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There is a regular focus on key business functions, and each unit ends with a motivating case study to allow students to practise language they have worked on during the unit, For more d

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Pearson Education Limlted

Edinburgh Gate

Harlow

Essex CM2o 2JE

England

@ Pearson Education Limited 2006

The right of lwonna Dubicka and Margaret O'Keeffe to be identified

as the authors ofthis work has been asserted by them in

accordance with the Copyright, Designs and PatentsAct 1988

All rights reserved; no part ofthis publication may be reproduced,

stored in a retrieval system, or transmitted in any form or by any

means, electronic, mechanical, photocopying, recording or

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Tottenham Court Road, London W1P 9HE

Set in 9/upt Metaplus

Printed in Spain by Mateu Cromo, S.A Pinto

Edited by Catriona Watson-Brown

Designed by Oxford Designers & lllustrators

Prolect managed by Chris Hartley

Produced for Pearson Education by Phoenix Publishing Services

www.market-leader.net

Photocopying

The Publisher grants permission forthe photocopying ofthose

pages marked 'photocopiable' according to the following

conditions Individual purchasers may make copies for their

own use or for use by the classes they teach Institutional

purchasers may make copies for use by their staff and

students, but this permission does not extend to additionat

institutions or branches Under no circumstances may any part

ofthis book be ohotocooied for resale

Acknowledgements

We are gratefulto the following for permission to reproducecopyright materialsr

FinancialTimes Lirnited for extracts adaDted from 'Whv I refuse

to hobnob for advantage at vanity faii by Lucy Kellaway,published in the Financiol Times 24th )anuary 2oo5; 'lt's a bravenew world out there so should you relocate' by Henry Tricks,published in the F/nancial Times 2oth Match 2oo4; 'Goodbye tooldJashioned ideology'by Detta Bradshaw, published in theFinoncial Times 7st August 2oo5; 'Emphasis should be on moreskills investment'by Gill Plimmer, published in the FT Repoft,Profession0l Development 2oo4 Ttth Oclober 2oo4: 'An ltalianiob takes its toll on Austrian roads' bV Adrian Michaels,published in the Finonciol limes 22nd Aptil 2oo5; 'lndia and itsenergy needs: Demand is rising but lags rest of the world' byKevin Morrison, published in the FlrdrclolTimes ltn )anuary2oo5;'Nuclear energy: Come-back kid or ugty duckling?'byFiona Harvey, publishedin the Finoncial Tines 14th 0ctober2oo4: 'Offshoring: A loss ofjobs or a gain in profits?'by ErianGroom, published in the FinancialTimes Business Reporis,Future ofWo* 2oo4 2zth September 2oo4;'Business bows togrowing pressures' by Alison Maitland, published in theFinoncialTines zgth November uoo4;'Why Deutsche resistsnational champion status' by Patrick Jenkins, published in theFinanciol Times 76th February 2oo5; 'Floodgates open to a newstyle'by Dan Roberts, from FT.com rorh March 2oo5; 'Advice isonce more in demand'by Simon London, pubtished in theFinancialfimes zSth April 2oo5; 'A tougher outlook for BritainSadvisors'by Michael Skapinker, published in the FinonciolIimes z8rh April zoo5; 'Plan to think strategically' by MorgenWitzel, from the FfSunmer School Seties 9th August 2oo4;'Why so many mission statements are mission impossible'bySathnam Sanghera, published in the FrronciolTimes 22nd luly2oo5; 'Groceries by the vanload' by Jonathan Birchall,published in the F,nancial Times 2otn Ap(il2oo5; 'Technologythat put a shine on a growing business'by Marcus Gibson,published in the Fira nciol Times t6th March zoo5; 'Assolan'sbabies battle for market share'by Jonathan Wheatley,published in the F,rdncialTimes r6th March 2oo5; and'Adventofthe lT marriage broker'by Maiia Pesola, published in theFinoncialTimes 5rh August 2oo5

Sarah Murray for extracts adapted from her articles'Partnerships: Campaigners use peace as a weapon', from the

Ff Repoft,lntemational Public Sector 5tn May 2oo5;'OLderpeople: Age and experience', from f7Buslress Repofts,Business and Divercity loth May 2oo4; and'Business modets:Take a good look at the localissues', published in the Frorfloifimes z4t^ )une zoo4

David Bowen for an extract adapted from his article 'We bsitesneed to have both hard tools and soft touches' oublished inthe Financiol nmes 14th February zoo5,

Jay Conger and Edward Lawler for an extract adapted frorn theirarticle'People skills still rule in the virtual company', from FfSummer School 2oo5 26rhAugust 2oo5

In some cases we have been unable to trace the owners ofcopyright materialand we would appreciate any informationthat would enable us to do so

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Market Leader Advanced is the latest addition to this five-leveL

series Like the other Course Books in the series it reflects the

fast-changing world ofbusiness with materials from authentic

sources such as the financial Times.The Advanced Course

Book contains 12 main units and four revision units and retains

the dynamic and effective approach that has made this series

so successful in Business EngLish classes worldwide The

Course Book is accompanied by a Practice File, Test File and

Teacher's Resource Book (with photocopiable activities and

Text bank materiaD

Market Leader is an extensive new Business English course

designed to bringthe realwortd of international business into

the language-teaching classroom lt has been developed in

association with the f7, anciol Times, one ot the worldt leading

sources of professional information, to ensure the maximum

range and authenticity of business content

The course is intended for use either by students preparing

for a career in business or by those atready working who want

to improve their English communication skills lt is most

suitable for use with students who are at an advanced

language level

Ma*et Leader combines some ofthe most stimulating

recent ideas from the world of business with a strongly

task-based approach Role-plays and case studies are regular

features ofeach unit, Throughout the course, students are

encouraged to use their own experience and opinions in order

to maximise involvement and learning

An essential requirement ofBusiness English materials is that

they cater for the wide range ofneeds which students have,

including different areas ofinterest and specialisation, different

skills needs and varying amounts of time available to study

Market Leoder offets teachers and course DLanners a unioue

range of flexible materials to help meet these needs There are

suggestions in this book on how to use the unit material

extensivety or intensively, and how the material in the Practice

File integrates with the Course Book, There are optionat extra

components, including a Business Grammar, videos and a

series of special subject books to develop vocabulary and

reading skills This book contains extensive photocopiable

material in the Text bank and Resource bank

Course Book

This providesthe main part oftheteaching material, divided

into 12 topic-based units The topics have been chosen

following research among teachers to establish which are the

areas ofwidest possible interest to the maiority oftheir

students The Course Book provides input in reading, speaking

and listening, with guidance for writing tasks, too Every unit

contains vocabulary development activities and a rapid review

of essential grammar There is a regular focus on key business functions, and each unit ends with a motivating case study to allow students to practise language they have worked on during the unit, For more details on the Course Book units, see Overview ofo Course Book unitbelow.

There are also four revision units in the Course Book that revise and consolidate the work in the main units.

Practice FileThis gives extra practice in the areas ofvocabulary grammar,business skills and pronunciation There is a specialfocus oncollocations, text grammar and developing fluency in spokenEnglish The Practice File includes an audio CD to enabtestudents to work on their own as appropriate

Audio materialsAll the listening activities from the Course Book (interviewswith business practitioners) and the Practice File

(pronunciation exercises) are available on cassettes and audioCDs, depending on users' preference

Teachefs Resource BookThis book provides you with an overview ofthe whole course,together with detailed teaching notes, background briefings onbusiness content, the Text bank (24 optional extra readingtexts) and the Resource bank (photocopiable worksheetspractising communication skills)

Test File Five copiable tests are available to teachers and course pLanners to monitor students' progress through the course. There is an entry test plus four progress tests and an exit text which review the work done throughout the course,

A typical unit consists ofthe following sections

Llstening and discussion Students have the opportunity to think about the unit topic and to exchange ideas and opinions with each other and with the teacher There is a variety ofstimulating activities, such as listening to short extracts, expressing personal preferences and answering questions, Throughout, students are

encouraged to draw upon their life and business experience The authentic listening texts are based on interviews with business people and experts in their field Students develop listening skills such as prediction, listening for specific information, ordering facts, note-taking and correcting summaries.

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Essential vocabuLary related to the listening topic is

presented and practised in each ofthese sections, through a

variety ofcreative and engaging exercises Students learn new

words, phrases and collocations, and are given tasks which

help to activate the vocabutary they already know or have just

learnt There is further vocabulary practice in the Practice File

There are a number ofdiscussion activities throughout the

book Their purpose is to activate students'world knowledge,

improve their fluency in English and provide them with

opportunities to respond to the content ofthe recordings and

texts

Reading and language

Students read interesting and relevant authentic texts from the

FinancialTimes and other business sources Thev develoD their

reading skills through a variety oftasks, such as matching

headings and text, ordering items, completing summaries and

pairwork information exchange, They also practise useful

business lexis from the texts

The texts provide a context for the language work and

discussion in this section The language work develops

students' awareness ofcommon problem areas at advanced

level The focus is on accuracy and knowledge ofkey areas of

grammar, text cohesion and idioms In many units, more than

one language area is presented, and there are extra practice

exercises in the Grammar reference section at the end ofthe

Course Book

Business skills

This section helps students to develop their spoken and

written communication skitls in the key business areas, such as

presentations, meetings, negotiations, telephoning,

problem-solving, social English, business correspondence and report

writing.

Each section contains a useful language box, which provides

students with the support and phrases they need to carry out

the business tasks in the regular role play activities The

Writing file at the end ofthe Course Book also provides

students with useful modeltexts and writing guidelines.

Case study

Each unit ends with a case study linked to the unit! business

topic The case studies are based on realistic business

problems or situations and are designed to motivate and

actively engage students They use the language and

communication skills which they have acquired while working

through the unit TypicaLly, students will be involved in

discussing business problems and recommending soLutions

through active group work

Allofthe case studies have been developed and tested with

students in class and are designed to be easy to present and

use No special knowledge or extra materials are required For

teaching tips on making the best use ofthe case studies, see

Cose studies that work below

Each case study ends with a realistic writing task These

tasks reflect the realworld ofbusiness correspondence and

willalso help those students preparing for Business English

exams Models of writing text types are given in the Writing file

at the end ofthe Course Book

Accessibility for teachersLess experienced teachers can sometimes find teachingBusiness English a daunting experience They may be anxiousabout their lack of knowledge ofthe business world and of thetopics covered in the cou$e Market Leadersets out to providethe maximum support for teachers The Business briefsection

at the beginning ofeach unit in theTeacherS Resource Bookgives an overview ofthe business topic, covering key terms(given in bold, and which can be checked inthe LongmonDictionary of Business E glsh) and suggesting a list of tittesfor further reading and information

Authentlclty of contentOne ofthe principles ofthe course is that students shouLd dealwith as much authentic content as their language level allows.Authentic reading and listeningtexts are motivating forstudents and bringthe realworld of business into theclassroom, increasing students' knowledge of businesspractice and concepts Due to its international coverage, theFinancial Times hasbeen a rich source of text and businessinformation for the course

The case studies present realistic business situations andproblems, and the communication activities based on them -group discussion, simulations and role-plays - serve toenhance the authenticity ofthe course

Flexibility of useDemands of Business English courses vary greatly, and thematerial accordingly needs to be flexible and adaptable.Market Leader has been designed to give teachers and courseplanners the maximum flexibility The course can be usedeither extensively or intensively At the beginning ofeach unit

in the Teacher! Resource Book are suggestions for a fast routethrough the unit if time is short This intensive route focusesmainly on speaking and listening skills lfyou want to extendthis concentration on particular skills, optional components areavailable in the course (see Extending the cource below)

The following teachingtips will help when using case studies

1 Involve all the students at every stage of the class

Encourage everyone to participate

2 Draw on the students' knowledge of business and theworld

3 Be very careful how you present the case study at thebeginning, Make sure your instructions are clear and thatthe task is understood (See individual units in theTeachert Resource Book for detailed suggestions onintroducing the case studyJ

4 Ensure that allstudents have understood the case and thekey vocabulary

5 Encourage the students to use the language and businessskills they have acquired in the rest ofthe unit A shortreview ofthe key language witl help

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Focus on communication and fluency during the case study

activities Language errors can be dealt with at the end

Make a record of important errors and give students

feedback at the end in a sympathetic and constructive way

lfthe activity is developing slowly or you have a group of

students who are a little reticent, you could intervene by

asking questions or making helpful suggestions

Allow students to reach their own conclusions Manv

students expect there to be a correct answer You can give

your own opinion, but should stress that there usuatly is

no single 'right' answer,

Encourage creative and imaginative solutions to the

oroblems exoressed

Encourage students to use people-management skills,

such as working in teams, leading teams, delegating and

interacting effectively with each other

Allocate sufficient time for the maior tasks such as

negotiating At the same time, do not allow activities to

drag on too long, You want the students to have enough

time to perform the task, and yet the lesson needs to have

Dace

5tudents should identify the key issues ofthe case and

discuss allthe options before reaching a decision

Encourage students to actively listen to each other This is

essentialfor both language practice and effective

teamwork!

Some students'needs will require more input or practice in

certain areas, either in terms of subject matter or skills, than is

provided in the Course Book In order to met these needs,

Morket Leoderptovides a wide range ofoptionalextra

materials and comDonents to choose from

Teachefs Resource Book

The Text bank provides two extra reading texts per unit,

together with comprehension and vocabulary exercises.

The Resource bank Drovides cooiable worksheet-based

communication activities, linked to the skills introduced in the

Course Book units.

Business Grammar

For students needing more work on their grammar, this book

provides reference and practice in allthe most important areas

of Business English usage lt is organised into structural and

functionatsections.

Video

Fou( Market Leadervideos are now available at intermediate

and post-intermediate levels to provide students with

authentic and engaging examples of Business English in use

Each video is ac€ompanied by a set of photocopiable

worksheets and a transcript

Special subiect seriesMany students will need to learn the language of morespecialist areas of Business English To provide them withauthentic and engaging male(ial Morket Leoderincludes arange of special subiect books which focus on reading skillsand vocabulary development

The series includes Eonking and finance, Business law andlnternational managefi€rt Each book includes two tests and aglossary of specialised [anguage.

Longman Didionory of Business EngllshThis is the most up-to-date source of reference in BusinessEnglish today CompiLed from a wide range oftext sources, itallows students and teachers rapid access to clear,straightfomard definitions of the latest international businessterminology

Market Leader websitehttp: / /www.market{eader.n€tThis website offers teachers a wide range ofextra resources tosuDDort and extend their use ofthe ilarket Leader se(ies, Extratexts oftopical interest are added regularly, together withworksheets to exploit them Links to other relevant websitesare posted here, and the website provides a forum for teachers

to feedback comments and suggestion on the course to theauthors and publishers

The Test Master CD-ROMThe Teacher's Resource Book includes a Test Master CD-ROMwhich provides an invaluable testing resource to accompanythe course

The tests are based stricttv on the content ofthecorresponding levelof Market Leade\ ptoviding a fairmeasure of students' progress

Keys and audio scripts are provided to make marking thetests as straightforward as possible

Most tests come in A and B versions This makes it easierfor teachers to invigilate the test by making it harder forstudents to coDv from each other

The audio files for the listening tests are convenientlylocated on the same CD

Types of test The Test Master CD contains five types oftest:

Placement Tests Module Tests Progress Tests Mid-Course Test End of Course TestFlexible

Teachers can print the tests out and use them as they are - or

they can adapt them Teachers can use Microsoft@ Word to edit them as required to suit their teaching situation, their students

or their syllabus.

Test Master CDs are available fot Market Leader Advanced and all levels ofl4orket leod€r New Edition.

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At a glanceBusiness briefLesson notesUnlt il l{ew buslness

At a glance Business brief Lesson notes Unit rz Project management

At a glance Business brief Lesson notes Revision unlt D

702103704

8 9

10

18L920

28 29 3o 38

66 67 68

92 93 94

42 43 44

118tt9120

130L37L3z

r40

r4Lr42150

155

54

5 5

5 6 Teachefs notes Unit I Belng InternatlonalNetworking

RelocatingUnit z Tralnlng Business ideology Professional development Unit 3 Partnerships Tollsystems

Partnerships with NGOs Unit 4 Energy India3 energy needs Nuclear energy Unit 5 Employment trendsOffshoring

Older people

75

156158

15oL62

168770

772774

164166

8o81

8 2

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Unit 6 Business ethlcs

Increasing market share

Unit rz Proiect management

176178

184186

192794

Unit 7 Flnance and banklng Business vocabulary

Unlt 8 Consultants Consultant's quiz / sales negotiations Unltg Strategy

Brainstorming Unit ro Dolng business onllne Presentations

Unit u New businessTelephone strategiesUnlt rz Proiect management Functions and culture

228

2 2 7

188190

229

230

23L

196198

200202204

2Lg

219

2 2 3

2 2 4

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does not include

adnlnlstmtion and tlne

spent golng thtpugh

homewo* ln dny lessons,

Discussionr Public speaklnF 5S are encouraged to discuss public speaking, inspirational speakers, effective presentations and international audiences.

Listening: Experiences of tlvlng presentatlons Three business people talk about their experiences ofgiving presentations in intercultural settings and give tips for speaking

to international audiences.

Vocabulary: Tlps for givlnt presentstlons

55 look at some tips for giving presentations to international audiences and use related vocabularv in context.

Discussionr Tvpes of Dresentstlon

SS talk about setting up rooms for different types of presentations, colour connotations, audience reactions and advice for giving presentations in their country.

Practice FiteWord power (pages 4-5)

Vo€abulary! Slan& buzzwords and isrgon

SS look at examples of slang, iargon and buzzwords.

Readlng: lrow rot to sound llke o fuol

SS read some advice on how to adapt your language and presentation style to ensure success when speaking to an international audience.

Language r€vlew: B[slness ldloms

SS look at some business idioms.

Tert bankORB pages l5G-159)GJtmmar refercnce andpractice

(CB page 118)Practlce FileText and grammar (pagesGt)

Each lesson is about

7j-9o mlnutes.

1{etworklnF5S discuss tips for communicating with people they don't know

or don't know very well: listen to some delegates meeting for thefirst time and networking at a conference; introduce themselves

to another participant at an international conference

Wdtingi Replyintto a formal Invltstlon

55 look at a formal e-mail and write a reply, accepting theinvitation

Resource bankORB page 218)Wrltlngfile(CB page 134)Prdctice FileSkills and pronunciation(pages 8-9)

Workins for Lorlstald

A non-governmental organisation in Amsterdam is training somelogistics managers to be relocated to Indonesia SS look at theiob advert, exchange some notes from the course on

intercultural training and network during the break with otherparticipants SS also write a reply to a formal invitation to adinner held at the Regional Governor's residence in Jakarta

For a fast routethrough the unit, focusing malnly on sp€aklngskllts, iust usethc underlined sectlons.

For one-to-one situations, most parts of th€ unlt lend themselves, wlth mlnlmsl ad.ptatlon, to use wlth individual students Whcre thls is not the case, altenatlve pro(€dures are glven,

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Many people have a fear of public speakin& but a certain amount ofadrenalin and nerves can help

make a presentation more successful Plenty of preparation time, knowing your topic, reheatsing and

adapting your talk and presentation style according to the audience are also essential Apart from the

actualcontent ofa presentation, speakers should also considerthe following: room set-rp, seatirg

arangements, pace of delivery and tone of voice, gestures and body lan$age, signs of approrral or

disapproval, which may all vary according to culture and audience type

Msuat aids make a presentation easier to follow, but speakers should acquaint themselves with

technical equipment beforehand to avoid any unnecessary embarrassment should things go wrong

PowelPoint is a usefuland commonly used program for presentations, although some speakers still

prefer to use an ovethead proiector with transparcncies or s[des as well as handouts

Presentations, it is often said, need a beginning, a middle and an end The use ofbumouror

appropriate an€cdoteg to open a presentation can help to engage the audlence or get them on your

side, although humour differs widely in each culture and should be used sensitively or not at all Another

way to start offa presentation is with some brief, interesting or surprising facts and figures At the start

of any presentation, speakers should atso introduce themselves briefly, if they have not already been

formally introduced by someone else, before giving an overview of the talk Likewise, after presenting the

company, product or research findings, etc., the speaker needs to summalise or conclude the main

points of the presentation before signalllng the end and lnvltlng any further questions from the public

The question-and-answer session, or Q&A after a presentation is sometimes considered the most

challenging part ofspeaking in pubtic, as not allquestions can be anticipated The presenter, however,

should be prepared to a certain extent, if only to be able to refer the m€mber ofthe audience to another

authority or suggest further e-mail correspondence to follow up a particular issue

l{etworklng

Some managers say an important part ofgetting work done is building relationships and having an

e*ensive network of contacts

Networks are largely built through work contacts, for example, in meetings and conferences and by

doingfavours for others Managers can participate in company retreats and training programmes, as

wellas geftlngto know people socially during coffee breaks, business lunches oron the golfcourse!

HoweveL the extent to which employees socialise outside working hours varies tremendously according

to personal preference, company and nationalculture

Erchanging business cards, llstening adively, makingeye contact, asking suitable questions and

finding common ground are alL practical ways of networking, although certain practices or behaviours

witlvary from country to country

In-work students will be able to talk about company presentations they have given or those they have

attended They could also compare presenting styles from different international settings or different

areas, such as technical presentations vs commercial ones Pre-work students may have experience of

attending lectures or talks given at school and university They can also talk about the speakers/lecturers

they know that are good at presenting lt may also be appropriate for both types ofstudents to express

concerns about giving presentations and share tips for speaking in public

With networking, in-work students will be able to discuss occasions when they may network or

socialise in English and the potentiaI difficulties ofstarting conversations at business lunches, coffee

breaks, etc Pre-work students may talk about the advantages of making contacts in business in general

Read on

Dale Carnegie: The quick and easy way to effective public speak,r,g, Pocket, reissue edition 1990

Gert Hofstede: Cultures ond organisations: softwore of the mind - interculturul co-operation ond its

importance for survivai, McGraw Hitt, 1996

Tom Leech: How to preparc, stage and deliver winning presentations, 3rd Edition, AMACOM, 2oo4

Fons Trompenaars: 44anaging people acrcss c!/tures, Capstone, 2oo4

lil@E o Pearson Education Limited zoo6

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I r Belng International

Write three orfour ofthe fo owing views on public

speaking on the board or on a transparency Ask 55 which

ones they agree/disagree with most and whatthey mean.

Only the preparcd speaker deseryes to be confident.

(Dale Carnegie, American writer and lecturer, 1888-1955)

Tell the oudience what you're going to soy, soy itt then tell

them what vou\e said.

(Dale Carnegie, as above)

All the great speokery werc bad speokeR at first,

(Ralph Waldo Emerson, American essayist and poet,

18o3-1882)

Talk low, talk slow ond don't say too much,

(ohn Wayne, American actor and director, 19oZ-tgZg)

It is delivery that makes the oratorS success,

(ohann WolfgangVon Goethe, German po et, L7 49-!832\

Most speakers speakten minutestoo long.

0ames Humes, American lawyer and presidential speech

writer)

Therc is nothing in the wo d like a persuasive speech to

fuddle the mental apparutus.

(MarkTwain, American humorist and writer, r835-t9ro)

Atternatively, ask 55 what they understand by the title of

the unit,'Being internationa['.

Tell the SS that they will be tooking at 'being international'

in the context ofintercultural communication, namely

giving presentations to international audiences and

networking at conferences or meetings

a Go through the overview panel at the beginning of the unit,

pointing out the sections that SS will be Looking at

Quotation

o Get SS to look at the quotation and ask them what they

think it means, (fhe idea is that understanding the power

oflanguage helps us not only to communicate but to

understand each other more futly SS may also be invited to

comment on the power and usefulness of understanding

English and other languages and the importance of

communication in the business world.)

SS are encourag€d to dlscuss public speaklng, Insplratlonal

speakers, effedfue presentations and lntematlonal

audlences.

@

a Discuss question 1 with the whole class cet SS to discuss

the r€maining questions in pairs or small groups and then

go through the answers with the whole class.

2 SS may suggest any ofthe following techniques used byeffective speakers: good preparation and knowledge ofthe topic; an ability to explain complex things clearly;proiection or good use ofvoice and style ofdeliverywithout reading slides, notes or handouts word forword; unusual or attention-grabbing opening to thepresentation; ability to establish rapport and engagethe audience with a warm personality or use ofquestions; use of humour; smart appearance; regulareye contact with the audience and absence of irritatinggestures, SS's discussion may highlight some culturaldifferences in Derceotions ofwhat makes an

inspirational speaker

3 Answers could include any ofthe following: aninteresting topic; expert knowledge ofthe subjectmatter; an engaging speaker; good preparation andorganisation with appropriate introduction, middle andconclusion; presentations that are succinct and to thepoinU use ofvisualaidsi appropriate room set-up; astimulating question-and-answer session at the end ofthe presentation: effective use oftechnical equipmentand technology such as video, PowerPoint, figures andgraphs and so on- SS's discussion may highlight somecultural differences in perceptions ofwhat makes agood presentation

4 SS may pre-empt some ofthe speakers from thelistening and suggest any ofthe following: culturalsensitivity to localcustoms or traditions; careful use oflanguage; avoiding idioms, slang and colloquialisms;adjusting pace and tone of delivery so that alltheaudlence understands; (non-)use of suitabte jokes oranecdotes; seating arrangements; different ways ofshowing approval or reacting to the speaker, e.g

clapping, nodding your head or knocking on the tableand so on

Three buslness p€ople talk about their erperlences of glvlng presentatlons In Intercultural sattings and gtve tlps fol speaklngto Intemational audlences.

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7 C 2 0 3 D

O Q'.'

a Explain that the first speaker is called Michael, the second

Arianne and the third steve

o Play the recording a second time, pausing if necessary to

allow SS to take notes You could also oause after the

answer to the first question to elicit the answer from the

class as an example Replay a third time, referring 55 to the

audio scripts on page 162 if necessary

r After listening, SS compare notes in pairs and discuss the

answers with the whole class As with allcultural issues,

discuss the differences in international audiences with

sensitivitv

Suggested answels

t He was using a lot of language (stang) that people

didn't understand

2 Casual, fun and personal People might not find it funny

because they don't understand him or his sense of

humour

3 Review it to remove/reduce the iargon and colloquial

language and ask a colleague to check it for him

4 She found out that VIP guests and people in senior

posts sit in the front row ofthe audience

5 5he normally uses a semi-circular, theatre style

6 She put some nicer chairs at the front for important

members ofthe audience and arranged forthem to be

escorted to their seats

7 By closing their eyes and nodding their heads up and

down slightly

8 By knocking on the table instead of applauding

vocabugff!ffi

55 look at some tips forgiving presentationg to International

audiences and use related vocabulary in context.

@

I Do the exercise as a quick-fire whole-class activity, then

discuss thetiDs with the whole class

t v i s u a l a i d s 2 s c r i p t 3handout 4pace 5delivery

6 rephrase 7 gestures 8 greet

Row is not used.

55 discuss the practical aspects ofa presentatlon.

@

6 Get 55 to discuss their answers in pairs or threes Go round

the room, helping where necessary with vocabulary

Bring the class together and encourage 55 particularly totalk about advice for giving a presentation in their countryand how it might differ from other cultures

Go through the three dictionary definitions as a whole class.You could explain that the terms colloqu,a lism, idiom andcl,thi are also sometimes used to refer to slang orbuzzwords Drill pronunciation ofthese terms if necessaryhighlighting word stress on the board Elicit the first answerGet SS to look at the cartoon Ask them what buzzword isused? (p ro act ive le ade rsh i p)

Ask SS to do the exercise individually, then compare theiranswers in pairs

Go through the answers with the whole class Ask SS toprovide examples in English ofjargon used in theirparticular school, university or business sector that otherpeople would not understand Ask them to give otherexamples ofcontemporary buzzwords currently used intheir organisation, such as cutting edge, synergy, blendedleornrng, etc Ask SS how they feel about using this kind oflanguage

SS read sone advice on how to adaptyour language and presentation style to ensure success when speakingto an international audience,

@

o As a lead-in to the atticle on How not to sound like a fool,ask 55 whether they have ever been in a situation wherethey felt embarrassed about their English lf 55 are not veryforthcoming, give an example ofwhen you felt

embarrassed about speaking in public in a foreignlanguage, Exptain that native speakers may also sufferfrom feeling embarrassed when speaking in their ownlanguage in public Alternatively, ask SS whetherthey thinkitt a good idea to use idiomatic or colloquial languagewhen giving international presentations Don't reject any

, u c d s d r u I 5 5rd6E.

@ Ask SS to read the questions and explain that the idea is toscan the article quickly for this information They shoutdignore any words or phrases they don't know at this stageand focus on the task In order to make this a quickerreading exercise, set a time limit As a guideline, readthrough the text quickly, do the task and time yourself.Then altow SS about twice the time you needed to read and

do the task- orobablv about fourorfive minutes

o Before SS read, ask them to predict the advice given in thearticle about using colloquial language, idioms, ctich6s,slang or buzzwords

@ Ask SS for their reactions to the article before checking theanswers Did they predict correctly?

@ Go through the answers with the whole class

@

o

2 b 3 b s b 6 b

Trang 13

I I Being International

Suggested answers

t lt! very colloquial, and the writer uses it to illustrate the

point that many people in an international audience

wouldn't understand it

2 Suggested rewording, We rcally apprcciote the

oppoftunity to talk to you, our colleagues from lapon

We hove some new ideos we wont to discuss with you

which we thinkyou will be very impressed by

3 The way you give your presentation

4 Simplifoing the language for a non-native English

speaker (paragraph 6) and suggesting a colleague

reduce his talk (paragraph 9).

5 The Department of Commerce, embassies, local

business people with relevant experience, publications,

organisations specialising in international meetings,

managers of international hotel chains

6 Make sure you understand the question and be patient

if it takes a while for the audience to comDrehend Vour

message

Yawning, closing your eyes, nodding or shaking your

head, frowning, smiling, waving, staring.

o Ask SS follow-up questions about giving and attending

presentations in Engtish How do they (or would they)

rehearse their presentation? How much time do they think

is necessary to prepare a presentation? (Some experts

recommend uD to ten hours for a 2o-minute formal

presentationJ Do they prefer native speakers to simpliry

their English in presentations or use more idiomatic

language that is more advanced or'authentic'? What kind

of presentations, speakers or accents do they find the most

difficult to follow?

SS look at some common business idioms,

( c )

Get 55 to read the articLe again, explaining that the

paragraphs are numbered lfa 5S asks a question, throw it

open to the whole classto find out ifsomeone can provide

an explanation before answering it yourself

lfyou are short of time, divide the class into pairs and ask

SS A to find items 1-4 Oaragraphs 1-4), and 55 B, items

5-8 (paragraphs 4-1t SS then exchange answers

Go through the answers with the whole ctass

l The stakes can be high (and the pitfalls many)

2 (a) risky business 3 set the stage for 4 futlblown

5 head down the wrong track 6Tap into

7 information overload 8 can't figure (you) out

a lf SS are interested in finding out more, give them the

details ofthe titles in the Read on section (page 9) and Tom

Leech's website, www.winning-presentations.com

You may also tell SS they will be looking at presentationintroductions and presenting company information later(Unit Z), as well as summarising and dealing with questions(Unit 10) lf 55 are particularly interested in giving theirown presentations in class during the course, you may wish

to dealwith these sections at an earlier stage

lf 55 are keen to practise giving presentations, tellthemthat at an appropriate stage in the course they will need toprepare a four- or five-minute presentation, or the start ofapresentation, on a topic oftheir choice For 55 with little or

no experience ofgiving presentations, suggest they usethemselves as the topic Other possibte presentation ideasare: explainingthe company or organisation where theywork or study, their producl or service, or a special interest.Encourage SS to vary the seating arrangements, use visualaids (PowerPoint/transparencies and/or handouts) andexperiment with different ways ofstarting a presentation,such as with surprising facts or figures, a ioke or ananecdote Record their presentations on video, makingnotes on five or six language points, Give feedback afterthe presentations, praising good examples of presentationlanguage used, reviewing short sections ofthe recordedvideo SS who listen should take notes and write down anyrelevant questions for the speaker Ask SS to evaluate theirown presentations and say how theywould improve them.Make sure SS are given sufficient time and notice toprepate their talks before speaking in pubtic SS who donot knorv each other verywell may be retuctant to speak inpublic earty in the course and/or reluctant to give feedback

on each others oresentations

) G^^ro, ,"1"r"nce: Business idioms pa1e 7tB

o There is a further opportunity to practise business idioms

in the Grammar reference section.

o

o ExDlain this is an exercise on transformations withvocabulary related to presentations and that SS can onlyuse a maximum offive words for each gap Go through theexample with the whole class Ask SS for the answer toitem 2, then get them to do the rest ofthe exerciseindividually SS compare in pairs, then go through theanswers with the whole class

r b 2 a 3 b 4 b 5 a 6 b t b 8 a

| (example)give (us) a simple explanationmade (the) ar.angements forprovided a summary ofsomeone who/that specialises in

to bring the seminar toopen to (mis)interpretationmake any assumptions

2

3 4 5 6 7 8

Trang 14

c

@

6

55 dlscusstips for communicatlng wlth peopte th€y don't

kno$ or don't know rrery well; listen to some delegat€s

meetlng for the first time and nirtworking at a conference;

introduce themselves to another participant at an

intemational conference

a You may like to use this quote on communication as a

warmer:

'Good communication is os stimulating os black coffee and

just as had to sleep after'

Anne Morrow Lindbergh, writer and aviation pioneer

(1906-2ool)

6)

As a lead-in to the section, ask SSr

Whot do you understand by the tem 'networking'?

When do you network? Where? Who with?

ln what situations have you/do you netwo* in English?

Do you enjoy networking?Vhy (not)? How is it useful?

Get 5S to look at the tips individually

Go through reactions with the whole class

Ask 5S ifthey would use questions like How nuch do you

earn? ot Do you come herc often?Why (not)'!

Ask 55 to look through the questions individually first and

add some of their own

Get SS to compare their answers in pairs or threes This

way, if SS only think ofa few oftheir own questions, they

can add those ofother SS to their list

Go through the additional questions quickly with the whole

class ss's answers willvary depending on their culture,

Suggested guestions for networklng

What do you like most about qiving in /your job /this

even0?

What's your opinion on (this restaurantrtventlflace)?

What do you recommend ldo/see (in youl

town/country/region)?

All are examples of neutral and open questions.

What\ the weather like in your country/city/region at the

moment?

What do you think ofthe new boss?

What\ the political situotion in your country/cityhegion at

the moment?

The first one is an acceptable question for the British, but

possibly a non-starter in other cultures.

The above questions may be acceptable in some cultures,

but not in others.

Unsuitable questions for n€tworking

How much do you earn?

May be appropriate in India and other Asian countries, but

not Anglo-American and European countries.

Do you come here often?

Considered to be a clichd in English-speaking countries;

also a yes-no question.

Other posslble questions Where are you from? How long have you lived there?

How long have you been working fur /wo*ing os / living here /coming to this event?

Could you recommend a nice rcstaumnt (neorhere)?

How wos your joumey/trip to the office/event/this city?

@ O * '

o Refer SS to the list Play the recording once and get thern tomark their answers individuatty Replay a second time ifnecessary

o Go through the answers with the whole cLass

7 Refer to a previous conversation

8 Exchange business cards / a/

9 Refer to future contact / 1/

10 Introduce someone to a useful contact

After listening, invite SS to comment on James'sintervention and why Melanie and Konrad had to stop theirconversation

Refer SS to the audio script on page 162 Playthe recording

a second time if necessarywhile 55 read the dialogue,underlining or noting the expressions used for thefunctions in the list Point out that these expressions areimportant and worth learning by heart for situations thatrequire networking or social English

Ask 55 what kind ofdifficulties they experience whensocialising in Engtish in a professional context, such as aninternational conference Ask them to brainstorrn othersituations when they might give someone their businesscard, for example at a business [unch, meeting, trainingcourse or with the passenger sitting next to them on aflight

Explain that they are going to do a role-play as delegates at

an international conference Theywill practise starting aconversation and tryingto find common ground with theother delegate, using some ofthe tips in Exercise A and thequestions in the Useful language box on page 10

Go through the expressions in the Usefu[ language box onpage 11with the whole class Ask SS to highlight orunderline expressions they find particutarly useful Drillpronunciation of expressions, highlightingsentence stressand intonation on the board, ifnecessary

@

o

Trang 15

I 1 Being internationat

Divide SS into pairs 55 A and 55 B Look at their

corresponding information on pages 142 and 49 Ask SS to

take notes ofany questions they might ask their partner

before they start the role-play For SS who know each other

well, ask SS A to invent their name, company, job position

and personal interests lf SS do not know each othervery

well tell ss A to be themselves

Monitor and circulate round the class as SS do the

role-plays Make a note ofSS who carry out the task

successfully, any useful language used and five or six

language points for correction, including intonation and

pronunciation

Ask SS what they found most difficult when networking in

English Give feedback to the whole class, praisingthose

SS who found common ground, remembered to exchange

business cards and set up a future meeting successfully

Ask one ortwo ofthe pairs to act out part oftheir

conversations again, bearing in mind the previous

feedback,

Go through feedback with the whole class, praising

appropriate language for networking and use ofopen vs

closed questions Write up any points that need further

nork on the board

SS lookat a formal e-mail and ryrlte a reply, acceptlngthe

Invftatlon.

@

@ As a tead-in to this writing section, ask SS what kind of

formal correspondence 0etters or e.mails) they generaLLy

receive or write Ask SS in work what kind offormal

correspondence they receive in English, ifany Ask

pre-rvork SS what recent writing tasks they have done in

English Noter Do not spend too much time on discussing

less formal situations, as Unit 2 deals with writing effective

e-mails

Get SS to read the e-mailand underline examples ofany

formalor polite language used, e.g l,y€ are Miting to;

subsequently arose; We would be honoured; extremely

groteful; at your eorliest convenience; should you requirc

Ask SS if they think the people in the e.mail know each

other or not Ohey probably do, as the exprcssions Deor Mr

Grau and Wamest regards are usedJ

Explain that although this is an e-mail, it is a formal

invitation from a Chamber ofCommerce lt is similar in style

and language to a formal letter, with the exception perhaps

ofthe ending Ask SS how the correspondence might end if

it was a letter, not an e-mail (A letter would probably end

in YouR sincercly, but this is not used in e-mails.)

SS have to rvrite a reply acceptingthe invitation to speak at

the conference, including questions concerning conference

details and promisingto send a proposalfor the talk lt

should be formal- or at least semi-formal- in style

Circulate, monitor and help SS while they write Make a

note ofany useful expressions used on the board,

$ writing Jite page 94

lf peer correction is appropriate in your sefting, SS maycompare their replies in pairs after completingthe task ls itthe right length? What formal phrases did they both use?What could be imDroved?

Go through feedback with the whole class, praising goodexamples offormal language and style and pointing outfive or six areas that need further work

lf necessary photocopy the following sample answer, orwrite it up on the board You may choose to elicit a simitarmodel fiom 55, writing it up on the board sentence bysentence, or gap-fill parts ofthe letter

o Alternatively, divide the class into pairs SS A accept and

55 B dectine the invitation 55 then read each other'se-mails and comoare

t Early finishers may write a short reply declining theinvitation politely or rewriting the invitation in a less formalstyle These writing tasks could atso be set for homework

In thls case study, a non-gryernmental organlsatlon ( 60) In Amsterdam is training some lodstics manag€nr to be relocated to Indonesla SS look at the iob advert, erchange some notes from the coutse on Int€rcultural tralnlngand network durlngthe break wlth other particlpants, 55 abo wrlte a reply to a formal Invltatlon to a dinner held at the Reglonal Governor's resldence ln lakarta.

lf this is the first case study you have done with the class, be sure to prepare it carefully beforehand Read the information in the introduction ofthis Teacherb Resource Book (pages 4-5).

In class, pay particular attention to clearly breaking down the case study into the different tasks and making sure that SS understand and follow the structure ofwhat you are doing There is no audio used in this case study lt focuses mainlV

on speaking skills, although a writing task is atso included.

Sample answerDear Mr McCarthy / Andrew McCarthy,Thank you for inviting me to speak at the conference to behosted by the Chamber ofCommerce in Edinburgh nextmonth I would be delighted to give a plenary talk on thesubiect of'Merging companies: merging cultures'and willsend you my speaker proposalform shortly

In the meantime, could you please let me know how longthe talk needs to be so that I can plan it accordingly? |would also be grateful ifyou could confirm the conferencevenue

I look forward to receiving your reply / meeting you at theconference

Best regards,jaume GrauBranch DirectorSavings Bank of Girona, Edinburgh

Trang 16

Get 55 to focus on the photo of the lorry As a lead-in to the

case study, ask SS the following questions:

What do you understond by the tern 'NGO'?

what are some ofthe NGOS you arc familiorwith in your

country?

Would you be interested in working for an NGO?Why (not)?

Read the background information aloud (or ask a S to read

it) Explain that Logistaid is a fictitious organisation Deal

with any other questions 55 may have

o Write the headings from the left-hand column ofthe

following table on the board and elicit information from 55

to complete the right-hand cotumn

Purpose of organisation An NG0 that provides

emergency assistance in more than 80 countries

Training required Intercultural training of

logisticians/logistics managers for relocation to lndonesia

Training company Centre for lntercultural

Communication

Purpose oftraining Help managers to adapt to the

new environment and improveinteraction in social andworkplace settings

Task r

€ Ask 55 what they think a logistics manager does, then refer

them to the job advert and ask them to check their

answers Get 5S3 initialreaction to the iob position and

ask them ifthey would be interested in apptying for it

o Go through the answers with the whole class

o Time permitting, you may ask pre-work SS to write a formalletter ofapplication for the job position, or set this ashomework at the end ofthe class

Task z

@ Refer SS to the brochure from the Centre of InterculturalCommunication on their lnternational RelocationProgrammes Ask SS:

Why do you think intercultural training would be importontfot monogers being rclocated to lndonesio?

Whot do you think this kind oftraining consists of?

lfappropriate for SS in work, askthem ifthey have everdone any intercultural training in their company ororganisation lfappropriate, ask SS ifthey have ever been

to Indonesia or South-East Asia and what they thought of

it For SS who have not been to the area, ask them to focus

on the generaI idea of relocation and going to work in aforeign country rather than Indonesia specificatly Note: it

is not necessary for 55 to have knowledge about Indonesia

in order to complete the tasks in this case study

a Get SS to look at the International Relocation Programmesand ask them:

What is tulture shock'?

What do you think willbe the most difficult aspect ofbeingrelocated to a country like lndonesia?

o Divide SS into pairs Explain that in this role-play, they aretrainee logisticians for Logistaid in Amsterdam on theirlunch break and that they each have some notes missingand need to swap information Dealwith any questions the

55 may have before they begin the task

o Circulate and monitor, checking SS are carrying out thetask correctly, Make a note ofany useful language usedand points for correction for later feedback

o After 55 have exchanged information, go through thepoints quickly with the whole class Ask SS how they feel atthis stage as trainees before relocation, for examplenervous, excited, anxious, etc

Task 3

o Divide SS into threes and tell them they will be getting toknow some ofthe other participants from the course andthat they have to find some common ground during thisnetworking task

a Refer SS to their role-play information in the Activity file.Explain that they alt have different work experience andhave worked in different countries, but they keep their ownnationality during the role-play

o Emphasise the importance of team-building and buitdingrelationships with people from the course, as they willfeelvery isolated once they have been relocated to Indonesiaand may want to keep in contactwith the other

participants Tell SS they may be working together with theother course participants in the future, but this has not yetbeen confirmed before they begin the task

Suggested answers

SkilLs and experience required: leaderships skills, good

command of English and another language, witling to

travel and work in a challenging intercultural context,

experience in logistics desirable but not essentiat,

relevant experience in logistics, e.g purchasing,

transport and distribution, maintenan€e as wellas

training and administration and general liaising/

co-ordinating

Possible candidates for the position may include any of the

foltowing: candidates with a willingness to traveland

learn about other cultures, suitable voluntary work

experience and a strong background in working for

similar organisations, young managers with no famity

commitments; another possible profile could be an

older person who has been made redundant and is

looking for new challenges

Trang 17

| 1 B€ing Internatlonal

Circulate and monitor, checking SS are compl€ting the task

correctly Make a note of key language being used and

points for corection Dealwith any basic errors after the

role-play ifnecessary Dealtvith other points, such as

intonation in questions, during feedback when SS have

completed the case study

Alternatively, the rote-play cards in Task 3 can be omitted if

SS do not know each othervery welh they can then carry

out the task as themselves, so that the task becomes an

authentic one

Writing

a Tell SS that three months have now passed slnce they were

retocated Ask them to imagine how they think the

experience has gone, for example adapting to cultural

differences, difficulties at work, missing family and friends

o Get SS to focus on the photo on page 13 Ask them what

theythink it is TetlSS they have received a dinner

invitation from the Regional Governor ofJakarta, and it is

important they attend as a public-relations exercise

Explain they have recently found out that one oftheir

colleagues, whom they met on the training course in

Amsterdam, willalso be joining them soon, and they would

preferto attend the dinnerwith a colleague Explain that

although they are working'in the field'as representatives

of Logistaid, they would occasionally be expected to attend

this kind of formaI event

Ask SS to read the letter and deal with any questions they

may nave

SS write a short, formal reply of no more than 1oo words,

acceptingthe invitation and mentioningthe name oftheir

€otleague, taking care to word their request politely Tell SS

it is best to address a person ofauthority using his/het

officiat title Refer 55 to the exDressions used in the

Business skills section for writing formal correspondence

This task may be set as homework or an out.of'class

a Ask one or two groups to say what happened in their groups and what they discovered about the other participants.

o tuk one or two 55 to read out their reply to the invitation

or, ifappropriate, ask pairs ofSS to read each other! and comment on any differences in language used.

Alternatively, and ifshort oftime, collect the writingtask and go through writing errors at the beginning ofthe next class,

r t o l

a Go through the informatlon in the Course Book with your student Explain any difficulties In Tasks 2 and 3, you and your student are participants on the training course for logisticians In Task 3, choose only t$/o ofthe role-play cards, A and B Don't dominate the

conversation in this task, but say enough to keep it going and allow your student to ask and answer questions.

a At the sam€ time, monitor the language that your student is using Note down any good examples of [anguage and points that need correction or improvement Come back to these later, after the student has completed Task 3.

a Praise any good examples of language used and go over any errors, including pronunciation Then repeatTask 3, swapping roles, ortaking roles A or B and C, Record the second role-play ifpossible lfthe student is reluctant to

do the writing task, explaln it is very short or do the additionaL role-play at the dinner as recommended for early finishers Go through feedback with the student after the finaltask.

) *,,,,,n tr," ,.r" ,ro

Circulate and monitor, checking SS are completingthe task

correctly

For early finishers, or as an extra activity, divide SS into

pairs or groups ofthree Tell them they are norv at the

dinner in lakarta Two ofthe SS are reDresentatives ftom

Logistaid and one is the Regional Governor ofJakarta Give

more confident SS the role ofthe governor Explain they

have to talk for five minutes before dinner and find some

common ground Alternatively, with SS that don't know

each othervery well, ask SS to give a short presentation on

their company and/or their iob

Trang 18

L

Trang 19

Each lesson is obout

60-25 minutes This time

does not include

odm i n istrati o n an d ti m e

spent going through

homewo* in any lessons,

Discussionr Tral!!ilg

SS discuss their experiences of training courses, differentlearning styles and what they know about coaching andmentoring

Listening: Int€rview with a tnlnlng consultant

A training consultant talks about the purpose ofsome ofthetraining activities she does and the aims of coaching andmentonng programmes

Vocabulary: Company training5S learn some key training words and expressions and use them

rn context

Discussion: Tvpe! eltlainjlg

SS discuss training courses, their views on mentoring and

c o a c h i n g a n d th e i r f u t u r e t r a i n i n g p l a n s

Practice FlleWord power (pages ro-u)

Discussion: Online [qajo!!g

SS discuss their views on e,learning, other learning styles andonline MBAs

Reading Time to breok out lrom compus

SS read an article about Universitas 21Global, an onlineuniversily offering an MBA programme

Language revieyvr Multiword verbs

SS look at multiword verbs related to education and trainine

Text bank(TRB pages 160-163)Grammar reference andpractice

(CB page 119)Practice fiteText and grammar (pages12-B)

Tel€phone strategles: clarirying and confirming

SS listen to two telephone conversations where people need to clarihr and confirm informatjon.

Writing: E-mails

SS look at tips for writing e-mails, analyse some sample e-mails and practise wrjting e-mails in more and less formalstvles.

Resource bank(TRB page 219)lryriting file(CB page r;5)Pndice fileSkills and pronunciation(pages 14-15)

The management team also want to roll out a new marketinformation-gathering system

Writing flle(CB page 135)

For a fast route through the unit, focusing mainly on speaking skilts, iust use the underlined sections.

For one-to'one situations, most parts ofthe unit lend thcmsetves, with minimat adaptation, to use with indlviduat

students Where this is not the case, alternative procedures are given.

Trang 20

Most companies recognise the benefits oftraining employees lt can give a company a comPetftive edgq by

increasing profits, productivity, creativity, staff motivation and customer satisfaction The key lies in developing

an effedive tralnlngstratetry for a business which identifies the skllls and knowtedge the company needs to

achieve its aims, the skills and knowledge employees already have and, from that, the skills gaps to be filted

0rganisations and managers are sometimes reluctantto spend money and time on training because ofthe

short-term costs, the lack ofa tangible return on investment and the possibility that staff might leave for

better iobs or competitors might poach their highly trained employees Furthermore, even when a company

has a training evaluatlon proces6, it is often difficult to assess the benefits of certain types ofsoft-skllls

training such as efr€ctlve communication, leadeGhlp skills, team bulldlng and conf,ict management

Training can be done for many reasons and take many forms, As patt ofa pefolmance appraisal scheme, a

manager may identifo areas where an employee is underperforming and recommend training The company

may have a career or professlonal development programme for its staffand managers There may also be a

specific requirement for all staff to tearn a new scheme and to develop certain computer llteracy skills as welt

as technical and behayloural competences

Although most emphasis is placed on formaltralnlng, people often learn most about thek iobs through

informal on-th€-lob tralnln& such as reading setf-study books and instructional manuals, talking to their

managers, dealing with clients and chatting with peers by the coffee machine or over lunch The importance of

this Informal tralnlnt is often overlooked in the beliefthat training is something that only takes place in a

classroom

Formal training takes a pre-determined form with specific lestnlng oblectlves lt couLd be in the form of

university or college courses, workshops, seminars, conferences, presentations or demos lt can be provided

by an In-house expert, but increasingly businesses are turning to specialised extelnal consultants and training

providers The programmes they offer may be tailor-made for the business or bought offthe shelf Courses

may be Intenslve or extenslve and be held onslte or offslte Many companies also use the cascade tralnlng

model to maximise the benefits from training

tu information and computer technology has developed, it has become possible to offer dlstance learning

courses to business via the Internet Some ofthe advantages ofthis modelare that employees can have more

flexibility and control over their training programme, and it is generally more economical for companies

However, not allcourses are suited to the e-leaming format, and itb also important to bear in mind the

preferences and l€arnlngsgles ofemployees- lt seems likely that blended leaming, combining face-to-fac€

ctasses with onlln€ meterlals, may become a popular model for business training in the future

Nowadays mentorlngand coachlng are popular forms of informal, personal development in business,

particularly for senior executives The two are very similar, but in general, coaching lasts for a set period of

time The word mentor comes from Greek mythology, meaning'a trusted friend, counsellor or teacher'

Mentorlng programmes tend to be long term and they allow new, inexperienced managers to be paired with a

more experienced person, who is not their direct boss The mentor offers 'a friendly ear' and advice as the

newcomer progresses in her/his career

In the past, many companies could offer an employee a iob for llfe ln today's rapidty changing world,

individuals, as well as companies, are aware ofthe need for contlnuous and self-dlrected learnlng throughout

one's lifetime More and more people are now taking more responsibility fol planning their own career paths

In-work students will be able to talk about the training strategy oftheir company and other companies they

may know or have worked for Pre-work students will have experience oftraining from schooland university

They can also talk about the companies they know that have a good reputation for training programmes All

students will have generalworld experience oflearning all-purpose life skills, such as time management.

P Nick Blanchard, James W Thacker and An&ew Slul'; Effective truining - systems, strategies and practices,

Prentice Hall,2oo3

Marcia L conner: learn more now - 10 simple steps to learning better, smatter, ond fasfeli Wiley, 2oo4

David Kay and Roger Hinds, A practical guide to mentoring, HowTo Books, 2oo4

Henry Mintzberg: /Vdnagers not MBAS: o hard look at the soft prcctice of managing and nanogement

deve lo pm e nt, Berrett-Koehler, 2oo5

Suzanne Skimngton and Perry Zeus: Ihe complete guide to coaching at work, Mcc.aw-Hill Education, 2ooo

l@ o Pearson Education Limited zoo6

Trang 21

l 2 T r a i n i n g

Ask SS to brainstorm allthe learning situations they've

been in as a child and adult Set a three-minute time limit

for this activity To make sure 55 understand what they

have to do, elicit or give them an example, e.g learning to

tie your shoelaces, swim, ride a bicycle, cook, drive a car,

etc Write SS! ideas up on the board Then ask 55 to work

in groups ofthree or four to discuss what they remember

about any ofthese learning experiences, who taught them,

how they felt and how they were taught

@ Tell SS they will be looking at different types of training and

orofessional develooment

@ Go through the overview panelat the beginning of the unit,

pointingoutthe sections that 55 willbe lookingat

Quotation

@ Ask 55 what the quote means and what they think of it

@ Ask SS ifthey have they ever had a mediocre/good/

superior/great teacher 55 may not feel comfortable being

negative, so leave out the question about the mediocre

teacher ifyou think it is inappropriate Who were these

teachers and what made them mediocre/good/superior/

great?

55 discuss their experlences oftraining courses, different

learningstyles and what they know about coachingand

mentoring

@

@ 55 work in pairs to discuss the four questions Set a

three-minute time limit for this Then get feedback as a whole

ctass Help SS with the names of different types oftraining

courses in English 55 wiLl probably say that the learning

styles they prefer may depend on what they are learning

-elicit some examples lt isn't necessary to spend much time

contrasting face-to-face with online learning, as this

subiect comes up in the second lesson For question 3, ask

SS ifthey can prioritise the qualities they have listed Add a

few more qualities if SS haven't mentioned them, e.g have

a good sense of humour, and ask 55 for their views 55 will

have some ideas already about mentoring and coaching; if

not, give them the section in the Business brief (see page

19) as a short introduction lt is not necessary to spend too

long on this, as it forms part of the [istening section,

SS llsten to Rosa soler, a training and development consultant bas€d in Barcelona, spain, who works with multinationals, local companies and universities In th€ first part ofthe interview, shetalk about her company and describes some ofthe tralnlng activities she does, In the second part ofthe intervle$ she talks about the differences between coaching and mentoring progammes.

@ O,.'

Get SS to focus on the photo of Rosa, then to work in pairsand look through the sentences Explain any difficuttvocabulary and ask SS to try to predict the missinginformation

Plav the first oart of the interview,Get 55 to check answers in pairs, then play the recordingagain, stopping in sections to aLlow SS time to write ifnecessary Replay any difficult sections a third time ifneceSsary

5S check their answers in small groups Circulate and dealwith any queries they have lfyou can see that altSS havethe correct answers, you may decide not to go th.ough allthe answers in open class, simply confirm for the class thateveryone has the correct answers and dealwith theproblem questions This saves class time.

analysing/assessing/evaluating/observing; training(programmes)

bridge-building; leadership; interpersonalmanagement skills; prioritise; cope under pressurecoaching; mentoring

o a

2

3 4

Trang 22

1 True

2 False

3 True

A False

Basically, when you cooch people, you

improve on their skills so thatthey con do a

better job These skilb moy include mony

business monogement skills, such as

negotiating, tine managenent, preparing

meetings and presentations ot organisation

But coaching isn't only for managers

Anyone in a company might do this sott of

programme

they are long-term coreer proqrommes

which are speciolly designed for a select few

in multinationals

The mentoring progrumme is in fact only

poft ofa bigger picturc becouse the

porticipant, or mentee, moy probably be

attending other truining ond personal

development progrunmes ot he or she

might be studying foron MBA

- butthe mentor cannot be the mentee's

direct manager or boss Usuolly the mentor

is soneone who is high up in the compony,

who has a lot ofexperience and know-how

It hasto be someone who can be objective if

the mentee has a problem at work orcomes

foradvice

They invest a lot of time and energy; it3 very

difficult to frnd the right peson

D 2 coaching; coach 3 evaluation 4 mentor; mentoring

5 consulting/consultancy; consultant 6 assess; assessor 7 appraise; appraisal 8 instruct; instructor

9 participate; participant

E r training 2 assessment 3 training/coaching

4 instruction(s) 5 participants 6 mentor

7 assess/evaluate 8 appraisal

55 dlscuss training courses, theirviews on mertorlng and coachingand their future tralnlng plans.

o

@ Get SS to discuss the four questions in pairs

@ With the whote class ask SS to reDort back on their viewsand future training plans

SS dlscuss theirviews on e{eamin& other leamlngstyles and online l/lBAs,

@

@ This section returns to the concepts offace-to-face andonline or e-learning introduced in the first lesson ltintroduces the idea of blended tearning, which combinesthe two Before discussing the questions, you might want

to ask ifany 55 are already studying for an MA or an MBA

or are planning to do so in the future Ohis follows up fromthe discussion in the last class) lfthey are, ask them morequestions about the course(s): method of instruction, whythey chose that course, how long it is, what the courserequirements are, what are the advantages ofhaving anMA/MBA, etc, lt may not be appropriate to ask aboutcourse fees

@ Refer SS to the three questions and deal with any problemwords Then ask the 55 to work in groups ofthree or four todiscuss the questions As feedback, ask each group in turn

to give you an advantage ofdoing an MBA online, and writeeach new suggestion on the board so that the groups cancompare their ideas and they are prepared for Exercise B

@ lf you think your SS wilL appreciate the humour, you couldteltthem this joke and then, on a more serious note, askthem what they see themselves doing in five years'time.Manager: What do you see yourselfdoing in five yeaE'time?

Employee: ldon't know ThelV guide only goes up to theend of the week

SS read an article about Unlversltas 2r Global, an onlineuniversity offerlng an MBA programme

5 True

: 5 True

You may want to refer SS to the audio script on page 163

It's often very useful for 55 to listen and read the audio

script You may want to iust listen to one part ofthe

interview again, depending on the time availabLe and sS's

needs Then ask SS to pick out a language area, such as

ten words relatingto training or some multiword verbs

(e-g end up being manogers, come up with solutions)

However, don't spend too long going over the audio script

in detail

55 learn some key training words and expressions and use

them in context.

@ - @

Explain the tasks and get SS to work in pairs on them

Go round the room and help where necessary correct any

misspellingof words

With the whole class go through the answers Drill

pronunciation ofdifficult words (e.g coach, evaluotion,

mentoring, consultant, oppraisal, participonf) and hightight

word stress on the board Note: mentoree is also

sometimes used instead of mentee

Trang 23

l : T r a i n i n g

@

€ Once you have the list of advantages on the board, refer 55

to the article and ask them to find the advantages ofonline

MBAs mentioned in the text ExDlain that the idea is to scan

the article quickly for this specific information Tellthe ss

that they should ignore any words or phrases they don't

know at this stage and focus on the task In order to make

this a quicker reading exercise, set a time limit As a

guideline, read through the text quickly, do the task and

time yoursell Then allow your SS about twice the time you

needed to read and do the task SS will Drobablv need

about four or five minutes

e Ask SS, in pairs, to compare their list of advantages and

also to compare it with their list on the board What points

had they made that were not in the text and vice versa,

Discuss the answers with the whole class

o Ask them for their initial reactions to the Doints made in the

article Do they agree or disagree with the advantages

mentioned? Are there any disadvantages they can think of

now after reading the article?

The MBA director at the Brisbane Graduate School of

Business says E{earring is engaging, authentic

(paragraph z) - although this is debatable, it may be

more motivating for certain students, and the use of

new technologies makes it appear more up-to-date than

traditional classroom methods

More accessible / less elitist than other MBtu: /t also

aims to break away fron the elitist modelofhigher

education by making teftiory education occessible to

more people (pangraph 3)

An online course is more democratic, everybody has a

voice, where you don't have iust yourtypical Anglo'

saxon who is loud ond talks more,'says Mr Williams

(paragraph d This again is debatable, atthough it!

possible that students who may sit quietly in a class will

contribute rnore readily to an online discussion

lt's cheaper than othet MBAS Univercitas 2l Global soys

that it is offering an alternative route fot students in

Asia, who connot afford to pay for higher education or

travel to the US, UK or Austrouo To make its online MBA

progromme afiordoble, the institute chorges varying

tuition fees, depending on where the students come

fum ban{aph s)

older working students can save timet fiexibility of

both time and curiculum, offers o huge incentive for

workin g professionols (paragraph 7)

(9

o Get 5S to read through the summary of the article first to

check vocabulary lfsomeone asks a vocabulary question,

throw it open to the whole class to find out ifsomeone else

can provide an explanation lf not, explain where necessary

e SS read the text again and complete the summary

individually Circulate and check answers, clari! any

doubts and confirm correcl answers

SS compare answers in pairs lfthey need extra help, putthe missingwords on the board with a few distractors andget SS to choose answers from there

lfnecessaM check answers with the whole class lf not,then confirm that SS have completed the summarycorrecltv,

Discuss SS! reactions to the information again as a wholeclass and ask a few more general discussion and

comorehension ouestions:

Why do you think Universitas zt Global MBA is popular in/ndrr? (Education is highly-valued and a leveller in a societywith a caste svstemJ

Why is it difficult forthe university to break into theChinese morket? Ghe government is still deciding whether

to give approvaland also the course only costs 25% ofaface-to-face MBA course in China, so there mav be resistantfrom Chinese universities)

Whot is the typical prcfile ofo student studying ot o'bricksand mottar' unive6v How is the student profile atUniversitos 2l Global different and why?(University ss areusually young and single This online university! 55 aremarried, working professionals - presumably because theyhaven't got the time during the day to attend face-to-faceclasses, preferring to study at home at nights andweekends.)

Do you think Univesitas 21GIobal\ pricing policy isworkoble?

Whatwould Universitas 2l Global have to do to become arecognised bmnd in your country?

How do people poy fortheh educotion in your country?Whot is being donertan be done to help people who con'tafford to pay for higher educotion in your country?

Alternatively, if you are short oftime, or SS don't want toread the whole article again in order to complete thesummary, then write the iumbled answers on the boardatong with a few distractors and get SS to complete thesummary using the words you have given them

I online/international 2 universities 3 (tuition) fees

4 abroad 5 education/fees 6 market

Circulate and confirm answers or indicate in whichsentence a word or expression occurs where SS are havingdifflculties Get early finishers to compare their answerswith another Dair

@

o

Trang 24

a

a lf necessary check answers with the whole class lf not,

then confirm that SS have completed the summary

correctly lfyou'd like to offer further practice, askSS,

individually, to write true example Sentences about

themselves using some ofthese words, e,g post, degree

Also, drillthe pronunciation ofany new words that SS

might like to have as part oftheir active vocabulary

r tertiary institutes 2 (associate) professor 3 tap into

4 degree conferred 5 critical mass 6 bricks-and-mortar

universities

SS took at nultlword verbs related to education and trainlng,

As a lead-in to this tanguage review section, refer SS to

paragraph 3 ofthe article and askthem to find examples of

two multiword verbs (tap into and brcak away fton).fhe

meaningof top into utas already explored in Exercise D

Now ask 55 to try to work out the meaning of break away

Fom in the context given.

Put 55 in pairs to do the same with the sentences in

Exercise E Note that sentence 2 is break away from Point

out that there is more than one multiword verb in sentence

6 Circulate and help where necessary

Go through SS's ideas with the whole class, asking each

pair to give their exptanations ofthe meanings and find out

ifthe rest ofthe class agrees

Alternatively, you can use these synonyms to confirm SS

answers or give them to 55 to match with the multiword

verbs after they have identified them in the sentences

1 stop doing something, such as a course, before you

have completely finished

2 leave / escape ftom

divide into separate parts to analyse it

pay for someone to study a course

investigate

failto do something by the time that was expected

do something that needs to be done, but which you did

not have time to do before

7 will drop out = will leave before the course finishes

2 brcl<e owoy frcm : stopped doing or gave up

(something mainstream)

t breoklng it down - making it clear / summarising

4 pufrlng its employees through = making its employees

study or do

5 have been looklng rinfo = researching or investigating

6 fell behlnd with = couldn't complete

\ cotchlng up with = studying hard for / making the

same progress as others

As further practice, tell SS to work in paks to write slx sentences oftheir own using these multiword verbs Alternativety, ask SS to work in pairs They write gap-fill sentences for three ofthe multiword verbs from the exercise and pass them to another pairto comptete, Do an example on the board to make it clear what they have to

do, e.g I'll have to study this weekend to , , ,, my MBA coursework-

Q Grammo, ,"lerence: Multiword verbs page n9

a Refer 55 to the Grammar reference for further information and another Dractice exercise,

1 breaking away from 2 fallen behind with 3catchup

4 l o o k i n t o 5 d r o p p e d o u t 6 p u t h e r t h r o u g h T c o p i n g with 8 followed up

55 to do the gap-fill exercise in pairs Circulate and help asnecessary

Go through the answers with the whole class

Discuss SS's views on the article

t h y p e ( i t ) u p 2 b r i n g i n 3setup 4getto 5think ahead 6 Dut on

55 llsten to two telephone conv€rsatlons where people need

to clarlfy and conffrm lnformatlon.

tryhat is staff indudion?

A planned induction programme for new staff is a very important part ofthe employment process ltt an opportunity to make new employees familiar with the operating procedures of the company They should also understand the company's business obiectives, and what it

is trying to achieve A typical programme might include a tour ofthe company facilities, dealing with papenvork such

as contracts and the staff handbook, a presentation about the company (e.9 the history ofthe organisation and a description ofthe company organigram), some information about the job, hours ofwork, dress code and personal development within the company,

3

4

62

Trang 25

l z T r a i n i n g

lf SS don't know what a staff induction programme is, tell

them the information on page 23.55 can listen and then, in

pairs, reconstruct verbally what they heard Repeat the

information so SS can get more details ifnecessary

Discuss the reasons why companies have induction

programmes and whether they are worthwhile lfthere is

time and interest, get SS to design an induction

programme for their own company or institution, if one is

not already on offer

SS listen to the first phone conversation and say who the

speakers are (e.9 a manager, a new member ofstaff, a

receptionist, someone from the human resources

department) and what the purpose ofthe phone callis

Check answers in pairs, then confirm the information as a

whole class SS can give any details they heard

Repeat this procedure with the second phone call

With the whole class ask SS which callsounded more

formal and why

1 In the first conversation, the main purpose of Leoni

Taylor's caLlto MelVan Der Horst in Human Resources is

to find outwhere she has to go to attend the induction

course In the second conversation, the receptionist,

Pierre, calls Melto advise her thatthe meeting room

has been double-booked and that she has to move her

induction session to another room

2 The first conversation between Mel Van Der Horst and

LeoniTavlor is more formalthan Mell conversation with

the receptionist, Pierre Thatb because Mel and Pierre

are clearly work colleagues who know each other quite

wel[ Meland Leoni have apparently never met, so they

are more Dolite and formalwith each other,

@ C),.r

@ Check the vocabuLary with 55, particular items a-c, and

explain functions like'echoing/rephrasing' if necessary

@ SS do the exercise in pairs before listening to the first

conversation again to check their answers,

c Drillthe pronunciation ofthe phrases that use questioning

intonation

@ Refer SS to the Useful language box, where there is a

summary ofthe expressions used Ask them if they can

think of any more expressions that they use for these

purposes Try to sensitise the SS to English sentence

stress, linking and intonation Don't get them to repeat all

the expressions, just one ortwo from each section that

might be difficult in terms of pronunciation (e,g Would you

mind ? ot Could I ask you to ?)

@ Refer 55 to the audio script on page 163 and ask them to

practise the dialogue in pairs, using the correct intonation

when checking and confirming information

@ O ' ' +

@ Ask 55 to look at the room booking form and put the grid

on the board Explain that they have to listen to the secondconversation again and correct the form, adding any extrainfotmation Play the recording Allow 55 time to compareideas in pairs Then complete the grid on the board, askingthe SS for the correct details

@ Ask 55 to tisten to the second conversation and get them tofind examples ofcheckingand confirming Where did thespeakers use a) echoing/rephrasing, b) question intonation

or c) direct questions? lf necessary, 55 can also read thesecond audio scriDt to check their answers

82 f11 Chairmant

meeting

11- Staff induction(for rest ofday)

B3 f12 Staff induction 2-4 Sales team meeting

@ CircuLate, monitor and assist with the discussions Make anote of any usefulvocabulary SS use relating to the topic ofe"mail, and three or four common errors for correction withthe whole group Write these on the board, in two separatesections, while Ss are completingthe task Earlier finisherscan be referred to the board to see ifthey know allthewords and ifthev can correctthe errors

o Go through the language points for praise and correction

on the board with the whole class

a As a round-up ofthe discussion, ask SS who writes themost e-mails in English in each group and find out moredetails about this

@ Ask SS to work in the same groups of three or four,Brainstorm five tips for writing effective e-mails Tell alt 55

to write down the tips as they will need to refer to theselater Set a five-minute time limit for this Circulate andmonitor what SS are writing

o Regroup SS, so that they now have a partner from adifferent group Get them, in pairs, to compare ideas,

e

r b 2 C 3 b 4 a 5 b

Trang 26

Ask SS to read the tips and see iftheir ideas were

mentioned Go through any difficult words and phrases (e.9

subject line, headline, inverted pyramid, headings,

recipient, proofread, on the receiving end) with the whote

class

In pairs, ask SS to decide ifthe e-mails followthe tips.What

things are good about each e-mail? What could be befter?

It hasn't been proofread: there are two spelling

mistakes (1./'usl, sees/or) and a punctuation error

(Everyone) lt does not have a strong subiect line On

the plus side, the sentences are short and clear

This e-mailis generally better There are no

proofreading errors, and it leaves a better impression on

the reader The only problems are that allthe

information is in one long paragraph which could be

split up Also, essential information like the time and

date ofsession 1is missing

\9

ln pairs, SS look at the e-mails again As follow-up, ask for

some more examples offormal or informalopeners and

closers in e-mails, SS may mention some ofthe informal

SMS abbreviations, which are also creeping into e-mails

these days, e.g CU 2noro and TTFN

Just a reminder that

see you there

Thanks

All the best

Other openers: Hi, 60od morning, Good afternoon,

Good evening

Other closing remarks: With best rcgards, Speak to you

soon, Bye for now,

o

a Ask SS to work in pairs to write an c mail together Refer

backto the teleDhone conversations in Exercise A fukthem

to predict who might send an e-mailto whom after these

phone calls, e.g from conversation 1, the HR manager

might write to all new recruits confirming details about the

induction day Or, from conversation 2, the receptionist

might write to the HR manager to confirm the new room

arrangements for the induction day Ask SS to choose one

ofthe Dossible scenarios and write an e-mail

a Set out a template for an e-mail message on the board,

similar to the ones on the page

Refer SS to the modele-mail in the Writing fite (CB page135) Go through the features of a typical e-mail with them.Circulate, monitor and help 5S Make a note ofany usefulexoressions SS use and Dut these on the board

To help SS be more aware ofthe impact their e-mails have

on the reader, put each pair ofSS with another pair Theyexchange and read each others' e-mails lfthey spot anywords and expressions they don't know, they can ask theircolleagues who wrote the e-mail about the meaning lf peercorrection is appropriate in your setting, 55 could also beasked to proofread each others'writing task and point outany spelling mistake or grammaticalerror they spot Be onhand to help with this, if necessary but leave most ofthefeedback and discussion to 55

lf necessary change the pairs around and repeat theprocess

Go through any common errors and the usefulvocabularyand phrases on the board to round offthe activity

lftheywould like or need further e-mailwriting practice, SScan do Exercise F in class or as homework Repeat theorocedures above

A leadlng confectlonery company, based In the UK, has r€cently bought out a rlval company, There is now need to retraln all the sales force to update theh skllls and lnstll8 sense of team splrft The manatem€nt team also want to roll out a new narket lnformatlon-gatherlng syst€m.

the sales team

up-to-date / timely market information on the company and rival products, including merchandising, promotions, number and type ofcustomers and rival sales-force activity

Why this information

is important

So that it can be analysed forplanning purposes

Trang 27

l : T r a i n i n g

Listening Q 2.5

@ Get SS to read the listening task Ask them to try and

predict what might be wrong with the present

information-gathering system 55 may be able to predict from reading

the background that the information is not being received

on time or that new staff from the acquired company

haven't had adequate training with the system, or that the

system itself is antiquated Don't reject any ideas at this

stage or give the answers away

@ 5s listen and compare ideas in pairs lf necessary, Listen

again Go through points with the whole class

e Discuss their initial reactions to the problem What do they

think takes priority in terms oftrainingand why? Ohere is

no right answer to this question 55 may or may not reach a

consensus.)

Problems with the sales teamt current information

gathering system are:

o lack ofinformation and out-of-date information;

@ staffcan't afford to sDend time in the office

completing what they see as a complicated

database, so it just gets left;

a internal training for the regionat managers was

inadequate and they weren't equipped to train their

staff;

@ sales team from Reedley have only had very ad-hoc

informal training with the system

Solutions discussed:

Use iPAQ, a sort of palm pilot which the sales team

could use to record details directly in the shops The

information is then be uploaded immediately via

modem for anatvsis

Training needs initialty identify:

@ Trainingforthe new |PAQ system implementation

Need to ensure that the regional managers buy in

Kamal suggests that they need to train staffup as

quickly as possible and that a consultancy firm

should do it

o Updating sales skills, e.g customer awareness

training to help sales staff become more 'pro-active'

in their approach to selling

c The merged teams aren't integrating well lt could

become a Drobtem for staff motivation and morale

Team building is needed

Task I

€ Divide 55 into two groups Refer each group to a different

role card: StudentAturnsto page 43 and Student B turns

to page 15o Ask them to read and deal with any questions

thev have

e Pak the SS up with someone from the other group to do

the role-play since the role-play is in the form ofa phone

call, it is usefut for SS not to sit facing each other

@ Circulate and monitor the language they use during the

role-play Make a note ofany key language used and any

common errors for correction

a After the discussion, draw attention to some key language that 5S used correctly and give praise Also work on five or six points for correction, e.g pronunciation, vocabulary, structuralerrors.

o Circulate and monitor, checking that SS are completing the task correctlV.

1 t o 1

a lfthis is a one-to-one class, you take the role ofGeraldine Parker in Task 1 Since the role-play is in theform of a phone call, it is useful not to sit facing eachother This avoids visual clues and atso allows you totake notes without distracting the student from thetask

e Monitor the language that you both use After thediscussion, draw attention to some key language thatyour student used correctly and give praise Also work

on five or six points for correction, e,g pronunciation,vocabulaM structural errors

o lfthere is time and interest, do the role-play again, thistime swapping roles-

o Repeat the procedure forTask 2

@ lt's also well worth recording activities such as plays, summaries and presentations with a one-to-oneclass for intensive correction work from time to time

role-Reading

Ask 55 to read the text about the training course run by Everly Consultants, Go over any new words, e.g sets out to, make the most of, sales pitch, paid off.

Ask them to discuss whether they think they would like to

do this type oftraining and explain why (not)- tuk them to consider ifthistype oftrainingwould be good forthe Smileco sales team fihere is no correct answer to this question, but given the conversation 55 have heard about outdated skills and the need for team building, this course might seem useful)

Task 3

@ Put 55 in groups of three or four to discuss the questions.0ne student should be appointed secretary to make a noteofthe decision reached and feed back to the class Anothershould chair the discussion and make sure everyoneparticipates and that a consensus is reached Set a 10-15-minute time limit for this task lf most groups still haven'tfinished the discussion after this time limit allow them torun on a few more minutes, Remind any group that finishesearly that the secretary will be asked to present theirdecisions to thewhole class, and that theyshould helpher/him to prepare for this

Trang 28

Callthe class to order Ask the secretary from each group to

give a two-minute presentation.

SS listen to each presentation and say which oftheir

programmes coincided and differed and justifu their

programme in the light ofany differences.

Alternatively, ifthe class size is more than ten or 12, ask all

SS in each group to make a note ofthe decisions reached.

Then regroup SS so that one person from each ofthe

originalgroups reports to the newly formed group This

ensures SS get more speakingtime and speeds up the

feedback process They may then want to continue the

discussion untilthey reach a new decislon.

To round offthe activity, summarise some ofthe

presentations, stating whether there had been any

consensus between the groups on the training priorities,

intensive/extensive courses, etc and highlighting the best

ideas in how all staff could benefit from the training a few

peopte receive and how to build team spiritwithin the sales

team.

Writing

Brainstorm the information that should go in the e-mailand

put these points on th€ board Alt this information has come

up in the role-plays in Tasks l and 2

Ask SS to look at the writing tips in the Business skills

section again and the model e.mail in the Writing file (CB

page r35)

Get SS to write the final e-mail either as a class activity in

pairs or for homework This could probably be quite a long

e-mail if 55 Include the background information as to who

needs training and why the training is necessary

Alternatively, this could be made into a report-writing task

) writing nu pageg5

Trang 29

Discussion: Private provision of Dublic services

SS discuss examples of private-sector involvement in publicservtceS

Listening: PPPS in the UK

SS listen to a radio programme where experts debate the prosand cons of PPP5 in the UK

Vocabularyr PPPs5S look at words relating to public private partnerships

Discussion: Views on PPPS

55 discuss their views on PPPs

l-esson 1:

Llstenlng and discussion

Each lesson is about

60-75 minutes This time

does not include

administration and time

spent going through

homewotk in any lessons

(CB pages l2o-121)Practice FileText and grammar (pages18-19)

l{egotiatingr beingvague and being precise5S look at expressions for negotiating, listen to a conversationwhere they are used and apply them in a role"play

Report writing: Layout and structure5S talk about when they need to write reports, complete report-writing tips and write a short report

Konoonicka Airport takes off

SS get information about the expansion project for an airport inPotand They then participate in a role-play involving thenegotiation of a PPP agreement

writing file(CB pages 138-139)

Practice FileWord power (pages 16 1Z)

Resource bank[TRB pages 22o-221)Writingfite (CB pages13a-99)

Practice FileSkil[s and pronunciation

|pages 2o-21,

For a fast route through the unit, focusing mainly on speaking skills, iust use the underlined sections

For one-to-one situations, most parts ofthe unit lend themsetves, with minimal adaptation, to use with individual

students Where this is not the case, alternative procedures are given

Trang 30

-fhe Longman Business English Dictionarydefines a partnership as a relationship between two people,

organisations or countries that work together In business terms, it is usually an association oftwo or more

peopte who to into partnership by pooling resoures and sharlng owneEhip, Iesponsibility, control, profits,

losses and llabllities ofthe business Each person contributes something to the business, such as ideas,

expertise, money or property The partners define their management righG and personal liability in a legal

contract A silent partner is a person who invests in a company or partnership and shares in the profits or

losses, but does not take part in management ofthe business.

Anothertype of partnership is a strateglc alllance between two or more companies to achieve a set of

speciffc goals while remaining independent businesses Strategic alliances come in many forms, including

ioint ventures and investments, and the development ofcommon processes (e.g supply chain) to increase

the performance of both companies.

A third form of partnership is a co-operative relationshlp between people or groups who agree to share

responsibility for achieving some specific goal For instance, a charity might collaborate with a local

government department in orderto co-ordinate services, ln this case, there may not be any shared equity or

formal legal contract.

A publlc prlvate partnership (PPP) is an agreement between the public and private sector on the provision of

public inftastructure proiects In a PPB or P3, scheme elements of a service previously run solely bythe public

sector are now provided through a partnership between a government agency and one or more private-sector

companies lJnlike futl privatisatlon, when the service is expected to operate like a private business, the

government continues to participate in a PPP in some way and may maintain ownership ofthe assets.

When public and private sector try to work together, there is often a clash ofcultures However, there is a lot

to be gained for both partners from working together The publlc aector benefits from the expertis€ and

resources of private business The private sector offers better-quality services and responds more quickly to

public demand Then there are commercial benefits to the private sector ofworking on large, lucratlve public

contracts A private company can also enhance its image and try to influence public policy-making.

This private-sector involvement is not without its controversy: Why should governments turn to the private

sector when they have traditionally provided these services themselves? Aren't private companies less

accountable than governments to the public? Willprivate companies take short cuts in orderto increase

profits? Willthe need for public private partnerships increase?

In many developing countries, the business sector has virtually taken over the delivery of public services

because these governments do not have the resources to undertake large infrastructure projects Poor

countries may be required to llberallse their industrial, service or agricultural sectors through trade

negotiations at the World Trade Organisation Critics ofthis approach argue that there must be government

controls to ensure that business delivers faif services to people.

Your in-work students will be able to talk about the strategic alliances and business partnerships formed by

their companies They may even work for a business that has public-sector cLients Both pre-work and in-work

students will certainly have views on public versus private provision ofservices - get them to talk about their

experiences They may also have views on the privatisation ofstate monopolies and the quality of public

versus private services in their country.

Helen Sullivan and Chris Skelcher: Working across boundariet Palgrave Macmillan, 2oo2

Alan Taylor et at.: Port?ership made poinless, Russell House Publishing, 2oo3

lI@!E @ Pearson Education Limited zoo6

Trang 31

| 3 Partnerships

@ Ask SS to brainstorm famous 'partnerships' for a few

minutes this can include comedy double acts*, singing or

acting duos and business partnerships Give them a few

examples you think they'll be familiar with (see answers

below) to get them started Alternatively, if 5S enjoy trivia

games, give them some ofthe first names ofpartnerships

from the list below and ask them to give you the second

name SS then tell you what type of partnerships the pairs

*A'double act', also known as a comedy duo, is used to describe

the comic tradition ofa pair ofperformers One ofthe most famous

double acts ever was laureland Hardv

a

@

Laureland Hardy (early film comedy duo)

Batman and Robin,'The Dynamic Duo'(cartoon and film

action heroes)

Simon and Garfunkel (singing duo)

Thelma and Louise (film characters)

Starsky and Hutch (197os TV detective show)

Cagney and Lacey (198os TV detective show)

Romeo and Juliet (tragic lovers in Shakespearet pLay)

Lilo and Stitch (Disney cartoon characters: an orphaned

Hawaiian girl and her extraterrestrial 'dog')

Tom and Jerry (cartoon cat and mouse)

Fred Astair and Ginger Rogers (dancing and acting duo)

Paul McCartney and John Lennon (singer-songwriter

team for the Beatles)

Fortnum and Mason (luxury goods department store in

Piccadilly, London)

Marks & 5pencer (British department store)

Ben and jerry (US ice-cream company founded in the

197os in the US by childhood friends Ben Cohen and

Jerry Greenfield, who had done a correspondence

course in ice-cream making)

Procter & Gamble (world! no.r maker of household

cleaning, beauty, health and baby-care products

William Procter and James Gambte formed their

partnership in the 19th century in the US one a soap

maker, the other a candle maker, thev had married two

sisters and were encouraged to go into business

together by their fatherin-law.)

lohnson and lohnson (leading US producer of

healthcare products, ranging from toiletries to

pharmaceuticals and medical diagnostic equipment In

1876, Robert Wood Johnson deveLoped a new type of

ready-to-use surgical dressing, set up shop and formed

a partnership with his brothers, james Wood and

Edward Mead Johnson.)

Tate & Lyle (founded in England in the late 19th century,

the leading sugar and ingredients company grew from

the separate sugaFcane refining businesses of Henry

Tate and Abram LVle)

@ Ask SS to read the quote and check the meaning of anywords DeaLwith any questions they may have,e-9 found

in this context meaning 'start/begin with, based on'.Then ask SS what they think the quote means and iftheyagree with it, Discuss the pros and cons ofsetting up abusiness with a friend or familv membeL

Ask SS ifthey can guess which famous businessman oncesaid,'0ur success has reatly been based on partnershipsfiom the very beginning' (Bill Gates, founder of MicrosoftCorporation) Then ask them ifyou knowwhich

partnerships he was referring to, (He was referring topartnerships with industry and governments.) lt!

interesting to note that the richest man in the wortdrecognised the importance of partnerships to his business

SS discuss examples of pdyate.s€ctor involvemenl in public services.

@

@ Ask SS to look at the list of services In small groups, theydiscuss what percentage of each service is provided by thegovernment in theircountry and ifthere is also private-sector provision They may mention any services that wereformerly state-owned but which are now being or havebeen Drivatised Thev can also discuss theirviews on thequality ofpublic versus private services

@ As a round-up, ask 55 ifthey know ifthe situation is similar

or different in neighbouring countries or countries theymay know through business contacts

Trang 32

SS listen to a radlo programme where €xperts debate the

pros and cons of PPPS in the UK,

@ O y

o As a possible lead-in to the listening, explain that in the

post-war era ofthe 195os, there was a major expansion of

public-sector provision of health, education and housing

services in the uK, and many industries were 'nationalised'

(i.e brought under public ownership), including the

railways and coal mining The Thatcher government ofthe

198os reversed this trend The public housing stock has

largely been sold offto tenants; pubtic utilities,

nationalised industries and transoort services have all

been reprivatised; and there is increasing private-sector

involvement in health and education services However, the

vast maiority of people still use these two public services

€ Before listening to the first part ofthe radio discussion, ask

SS to look through the notes, check vocabulary and try to

predict the missing information

o SS listen and complete the notes Then they compare their

ideas in Dairs,

o Play the recording a second time so 5S can check their

notes and get more information

e Elicit the answers and put them on the board

c Ask SS how this compares to their country:

Whot seryices have been outsourced?

ls the privote sector financing public infrastructure

projects?

Does that seem like a viable model at the noment?Whv

(not)?

1 outsourcing services : cleaning 3 catering 4

public-sector buildings 5 capitat-intensive 6 increasing pubtic

spending 7 schools, hospitals, prisons, roads

8 a decade / ten years

@ O r ,

@ Before SS listen to the second part of the radio programme,

ask them to look at the noteoad which shows the first

Doint in favour of PFls

€ In groups of three or four, SS quickly brainstorm one

argument in favour and one possible criticism of PFls

6 Put SS! ideas on the board in two columns as Der the

Course Book

@ Ask SS to listen and see if anv oftheir ideas were

mentioned They should also make a note ofany other

Doints mentioned

€ SS compare their notes in groups

€ Askthem how many points they heard There are four

points in favour and three criticisms,

@ SS listen again to check their answers and pick up more

details

@ Go through the answers with the whole class, putting key

information on the board

Ask SS for their reactions to the debate Which ofthespeakers seemed pro- and which seemed anti-PFl?Ask SS ifthey would like to listen again while reading theaudio scriDt

As follow-up to this, ask 55 to identiry five words orexpressions in the text that relate to private provision ofservices, e.g outsourcing, competitive tendering Helpthem with any words they don't understand This stage willalso be usefulfor Exercise D

55look at words related to publlc prlvate partne]shlps ( D )

Give SS the instructions for this exercise and ask them towork in pairs The first answer is given as an example

Go through the answers with the whole class

Focus on the pronunciation features such as word stress,vowelsounds and dlphthongs that 55 might have difficultywith

t Privatisation 2 competitive; tendering 3 running;

maintenance; outsourced 4 spending: privatised;

ownershiD

SS dlscuss their vlews on PPPS.

@

o Go through the four questions Ask 55 if they can give you

a definition of accounfabillry (lndividuals andorganisations are responsible for their actions and may beobliged to explain them to others.)

a o

Argumerts in favour of PFI Critlclsms of PFI prolects The government can

commission public services it couldn't otherwise afford.

New money is poured into public services.

As the private sector is more efficient than the public sector, they can run public serviceg mor€

cheaply than the state could.

Time and cost overrun

is significantly reduced when the private sector manages a proiect.

PFI proiects designed to generate as much profit as possible for private consortiums.

Buildings might/would

be cheaperto build and manage ifthey were traditionally funded cheap{ooking buitdings being built When the buildings become run-down and dated in a few years' time, the government will stiU be paying for them The real cost won't be known for another

30 years or so.

Trang 33

| 3 Partnerships

Get 55 to discuss th€ points in palrs, Go round the room

and hetp where necessary Make a note ofany common

errors for correction, any useful newvocabulary and any

points that are raised that would be good to discuss with

the whole class.

Write errors and new words on two separate parts ofthe

board Do the correction work with the whole ctass and go

through the new words.

With the whole class, SS report back on th€lr opinions.

Raise any interesting points that you heard 55 mention in

their pairwork discussion ifthey don't do so themselves,

e.g Clara mode an interesting point about Clara, would

Wu llke to tell us whot you said?fhis shows that you have

been listeningto the discussions, ensures that the

discussion isn't dominated by the same SS every time and

encourages particlpation from people don't normally speak

in whole-group discussions Obviously, only use this

technique if, in youriudgement, SS can cope with this.

SS read about the successes and fellures of PPP proiects In

developlng oconomles.

@

a Put SS in pairs to discuss the two questions.

Refer 55 to the title ofth€ article Ask them what to rut

someone off means (make someone dislike or not want to

do somethind, and who could be put offby PPP schemes

and why.

a Ask SS to read the first two paragraphs quickly and say

what the title refers to.

a Go through the answers with the whole class.

Suggested answers

lack ofinvestment; projects in countries with high risk e.g.

politicalor economic instability; inefficient

government/departments; corruption between private

companies and government officials; lack of legal or

regulatory structures; no public involvement in the proiect

Ask SS to read the two parts ofthe sentence summaries

and h€lp them with any difficult words.

SS attempt to match the two parts before reading the text

and compare their ideas in pairs.

SS read the fulltext to check thelr answers and Dut the

items in the order in which they appear At this stage, tetl

them not to focus on words they don't understand (some

vocabulary items come up in the next exercise).

a lf you want to explolt the vocabulary from the text further, a good exercise is lo tell SS you witt only explain five words

or expressions from the text today SS look at the text individually and choose thelr five words/expressions Then they agree on five words ln palrs and so on in a pyramid discussion, until the whole class comes up with the final ffve words/expressions What usually happens in this process is that 5S help each other with the meaning of words, can usually guess words from context and they make decisions about which words are essentialto an understanding ofthe text Allthese are good learner- training techniques.

SS work on two langurg€ ll.3r verb + pFposltion collocatlons and the passlve vcrb form.

@

Ask SS to work in paiG to do the vocabulary exercise In the first instance, they should refer to the text to help them guess the meaning ftom the context Circulate and help as necessary,

Go through the answers with the whole class.

@ Gmrror reference: Dependent prepositions page 72o

For extra language practice related to the article, you can lefer SS to the Grammar reference and practice on page 12o of the Course Book.

Go through the answers with the whole groups.

Ask SS in pairs to write an example sentence for any items they had difficulty wlth Drarv their attention to the fact that allofthe verbs, except prefer, always require a direct obied.

to: advise, forbid, persuade, prefer, supply on; advise, build

with: build, provide, supply

@

a

r t 2 e tc id 5b 6a Text order is: 1f, 2e, 5b,3c,4d,6a

1 b 2 a t a 4 a

Trang 34

2 The TV company is still trying to get/have the jointventure approved by the government.

t The Polish minister hopes to get/have a highway built inIwO years

4 Many still believe the only way to get/have businessbrought in line is through the estabtishment ofglobaLrules, such as are being discussed in 6eneva

5 PPPS are types of contracts whereby the public sectorgets/has some kind ofservice built or managed by theDrivate sector

6 PPPS have often failed because governments haven'tgot / don't have the public involved in the proiects

Q Gramnar ,"1er"nce: Passive page p7

SS look at erpr€sslons for negotlatln& listen to a conversation wherethey ar€ uscd and applyth€m ln a role-pl.y.

@

o Brainstorm the type of negotiations we have to do in oureveryday life, e.g what to watch on the W, doinghousehold chores, what to have for dinner, as well as moreformal negotiations at work or college, e.g the deadline for

a project

o Ask SS ifthey have seen the film Jerry Maguhe and whatthey thought of it Tell them that the fitm was based on thelife of Leigh Steinberg, who wrote the book Leigh Steinberghas o game plon,based on his negotiation techniques

@ tuk SS to read the six tlps for successful negotiation andhetp with any difficult words (e.g porty, setthe stage, giveup)

c SS discuss the questions in pairs

Ask SS ifthey think Steinberg's techniques woutd work intheir country and ask them to explain why (not) Gothrough any other tips SS have with the whole class

@

@ 55 work in pairs to match the functions and expressions

o Drill the pronunciation, highlighting the features ofsentence stress and intonation

6 Refer SS to the cartoon Ask 55 what thev think the man issaying? Why? Do SS think he is beingvague or precisehere?

@ Qr.r

a Tell SS they witl hear pari of a negotiation Ask them tolisten and decide what is being negotiated and what theoutcome is

o SS listen and then compare their ideas in pairs

Ask SS to read aLlthe sentences and dealwith any difficult

wotds, e.g top down, think tonk, under the table

-SS work in pairs to complete the sentences Circulate and

help as necessary

Go through the answers with the whole class

r needs to be made 2 will be set up / is going to be set up

3 fuilD have to be persuaded / have been persuaded

4 should not be built 5 has been forbidden 6was/had

been signedi was forced

) Grarra, nference: Possive page a2t

o For extra practice, see the exercise in the Grammar

reference (CB page 1zr) lfdone in class,55 work in pairs to

group the verbs.

The private sector has recentty been involved by several

US states in international marketing campaigns

How much private money should be put into public

projects, when there is an existing government budget?

The problem has been partly solved by the state of

Alabama by giving the private sector an almost free

hand

But critics say it is hard for the private sector to know

how far it should be involved when government funding

exists

Vice-president of the Economic Development

Partnership ofAlabama says his department was

privately fund€d by Zo businesses tast year

Another model is provided by the public-private Indiana

Economic Development CorDoration

The IEDC president says companies have been

encouraged to locate to Indiana, and export promotion

is now handLed by the state

Twice as many deals have already been closed by the

state of Indiana compared with the same period last

year

Put the example sentence (sentence 1) on the board Ask

SS to identifythe structure (causative have/get) and elicit

how it is formed Elicit a sentence in the negative and

ouestion form as wetl,

Ask SS to read all the sentences and dealwith any difficult

words and expressions, e.g joint venture, bring business in

Trang 35

| 3 Partnerships

lf necessary play the recording again so 55 can confirm

answers and listen for more details.

Go through the answers with the whole ctass.

Topic: Pricing and special delivery terms (for olive oil)

Outcome: Giovanniwill look into the possibility ofa solo

discount,

@ Or.r

o SS listen again and complete the chart

a Refer them to the audio script on page 164 to check their

answers and find any more expressions that were used

55 in pairs take the roles of Kathy and Giovanni and repeat

the dialogue, paying particular attention to pronunciation

Circulate and help with any pronunciation problems

SS swap roles and repeat the dialogue

Ask SS to work in pairs Tell Student A to turn to page 143

and Student B to turn to page 15o SS read the instructions.

Dealwith any problem words.

Tell SS to ref€r to the negotiating expressions in Exercise B.

Remind them that there are two separate situations to

role-play

Give Ss time to read and checktheir role cards SS take a

minute ortwo to think about what they are going to say

Ask them to try to incorporate as many ofthe useful

expressions as possible In general, the longer SS take to

prepare a role-play, the longer their utterances willbe and

the better the level of accuracy

Circulate while SS are doingthe role-play and help them

when necessary, Make a note ofany points for correction

and points for praise, focusing particularly on how 55 use

the negotiating language

Call the class to order and go through the correction work,

praising examples of good use ofthe language

a Refer SS to the questions at the end of the exercise whichaskthem to review their performance Ask SS about theoutcome oftheir negotiations Did they get what theywanted in both role-ptays? What would they do differenttyanother time? Get feedback from each pair, or if time islimited, get feedback from a one or two pairs ofSS only

SS telkaboutwhen they need to wrlte reports, complete report-wrltlng tips and write a short report.

o

a Do a brief needs assessment with the whote class on reportwriting Ask 55 how often they have to write reports inEnglish, what type of reports they $rrite, who they writereports for, how longthey reports are expected to be Askthem how they olganise their reports, i.e what sectionsthey include (e.9 introduction, executive summaryconclusion, index, bibliography)

o Refer SS to the sections in Exercise F SS work in pairs toput the sections into a logicalorder and say ifthere are anyother sections they would add (e.9 index, bibliography)

o Go through answers with the whole class, discussing anydifferences of opinion

Ask SS how they go about writing a report

Tellthe whole class to check the words in the box Helpwith any difficulties

SS work individuatlyto complete the tips and then comparetheir ideas in pairs circulate and help as necessary

Go through the answers with the whole class

In pairs,55 discuss which ofthese techniques they alreadyuse, which they think it would be a good idea to use, andwhich they would never do and why

@

€) a a

a

ao

l plan 2 register 3 errors 4layout 5 headings

E pilislon5usadSuggesteal exonples

discount?

Could you include the speci6ldelivery conditions at noadditionalcost?

delivery terms (doesrtspeciM

I'll sp€ak to my manaSerand see what I can do.

I can't prcmise anythlnS, but ifll be somewhere in th€

region of5%.

Formal reports usually keep to the following order, although therc are variations d€pending on the type of report.

a executive summary

a introduction findings

a conclusion

o recommendations other sections in a longer technical report may include contents page, graphics, bibliography, appendices, etc.

Trang 36

TellSS to put the sentences in the correct part ofthe

repoft Note that there is one extra sentence Circulate and

check that the 55 are compteting the report corectly,

pointing out ifthe answers are not correct to give SS an

opportunity to try again

SS comDare their answers in Dairs

Go through the answers with the whote class

Ask SS for thek views on and reactions to the content of

the reDort

With the whole class, brainstorm what information thev

wouLd put in a report about each ofthe role-play situations

in Exercise E

SS work individually to choose one role-play to write about

and produce a short first draft oftheir report

55, in the same pairs as they were for the role"play, read

each other's reports and make suggestions for changes or

correct anv factual mistakes

Refer SS to the modelreport on pages 138-139 ofthe

Writing file

) writing fite pages 138-139

SS get informatlon about the expansion prdect for a maior

airport in Poland They then partlclpate In a role-play

involving the negotlation of a PPP atr€em€nt

Background

a With the whole class, look at the title ofthe case study and

ask SS what the word takes o/Fmeans in this context (i-e

to become successfu0 Then contrast this with the titeral

meaning ofwhen a plane takes off Explain that this use of

double meaning is known as a'pun'

Put the following table on the board and write the headings

on the left Tell SS to read the two sections on page 28 with

the background information and complete the chart Do the

first item together as an example,

Elicit the answers from 55 and complete the righlhand

side ofthe table

LlsteningO 3.4

a Get SS to read the listening instructions and the partiallycompleted notes from the meetin& on the right.hand sideofthe page

o Ask them to try and predict some ofthe missing details SSmay be able to predict some items from personalexperience working on PPP5 Don't reiect any ideas at thisstage or give the answers away

a SS listen and comDtete the notes

o Ask SS to compare answers in pairs lf necessary listenagain Go through answers with the whole class

SS may also like to listen and read the audio script on page154

Ask SS for their initial reactions to the exDerience ofandadvice from the UK visitors

L What did the PM do to get a controctor?

2 Which private companies will be involved in theexponsion prcject and what are their roles?

3 Do you think Laumonn is o suitoble choice? Why (not)?

Name ofthe airport Xonopnicka Airport

Location Poland

Operated by Polish Akpons Agency (PAA)Passenger numbers 5,5 million last year

Number of passenger terminals 1

Maximum passenter capacity 12 million a year

Expected groudh in next four years 9.4 million

Scope of building proiect A second runway, a new

passenger terminal, a caryoterminat, a catering base

Reason for the expansion To make it an international

hub airportto relieve aircongestion in western Europe

2

3 4 5 6 7 8

making sure that ownership ofthe assets remains withthe state

agreeingthat the PAA continues to operate airportservices

lower interest rates over a longer timescale, but tend towanl more guarantees

Private investment firms: looking for a much higher rateofreturn in exchange for funding riskier ventures

part public, part private financeout to competitive tenderpropose the method offinance.

building contractor is responsible for delays in theschedule

Trang 37

| 3 Partnerships

1 Put the prolect out to competitive tender, as suggested

in the meeting

2 Laumann - building contractors; Weber-MerkeI Bank

-providing the finance

3 Laumann would appear to be a good choice, as they are

a large company with a lot ofexperience ofinternational

projects

TellSS that they are goingto negotiate the agreement

between the Polish government and its private partners on

the airport prolect

Refer SS to the language of negotiation on page 26

Elicit from SS what type of issues they think might be

discussed in the negotiations Then, putthese heading on

the board:

Financing

0perations and management

Repayment terms ofthe loan

Building schedule

Risk allocation

Split SS into two groups Group A turns to page 144 and

Group B turns to page 151and they both read the

information Help with any vocabulary items SS don't

understand

Regroup SS into A + B pairs Alternatively, SS can do this

role-play in groups offour or five SS appoint a note-taker

in each group to write down the decisions made Orthey

both take notes ofthe decisions made, ifthey work in

parrs

When SS are ready, get them to start their meeting

Circulate and monitor the language being used Note down

any points for praise and any common errors during this

stage Altow 55 ptenty of time for the task as there are a lot

of issues to cover

Feedback

o Bring the class together again and praise five or six good

Language points that you heard and elicit the corrections to

six or seven errors that you spotted

o Ask the note-taker or a reoresentative from each

group/pairto report back on what agreement was reached

on each ofthe five points above 55 in the other groups

listen and identiry any differences in the agreements they

negotiated They then report back on their agreements

s SS decide which was the best negotiated agreement

There's no right answer to this, and opinions may vary

on five or six points for correction, e.g, pronunciation,vocabulary structural errors

o lf there is time and interest, do the role-play again, thistime swapping roles

o lt's also well worth recording activities such as plays, summaries and presentations with a one-to-oneclass for intensive correction work from time to time,

o lf the executive summary is written in class, circulate and help SS with thek written work and pointing out errors for correction.

@ writins trte page Be

o

e

Trang 38

L

Trang 39

This unit revises and reinforces some of the key language points from Units r-3, and tinks withthose units are clearly shown This revision unit, like Revision units B, C and D, concentrates onreading and writing activities Some of the exercise types are similar to those in the Reading andWriting section of the Business English Certificate examination (Higher level) organised by theUniversity of Cambridge ESOL Examinations (Cambridge ESOL)

For more speaking practice, see the Resource bank section of this book beginning on page 211.The exercises in this unit can be done in class, individualty or collaboratively, or for homework

o This exercise gives SS further practice of the business idioms from pages 8 and u8

r ran out of I've run out of

5 get; input 6 kicks off

z got back on track 3 going over 4 sticks to the point

7 kick around 8 keep track of

o SS are given further practice in using language related to networking from the Business skillssections on pages 10-11

o This exercise gives SS practice in the theory of public speaking, following work on

presentations skills on pages 8-9

1 e

2 a

3 f

Only the prepared speaker deserves to be confident (Date Carnegie)

Atl the great speakers were bad speakers at first (Ralph Watdo Emerson)

Once you get people laughing, they're listening and you can tell them almost anything.(Herbert Gardner)

It is detivery that makes the orator's success 0ohann Wolfgang Von Goethe)

Most speakers speak ten minutes too [ong (James Humes)

There is nothing in the world like a persuasive speech to fuddle the mental apparatus.(Mark Twain)

Trang 40

Sample answer

Dear Hendrickie De Vries,

With reference to your letter of September :.5, I am writing to confirm my attendance at theconference on Intercultural Retationships in Business, to be hetd atthe International

Business School in Amsterdam The title of my talk is 'Business Culture for the British

Manager' As requested, here is an outline of the main points

Research has shown that understanding local systems is essential when communicating in aninternational context and that communication can break down for a variety of reasons

r Managers may find it difficult to adapt to the challenges of living and working in a

different culture I will give examples of British managers who have been relocated toemerging markets such as Brazil, Russia and China

z Not only language difficulties but also misunderstandings about attitudes to hierarchyand loss of face can cause problems I witt suggest that British business people need touse an 'international English'when doing business in an international setting I also

recommend that managers take care to respect the hierarchy in other countries and thatthe use of the British sense of humour does not always travel well

3 Relationship-building is especially important for many non-Western cultures I will

highlight the importance of building trust and entertaining foreign visitors with regard tonetworking and establishing business contacts

Please do not hesitate to contact me should you require further information

I look forward to meeting you at the conference

r business schools z three-year programmes 3 the school 4 training for executives

5 witl be offered 6 coaching 7 developing partnerships 8 develop

o This exercise gives SS further practice in confirming, clarifying or correcting information onthe phone (page r8).

rb(ctarifuing/confirming) zf(clarifoing/confirming) le(ctarifuing/confirming) +c(ctarifying/confirming) 5d(correcting) 6a(correcting)

@ SS correct an e-mail to an H R manager, practising e-mail writing (page rg) lf SS have notdone this type of exercise before, draw their attention to the rubric and the fact that thereisn't an error on every line,

1 a z o f 3 d o 4 o t h e r s l / 5 / l m a n a g e r s 6 i t T f o r 8 / g t h e m s e l v e s

t o l t t l

@ SS practise writing styles by rewriting the e-mail in the previous exercise in a more formalstyle (page 19)

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