Unit 4 Product (cont’d) PRESENTING SKILLS PRESENTING SKILL HOW TO GET AUDIENCE’S ATTENTION AT THE START OF A PRESENTATION? Which techniques do you often you? Let’s make an example for each situation 1[.]
PRESENTING SKILLS PRESENTING SKILL HOW TO GET AUDIENCE’S ATTENTION AT THE START OF A PRESENTATION? Which techniques you often you? Let’s make an example for each situation: Your company is developing a small car aimed at city workers Audience: a group of distributors Your bank wishes to encourage young people to save money Audience: a group of students Your firm has produced a type of torch which has unique features Audience: a group of buyers at a trade fair PRESENTING SKILL INTRODUCING YOURSELF - Good morning, everyone - Hello everyone, welcome to - On behalf of myself and ABC company, I’d like to welcom you - My name’s … INTRODUCING THE TOPIC - Today, I’m going to tell you about … - This morning, I’d like to outline … STRUCTURE THE PRESENTATION - I’m going to divide my talk into three parts First, I’ll give you… After that, … Finally,… - My talk is in three parts I’ll start with…, move on to … and finish with … GIVING BACKGROUND INFORMATION - I’ll give you some bakground - Let’s star with the background PRESENTING SKILL Changing the topic - Right, let’s move on to… - Ok, I’ll now look at… Referring to visuals - If you look at the graph, … - Could I draw your attention to the chart? - As you can see from the chart here,… Ending - Thanks very much Any questions? - Well, that’s all I have to say - Thank you for listening Referring to the audience’s knowledge - As you know, … - As you are aware, … Concluding - To sum up,… - To summarise,… - In conclusion, … Inviting questions - If you have any questions, don’t hestitate to ask/ to interrupt me - I’ll be glad to answer any questions Evaluating a presentation Presenting order A3A Order Group Money The Sun Focus 123 Brothers Baby Shark Stars Big Mouth Monday Date 21st Nov 21st Nov 21st Nov 21st Nov 21st Nov 28th Nov 28th Nov 28th Nov 28th Nov Presenting order A3B Order Group Win Superman Good Boys One Boy Limit Play & Eat Pay to win Date 21st Nov 21st Nov 21st Nov 21st Nov 28st Nov 28th Nov 28th Nov Presenting order A2A Order Group Try Winx Got the Run FB88 Gold Cat Teen Highlight Date 22st Nov 22st Nov 22st Nov 22st Nov 29st Nov 29th Nov 29th Nov Presenting order A2B Order Group Flames Lions Nutri Lemon Control Sky Panthers Date 22st Nov 22st Nov 22st Nov 22st Nov 29st Nov 29th Nov 29th Nov PRACTICE Unit 7: BRANDING WHAT IS A BRAND? KEY POINTS TO MAINTAN & GROW A BRAND: • BE DIFFERENT • BE VIGILANT • BE RELEVANT What people feel about your products, services or your organisation • Name • Logo • Design • Packaging Unit 7: BRANDING Unit 7: BRANDING Listen to two speakers talking about brands What reassons does each person give for liking or disliking brands? LIKE - DISLIKE - Hate advertising hype Good quality - Don’t want to impress other Realiable - Won’t pay inflated price for a Attract attention Stylish name, a fancy logo and Good design packing Buy brands because they want to impress other people LOYALTY IMAGE BRAND STRETCHING AWARENESS NAME LAUNCH LIFECYCLE PRODUCT RANGE PLACEMENT ENDORSEMENT Do ex B/ p.7 LISTENING: WHY BRANDS MATTER Listen and complete the sentences TRUST MEANS ABOUT DELIVER TIME AND TIME DELIVER COLOR CHOOSE ENJOYMENT AND FUN