tôi cam đoan tất trợ giúp cho việc thực luận án cảm ơn thơng tin trích dẫn luận án rõ nguồn gốc Thái Nguyên, tháng năm 2021 Tác giả luận án Hoàng Thái Sơn v APPROVAL SHEET vi TABLE OF CONTENTS ACKNOWLEDGEMENT i LỜI CẢM ƠN ii COMMITMENT iii LỜI CAM ĐOAN iv APPROVAL SHEET v TABLE OF CONTENTS vi LIST OF TABLES ix LIST OF FIGURES xi LIST OF ABBREVIATIONS xii ABSTRACT xiii CHAPTER I: INTRODUCTION 1.1 Problems statement 1.2 Objectives 1.2.1 General objective of the study 1.2.2 Specific objectives 1.3 Research Hypotheses 1.4 Theoretical framework 1.5 Conceptual Framework 10 1.6 Definition and measurement of variables 11 1.7 Research significance 12 1.8 Research scope and limit 13 1.7.1 Research scope 13 1.7.2 Research limit 14 CHAPTER II: LITERATURE REVIEW 15 2.1 Introduction 15 2.2 Related literature 15 2.2.1 The concept and content of higher education 15 2.2.2 The concept of education and training quality and its relationship with the satisfaction of learners and employers 17 2.2.3 The measurement model for satisfaction with service quality 24 2.2.4 The model measuring the satisfaction of stakeholders on the education and training quality of higher education 26 vii 2.3 Domestic and international studies on Problems in the Field of education and training 29 2.3.1 Overseas studies 29 2.3.2 Domestic research 34 2.4 Overall assessment and research gaps 37 CHAPTER III: RESEARCH METHODOLOGY 38 3.1 Research design 38 3.1.1 Proposed factors after literature review 40 3.1.2 Qualitative research 45 3.1.3 Pilot survey 50 3.2 Population and sample respondents 50 3.2.1 Population 50 3.2.2 Sample respondents 51 3.3 Sampling technique 52 3.4 Data gathering and instruments 53 3.4.1 Data gathering 53 3.4.1 Instruments 54 3.5 Data processing and analysis 55 3.5.1 Data processing 55 3.5.2 Information analyzing method 55 3.6 Calibration scale results 59 3.6.1 Students‟ satisfaction model scales 59 3.6.2 Employers‟ satisfaction model scale 65 CHAPTER IV: DATA PRESENTATION, ANALYSIS AND INTERPRETATION 71 4.1 Thainguyen University 71 4.1.1 Introduction about Thainguyen University 71 4.1.2 Quality of Thainguyen University Education and Trainning basing result of Higher education quality accreditation program of Vietnam's Ministry of Education 73 4.2 Students‟ satisfaction with education and training quality of TNU 74 4.2.1 Characteristic of student respondents 74 4.2.2 The effectiveness of factors on students‟s satisfaction to quality of education and training of Thainguyen University 75 viii 4.2.3 Satisfaction of student with quality of education and traning services of Thainguyen Universities 78 4.3 Satisfaction of Employers with education and training quality of TNU 82 4.3.1 Characteristic of employer respondents 82 4.3.2 The effectiveness of factors on employers‟ satisfaction to quality of the education and training services of Thainguyen University 84 4.3.3 Satisfaction of employers with education services of Thainguyen Universities 87 4.3.4 Assess the important and satisfaction with graduates' skill 91 4.4 Differences in assessing the satisfaction of students and enterprises with quality of education and training of Thainguyen Universities 93 4.4.1 Differences in assessing the overall satisfaction of students and enterprises with quality of education and training of Thainguyen Universities 93 4.4.2 Differences in assessing the components of satisfaction of students and enterprises with quality of education and training of Thainguyen Universities 94 4.5 Differences in assessing the satisfaction with quality of education and training of Thainguyen University by profile of respondents 95 4.5.1 Differences in assessing the overall satisfaction with quality of education and training of Thainguyen Universities of students by sex and year in university 95 4.5.2 Differences in assessing the overall satisfaction with quality of education and training of Thainguyen Universities of employers by legal status of organization and field of organization 100 CHAPTER V: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 102 5.1 Summary 102 5.2 Findings 105 5.3 Conclusions 106 5.4 Recommendations 107 5.3.1 Policies about Tangible 107 5.3.2 Policies about Reliability 108 5.3.3 Policies about Responsiveness 111 5.3.4 Policies on Assurance 111 5.3.5 Policies about Empathy 112 5.3.6 Other polices 113 REFERENCE 115 APPENDIX 125 ix LIST OF TABLES Table 2.1: Classification of clients under major activities of the university by Marco Antonio and Márcia Terra (2003) 21 Table 2.2: Studies in Higher Education adopting SERVQUAL and SERVPERF Models 26 Table 2.3: A summary of training quality factors affecting student satisfaction 32 Table 3.1: Proposed factors in the research 40 Table 3.2: Remained factors after in-depth interviews 46 Table 3.3: The total number of students of each university 51 Table 3.4: Reliability and Item-Total Statistics of students‟ satisfaction scale 60 Table 3.5: Reliability and Item-Total Statistics of Satisfaction groups 62 Table 3.6: KMO and Bartlett's Test 63 Table 3.7: Rotated Component Matrix 63 Table 3.8: Reliability and Item-Total Statistics of employers‟ satisfaction scale 65 Table 3.9: Reliability and Item-Total Statistics of employers‟ satisfaction 68 Table 3.10: KMO and Bartlett's Test 68 Table 3.11: Rotated Component Matrix 68 Table 4.1: Result of Higher education quality accreditation program of TNU‟s members 73 Table 4.2: Characteristic of respondents 74 Table 4.3: Pearson Correlations 75 Table 4.4: Model Summary by Enter method 76 Table 4.5: ANOVAa by Enter method 76 Table 4.6: Regression Results 77 Table 4.7: Satisfaction of student with education services of Thainguyen Universities 79 Table 4.8: Characteristic of employer respondents 83 Table 4.9: Pearson Correlations 84 Table 4.10: Model Summary by Enter method 85 Table 4.11: ANOVAa by Enter method 85 Table 4.12: Regression Results 86 Table 4.13: Total satisfaction of employers with quality of education and training of Thainguyen Universities 88 CENTRAL PHILIPPINE UNIVERSITY Lopez Jaena St., Jaro Iloilo City THE JOINT DOCTOR DEGREE PROGRAM IN BUSINESS MANAGEMENT AND PUBLIC MANAGEMENT BETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSITY — INTAKE I EVALUATION OF DISSERTATION (This form is used for all evaluation committee members,) The dissertation evaluation committee for the Joint Doctor Degree Program in Business Management and Public Management between Central Philippine University and Thai Nguyen University was established in November 12, 2020 by President of Central Philippine University Full name of DM student: Hoang Thai Son Major: Public Management Dissertation title: Promoting the Quality of Education and Training at Thai Nguyen University Full name of dissertation evaluation committee member: Institution: Oi I.i2c,/4 :.4pz-eisi' DISSERTATION EVALUATION (Tick v into the word box which is your evaluation) APPROVE DISAPPROVE Date: December 23, 2020 Dissertation evaluation committee member (Signature and full name,) CENTRAL PHILIPPiNE UNIVERSITY Lopez Jaena St., Jaro Iloilo City THE JOINT DOCTOR DEGREE PROGRAM IN BUSINESS MANAGEMENT AND PUBLIC MANAGEMENT BETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSITY — INTAKE I EVALUATION OF DISSERTATION (This form is used for all evaluation committee meinbers, The dissertation evaluation committee for the Joint Doctor Degree Program in Business Management and Public Management between Central Philippine University and Thai Nguyen University was established in November 12, 2020 by President of Central Philippine University Full name of DM student: bang Thai Son Major: Public Management Dissertation title: Promoting the Quality of Education and Training at Thai Nguyen University Full name of dissertation evaluation committee member: Institution: 'i1 '4.q/J TEJ4 DISSERTATION EVALUATION (Tick 'v into the word box which is your evaluation) APPROVE DISAPPROVE Date: December 23, 2020 Dissertation evaluation committee member (Signature and full nan CENTRAL PHILIPPINE UNIVERSITY Lopez Jaena St., Jaro Iloilo City THE JOINT DOCTOR DEGREE PROGRAM IN BUSINESS MANAGEMENT AND PUBLIC MANAGEMENT BETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSITY — INTAKE I EVALUATION OF DISSERTATION (This form is used for all evaluation committee ,ne,nbers, The dissertation evaluation committee for the Joint Doctor Degree Program in Business Management and Public Management between Central Philippine University and Thai Nguyen University was established in November 12, 2020 by President of Central Philippine University Full name of DM student: Hoang Thai Son Major: Public Management Dissertation title: Promoting the Quality of Education and Training at Thai Nguyen University Full name of dissertation evaluationcommittee member: /tai Institution: DISSERTATION EVALUATION (Tick v into the word box which is your evaluation) APPROVE DISAPPROVE Date: December 23, 2020 Dissertation evaluation committee member (Signature and full name) T 41 tV1A44444 (a(;i CENTRAL PHILIPPINE UNIVERSITY Lopez Jaena St., Jaro Iloilo City JOINT PROGRAM FOR DOCTOR OF MANAGEMENT MAJOR IN BUSINESS MANAGEMENT AND PUBLIC MANAGEMENT BETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSITY — INTAKE I EVALUATION OF DISSERTATION (This forni is used for all evaluation committee members,) The dissertation evaluation committee for the Joint Program for Doctor of Management major in Business Management and Public Management between Central Philippine University and Thai Nguyen University was established on November 12, 2020 by the President of Central Philippine University Full name of DM student: Hoang Thai Son Major: Public Management Dissertation title: Promoting the Quality of Education and Training at Thai Nguyen University Full name of dissertation evaluation committee member: Dr Rowena M Libo-on Institution: Central Philippine University DISSERTATION EVALUATION (Tick v into the word box which is your evaluation) APPROVE DISAPPROVE / Date: December 23, 2020 Dissertation evaluation committee member r.-. c .2L-\-R,wena M Libo-on, DM (Signature and full named CENTRAL PHILIPPINE UNIVERSITY Lopez Jaena St., Jaro Iloilo City JOINT PROGRAM FOR DOCTOR OF MANAGEMENT MAJOR IN BUSINESS MANAGEMENT AND PUBLIC MANAGEMENT BETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSITY — INTAKE I EVALUATION OF DISSERTATION (This forni is used for all evaluation committee members) The dissertation evaluation committee for the Joint Program for Doctor of Management major in Business Management and Public Management between Central Philippine University and Thai Nguyen University was established on November 12, 2020 by the President of Central Philippine University Full name of DM student: Hoang Thai Son Major: Public Management Dissertation title: Promoting the Quality of Education and Training at Thai Nguyen University Full name of dissertation evaluation committee member: Dr Reynaldo N Dusaran Institution: Central Philippine University DISSERTATION EVALUATION (Tick v into the word box which is your evaluation) APPROVE DISAPPROVE / Date: December 23, 2020 Dissertation evaluation committee member ReynaUto N Dusaran, D.R.Dev (Signature and Jul name) ETRAL P1-Ill JPP! NE UN I VERSITY u IOI)&' i•II.' "4 I j:ijJ TIlE JOINT DOCTOR DEGREE PR( )GRAM IN BUS1NE*MANAGEMENT AND PUBLIC MANAGEMENT 13ETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSiTY — INTAKE I OFFICIAL SUPERVISOR'S EVALUTION Full name of supervi.or Do Anh Tai Date olbirth: 14/1 I Placc of birth: I hai Nuven city, Vietnam Post university degree: Flohenheim University, Germany Institution: TNU — University of Economics and Business \dministration According to the decision dated in Sep 20, 2016 by the Pic:ident of Central Philippiic iversity on assigning dissertation supervisors and dissertation iitles for students the Joint Doctor Degree Program in Biisincss Management and i'lIC Management between Central Philippiui University and Thai Nguyen Uniersi I was assiLmed as the official supervisor for Ph.D student: Hoan Thai Son Dissertation title: PROMOTING TH t QUALITY OF EJ)1 C •TlON AN!) TRAINING AT ThAI NGUYEN UNIVERSITY - Major;, Public M;aem.ent L EVALUATiON OF ACADEC PERFORMANCE - Academic ability: Have strong expericence in the field of public management, however, not much experience in doing iesearch in this field - Behavior: Good behavior during the time of doing his thesis, willing to learn and implementing ll the requiremet from the supervisor as well as from the program IL EVALUATION OF QUALITY OF DISSERTATION The draft of the dissertation ahcad meets the oioposal and the put p'* ul fj 5tud3 The dissertation presented about the theoi ut iie satisfaction an factor effect to the satisfaction as well Based on the theory the researcher collect data b) usmg difi.t ratistical tools and technique and analzed level of satisfaction as well as fLuur fected the level of safisfiiction of the job at Thai Nguyen university and different university member Finally, the researcher suggested some solutions to improve the level of satisfaction on the quality ot ttaining therefcre the dissertation needed to provide plan to improve the quality of training at Thai Nguyen university Overall, the content of dissertation already meets the requitemetit of the doctor of public management, as the supervisor I am agree for the ',tudent to defend his work to the panel UI CONCLUSION (pccI tfsertation meets the reqUireP?n(s fbr final dfense1 The dissertation meets the requirement for the final defense Official supervior (Signature and Full name) CENTRAL PHILIPPINE UNIVERSITY Lopez Jaena St., Jaro Iloilo City THE JOINT DOCTOR DEGREE PROGRAM IN BUSINESS MANAGEMENT AND PUBLIC MANAGEMENT BETWEEN CENTRAL PHILIPPINE UNIVERSITY AND THAI NGUYEN UNIVERSITY — INTAKE I CO-SUPERVISOR'S EVALUATION Full name of co-supervisor: Dr Lucio Tato Encio Date of birth: 19 October 1955 Place of birth: Igbaras, Iloilo, Philippines Post university degree: Doctor of Philosophy (Ph.D.) Institution: Central Philippine University According to the decision dated in June 2016 by the President of Central Philippine University on assigning dissertation supervisors and dissertation titles for students of the Joint Doctor Degree Program in Business Management and Public Management between Central Philippine University and Thai Nguyen University, I was assigned as the cosupervisor for Ph.D student: Hoang Thai Son - Dissertation title: Promoting the quality of education and training at Thai Nguyen University - Major: Public Management I EVALUATION OF ACADEMIC PERFORMANCE - Academic ability: Very Satisfactory - Behavior: Very Satisfactory II EVALUATION OF QUALITY OF DISSERTATION The dissertation provides satisfactory contributions to the field, except that the following are noted for further improvement: There is a need for further refinement and editing of the manuscripts due to some typographical and grammatical errors Use past tense instead present tense and future tense There is a need for further review and refinement of the Chapter IV The findings should be presented sequentially in accordance with the sequential order of specific objectives of the study Provide an explanation and/or interpretation of the specific findings, particularly your findings based on inferential objectives of the study (i.e., what is the meaning when the results of your findings is significant.) The textual presentation of your findings must be reviewed for further refinement Use past tense when presenting your findings Review Chapter V The conclusions should be based on specific findings of the study The conclusions should be presented using the simple tense or present tense because your conclusion is the inference of your study The recommendations/solutions should be based on specific findings and conclusions The recommendations should be based on specific findings and specific conclusions of the study The recommendations must be doable Do not make a recommended course of action when is it not based on your findings The references should follow the APA format (Check with google for your easy reference.) Review your list of references to ensure that all references cited in your manuscript are included in your list of references Use "left-align" not use "Justify." III CONCLUSION Spec fdissertaiio,i meets the requirements for final dfense.) The dissertation satisfactorily meets the requirements for final defense, subject to further Improvement as recommended in the foregoing evaluation Co-supervisor (Signature andFz'll name) / H DR LU :o T ENCIO CENTRAL PHiLIPPINE UNIVERSITY THAI NGUYEN UNIVERSITY THE JOiNT DOCTOR OF MANAGEMENT MAJOR IN PUBLIC MANAGEMENT DEGREE PROGflAM — INTAKE I REPLY TO COMMENTS OF DISSERTATION VERITIFCATION COMMiTTEE'S MEMBERS Name of DM student: Hoang Thai Son Class: KI DM-PM Name of Official supervisor: Assoc Prof DO ANH TM Name of Co-supervisor: Dr Luclo T Encio Dissertation title: 'Proinotiiig the Quality of Educatio:z and Training at Thai Nguyen University I have seen the comments of all the members in the dissertation verficatoit committee for my dissertation The revisions for my dissertation are as follows: I TIlE REVISION BASING ON TIlE COMMENTS OF THE VERIFICATION COMMITTEE MEMBERS Comment 1: The justification/rationale of the study should be well-presented; the objectives should be well-presented; the definition of All variables In the conceptual framework should be properly defined and measured; how the respondents re chosen per university under Thai Nguyen University should be well explained including the choice of the employers Revision 1: - Describes clearly the problems of the education and training quality at Thainguyen University and the requirement to improve the educatioii and training quality in the coining period; Rewrite the research questions aid objectives to be suitable with the title of the study which is about promoting quality of education and training - Define and describe the measurement of all variables in conceptual framework; - Explain detail the sampling Comment 2: lnsertltransfer Hypothesis before Theoretical Framework Revision 2: Transfer Hypothesis of the study before Theoretical Framework as comment Comment 3: The Theoretical Framework should be improved by a more exhaustive aiid in depth discussion of the SERVQUAL model Revision: Discussion more depth about SERVQUAL model in Theoretical Framework Comment 4: The Conceptual Framework should include a more detailed discussion of possible differences/relationships among variables without being conclusive; Operational definition of Independent variables (factors) and stakeholders satisfaction needs to be specified further as they are measured in the study Revision: - Present more detailed discussion of possible differences/relationships among variables; - Add the definition of Legal status, Field of organization Comment 5: Present studies in Table 2.2 and Table 2.3 narratively Revision: Present more detailed discussion of present studies in Table 2.2 and Table 2.3 Comment 6: In Chapter IV, discussion of results of the study based on the data should precede the presentation of data in table or figures; Specify studies supported or contradicted by the findings of the study Revision: - Change all discussion of results of the study based on the data before the presentation of data in table or figures - Insert the discussion about supported or contradicted studies with the findings of the study Comment 7: Chapter V should be Summary, Conclusions and Recommendations and should include: 1) Summary— to include Objectives and summary of methodology; 2) Findings — to include highlights of findings by objectives Bringing in of related studies supported or contradicted by the findings should be in Chapter IV; 3) Conclusions — should be straight forward conclusion statements based on findings by objectives; 4) Recommendations — should cite findings first as basis for recommendations and then followed by specific recommendations Revision: Rewrite Chapter basing on the comment ideals: • Present the Summary part in line with objectives Of the research - Change position of Findings part from Chapter to Chapter - Present the Conclusions part in line with objectives of the research - Cite findings before present recommendations Comment 8: References should follow CPU Research Form and Style Revision: Change the Form and Style of References as CPU format II OTHER REVISIONS (IF ANY) - Check grammar and words mistakes Date: 15/Septein ber/2020 Student (Signature and Jul nameS ZHOANG THAI SON Confirmation of Official supervisor: Conflrmation of Co-supervisor: Do Anli Lii, Signature and full name Lucia TJEiicio, Ph.D SignaturJ and full name Continuation of chairman: Rowena M Libo-on, DM Signature and full name Confirmation of secretary: Gynnyn C Gumban Signature and full name