There is a regular focus on key business functions, and each unit ends with a motivating case study to allow students to practise language they have worked on during the unit, For more d
Trang 2z m o
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Trang 3Pearson Education Limlted
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Acknowledgements
We are gratefulto the following for permission to reproducecopyright materialsr
FinancialTimes Lirnited for extracts adaDted from 'Whv I refuse
to hobnob for advantage at vanity faii by Lucy Kellaway,published in the Financiol Times 24th )anuary 2oo5; 'lt's a bravenew world out there so should you relocate' by Henry Tricks,published in the F/nancial Times 2oth Match 2oo4; 'Goodbye tooldJashioned ideology'by Detta Bradshaw, published in theFinoncial Times 7st August 2oo5; 'Emphasis should be on moreskills investment'by Gill Plimmer, published in the FT Repoft,Profession0l Development 2oo4 Ttth Oclober 2oo4: 'An ltalianiob takes its toll on Austrian roads' bV Adrian Michaels,published in the Finonciol limes 22nd Aptil 2oo5; 'lndia and itsenergy needs: Demand is rising but lags rest of the world' byKevin Morrison, published in the FlrdrclolTimes ltn )anuary2oo5;'Nuclear energy: Come-back kid or ugty duckling?'byFiona Harvey, publishedin the Finoncial Tines 14th 0ctober2oo4: 'Offshoring: A loss ofjobs or a gain in profits?'by ErianGroom, published in the FinancialTimes Business Reporis,Future ofWo* 2oo4 2zth September 2oo4;'Business bows togrowing pressures' by Alison Maitland, published in theFinoncialTines zgth November uoo4;'Why Deutsche resistsnational champion status' by Patrick Jenkins, published in theFinanciol Times 76th February 2oo5; 'Floodgates open to a newstyle'by Dan Roberts, from FT.com rorh March 2oo5; 'Advice isonce more in demand'by Simon London, pubtished in theFinancialfimes zSth April 2oo5; 'A tougher outlook for BritainSadvisors'by Michael Skapinker, published in the FinonciolIimes z8rh April zoo5; 'Plan to think strategically' by MorgenWitzel, from the FfSunmer School Seties 9th August 2oo4;'Why so many mission statements are mission impossible'bySathnam Sanghera, published in the FrronciolTimes 22nd luly2oo5; 'Groceries by the vanload' by Jonathan Birchall,published in the F,nancial Times 2otn Ap(il2oo5; 'Technologythat put a shine on a growing business'by Marcus Gibson,published in the Fira nciol Times t6th March zoo5; 'Assolan'sbabies battle for market share'by Jonathan Wheatley,published in the F,rdncialTimes r6th March 2oo5; and'Adventofthe lT marriage broker'by Maiia Pesola, published in theFinoncialTimes 5rh August 2oo5
Sarah Murray for extracts adapted from her articles'Partnerships: Campaigners use peace as a weapon', from the
Ff Repoft,lntemational Public Sector 5tn May 2oo5;'OLderpeople: Age and experience', from f7Buslress Repofts,Business and Divercity loth May 2oo4; and'Business modets:Take a good look at the localissues', published in the Frorfloifimes z4t^ )une zoo4
David Bowen for an extract adapted from his article 'We bsitesneed to have both hard tools and soft touches' oublished inthe Financiol nmes 14th February zoo5,
Jay Conger and Edward Lawler for an extract adapted frorn theirarticle'People skills still rule in the virtual company', from FfSummer School 2oo5 26rhAugust 2oo5
In some cases we have been unable to trace the owners ofcopyright materialand we would appreciate any informationthat would enable us to do so
Trang 4Market Leader Advanced is the latest addition to this five-leveL
series Like the other Course Books in the series it reflects the
fast-changing world ofbusiness with materials from authentic
sources such as the financial Times.The Advanced Course
Book contains 12 main units and four revision units and retains
the dynamic and effective approach that has made this series
so successful in Business EngLish classes worldwide The
Course Book is accompanied by a Practice File, Test File and
Teacher's Resource Book (with photocopiable activities and
Text bank materiaD
Market Leader is an extensive new Business English course
designed to bringthe realwortd of international business into
the language-teaching classroom lt has been developed in
association with the f7, anciol Times, one ot the worldt leading
sources of professional information, to ensure the maximum
range and authenticity of business content
The course is intended for use either by students preparing
for a career in business or by those atready working who want
to improve their English communication skills lt is most
suitable for use with students who are at an advanced
language level
Ma*et Leader combines some ofthe most stimulating
recent ideas from the world of business with a strongly
task-based approach Role-plays and case studies are regular
features ofeach unit, Throughout the course, students are
encouraged to use their own experience and opinions in order
to maximise involvement and learning
An essential requirement ofBusiness English materials is that
they cater for the wide range ofneeds which students have,
including different areas ofinterest and specialisation, different
skills needs and varying amounts of time available to study
Market Leoder offets teachers and course DLanners a unioue
range of flexible materials to help meet these needs There are
suggestions in this book on how to use the unit material
extensivety or intensively, and how the material in the Practice
File integrates with the Course Book, There are optionat extra
components, including a Business Grammar, videos and a
series of special subject books to develop vocabulary and
reading skills This book contains extensive photocopiable
material in the Text bank and Resource bank
Course Book
This providesthe main part oftheteaching material, divided
into 12 topic-based units The topics have been chosen
following research among teachers to establish which are the
areas ofwidest possible interest to the maiority oftheir
students The Course Book provides input in reading, speaking
and listening, with guidance for writing tasks, too Every unit
contains vocabulary development activities and a rapid review
of essential grammar There is a regular focus on key business functions, and each unit ends with a motivating case study to allow students to practise language they have worked on during the unit, For more details on the Course Book units, see Overview ofo Course Book unitbelow.
There are also four revision units in the Course Book that revise and consolidate the work in the main units.
Practice FileThis gives extra practice in the areas ofvocabulary grammar,business skills and pronunciation There is a specialfocus oncollocations, text grammar and developing fluency in spokenEnglish The Practice File includes an audio CD to enabtestudents to work on their own as appropriate
Audio materialsAll the listening activities from the Course Book (interviewswith business practitioners) and the Practice File
(pronunciation exercises) are available on cassettes and audioCDs, depending on users' preference
Teachefs Resource BookThis book provides you with an overview ofthe whole course,together with detailed teaching notes, background briefings onbusiness content, the Text bank (24 optional extra readingtexts) and the Resource bank (photocopiable worksheetspractising communication skills)
Test File Five copiable tests are available to teachers and course pLanners to monitor students' progress through the course. There is an entry test plus four progress tests and an exit text which review the work done throughout the course,
A typical unit consists ofthe following sections
Llstening and discussion Students have the opportunity to think about the unit topic and to exchange ideas and opinions with each other and with the teacher There is a variety ofstimulating activities, such as listening to short extracts, expressing personal preferences and answering questions, Throughout, students are
encouraged to draw upon their life and business experience The authentic listening texts are based on interviews with business people and experts in their field Students develop listening skills such as prediction, listening for specific information, ordering facts, note-taking and correcting summaries.
Trang 5Essential vocabuLary related to the listening topic is
presented and practised in each ofthese sections, through a
variety ofcreative and engaging exercises Students learn new
words, phrases and collocations, and are given tasks which
help to activate the vocabutary they already know or have just
learnt There is further vocabulary practice in the Practice File
There are a number ofdiscussion activities throughout the
book Their purpose is to activate students'world knowledge,
improve their fluency in English and provide them with
opportunities to respond to the content ofthe recordings and
texts
Reading and language
Students read interesting and relevant authentic texts from the
FinancialTimes and other business sources Thev develoD their
reading skills through a variety oftasks, such as matching
headings and text, ordering items, completing summaries and
pairwork information exchange, They also practise useful
business lexis from the texts
The texts provide a context for the language work and
discussion in this section The language work develops
students' awareness ofcommon problem areas at advanced
level The focus is on accuracy and knowledge ofkey areas of
grammar, text cohesion and idioms In many units, more than
one language area is presented, and there are extra practice
exercises in the Grammar reference section at the end ofthe
Course Book
Business skills
This section helps students to develop their spoken and
written communication skitls in the key business areas, such as
presentations, meetings, negotiations, telephoning,
problem-solving, social English, business correspondence and report
writing.
Each section contains a useful language box, which provides
students with the support and phrases they need to carry out
the business tasks in the regular role play activities The
Writing file at the end ofthe Course Book also provides
students with useful modeltexts and writing guidelines.
Case study
Each unit ends with a case study linked to the unit! business
topic The case studies are based on realistic business
problems or situations and are designed to motivate and
actively engage students They use the language and
communication skills which they have acquired while working
through the unit TypicaLly, students will be involved in
discussing business problems and recommending soLutions
through active group work
Allofthe case studies have been developed and tested with
students in class and are designed to be easy to present and
use No special knowledge or extra materials are required For
teaching tips on making the best use ofthe case studies, see
Cose studies that work below
Each case study ends with a realistic writing task These
tasks reflect the realworld ofbusiness correspondence and
willalso help those students preparing for Business English
exams Models of writing text types are given in the Writing file
at the end ofthe Course Book
Accessibility for teachersLess experienced teachers can sometimes find teachingBusiness English a daunting experience They may be anxiousabout their lack of knowledge ofthe business world and of thetopics covered in the cou$e Market Leadersets out to providethe maximum support for teachers The Business briefsection
at the beginning ofeach unit in theTeacherS Resource Bookgives an overview ofthe business topic, covering key terms(given in bold, and which can be checked inthe LongmonDictionary of Business E glsh) and suggesting a list of tittesfor further reading and information
Authentlclty of contentOne ofthe principles ofthe course is that students shouLd dealwith as much authentic content as their language level allows.Authentic reading and listeningtexts are motivating forstudents and bringthe realworld of business into theclassroom, increasing students' knowledge of businesspractice and concepts Due to its international coverage, theFinancial Times hasbeen a rich source of text and businessinformation for the course
The case studies present realistic business situations andproblems, and the communication activities based on them -group discussion, simulations and role-plays - serve toenhance the authenticity ofthe course
Flexibility of useDemands of Business English courses vary greatly, and thematerial accordingly needs to be flexible and adaptable.Market Leader has been designed to give teachers and courseplanners the maximum flexibility The course can be usedeither extensively or intensively At the beginning ofeach unit
in the Teacher! Resource Book are suggestions for a fast routethrough the unit if time is short This intensive route focusesmainly on speaking and listening skills lfyou want to extendthis concentration on particular skills, optional components areavailable in the course (see Extending the cource below)
The following teachingtips will help when using case studies
1 Involve all the students at every stage of the class
Encourage everyone to participate
2 Draw on the students' knowledge of business and theworld
3 Be very careful how you present the case study at thebeginning, Make sure your instructions are clear and thatthe task is understood (See individual units in theTeachert Resource Book for detailed suggestions onintroducing the case studyJ
4 Ensure that allstudents have understood the case and thekey vocabulary
5 Encourage the students to use the language and businessskills they have acquired in the rest ofthe unit A shortreview ofthe key language witl help
Trang 6Focus on communication and fluency during the case study
activities Language errors can be dealt with at the end
Make a record of important errors and give students
feedback at the end in a sympathetic and constructive way
lfthe activity is developing slowly or you have a group of
students who are a little reticent, you could intervene by
asking questions or making helpful suggestions
Allow students to reach their own conclusions Manv
students expect there to be a correct answer You can give
your own opinion, but should stress that there usuatly is
no single 'right' answer,
Encourage creative and imaginative solutions to the
oroblems exoressed
Encourage students to use people-management skills,
such as working in teams, leading teams, delegating and
interacting effectively with each other
Allocate sufficient time for the maior tasks such as
negotiating At the same time, do not allow activities to
drag on too long, You want the students to have enough
time to perform the task, and yet the lesson needs to have
Dace
5tudents should identify the key issues ofthe case and
discuss allthe options before reaching a decision
Encourage students to actively listen to each other This is
essentialfor both language practice and effective
teamwork!
Some students'needs will require more input or practice in
certain areas, either in terms of subject matter or skills, than is
provided in the Course Book In order to met these needs,
Morket Leoderptovides a wide range ofoptionalextra
materials and comDonents to choose from
Teachefs Resource Book
The Text bank provides two extra reading texts per unit,
together with comprehension and vocabulary exercises.
The Resource bank Drovides cooiable worksheet-based
communication activities, linked to the skills introduced in the
Course Book units.
Business Grammar
For students needing more work on their grammar, this book
provides reference and practice in allthe most important areas
of Business English usage lt is organised into structural and
functionatsections.
Video
Fou( Market Leadervideos are now available at intermediate
and post-intermediate levels to provide students with
authentic and engaging examples of Business English in use
Each video is ac€ompanied by a set of photocopiable
worksheets and a transcript
Special subiect seriesMany students will need to learn the language of morespecialist areas of Business English To provide them withauthentic and engaging male(ial Morket Leoderincludes arange of special subiect books which focus on reading skillsand vocabulary development
The series includes Eonking and finance, Business law andlnternational managefi€rt Each book includes two tests and aglossary of specialised [anguage.
Longman Didionory of Business EngllshThis is the most up-to-date source of reference in BusinessEnglish today CompiLed from a wide range oftext sources, itallows students and teachers rapid access to clear,straightfomard definitions of the latest international businessterminology
Market Leader websitehttp: / /www.market{eader.n€tThis website offers teachers a wide range ofextra resources tosuDDort and extend their use ofthe ilarket Leader se(ies, Extratexts oftopical interest are added regularly, together withworksheets to exploit them Links to other relevant websitesare posted here, and the website provides a forum for teachers
to feedback comments and suggestion on the course to theauthors and publishers
The Test Master CD-ROMThe Teacher's Resource Book includes a Test Master CD-ROMwhich provides an invaluable testing resource to accompanythe course
The tests are based stricttv on the content ofthecorresponding levelof Market Leade\ ptoviding a fairmeasure of students' progress
Keys and audio scripts are provided to make marking thetests as straightforward as possible
Most tests come in A and B versions This makes it easierfor teachers to invigilate the test by making it harder forstudents to coDv from each other
The audio files for the listening tests are convenientlylocated on the same CD
Types of test The Test Master CD contains five types oftest:
Placement Tests Module Tests Progress Tests Mid-Course Test End of Course TestFlexible
Teachers can print the tests out and use them as they are - or
they can adapt them Teachers can use Microsoft@ Word to edit them as required to suit their teaching situation, their students
or their syllabus.
Test Master CDs are available fot Market Leader Advanced and all levels ofl4orket leod€r New Edition.
Trang 7At a glanceBusiness briefLesson notesUnlt il l{ew buslness
At a glance Business brief Lesson notes Unit rz Project management
At a glance Business brief Lesson notes Revision unlt D
702103704
8 9
10
18L920
28 29 3o 38
66 67 68
92 93 94
42 43 44
118tt9120
130L37L3z
r40
r4Lr42150
155
54
5 5
5 6 Teachefs notes Unit I Belng InternatlonalNetworking
RelocatingUnit z Tralnlng Business ideology Professional development Unit 3 Partnerships Tollsystems
Partnerships with NGOs Unit 4 Energy India3 energy needs Nuclear energy Unit 5 Employment trendsOffshoring
Older people
75
156158
15oL62
168770
772774
164166
8o81
8 2
Trang 8Unit 6 Business ethlcs
Increasing market share
Unit rz Proiect management
176178
184186
192794
Unit 7 Flnance and banklng Business vocabulary
Unlt 8 Consultants Consultant's quiz / sales negotiations Unltg Strategy
Brainstorming Unit ro Dolng business onllne Presentations
Unit u New businessTelephone strategiesUnlt rz Proiect management Functions and culture
228
2 2 7
188190
229
230
23L
196198
200202204
2Lg
219
2 2 3
2 2 4
Trang 9does not include
adnlnlstmtion and tlne
spent golng thtpugh
homewo* ln dny lessons,
Discussionr Public speaklnF 5S are encouraged to discuss public speaking, inspirational speakers, effective presentations and international audiences.
Listening: Experiences of tlvlng presentatlons Three business people talk about their experiences ofgiving presentations in intercultural settings and give tips for speaking
to international audiences.
Vocabulary: Tlps for givlnt presentstlons
55 look at some tips for giving presentations to international audiences and use related vocabularv in context.
Discussionr Tvpes of Dresentstlon
SS talk about setting up rooms for different types of presentations, colour connotations, audience reactions and advice for giving presentations in their country.
Practice FiteWord power (pages 4-5)
Vo€abulary! Slan& buzzwords and isrgon
SS look at examples of slang, iargon and buzzwords.
Readlng: lrow rot to sound llke o fuol
SS read some advice on how to adapt your language and presentation style to ensure success when speaking to an international audience.
Language r€vlew: B[slness ldloms
SS look at some business idioms.
Tert bankORB pages l5G-159)GJtmmar refercnce andpractice
(CB page 118)Practlce FileText and grammar (pagesGt)
Each lesson is about
7j-9o mlnutes.
1{etworklnF5S discuss tips for communicating with people they don't know
or don't know very well: listen to some delegates meeting for thefirst time and networking at a conference; introduce themselves
to another participant at an international conference
Wdtingi Replyintto a formal Invltstlon
55 look at a formal e-mail and write a reply, accepting theinvitation
Resource bankORB page 218)Wrltlngfile(CB page 134)Prdctice FileSkills and pronunciation(pages 8-9)
Workins for Lorlstald
A non-governmental organisation in Amsterdam is training somelogistics managers to be relocated to Indonesia SS look at theiob advert, exchange some notes from the course on
intercultural training and network during the break with otherparticipants SS also write a reply to a formal invitation to adinner held at the Regional Governor's residence in Jakarta
For a fast routethrough the unit, focusing malnly on sp€aklngskllts, iust usethc underlined sectlons.
For one-to-one situations, most parts of th€ unlt lend themselves, wlth mlnlmsl ad.ptatlon, to use wlth individual students Whcre thls is not the case, altenatlve pro(€dures are glven,
Trang 10Many people have a fear of public speakin& but a certain amount ofadrenalin and nerves can help
make a presentation more successful Plenty of preparation time, knowing your topic, reheatsing and
adapting your talk and presentation style according to the audience are also essential Apart from the
actualcontent ofa presentation, speakers should also considerthe following: room set-rp, seatirg
arangements, pace of delivery and tone of voice, gestures and body lan$age, signs of approrral or
disapproval, which may all vary according to culture and audience type
Msuat aids make a presentation easier to follow, but speakers should acquaint themselves with
technical equipment beforehand to avoid any unnecessary embarrassment should things go wrong
PowelPoint is a usefuland commonly used program for presentations, although some speakers still
prefer to use an ovethead proiector with transparcncies or s[des as well as handouts
Presentations, it is often said, need a beginning, a middle and an end The use ofbumouror
appropriate an€cdoteg to open a presentation can help to engage the audlence or get them on your
side, although humour differs widely in each culture and should be used sensitively or not at all Another
way to start offa presentation is with some brief, interesting or surprising facts and figures At the start
of any presentation, speakers should atso introduce themselves briefly, if they have not already been
formally introduced by someone else, before giving an overview of the talk Likewise, after presenting the
company, product or research findings, etc., the speaker needs to summalise or conclude the main
points of the presentation before signalllng the end and lnvltlng any further questions from the public
The question-and-answer session, or Q&A after a presentation is sometimes considered the most
challenging part ofspeaking in pubtic, as not allquestions can be anticipated The presenter, however,
should be prepared to a certain extent, if only to be able to refer the m€mber ofthe audience to another
authority or suggest further e-mail correspondence to follow up a particular issue
l{etworklng
Some managers say an important part ofgetting work done is building relationships and having an
e*ensive network of contacts
Networks are largely built through work contacts, for example, in meetings and conferences and by
doingfavours for others Managers can participate in company retreats and training programmes, as
wellas geftlngto know people socially during coffee breaks, business lunches oron the golfcourse!
HoweveL the extent to which employees socialise outside working hours varies tremendously according
to personal preference, company and nationalculture
Erchanging business cards, llstening adively, makingeye contact, asking suitable questions and
finding common ground are alL practical ways of networking, although certain practices or behaviours
witlvary from country to country
In-work students will be able to talk about company presentations they have given or those they have
attended They could also compare presenting styles from different international settings or different
areas, such as technical presentations vs commercial ones Pre-work students may have experience of
attending lectures or talks given at school and university They can also talk about the speakers/lecturers
they know that are good at presenting lt may also be appropriate for both types ofstudents to express
concerns about giving presentations and share tips for speaking in public
With networking, in-work students will be able to discuss occasions when they may network or
socialise in English and the potentiaI difficulties ofstarting conversations at business lunches, coffee
breaks, etc Pre-work students may talk about the advantages of making contacts in business in general
Read on
Dale Carnegie: The quick and easy way to effective public speak,r,g, Pocket, reissue edition 1990
Gert Hofstede: Cultures ond organisations: softwore of the mind - interculturul co-operation ond its
importance for survivai, McGraw Hitt, 1996
Tom Leech: How to preparc, stage and deliver winning presentations, 3rd Edition, AMACOM, 2oo4
Fons Trompenaars: 44anaging people acrcss c!/tures, Capstone, 2oo4
lil@E o Pearson Education Limited zoo6
Trang 11I r Belng International
Write three orfour ofthe fo owing views on public
speaking on the board or on a transparency Ask 55 which
ones they agree/disagree with most and whatthey mean.
Only the preparcd speaker deseryes to be confident.
(Dale Carnegie, American writer and lecturer, 1888-1955)
Tell the oudience what you're going to soy, soy itt then tell
them what vou\e said.
(Dale Carnegie, as above)
All the great speokery werc bad speokeR at first,
(Ralph Waldo Emerson, American essayist and poet,
18o3-1882)
Talk low, talk slow ond don't say too much,
(ohn Wayne, American actor and director, 19oZ-tgZg)
It is delivery that makes the oratorS success,
(ohann WolfgangVon Goethe, German po et, L7 49-!832\
Most speakers speakten minutestoo long.
0ames Humes, American lawyer and presidential speech
writer)
Therc is nothing in the wo d like a persuasive speech to
fuddle the mental apparutus.
(MarkTwain, American humorist and writer, r835-t9ro)
Atternatively, ask 55 what they understand by the title of
the unit,'Being internationa['.
Tell the SS that they will be tooking at 'being international'
in the context ofintercultural communication, namely
giving presentations to international audiences and
networking at conferences or meetings
a Go through the overview panel at the beginning of the unit,
pointing out the sections that SS will be Looking at
Quotation
o Get SS to look at the quotation and ask them what they
think it means, (fhe idea is that understanding the power
oflanguage helps us not only to communicate but to
understand each other more futly SS may also be invited to
comment on the power and usefulness of understanding
English and other languages and the importance of
communication in the business world.)
SS are encourag€d to dlscuss public speaklng, Insplratlonal
speakers, effedfue presentations and lntematlonal
audlences.
@
a Discuss question 1 with the whole class cet SS to discuss
the r€maining questions in pairs or small groups and then
go through the answers with the whole class.
2 SS may suggest any ofthe following techniques used byeffective speakers: good preparation and knowledge ofthe topic; an ability to explain complex things clearly;proiection or good use ofvoice and style ofdeliverywithout reading slides, notes or handouts word forword; unusual or attention-grabbing opening to thepresentation; ability to establish rapport and engagethe audience with a warm personality or use ofquestions; use of humour; smart appearance; regulareye contact with the audience and absence of irritatinggestures, SS's discussion may highlight some culturaldifferences in Derceotions ofwhat makes an
inspirational speaker
3 Answers could include any ofthe following: aninteresting topic; expert knowledge ofthe subjectmatter; an engaging speaker; good preparation andorganisation with appropriate introduction, middle andconclusion; presentations that are succinct and to thepoinU use ofvisualaidsi appropriate room set-up; astimulating question-and-answer session at the end ofthe presentation: effective use oftechnical equipmentand technology such as video, PowerPoint, figures andgraphs and so on- SS's discussion may highlight somecultural differences in perceptions ofwhat makes agood presentation
4 SS may pre-empt some ofthe speakers from thelistening and suggest any ofthe following: culturalsensitivity to localcustoms or traditions; careful use oflanguage; avoiding idioms, slang and colloquialisms;adjusting pace and tone of delivery so that alltheaudlence understands; (non-)use of suitabte jokes oranecdotes; seating arrangements; different ways ofshowing approval or reacting to the speaker, e.g
clapping, nodding your head or knocking on the tableand so on
Three buslness p€ople talk about their erperlences of glvlng presentatlons In Intercultural sattings and gtve tlps fol speaklngto Intemational audlences.
Trang 127 C 2 0 3 D
O Q'.'
a Explain that the first speaker is called Michael, the second
Arianne and the third steve
o Play the recording a second time, pausing if necessary to
allow SS to take notes You could also oause after the
answer to the first question to elicit the answer from the
class as an example Replay a third time, referring 55 to the
audio scripts on page 162 if necessary
r After listening, SS compare notes in pairs and discuss the
answers with the whole class As with allcultural issues,
discuss the differences in international audiences with
sensitivitv
Suggested answels
t He was using a lot of language (stang) that people
didn't understand
2 Casual, fun and personal People might not find it funny
because they don't understand him or his sense of
humour
3 Review it to remove/reduce the iargon and colloquial
language and ask a colleague to check it for him
4 She found out that VIP guests and people in senior
posts sit in the front row ofthe audience
5 5he normally uses a semi-circular, theatre style
6 She put some nicer chairs at the front for important
members ofthe audience and arranged forthem to be
escorted to their seats
7 By closing their eyes and nodding their heads up and
down slightly
8 By knocking on the table instead of applauding
vocabugff!ffi
55 look at some tips forgiving presentationg to International
audiences and use related vocabulary in context.
@
I Do the exercise as a quick-fire whole-class activity, then
discuss thetiDs with the whole class
t v i s u a l a i d s 2 s c r i p t 3handout 4pace 5delivery
6 rephrase 7 gestures 8 greet
Row is not used.
55 discuss the practical aspects ofa presentatlon.
@
6 Get 55 to discuss their answers in pairs or threes Go round
the room, helping where necessary with vocabulary
Bring the class together and encourage 55 particularly totalk about advice for giving a presentation in their countryand how it might differ from other cultures
Go through the three dictionary definitions as a whole class.You could explain that the terms colloqu,a lism, idiom andcl,thi are also sometimes used to refer to slang orbuzzwords Drill pronunciation ofthese terms if necessaryhighlighting word stress on the board Elicit the first answerGet SS to look at the cartoon Ask them what buzzword isused? (p ro act ive le ade rsh i p)
Ask SS to do the exercise individually, then compare theiranswers in pairs
Go through the answers with the whole class Ask SS toprovide examples in English ofjargon used in theirparticular school, university or business sector that otherpeople would not understand Ask them to give otherexamples ofcontemporary buzzwords currently used intheir organisation, such as cutting edge, synergy, blendedleornrng, etc Ask SS how they feel about using this kind oflanguage
SS read sone advice on how to adaptyour language and presentation style to ensure success when speakingto an international audience,
@
o As a lead-in to the atticle on How not to sound like a fool,ask 55 whether they have ever been in a situation wherethey felt embarrassed about their English lf 55 are not veryforthcoming, give an example ofwhen you felt
embarrassed about speaking in public in a foreignlanguage, Exptain that native speakers may also sufferfrom feeling embarrassed when speaking in their ownlanguage in public Alternatively, ask SS whetherthey thinkitt a good idea to use idiomatic or colloquial languagewhen giving international presentations Don't reject any
, u c d s d r u I 5 5rd6E.
@ Ask SS to read the questions and explain that the idea is toscan the article quickly for this information They shoutdignore any words or phrases they don't know at this stageand focus on the task In order to make this a quickerreading exercise, set a time limit As a guideline, readthrough the text quickly, do the task and time yourself.Then altow SS about twice the time you needed to read and
do the task- orobablv about fourorfive minutes
o Before SS read, ask them to predict the advice given in thearticle about using colloquial language, idioms, ctich6s,slang or buzzwords
@ Ask SS for their reactions to the article before checking theanswers Did they predict correctly?
@ Go through the answers with the whole class
@
o
2 b 3 b s b 6 b
Trang 13I I Being International
Suggested answers
t lt! very colloquial, and the writer uses it to illustrate the
point that many people in an international audience
wouldn't understand it
2 Suggested rewording, We rcally apprcciote the
oppoftunity to talk to you, our colleagues from lapon
We hove some new ideos we wont to discuss with you
which we thinkyou will be very impressed by
3 The way you give your presentation
4 Simplifoing the language for a non-native English
speaker (paragraph 6) and suggesting a colleague
reduce his talk (paragraph 9).
5 The Department of Commerce, embassies, local
business people with relevant experience, publications,
organisations specialising in international meetings,
managers of international hotel chains
6 Make sure you understand the question and be patient
if it takes a while for the audience to comDrehend Vour
message
Yawning, closing your eyes, nodding or shaking your
head, frowning, smiling, waving, staring.
o Ask SS follow-up questions about giving and attending
presentations in Engtish How do they (or would they)
rehearse their presentation? How much time do they think
is necessary to prepare a presentation? (Some experts
recommend uD to ten hours for a 2o-minute formal
presentationJ Do they prefer native speakers to simpliry
their English in presentations or use more idiomatic
language that is more advanced or'authentic'? What kind
of presentations, speakers or accents do they find the most
difficult to follow?
SS look at some common business idioms,
( c )
Get 55 to read the articLe again, explaining that the
paragraphs are numbered lfa 5S asks a question, throw it
open to the whole classto find out ifsomeone can provide
an explanation before answering it yourself
lfyou are short of time, divide the class into pairs and ask
SS A to find items 1-4 Oaragraphs 1-4), and 55 B, items
5-8 (paragraphs 4-1t SS then exchange answers
Go through the answers with the whole ctass
l The stakes can be high (and the pitfalls many)
2 (a) risky business 3 set the stage for 4 futlblown
5 head down the wrong track 6Tap into
7 information overload 8 can't figure (you) out
a lf SS are interested in finding out more, give them the
details ofthe titles in the Read on section (page 9) and Tom
Leech's website, www.winning-presentations.com
You may also tell SS they will be looking at presentationintroductions and presenting company information later(Unit Z), as well as summarising and dealing with questions(Unit 10) lf 55 are particularly interested in giving theirown presentations in class during the course, you may wish
to dealwith these sections at an earlier stage
lf 55 are keen to practise giving presentations, tellthemthat at an appropriate stage in the course they will need toprepare a four- or five-minute presentation, or the start ofapresentation, on a topic oftheir choice For 55 with little or
no experience ofgiving presentations, suggest they usethemselves as the topic Other possibte presentation ideasare: explainingthe company or organisation where theywork or study, their producl or service, or a special interest.Encourage SS to vary the seating arrangements, use visualaids (PowerPoint/transparencies and/or handouts) andexperiment with different ways ofstarting a presentation,such as with surprising facts or figures, a ioke or ananecdote Record their presentations on video, makingnotes on five or six language points, Give feedback afterthe presentations, praising good examples of presentationlanguage used, reviewing short sections ofthe recordedvideo SS who listen should take notes and write down anyrelevant questions for the speaker Ask SS to evaluate theirown presentations and say how theywould improve them.Make sure SS are given sufficient time and notice toprepate their talks before speaking in pubtic SS who donot knorv each other verywell may be retuctant to speak inpublic earty in the course and/or reluctant to give feedback
on each others oresentations
) G^^ro, ,"1"r"nce: Business idioms pa1e 7tB
o There is a further opportunity to practise business idioms
in the Grammar reference section.
o
o ExDlain this is an exercise on transformations withvocabulary related to presentations and that SS can onlyuse a maximum offive words for each gap Go through theexample with the whole class Ask SS for the answer toitem 2, then get them to do the rest ofthe exerciseindividually SS compare in pairs, then go through theanswers with the whole class
r b 2 a 3 b 4 b 5 a 6 b t b 8 a
| (example)give (us) a simple explanationmade (the) ar.angements forprovided a summary ofsomeone who/that specialises in
to bring the seminar toopen to (mis)interpretationmake any assumptions
2
3 4 5 6 7 8
Trang 14c
@
6
55 dlscusstips for communicatlng wlth peopte th€y don't
kno$ or don't know rrery well; listen to some delegat€s
meetlng for the first time and nirtworking at a conference;
introduce themselves to another participant at an
intemational conference
a You may like to use this quote on communication as a
warmer:
'Good communication is os stimulating os black coffee and
just as had to sleep after'
Anne Morrow Lindbergh, writer and aviation pioneer
(1906-2ool)
6)
As a lead-in to the section, ask SSr
Whot do you understand by the tem 'networking'?
When do you network? Where? Who with?
ln what situations have you/do you netwo* in English?
Do you enjoy networking?Vhy (not)? How is it useful?
Get 5S to look at the tips individually
Go through reactions with the whole class
Ask 5S ifthey would use questions like How nuch do you
earn? ot Do you come herc often?Why (not)'!
Ask 55 to look through the questions individually first and
add some of their own
Get SS to compare their answers in pairs or threes This
way, if SS only think ofa few oftheir own questions, they
can add those ofother SS to their list
Go through the additional questions quickly with the whole
class ss's answers willvary depending on their culture,
Suggested guestions for networklng
What do you like most about qiving in /your job /this
even0?
What's your opinion on (this restaurantrtventlflace)?
What do you recommend ldo/see (in youl
town/country/region)?
All are examples of neutral and open questions.
What\ the weather like in your country/city/region at the
moment?
What do you think ofthe new boss?
What\ the political situotion in your country/cityhegion at
the moment?
The first one is an acceptable question for the British, but
possibly a non-starter in other cultures.
The above questions may be acceptable in some cultures,
but not in others.
Unsuitable questions for n€tworking
How much do you earn?
May be appropriate in India and other Asian countries, but
not Anglo-American and European countries.
Do you come here often?
Considered to be a clichd in English-speaking countries;
also a yes-no question.
Other posslble questions Where are you from? How long have you lived there?
How long have you been working fur /wo*ing os / living here /coming to this event?
Could you recommend a nice rcstaumnt (neorhere)?
How wos your joumey/trip to the office/event/this city?
@ O * '
o Refer SS to the list Play the recording once and get thern tomark their answers individuatty Replay a second time ifnecessary
o Go through the answers with the whole cLass
7 Refer to a previous conversation
8 Exchange business cards / a/
9 Refer to future contact / 1/
10 Introduce someone to a useful contact
After listening, invite SS to comment on James'sintervention and why Melanie and Konrad had to stop theirconversation
Refer SS to the audio script on page 162 Playthe recording
a second time if necessarywhile 55 read the dialogue,underlining or noting the expressions used for thefunctions in the list Point out that these expressions areimportant and worth learning by heart for situations thatrequire networking or social English
Ask 55 what kind ofdifficulties they experience whensocialising in Engtish in a professional context, such as aninternational conference Ask them to brainstorrn othersituations when they might give someone their businesscard, for example at a business [unch, meeting, trainingcourse or with the passenger sitting next to them on aflight
Explain that they are going to do a role-play as delegates at
an international conference Theywill practise starting aconversation and tryingto find common ground with theother delegate, using some ofthe tips in Exercise A and thequestions in the Useful language box on page 10
Go through the expressions in the Usefu[ language box onpage 11with the whole class Ask SS to highlight orunderline expressions they find particutarly useful Drillpronunciation of expressions, highlightingsentence stressand intonation on the board, ifnecessary
@
o
Trang 15I 1 Being internationat
Divide SS into pairs 55 A and 55 B Look at their
corresponding information on pages 142 and 49 Ask SS to
take notes ofany questions they might ask their partner
before they start the role-play For SS who know each other
well, ask SS A to invent their name, company, job position
and personal interests lf SS do not know each othervery
well tell ss A to be themselves
Monitor and circulate round the class as SS do the
role-plays Make a note ofSS who carry out the task
successfully, any useful language used and five or six
language points for correction, including intonation and
pronunciation
Ask SS what they found most difficult when networking in
English Give feedback to the whole class, praisingthose
SS who found common ground, remembered to exchange
business cards and set up a future meeting successfully
Ask one ortwo ofthe pairs to act out part oftheir
conversations again, bearing in mind the previous
feedback,
Go through feedback with the whole class, praising
appropriate language for networking and use ofopen vs
closed questions Write up any points that need further
nork on the board
SS lookat a formal e-mail and ryrlte a reply, acceptlngthe
Invftatlon.
@
@ As a tead-in to this writing section, ask SS what kind of
formal correspondence 0etters or e.mails) they generaLLy
receive or write Ask SS in work what kind offormal
correspondence they receive in English, ifany Ask
pre-rvork SS what recent writing tasks they have done in
English Noter Do not spend too much time on discussing
less formal situations, as Unit 2 deals with writing effective
e-mails
Get SS to read the e-mailand underline examples ofany
formalor polite language used, e.g l,y€ are Miting to;
subsequently arose; We would be honoured; extremely
groteful; at your eorliest convenience; should you requirc
Ask SS if they think the people in the e.mail know each
other or not Ohey probably do, as the exprcssions Deor Mr
Grau and Wamest regards are usedJ
Explain that although this is an e-mail, it is a formal
invitation from a Chamber ofCommerce lt is similar in style
and language to a formal letter, with the exception perhaps
ofthe ending Ask SS how the correspondence might end if
it was a letter, not an e-mail (A letter would probably end
in YouR sincercly, but this is not used in e-mails.)
SS have to rvrite a reply acceptingthe invitation to speak at
the conference, including questions concerning conference
details and promisingto send a proposalfor the talk lt
should be formal- or at least semi-formal- in style
Circulate, monitor and help SS while they write Make a
note ofany useful expressions used on the board,
$ writing Jite page 94
lf peer correction is appropriate in your sefting, SS maycompare their replies in pairs after completingthe task ls itthe right length? What formal phrases did they both use?What could be imDroved?
Go through feedback with the whole class, praising goodexamples offormal language and style and pointing outfive or six areas that need further work
lf necessary photocopy the following sample answer, orwrite it up on the board You may choose to elicit a simitarmodel fiom 55, writing it up on the board sentence bysentence, or gap-fill parts ofthe letter
o Alternatively, divide the class into pairs SS A accept and
55 B dectine the invitation 55 then read each other'se-mails and comoare
t Early finishers may write a short reply declining theinvitation politely or rewriting the invitation in a less formalstyle These writing tasks could atso be set for homework
In thls case study, a non-gryernmental organlsatlon ( 60) In Amsterdam is training some lodstics manag€nr to be relocated to Indonesla SS look at the iob advert, erchange some notes from the coutse on Int€rcultural tralnlngand network durlngthe break wlth other particlpants, 55 abo wrlte a reply to a formal Invltatlon to a dinner held at the Reglonal Governor's resldence ln lakarta.
lf this is the first case study you have done with the class, be sure to prepare it carefully beforehand Read the information in the introduction ofthis Teacherb Resource Book (pages 4-5).
In class, pay particular attention to clearly breaking down the case study into the different tasks and making sure that SS understand and follow the structure ofwhat you are doing There is no audio used in this case study lt focuses mainlV
on speaking skills, although a writing task is atso included.
Sample answerDear Mr McCarthy / Andrew McCarthy,Thank you for inviting me to speak at the conference to behosted by the Chamber ofCommerce in Edinburgh nextmonth I would be delighted to give a plenary talk on thesubiect of'Merging companies: merging cultures'and willsend you my speaker proposalform shortly
In the meantime, could you please let me know how longthe talk needs to be so that I can plan it accordingly? |would also be grateful ifyou could confirm the conferencevenue
I look forward to receiving your reply / meeting you at theconference
Best regards,jaume GrauBranch DirectorSavings Bank of Girona, Edinburgh
Trang 16Get 55 to focus on the photo of the lorry As a lead-in to the
case study, ask SS the following questions:
What do you understond by the tern 'NGO'?
what are some ofthe NGOS you arc familiorwith in your
country?
Would you be interested in working for an NGO?Why (not)?
Read the background information aloud (or ask a S to read
it) Explain that Logistaid is a fictitious organisation Deal
with any other questions 55 may have
o Write the headings from the left-hand column ofthe
following table on the board and elicit information from 55
to complete the right-hand cotumn
Purpose of organisation An NG0 that provides
emergency assistance in more than 80 countries
Training required Intercultural training of
logisticians/logistics managers for relocation to lndonesia
Training company Centre for lntercultural
Communication
Purpose oftraining Help managers to adapt to the
new environment and improveinteraction in social andworkplace settings
Task r
€ Ask 55 what they think a logistics manager does, then refer
them to the job advert and ask them to check their
answers Get 5S3 initialreaction to the iob position and
ask them ifthey would be interested in apptying for it
o Go through the answers with the whole class
o Time permitting, you may ask pre-work SS to write a formalletter ofapplication for the job position, or set this ashomework at the end ofthe class
Task z
@ Refer SS to the brochure from the Centre of InterculturalCommunication on their lnternational RelocationProgrammes Ask SS:
Why do you think intercultural training would be importontfot monogers being rclocated to lndonesio?
Whot do you think this kind oftraining consists of?
lfappropriate for SS in work, askthem ifthey have everdone any intercultural training in their company ororganisation lfappropriate, ask SS ifthey have ever been
to Indonesia or South-East Asia and what they thought of
it For SS who have not been to the area, ask them to focus
on the generaI idea of relocation and going to work in aforeign country rather than Indonesia specificatly Note: it
is not necessary for 55 to have knowledge about Indonesia
in order to complete the tasks in this case study
a Get SS to look at the International Relocation Programmesand ask them:
What is tulture shock'?
What do you think willbe the most difficult aspect ofbeingrelocated to a country like lndonesia?
o Divide SS into pairs Explain that in this role-play, they aretrainee logisticians for Logistaid in Amsterdam on theirlunch break and that they each have some notes missingand need to swap information Dealwith any questions the
55 may have before they begin the task
o Circulate and monitor, checking SS are carrying out thetask correctly, Make a note ofany useful language usedand points for correction for later feedback
o After 55 have exchanged information, go through thepoints quickly with the whole class Ask SS how they feel atthis stage as trainees before relocation, for examplenervous, excited, anxious, etc
Task 3
o Divide SS into threes and tell them they will be getting toknow some ofthe other participants from the course andthat they have to find some common ground during thisnetworking task
a Refer SS to their role-play information in the Activity file.Explain that they alt have different work experience andhave worked in different countries, but they keep their ownnationality during the role-play
o Emphasise the importance of team-building and buitdingrelationships with people from the course, as they willfeelvery isolated once they have been relocated to Indonesiaand may want to keep in contactwith the other
participants Tell SS they may be working together with theother course participants in the future, but this has not yetbeen confirmed before they begin the task
Suggested answers
SkilLs and experience required: leaderships skills, good
command of English and another language, witling to
travel and work in a challenging intercultural context,
experience in logistics desirable but not essentiat,
relevant experience in logistics, e.g purchasing,
transport and distribution, maintenan€e as wellas
training and administration and general liaising/
co-ordinating
Possible candidates for the position may include any of the
foltowing: candidates with a willingness to traveland
learn about other cultures, suitable voluntary work
experience and a strong background in working for
similar organisations, young managers with no famity
commitments; another possible profile could be an
older person who has been made redundant and is
looking for new challenges
Trang 17| 1 B€ing Internatlonal
Circulate and monitor, checking SS are compl€ting the task
correctly Make a note of key language being used and
points for corection Dealwith any basic errors after the
role-play ifnecessary Dealtvith other points, such as
intonation in questions, during feedback when SS have
completed the case study
Alternatively, the rote-play cards in Task 3 can be omitted if
SS do not know each othervery welh they can then carry
out the task as themselves, so that the task becomes an
authentic one
Writing
a Tell SS that three months have now passed slnce they were
retocated Ask them to imagine how they think the
experience has gone, for example adapting to cultural
differences, difficulties at work, missing family and friends
o Get SS to focus on the photo on page 13 Ask them what
theythink it is TetlSS they have received a dinner
invitation from the Regional Governor ofJakarta, and it is
important they attend as a public-relations exercise
Explain they have recently found out that one oftheir
colleagues, whom they met on the training course in
Amsterdam, willalso be joining them soon, and they would
preferto attend the dinnerwith a colleague Explain that
although they are working'in the field'as representatives
of Logistaid, they would occasionally be expected to attend
this kind of formaI event
Ask SS to read the letter and deal with any questions they
may nave
SS write a short, formal reply of no more than 1oo words,
acceptingthe invitation and mentioningthe name oftheir
€otleague, taking care to word their request politely Tell SS
it is best to address a person ofauthority using his/het
officiat title Refer 55 to the exDressions used in the
Business skills section for writing formal correspondence
This task may be set as homework or an out.of'class
a Ask one or two groups to say what happened in their groups and what they discovered about the other participants.
o tuk one or two 55 to read out their reply to the invitation
or, ifappropriate, ask pairs ofSS to read each other! and comment on any differences in language used.
Alternatively, and ifshort oftime, collect the writingtask and go through writing errors at the beginning ofthe next class,
r t o l
a Go through the informatlon in the Course Book with your student Explain any difficulties In Tasks 2 and 3, you and your student are participants on the training course for logisticians In Task 3, choose only t$/o ofthe role-play cards, A and B Don't dominate the
conversation in this task, but say enough to keep it going and allow your student to ask and answer questions.
a At the sam€ time, monitor the language that your student is using Note down any good examples of [anguage and points that need correction or improvement Come back to these later, after the student has completed Task 3.
a Praise any good examples of language used and go over any errors, including pronunciation Then repeatTask 3, swapping roles, ortaking roles A or B and C, Record the second role-play ifpossible lfthe student is reluctant to
do the writing task, explaln it is very short or do the additionaL role-play at the dinner as recommended for early finishers Go through feedback with the student after the finaltask.
) *,,,,,n tr," ,.r" ,ro
Circulate and monitor, checking SS are completingthe task
correctly
For early finishers, or as an extra activity, divide SS into
pairs or groups ofthree Tell them they are norv at the
dinner in lakarta Two ofthe SS are reDresentatives ftom
Logistaid and one is the Regional Governor ofJakarta Give
more confident SS the role ofthe governor Explain they
have to talk for five minutes before dinner and find some
common ground Alternatively, with SS that don't know
each othervery well, ask SS to give a short presentation on
their company and/or their iob
Trang 18L
Trang 19Each lesson is obout
60-25 minutes This time
does not include
odm i n istrati o n an d ti m e
spent going through
homewo* in any lessons,
Discussionr Tral!!ilg
SS discuss their experiences of training courses, differentlearning styles and what they know about coaching andmentoring
Listening: Int€rview with a tnlnlng consultant
A training consultant talks about the purpose ofsome ofthetraining activities she does and the aims of coaching andmentonng programmes
Vocabulary: Company training5S learn some key training words and expressions and use them
rn context
Discussion: Tvpe! eltlainjlg
SS discuss training courses, their views on mentoring and
c o a c h i n g a n d th e i r f u t u r e t r a i n i n g p l a n s
Practice FlleWord power (pages ro-u)
Discussion: Online [qajo!!g
SS discuss their views on e,learning, other learning styles andonline MBAs
Reading Time to breok out lrom compus
SS read an article about Universitas 21Global, an onlineuniversily offering an MBA programme
Language revieyvr Multiword verbs
SS look at multiword verbs related to education and trainine
Text bank(TRB pages 160-163)Grammar reference andpractice
(CB page 119)Practice fiteText and grammar (pages12-B)
Tel€phone strategles: clarirying and confirming
SS listen to two telephone conversations where people need to clarihr and confirm informatjon.
Writing: E-mails
SS look at tips for writing e-mails, analyse some sample e-mails and practise wrjting e-mails in more and less formalstvles.
Resource bank(TRB page 219)lryriting file(CB page r;5)Pndice fileSkills and pronunciation(pages 14-15)
The management team also want to roll out a new marketinformation-gathering system
Writing flle(CB page 135)
For a fast route through the unit, focusing mainly on speaking skilts, iust use the underlined sections.
For one-to'one situations, most parts ofthe unit lend thcmsetves, with minimat adaptation, to use with indlviduat
students Where this is not the case, alternative procedures are given.
Trang 20Most companies recognise the benefits oftraining employees lt can give a company a comPetftive edgq by
increasing profits, productivity, creativity, staff motivation and customer satisfaction The key lies in developing
an effedive tralnlngstratetry for a business which identifies the skllls and knowtedge the company needs to
achieve its aims, the skills and knowledge employees already have and, from that, the skills gaps to be filted
0rganisations and managers are sometimes reluctantto spend money and time on training because ofthe
short-term costs, the lack ofa tangible return on investment and the possibility that staff might leave for
better iobs or competitors might poach their highly trained employees Furthermore, even when a company
has a training evaluatlon proces6, it is often difficult to assess the benefits of certain types ofsoft-skllls
training such as efr€ctlve communication, leadeGhlp skills, team bulldlng and conf,ict management
Training can be done for many reasons and take many forms, As patt ofa pefolmance appraisal scheme, a
manager may identifo areas where an employee is underperforming and recommend training The company
may have a career or professlonal development programme for its staffand managers There may also be a
specific requirement for all staff to tearn a new scheme and to develop certain computer llteracy skills as welt
as technical and behayloural competences
Although most emphasis is placed on formaltralnlng, people often learn most about thek iobs through
informal on-th€-lob tralnln& such as reading setf-study books and instructional manuals, talking to their
managers, dealing with clients and chatting with peers by the coffee machine or over lunch The importance of
this Informal tralnlnt is often overlooked in the beliefthat training is something that only takes place in a
classroom
Formal training takes a pre-determined form with specific lestnlng oblectlves lt couLd be in the form of
university or college courses, workshops, seminars, conferences, presentations or demos lt can be provided
by an In-house expert, but increasingly businesses are turning to specialised extelnal consultants and training
providers The programmes they offer may be tailor-made for the business or bought offthe shelf Courses
may be Intenslve or extenslve and be held onslte or offslte Many companies also use the cascade tralnlng
model to maximise the benefits from training
tu information and computer technology has developed, it has become possible to offer dlstance learning
courses to business via the Internet Some ofthe advantages ofthis modelare that employees can have more
flexibility and control over their training programme, and it is generally more economical for companies
However, not allcourses are suited to the e-leaming format, and itb also important to bear in mind the
preferences and l€arnlngsgles ofemployees- lt seems likely that blended leaming, combining face-to-fac€
ctasses with onlln€ meterlals, may become a popular model for business training in the future
Nowadays mentorlngand coachlng are popular forms of informal, personal development in business,
particularly for senior executives The two are very similar, but in general, coaching lasts for a set period of
time The word mentor comes from Greek mythology, meaning'a trusted friend, counsellor or teacher'
Mentorlng programmes tend to be long term and they allow new, inexperienced managers to be paired with a
more experienced person, who is not their direct boss The mentor offers 'a friendly ear' and advice as the
newcomer progresses in her/his career
In the past, many companies could offer an employee a iob for llfe ln today's rapidty changing world,
individuals, as well as companies, are aware ofthe need for contlnuous and self-dlrected learnlng throughout
one's lifetime More and more people are now taking more responsibility fol planning their own career paths
In-work students will be able to talk about the training strategy oftheir company and other companies they
may know or have worked for Pre-work students will have experience oftraining from schooland university
They can also talk about the companies they know that have a good reputation for training programmes All
students will have generalworld experience oflearning all-purpose life skills, such as time management.
P Nick Blanchard, James W Thacker and An&ew Slul'; Effective truining - systems, strategies and practices,
Prentice Hall,2oo3
Marcia L conner: learn more now - 10 simple steps to learning better, smatter, ond fasfeli Wiley, 2oo4
David Kay and Roger Hinds, A practical guide to mentoring, HowTo Books, 2oo4
Henry Mintzberg: /Vdnagers not MBAS: o hard look at the soft prcctice of managing and nanogement
deve lo pm e nt, Berrett-Koehler, 2oo5
Suzanne Skimngton and Perry Zeus: Ihe complete guide to coaching at work, Mcc.aw-Hill Education, 2ooo
l@ o Pearson Education Limited zoo6
Trang 21l 2 T r a i n i n g
Ask SS to brainstorm allthe learning situations they've
been in as a child and adult Set a three-minute time limit
for this activity To make sure 55 understand what they
have to do, elicit or give them an example, e.g learning to
tie your shoelaces, swim, ride a bicycle, cook, drive a car,
etc Write SS! ideas up on the board Then ask 55 to work
in groups ofthree or four to discuss what they remember
about any ofthese learning experiences, who taught them,
how they felt and how they were taught
@ Tell SS they will be looking at different types of training and
orofessional develooment
@ Go through the overview panelat the beginning of the unit,
pointingoutthe sections that 55 willbe lookingat
Quotation
@ Ask 55 what the quote means and what they think of it
@ Ask SS ifthey have they ever had a mediocre/good/
superior/great teacher 55 may not feel comfortable being
negative, so leave out the question about the mediocre
teacher ifyou think it is inappropriate Who were these
teachers and what made them mediocre/good/superior/
great?
55 discuss their experlences oftraining courses, different
learningstyles and what they know about coachingand
mentoring
@
@ 55 work in pairs to discuss the four questions Set a
three-minute time limit for this Then get feedback as a whole
ctass Help SS with the names of different types oftraining
courses in English 55 wiLl probably say that the learning
styles they prefer may depend on what they are learning
-elicit some examples lt isn't necessary to spend much time
contrasting face-to-face with online learning, as this
subiect comes up in the second lesson For question 3, ask
SS ifthey can prioritise the qualities they have listed Add a
few more qualities if SS haven't mentioned them, e.g have
a good sense of humour, and ask 55 for their views 55 will
have some ideas already about mentoring and coaching; if
not, give them the section in the Business brief (see page
19) as a short introduction lt is not necessary to spend too
long on this, as it forms part of the [istening section,
SS llsten to Rosa soler, a training and development consultant bas€d in Barcelona, spain, who works with multinationals, local companies and universities In th€ first part ofthe interview, shetalk about her company and describes some ofthe tralnlng activities she does, In the second part ofthe intervle$ she talks about the differences between coaching and mentoring progammes.
@ O,.'
Get SS to focus on the photo of Rosa, then to work in pairsand look through the sentences Explain any difficuttvocabulary and ask SS to try to predict the missinginformation
Plav the first oart of the interview,Get 55 to check answers in pairs, then play the recordingagain, stopping in sections to aLlow SS time to write ifnecessary Replay any difficult sections a third time ifneceSsary
5S check their answers in small groups Circulate and dealwith any queries they have lfyou can see that altSS havethe correct answers, you may decide not to go th.ough allthe answers in open class, simply confirm for the class thateveryone has the correct answers and dealwith theproblem questions This saves class time.
analysing/assessing/evaluating/observing; training(programmes)
bridge-building; leadership; interpersonalmanagement skills; prioritise; cope under pressurecoaching; mentoring
o a
2
3 4
Trang 221 True
2 False
3 True
A False
Basically, when you cooch people, you
improve on their skills so thatthey con do a
better job These skilb moy include mony
business monogement skills, such as
negotiating, tine managenent, preparing
meetings and presentations ot organisation
But coaching isn't only for managers
Anyone in a company might do this sott of
programme
they are long-term coreer proqrommes
which are speciolly designed for a select few
in multinationals
The mentoring progrumme is in fact only
poft ofa bigger picturc becouse the
porticipant, or mentee, moy probably be
attending other truining ond personal
development progrunmes ot he or she
might be studying foron MBA
- butthe mentor cannot be the mentee's
direct manager or boss Usuolly the mentor
is soneone who is high up in the compony,
who has a lot ofexperience and know-how
It hasto be someone who can be objective if
the mentee has a problem at work orcomes
foradvice
They invest a lot of time and energy; it3 very
difficult to frnd the right peson
D 2 coaching; coach 3 evaluation 4 mentor; mentoring
5 consulting/consultancy; consultant 6 assess; assessor 7 appraise; appraisal 8 instruct; instructor
9 participate; participant
E r training 2 assessment 3 training/coaching
4 instruction(s) 5 participants 6 mentor
7 assess/evaluate 8 appraisal
55 dlscuss training courses, theirviews on mertorlng and coachingand their future tralnlng plans.
o
@ Get SS to discuss the four questions in pairs
@ With the whote class ask SS to reDort back on their viewsand future training plans
SS dlscuss theirviews on e{eamin& other leamlngstyles and online l/lBAs,
@
@ This section returns to the concepts offace-to-face andonline or e-learning introduced in the first lesson ltintroduces the idea of blended tearning, which combinesthe two Before discussing the questions, you might want
to ask ifany 55 are already studying for an MA or an MBA
or are planning to do so in the future Ohis follows up fromthe discussion in the last class) lfthey are, ask them morequestions about the course(s): method of instruction, whythey chose that course, how long it is, what the courserequirements are, what are the advantages ofhaving anMA/MBA, etc, lt may not be appropriate to ask aboutcourse fees
@ Refer SS to the three questions and deal with any problemwords Then ask the 55 to work in groups ofthree or four todiscuss the questions As feedback, ask each group in turn
to give you an advantage ofdoing an MBA online, and writeeach new suggestion on the board so that the groups cancompare their ideas and they are prepared for Exercise B
@ lf you think your SS wilL appreciate the humour, you couldteltthem this joke and then, on a more serious note, askthem what they see themselves doing in five years'time.Manager: What do you see yourselfdoing in five yeaE'time?
Employee: ldon't know ThelV guide only goes up to theend of the week
SS read an article about Unlversltas 2r Global, an onlineuniversity offerlng an MBA programme
5 True
: 5 True
€
€
You may want to refer SS to the audio script on page 163
It's often very useful for 55 to listen and read the audio
script You may want to iust listen to one part ofthe
interview again, depending on the time availabLe and sS's
needs Then ask SS to pick out a language area, such as
ten words relatingto training or some multiword verbs
(e-g end up being manogers, come up with solutions)
However, don't spend too long going over the audio script
in detail
55 learn some key training words and expressions and use
them in context.
@ - @
Explain the tasks and get SS to work in pairs on them
Go round the room and help where necessary correct any
misspellingof words
With the whole class go through the answers Drill
pronunciation ofdifficult words (e.g coach, evaluotion,
mentoring, consultant, oppraisal, participonf) and hightight
word stress on the board Note: mentoree is also
sometimes used instead of mentee
Trang 23l : T r a i n i n g
@
€ Once you have the list of advantages on the board, refer 55
to the article and ask them to find the advantages ofonline
MBAs mentioned in the text ExDlain that the idea is to scan
the article quickly for this specific information Tellthe ss
that they should ignore any words or phrases they don't
know at this stage and focus on the task In order to make
this a quicker reading exercise, set a time limit As a
guideline, read through the text quickly, do the task and
time yoursell Then allow your SS about twice the time you
needed to read and do the task SS will Drobablv need
about four or five minutes
e Ask SS, in pairs, to compare their list of advantages and
also to compare it with their list on the board What points
had they made that were not in the text and vice versa,
Discuss the answers with the whole class
o Ask them for their initial reactions to the Doints made in the
article Do they agree or disagree with the advantages
mentioned? Are there any disadvantages they can think of
now after reading the article?
The MBA director at the Brisbane Graduate School of
Business says E{earring is engaging, authentic
(paragraph z) - although this is debatable, it may be
more motivating for certain students, and the use of
new technologies makes it appear more up-to-date than
traditional classroom methods
More accessible / less elitist than other MBtu: /t also
aims to break away fron the elitist modelofhigher
education by making teftiory education occessible to
more people (pangraph 3)
An online course is more democratic, everybody has a
voice, where you don't have iust yourtypical Anglo'
saxon who is loud ond talks more,'says Mr Williams
(paragraph d This again is debatable, atthough it!
possible that students who may sit quietly in a class will
contribute rnore readily to an online discussion
lt's cheaper than othet MBAS Univercitas 2l Global soys
that it is offering an alternative route fot students in
Asia, who connot afford to pay for higher education or
travel to the US, UK or Austrouo To make its online MBA
progromme afiordoble, the institute chorges varying
tuition fees, depending on where the students come
fum ban{aph s)
older working students can save timet fiexibility of
both time and curiculum, offers o huge incentive for
workin g professionols (paragraph 7)
(9
o Get 5S to read through the summary of the article first to
check vocabulary lfsomeone asks a vocabulary question,
throw it open to the whole class to find out ifsomeone else
can provide an explanation lf not, explain where necessary
e SS read the text again and complete the summary
individually Circulate and check answers, clari! any
doubts and confirm correcl answers
SS compare answers in pairs lfthey need extra help, putthe missingwords on the board with a few distractors andget SS to choose answers from there
lfnecessaM check answers with the whole class lf not,then confirm that SS have completed the summarycorrecltv,
Discuss SS! reactions to the information again as a wholeclass and ask a few more general discussion and
comorehension ouestions:
Why do you think Universitas zt Global MBA is popular in/ndrr? (Education is highly-valued and a leveller in a societywith a caste svstemJ
Why is it difficult forthe university to break into theChinese morket? Ghe government is still deciding whether
to give approvaland also the course only costs 25% ofaface-to-face MBA course in China, so there mav be resistantfrom Chinese universities)
Whot is the typical prcfile ofo student studying ot o'bricksand mottar' unive6v How is the student profile atUniversitos 2l Global different and why?(University ss areusually young and single This online university! 55 aremarried, working professionals - presumably because theyhaven't got the time during the day to attend face-to-faceclasses, preferring to study at home at nights andweekends.)
Do you think Univesitas 21GIobal\ pricing policy isworkoble?
Whatwould Universitas 2l Global have to do to become arecognised bmnd in your country?
How do people poy fortheh educotion in your country?Whot is being donertan be done to help people who con'tafford to pay for higher educotion in your country?
Alternatively, if you are short oftime, or SS don't want toread the whole article again in order to complete thesummary, then write the iumbled answers on the boardatong with a few distractors and get SS to complete thesummary using the words you have given them
I online/international 2 universities 3 (tuition) fees
4 abroad 5 education/fees 6 market
Circulate and confirm answers or indicate in whichsentence a word or expression occurs where SS are havingdifflculties Get early finishers to compare their answerswith another Dair
@
o
Trang 24a
a lf necessary check answers with the whole class lf not,
then confirm that SS have completed the summary
correctly lfyou'd like to offer further practice, askSS,
individually, to write true example Sentences about
themselves using some ofthese words, e,g post, degree
Also, drillthe pronunciation ofany new words that SS
might like to have as part oftheir active vocabulary
r tertiary institutes 2 (associate) professor 3 tap into
4 degree conferred 5 critical mass 6 bricks-and-mortar
universities
SS took at nultlword verbs related to education and trainlng,
As a lead-in to this tanguage review section, refer SS to
paragraph 3 ofthe article and askthem to find examples of
two multiword verbs (tap into and brcak away fton).fhe
meaningof top into utas already explored in Exercise D
Now ask 55 to try to work out the meaning of break away
Fom in the context given.
Put 55 in pairs to do the same with the sentences in
Exercise E Note that sentence 2 is break away from Point
out that there is more than one multiword verb in sentence
6 Circulate and help where necessary
Go through SS's ideas with the whole class, asking each
pair to give their exptanations ofthe meanings and find out
ifthe rest ofthe class agrees
Alternatively, you can use these synonyms to confirm SS
answers or give them to 55 to match with the multiword
verbs after they have identified them in the sentences
1 stop doing something, such as a course, before you
have completely finished
2 leave / escape ftom
divide into separate parts to analyse it
pay for someone to study a course
investigate
failto do something by the time that was expected
do something that needs to be done, but which you did
not have time to do before
7 will drop out = will leave before the course finishes
2 brcl<e owoy frcm : stopped doing or gave up
(something mainstream)
t breoklng it down - making it clear / summarising
4 pufrlng its employees through = making its employees
study or do
5 have been looklng rinfo = researching or investigating
6 fell behlnd with = couldn't complete
\ cotchlng up with = studying hard for / making the
same progress as others
As further practice, tell SS to work in paks to write slx sentences oftheir own using these multiword verbs Alternativety, ask SS to work in pairs They write gap-fill sentences for three ofthe multiword verbs from the exercise and pass them to another pairto comptete, Do an example on the board to make it clear what they have to
do, e.g I'll have to study this weekend to , , ,, my MBA coursework-
Q Grammo, ,"lerence: Multiword verbs page n9
a Refer 55 to the Grammar reference for further information and another Dractice exercise,
1 breaking away from 2 fallen behind with 3catchup
4 l o o k i n t o 5 d r o p p e d o u t 6 p u t h e r t h r o u g h T c o p i n g with 8 followed up
55 to do the gap-fill exercise in pairs Circulate and help asnecessary
Go through the answers with the whole class
Discuss SS's views on the article
t h y p e ( i t ) u p 2 b r i n g i n 3setup 4getto 5think ahead 6 Dut on
55 llsten to two telephone conv€rsatlons where people need
to clarlfy and conffrm lnformatlon.
tryhat is staff indudion?
A planned induction programme for new staff is a very important part ofthe employment process ltt an opportunity to make new employees familiar with the operating procedures of the company They should also understand the company's business obiectives, and what it
is trying to achieve A typical programme might include a tour ofthe company facilities, dealing with papenvork such
as contracts and the staff handbook, a presentation about the company (e.9 the history ofthe organisation and a description ofthe company organigram), some information about the job, hours ofwork, dress code and personal development within the company,
3
4
62
Trang 25l z T r a i n i n g
lf SS don't know what a staff induction programme is, tell
them the information on page 23.55 can listen and then, in
pairs, reconstruct verbally what they heard Repeat the
information so SS can get more details ifnecessary
Discuss the reasons why companies have induction
programmes and whether they are worthwhile lfthere is
time and interest, get SS to design an induction
programme for their own company or institution, if one is
not already on offer
SS listen to the first phone conversation and say who the
speakers are (e.9 a manager, a new member ofstaff, a
receptionist, someone from the human resources
department) and what the purpose ofthe phone callis
Check answers in pairs, then confirm the information as a
whole class SS can give any details they heard
Repeat this procedure with the second phone call
With the whole class ask SS which callsounded more
formal and why
1 In the first conversation, the main purpose of Leoni
Taylor's caLlto MelVan Der Horst in Human Resources is
to find outwhere she has to go to attend the induction
course In the second conversation, the receptionist,
Pierre, calls Melto advise her thatthe meeting room
has been double-booked and that she has to move her
induction session to another room
2 The first conversation between Mel Van Der Horst and
LeoniTavlor is more formalthan Mell conversation with
the receptionist, Pierre Thatb because Mel and Pierre
are clearly work colleagues who know each other quite
wel[ Meland Leoni have apparently never met, so they
are more Dolite and formalwith each other,
@ C),.r
@ Check the vocabuLary with 55, particular items a-c, and
explain functions like'echoing/rephrasing' if necessary
@ SS do the exercise in pairs before listening to the first
conversation again to check their answers,
c Drillthe pronunciation ofthe phrases that use questioning
intonation
@ Refer SS to the Useful language box, where there is a
summary ofthe expressions used Ask them if they can
think of any more expressions that they use for these
purposes Try to sensitise the SS to English sentence
stress, linking and intonation Don't get them to repeat all
the expressions, just one ortwo from each section that
might be difficult in terms of pronunciation (e,g Would you
mind ? ot Could I ask you to ?)
@ Refer 55 to the audio script on page 163 and ask them to
practise the dialogue in pairs, using the correct intonation
when checking and confirming information
@ O ' ' +
@ Ask 55 to look at the room booking form and put the grid
on the board Explain that they have to listen to the secondconversation again and correct the form, adding any extrainfotmation Play the recording Allow 55 time to compareideas in pairs Then complete the grid on the board, askingthe SS for the correct details
@ Ask 55 to tisten to the second conversation and get them tofind examples ofcheckingand confirming Where did thespeakers use a) echoing/rephrasing, b) question intonation
or c) direct questions? lf necessary, 55 can also read thesecond audio scriDt to check their answers
82 f11 Chairmant
meeting
11- Staff induction(for rest ofday)
B3 f12 Staff induction 2-4 Sales team meeting
@ CircuLate, monitor and assist with the discussions Make anote of any usefulvocabulary SS use relating to the topic ofe"mail, and three or four common errors for correction withthe whole group Write these on the board, in two separatesections, while Ss are completingthe task Earlier finisherscan be referred to the board to see ifthey know allthewords and ifthev can correctthe errors
o Go through the language points for praise and correction
on the board with the whole class
a As a round-up ofthe discussion, ask SS who writes themost e-mails in English in each group and find out moredetails about this
@ Ask SS to work in the same groups of three or four,Brainstorm five tips for writing effective e-mails Tell alt 55
to write down the tips as they will need to refer to theselater Set a five-minute time limit for this Circulate andmonitor what SS are writing
o Regroup SS, so that they now have a partner from adifferent group Get them, in pairs, to compare ideas,
€
e
r b 2 C 3 b 4 a 5 b
Trang 26Ask SS to read the tips and see iftheir ideas were
mentioned Go through any difficult words and phrases (e.9
subject line, headline, inverted pyramid, headings,
recipient, proofread, on the receiving end) with the whote
class
In pairs, ask SS to decide ifthe e-mails followthe tips.What
things are good about each e-mail? What could be befter?
It hasn't been proofread: there are two spelling
mistakes (1./'usl, sees/or) and a punctuation error
(Everyone) lt does not have a strong subiect line On
the plus side, the sentences are short and clear
This e-mailis generally better There are no
proofreading errors, and it leaves a better impression on
the reader The only problems are that allthe
information is in one long paragraph which could be
split up Also, essential information like the time and
date ofsession 1is missing
\9
ln pairs, SS look at the e-mails again As follow-up, ask for
some more examples offormal or informalopeners and
closers in e-mails, SS may mention some ofthe informal
SMS abbreviations, which are also creeping into e-mails
these days, e.g CU 2noro and TTFN
Just a reminder that
see you there
Thanks
All the best
Other openers: Hi, 60od morning, Good afternoon,
Good evening
Other closing remarks: With best rcgards, Speak to you
soon, Bye for now,
o
a Ask SS to work in pairs to write an c mail together Refer
backto the teleDhone conversations in Exercise A fukthem
to predict who might send an e-mailto whom after these
phone calls, e.g from conversation 1, the HR manager
might write to all new recruits confirming details about the
induction day Or, from conversation 2, the receptionist
might write to the HR manager to confirm the new room
arrangements for the induction day Ask SS to choose one
ofthe Dossible scenarios and write an e-mail
a Set out a template for an e-mail message on the board,
similar to the ones on the page
Refer SS to the modele-mail in the Writing fite (CB page135) Go through the features of a typical e-mail with them.Circulate, monitor and help 5S Make a note ofany usefulexoressions SS use and Dut these on the board
To help SS be more aware ofthe impact their e-mails have
on the reader, put each pair ofSS with another pair Theyexchange and read each others' e-mails lfthey spot anywords and expressions they don't know, they can ask theircolleagues who wrote the e-mail about the meaning lf peercorrection is appropriate in your setting, 55 could also beasked to proofread each others'writing task and point outany spelling mistake or grammaticalerror they spot Be onhand to help with this, if necessary but leave most ofthefeedback and discussion to 55
lf necessary change the pairs around and repeat theprocess
Go through any common errors and the usefulvocabularyand phrases on the board to round offthe activity
lftheywould like or need further e-mailwriting practice, SScan do Exercise F in class or as homework Repeat theorocedures above
A leadlng confectlonery company, based In the UK, has r€cently bought out a rlval company, There is now need to retraln all the sales force to update theh skllls and lnstll8 sense of team splrft The manatem€nt team also want to roll out a new narket lnformatlon-gatherlng syst€m.
the sales team
up-to-date / timely market information on the company and rival products, including merchandising, promotions, number and type ofcustomers and rival sales-force activity
Why this information
is important
So that it can be analysed forplanning purposes
Trang 27l : T r a i n i n g
Listening Q 2.5
@ Get SS to read the listening task Ask them to try and
predict what might be wrong with the present
information-gathering system 55 may be able to predict from reading
the background that the information is not being received
on time or that new staff from the acquired company
haven't had adequate training with the system, or that the
system itself is antiquated Don't reject any ideas at this
stage or give the answers away
@ 5s listen and compare ideas in pairs lf necessary, Listen
again Go through points with the whole class
e Discuss their initial reactions to the problem What do they
think takes priority in terms oftrainingand why? Ohere is
no right answer to this question 55 may or may not reach a
consensus.)
Problems with the sales teamt current information
gathering system are:
o lack ofinformation and out-of-date information;
@ staffcan't afford to sDend time in the office
completing what they see as a complicated
database, so it just gets left;
a internal training for the regionat managers was
inadequate and they weren't equipped to train their
staff;
@ sales team from Reedley have only had very ad-hoc
informal training with the system
Solutions discussed:
Use iPAQ, a sort of palm pilot which the sales team
could use to record details directly in the shops The
information is then be uploaded immediately via
modem for anatvsis
Training needs initialty identify:
@ Trainingforthe new |PAQ system implementation
Need to ensure that the regional managers buy in
Kamal suggests that they need to train staffup as
quickly as possible and that a consultancy firm
should do it
o Updating sales skills, e.g customer awareness
training to help sales staff become more 'pro-active'
in their approach to selling
c The merged teams aren't integrating well lt could
become a Drobtem for staff motivation and morale
Team building is needed
Task I
€ Divide 55 into two groups Refer each group to a different
role card: StudentAturnsto page 43 and Student B turns
to page 15o Ask them to read and deal with any questions
thev have
e Pak the SS up with someone from the other group to do
the role-play since the role-play is in the form ofa phone
call, it is usefut for SS not to sit facing each other
@ Circulate and monitor the language they use during the
role-play Make a note ofany key language used and any
common errors for correction
a After the discussion, draw attention to some key language that 5S used correctly and give praise Also work on five or six points for correction, e.g pronunciation, vocabulary, structuralerrors.
o Circulate and monitor, checking that SS are completing the task correctlV.
1 t o 1
a lfthis is a one-to-one class, you take the role ofGeraldine Parker in Task 1 Since the role-play is in theform of a phone call, it is useful not to sit facing eachother This avoids visual clues and atso allows you totake notes without distracting the student from thetask
e Monitor the language that you both use After thediscussion, draw attention to some key language thatyour student used correctly and give praise Also work
on five or six points for correction, e,g pronunciation,vocabulaM structural errors
o lfthere is time and interest, do the role-play again, thistime swapping roles-
o Repeat the procedure forTask 2
@ lt's also well worth recording activities such as plays, summaries and presentations with a one-to-oneclass for intensive correction work from time to time
role-Reading
Ask 55 to read the text about the training course run by Everly Consultants, Go over any new words, e.g sets out to, make the most of, sales pitch, paid off.
Ask them to discuss whether they think they would like to
do this type oftraining and explain why (not)- tuk them to consider ifthistype oftrainingwould be good forthe Smileco sales team fihere is no correct answer to this question, but given the conversation 55 have heard about outdated skills and the need for team building, this course might seem useful)
Task 3
@ Put 55 in groups of three or four to discuss the questions.0ne student should be appointed secretary to make a noteofthe decision reached and feed back to the class Anothershould chair the discussion and make sure everyoneparticipates and that a consensus is reached Set a 10-15-minute time limit for this task lf most groups still haven'tfinished the discussion after this time limit allow them torun on a few more minutes, Remind any group that finishesearly that the secretary will be asked to present theirdecisions to thewhole class, and that theyshould helpher/him to prepare for this
Trang 28Callthe class to order Ask the secretary from each group to
give a two-minute presentation.
SS listen to each presentation and say which oftheir
programmes coincided and differed and justifu their
programme in the light ofany differences.
Alternatively, ifthe class size is more than ten or 12, ask all
SS in each group to make a note ofthe decisions reached.
Then regroup SS so that one person from each ofthe
originalgroups reports to the newly formed group This
ensures SS get more speakingtime and speeds up the
feedback process They may then want to continue the
discussion untilthey reach a new decislon.
To round offthe activity, summarise some ofthe
presentations, stating whether there had been any
consensus between the groups on the training priorities,
intensive/extensive courses, etc and highlighting the best
ideas in how all staff could benefit from the training a few
peopte receive and how to build team spiritwithin the sales
team.
Writing
Brainstorm the information that should go in the e-mailand
put these points on th€ board Alt this information has come
up in the role-plays in Tasks l and 2
Ask SS to look at the writing tips in the Business skills
section again and the model e.mail in the Writing file (CB
page r35)
Get SS to write the final e-mail either as a class activity in
pairs or for homework This could probably be quite a long
e-mail if 55 Include the background information as to who
needs training and why the training is necessary
Alternatively, this could be made into a report-writing task
) writing nu pageg5
Trang 29Discussion: Private provision of Dublic services
SS discuss examples of private-sector involvement in publicservtceS
Listening: PPPS in the UK
SS listen to a radio programme where experts debate the prosand cons of PPP5 in the UK
Vocabularyr PPPs5S look at words relating to public private partnerships
Discussion: Views on PPPS
55 discuss their views on PPPs
l-esson 1:
Llstenlng and discussion
Each lesson is about
60-75 minutes This time
does not include
administration and time
spent going through
homewotk in any lessons
(CB pages l2o-121)Practice FileText and grammar (pages18-19)
l{egotiatingr beingvague and being precise5S look at expressions for negotiating, listen to a conversationwhere they are used and apply them in a role"play
Report writing: Layout and structure5S talk about when they need to write reports, complete report-writing tips and write a short report
Konoonicka Airport takes off
SS get information about the expansion project for an airport inPotand They then participate in a role-play involving thenegotiation of a PPP agreement
writing file(CB pages 138-139)
Practice FileWord power (pages 16 1Z)
Resource bank[TRB pages 22o-221)Writingfite (CB pages13a-99)
Practice FileSkil[s and pronunciation
|pages 2o-21,
For a fast route through the unit, focusing mainly on speaking skills, iust use the underlined sections
For one-to-one situations, most parts ofthe unit lend themsetves, with minimal adaptation, to use with individual
students Where this is not the case, alternative procedures are given
Trang 30-fhe Longman Business English Dictionarydefines a partnership as a relationship between two people,
organisations or countries that work together In business terms, it is usually an association oftwo or more
peopte who to into partnership by pooling resoures and sharlng owneEhip, Iesponsibility, control, profits,
losses and llabllities ofthe business Each person contributes something to the business, such as ideas,
expertise, money or property The partners define their management righG and personal liability in a legal
contract A silent partner is a person who invests in a company or partnership and shares in the profits or
losses, but does not take part in management ofthe business.
Anothertype of partnership is a strateglc alllance between two or more companies to achieve a set of
speciffc goals while remaining independent businesses Strategic alliances come in many forms, including
ioint ventures and investments, and the development ofcommon processes (e.g supply chain) to increase
the performance of both companies.
A third form of partnership is a co-operative relationshlp between people or groups who agree to share
responsibility for achieving some specific goal For instance, a charity might collaborate with a local
government department in orderto co-ordinate services, ln this case, there may not be any shared equity or
formal legal contract.
A publlc prlvate partnership (PPP) is an agreement between the public and private sector on the provision of
public inftastructure proiects In a PPB or P3, scheme elements of a service previously run solely bythe public
sector are now provided through a partnership between a government agency and one or more private-sector
companies lJnlike futl privatisatlon, when the service is expected to operate like a private business, the
government continues to participate in a PPP in some way and may maintain ownership ofthe assets.
When public and private sector try to work together, there is often a clash ofcultures However, there is a lot
to be gained for both partners from working together The publlc aector benefits from the expertis€ and
resources of private business The private sector offers better-quality services and responds more quickly to
public demand Then there are commercial benefits to the private sector ofworking on large, lucratlve public
contracts A private company can also enhance its image and try to influence public policy-making.
This private-sector involvement is not without its controversy: Why should governments turn to the private
sector when they have traditionally provided these services themselves? Aren't private companies less
accountable than governments to the public? Willprivate companies take short cuts in orderto increase
profits? Willthe need for public private partnerships increase?
In many developing countries, the business sector has virtually taken over the delivery of public services
because these governments do not have the resources to undertake large infrastructure projects Poor
countries may be required to llberallse their industrial, service or agricultural sectors through trade
negotiations at the World Trade Organisation Critics ofthis approach argue that there must be government
controls to ensure that business delivers faif services to people.
Your in-work students will be able to talk about the strategic alliances and business partnerships formed by
their companies They may even work for a business that has public-sector cLients Both pre-work and in-work
students will certainly have views on public versus private provision ofservices - get them to talk about their
experiences They may also have views on the privatisation ofstate monopolies and the quality of public
versus private services in their country.
Helen Sullivan and Chris Skelcher: Working across boundariet Palgrave Macmillan, 2oo2
Alan Taylor et at.: Port?ership made poinless, Russell House Publishing, 2oo3
lI@!E @ Pearson Education Limited zoo6
Trang 31| 3 Partnerships
@ Ask SS to brainstorm famous 'partnerships' for a few
minutes this can include comedy double acts*, singing or
acting duos and business partnerships Give them a few
examples you think they'll be familiar with (see answers
below) to get them started Alternatively, if 5S enjoy trivia
games, give them some ofthe first names ofpartnerships
from the list below and ask them to give you the second
name SS then tell you what type of partnerships the pairs
*A'double act', also known as a comedy duo, is used to describe
the comic tradition ofa pair ofperformers One ofthe most famous
double acts ever was laureland Hardv
a
@
Laureland Hardy (early film comedy duo)
Batman and Robin,'The Dynamic Duo'(cartoon and film
action heroes)
Simon and Garfunkel (singing duo)
Thelma and Louise (film characters)
Starsky and Hutch (197os TV detective show)
Cagney and Lacey (198os TV detective show)
Romeo and Juliet (tragic lovers in Shakespearet pLay)
Lilo and Stitch (Disney cartoon characters: an orphaned
Hawaiian girl and her extraterrestrial 'dog')
Tom and Jerry (cartoon cat and mouse)
Fred Astair and Ginger Rogers (dancing and acting duo)
Paul McCartney and John Lennon (singer-songwriter
team for the Beatles)
Fortnum and Mason (luxury goods department store in
Piccadilly, London)
Marks & 5pencer (British department store)
Ben and jerry (US ice-cream company founded in the
197os in the US by childhood friends Ben Cohen and
Jerry Greenfield, who had done a correspondence
course in ice-cream making)
Procter & Gamble (world! no.r maker of household
cleaning, beauty, health and baby-care products
William Procter and James Gambte formed their
partnership in the 19th century in the US one a soap
maker, the other a candle maker, thev had married two
sisters and were encouraged to go into business
together by their fatherin-law.)
lohnson and lohnson (leading US producer of
healthcare products, ranging from toiletries to
pharmaceuticals and medical diagnostic equipment In
1876, Robert Wood Johnson deveLoped a new type of
ready-to-use surgical dressing, set up shop and formed
a partnership with his brothers, james Wood and
Edward Mead Johnson.)
Tate & Lyle (founded in England in the late 19th century,
the leading sugar and ingredients company grew from
the separate sugaFcane refining businesses of Henry
Tate and Abram LVle)
@ Ask SS to read the quote and check the meaning of anywords DeaLwith any questions they may have,e-9 found
in this context meaning 'start/begin with, based on'.Then ask SS what they think the quote means and iftheyagree with it, Discuss the pros and cons ofsetting up abusiness with a friend or familv membeL
Ask SS ifthey can guess which famous businessman oncesaid,'0ur success has reatly been based on partnershipsfiom the very beginning' (Bill Gates, founder of MicrosoftCorporation) Then ask them ifyou knowwhich
partnerships he was referring to, (He was referring topartnerships with industry and governments.) lt!
interesting to note that the richest man in the wortdrecognised the importance of partnerships to his business
SS discuss examples of pdyate.s€ctor involvemenl in public services.
@
@ Ask SS to look at the list of services In small groups, theydiscuss what percentage of each service is provided by thegovernment in theircountry and ifthere is also private-sector provision They may mention any services that wereformerly state-owned but which are now being or havebeen Drivatised Thev can also discuss theirviews on thequality ofpublic versus private services
@ As a round-up, ask 55 ifthey know ifthe situation is similar
or different in neighbouring countries or countries theymay know through business contacts
Trang 32SS listen to a radlo programme where €xperts debate the
pros and cons of PPPS in the UK,
@ O y
o As a possible lead-in to the listening, explain that in the
post-war era ofthe 195os, there was a major expansion of
public-sector provision of health, education and housing
services in the uK, and many industries were 'nationalised'
(i.e brought under public ownership), including the
railways and coal mining The Thatcher government ofthe
198os reversed this trend The public housing stock has
largely been sold offto tenants; pubtic utilities,
nationalised industries and transoort services have all
been reprivatised; and there is increasing private-sector
involvement in health and education services However, the
vast maiority of people still use these two public services
€ Before listening to the first part ofthe radio discussion, ask
SS to look through the notes, check vocabulary and try to
predict the missing information
o SS listen and complete the notes Then they compare their
ideas in Dairs,
o Play the recording a second time so 5S can check their
notes and get more information
e Elicit the answers and put them on the board
c Ask SS how this compares to their country:
Whot seryices have been outsourced?
ls the privote sector financing public infrastructure
projects?
Does that seem like a viable model at the noment?Whv
(not)?
1 outsourcing services : cleaning 3 catering 4
public-sector buildings 5 capitat-intensive 6 increasing pubtic
spending 7 schools, hospitals, prisons, roads
8 a decade / ten years
@ O r ,
@ Before SS listen to the second part of the radio programme,
ask them to look at the noteoad which shows the first
Doint in favour of PFls
€ In groups of three or four, SS quickly brainstorm one
argument in favour and one possible criticism of PFls
6 Put SS! ideas on the board in two columns as Der the
Course Book
@ Ask SS to listen and see if anv oftheir ideas were
mentioned They should also make a note ofany other
Doints mentioned
€ SS compare their notes in groups
€ Askthem how many points they heard There are four
points in favour and three criticisms,
@ SS listen again to check their answers and pick up more
details
@ Go through the answers with the whole class, putting key
information on the board
Ask SS for their reactions to the debate Which ofthespeakers seemed pro- and which seemed anti-PFl?Ask SS ifthey would like to listen again while reading theaudio scriDt
As follow-up to this, ask 55 to identiry five words orexpressions in the text that relate to private provision ofservices, e.g outsourcing, competitive tendering Helpthem with any words they don't understand This stage willalso be usefulfor Exercise D
55look at words related to publlc prlvate partne]shlps ( D )
Give SS the instructions for this exercise and ask them towork in pairs The first answer is given as an example
Go through the answers with the whole class
Focus on the pronunciation features such as word stress,vowelsounds and dlphthongs that 55 might have difficultywith
t Privatisation 2 competitive; tendering 3 running;
maintenance; outsourced 4 spending: privatised;
ownershiD
SS dlscuss their vlews on PPPS.
@
o Go through the four questions Ask 55 if they can give you
a definition of accounfabillry (lndividuals andorganisations are responsible for their actions and may beobliged to explain them to others.)
a o
Argumerts in favour of PFI Critlclsms of PFI prolects The government can
commission public services it couldn't otherwise afford.
New money is poured into public services.
As the private sector is more efficient than the public sector, they can run public serviceg mor€
cheaply than the state could.
Time and cost overrun
is significantly reduced when the private sector manages a proiect.
PFI proiects designed to generate as much profit as possible for private consortiums.
Buildings might/would
be cheaperto build and manage ifthey were traditionally funded cheap{ooking buitdings being built When the buildings become run-down and dated in a few years' time, the government will stiU be paying for them The real cost won't be known for another
30 years or so.
Trang 33| 3 Partnerships
Get 55 to discuss th€ points in palrs, Go round the room
and hetp where necessary Make a note ofany common
errors for correction, any useful newvocabulary and any
points that are raised that would be good to discuss with
the whole class.
Write errors and new words on two separate parts ofthe
board Do the correction work with the whole ctass and go
through the new words.
With the whole class, SS report back on th€lr opinions.
Raise any interesting points that you heard 55 mention in
their pairwork discussion ifthey don't do so themselves,
e.g Clara mode an interesting point about Clara, would
Wu llke to tell us whot you said?fhis shows that you have
been listeningto the discussions, ensures that the
discussion isn't dominated by the same SS every time and
encourages particlpation from people don't normally speak
in whole-group discussions Obviously, only use this
technique if, in youriudgement, SS can cope with this.
SS read about the successes and fellures of PPP proiects In
developlng oconomles.
@
a Put SS in pairs to discuss the two questions.
Refer 55 to the title ofth€ article Ask them what to rut
someone off means (make someone dislike or not want to
do somethind, and who could be put offby PPP schemes
and why.
a Ask SS to read the first two paragraphs quickly and say
what the title refers to.
a Go through the answers with the whole class.
Suggested answers
lack ofinvestment; projects in countries with high risk e.g.
politicalor economic instability; inefficient
government/departments; corruption between private
companies and government officials; lack of legal or
regulatory structures; no public involvement in the proiect
Ask SS to read the two parts ofthe sentence summaries
and h€lp them with any difficult words.
SS attempt to match the two parts before reading the text
and compare their ideas in pairs.
SS read the fulltext to check thelr answers and Dut the
items in the order in which they appear At this stage, tetl
them not to focus on words they don't understand (some
vocabulary items come up in the next exercise).
a lf you want to explolt the vocabulary from the text further, a good exercise is lo tell SS you witt only explain five words
or expressions from the text today SS look at the text individually and choose thelr five words/expressions Then they agree on five words ln palrs and so on in a pyramid discussion, until the whole class comes up with the final ffve words/expressions What usually happens in this process is that 5S help each other with the meaning of words, can usually guess words from context and they make decisions about which words are essentialto an understanding ofthe text Allthese are good learner- training techniques.
SS work on two langurg€ ll.3r verb + pFposltion collocatlons and the passlve vcrb form.
@
Ask SS to work in paiG to do the vocabulary exercise In the first instance, they should refer to the text to help them guess the meaning ftom the context Circulate and help as necessary,
Go through the answers with the whole class.
@ Gmrror reference: Dependent prepositions page 72o
For extra language practice related to the article, you can lefer SS to the Grammar reference and practice on page 12o of the Course Book.
Go through the answers with the whole groups.
Ask SS in pairs to write an example sentence for any items they had difficulty wlth Drarv their attention to the fact that allofthe verbs, except prefer, always require a direct obied.
to: advise, forbid, persuade, prefer, supply on; advise, build
with: build, provide, supply
@
a
r t 2 e tc id 5b 6a Text order is: 1f, 2e, 5b,3c,4d,6a
1 b 2 a t a 4 a
Trang 342 The TV company is still trying to get/have the jointventure approved by the government.
t The Polish minister hopes to get/have a highway built inIwO years
4 Many still believe the only way to get/have businessbrought in line is through the estabtishment ofglobaLrules, such as are being discussed in 6eneva
5 PPPS are types of contracts whereby the public sectorgets/has some kind ofservice built or managed by theDrivate sector
6 PPPS have often failed because governments haven'tgot / don't have the public involved in the proiects
Q Gramnar ,"1er"nce: Passive page p7
SS look at erpr€sslons for negotlatln& listen to a conversation wherethey ar€ uscd and applyth€m ln a role-pl.y.
@
o Brainstorm the type of negotiations we have to do in oureveryday life, e.g what to watch on the W, doinghousehold chores, what to have for dinner, as well as moreformal negotiations at work or college, e.g the deadline for
a project
o Ask SS ifthey have seen the film Jerry Maguhe and whatthey thought of it Tell them that the fitm was based on thelife of Leigh Steinberg, who wrote the book Leigh Steinberghas o game plon,based on his negotiation techniques
@ tuk SS to read the six tlps for successful negotiation andhetp with any difficult words (e.g porty, setthe stage, giveup)
c SS discuss the questions in pairs
Ask SS ifthey think Steinberg's techniques woutd work intheir country and ask them to explain why (not) Gothrough any other tips SS have with the whole class
@
@ 55 work in pairs to match the functions and expressions
o Drill the pronunciation, highlighting the features ofsentence stress and intonation
6 Refer SS to the cartoon Ask 55 what thev think the man issaying? Why? Do SS think he is beingvague or precisehere?
@ Qr.r
a Tell SS they witl hear pari of a negotiation Ask them tolisten and decide what is being negotiated and what theoutcome is
o SS listen and then compare their ideas in pairs
Ask SS to read aLlthe sentences and dealwith any difficult
wotds, e.g top down, think tonk, under the table
-SS work in pairs to complete the sentences Circulate and
help as necessary
Go through the answers with the whole class
r needs to be made 2 will be set up / is going to be set up
3 fuilD have to be persuaded / have been persuaded
4 should not be built 5 has been forbidden 6was/had
been signedi was forced
) Grarra, nference: Possive page a2t
o For extra practice, see the exercise in the Grammar
reference (CB page 1zr) lfdone in class,55 work in pairs to
group the verbs.
The private sector has recentty been involved by several
US states in international marketing campaigns
How much private money should be put into public
projects, when there is an existing government budget?
The problem has been partly solved by the state of
Alabama by giving the private sector an almost free
hand
But critics say it is hard for the private sector to know
how far it should be involved when government funding
exists
Vice-president of the Economic Development
Partnership ofAlabama says his department was
privately fund€d by Zo businesses tast year
Another model is provided by the public-private Indiana
Economic Development CorDoration
The IEDC president says companies have been
encouraged to locate to Indiana, and export promotion
is now handLed by the state
Twice as many deals have already been closed by the
state of Indiana compared with the same period last
year
Put the example sentence (sentence 1) on the board Ask
SS to identifythe structure (causative have/get) and elicit
how it is formed Elicit a sentence in the negative and
ouestion form as wetl,
Ask SS to read all the sentences and dealwith any difficult
words and expressions, e.g joint venture, bring business in
Trang 35| 3 Partnerships
lf necessary play the recording again so 55 can confirm
answers and listen for more details.
Go through the answers with the whole ctass.
Topic: Pricing and special delivery terms (for olive oil)
Outcome: Giovanniwill look into the possibility ofa solo
discount,
@ Or.r
o SS listen again and complete the chart
a Refer them to the audio script on page 164 to check their
answers and find any more expressions that were used
55 in pairs take the roles of Kathy and Giovanni and repeat
the dialogue, paying particular attention to pronunciation
Circulate and help with any pronunciation problems
SS swap roles and repeat the dialogue
Ask SS to work in pairs Tell Student A to turn to page 143
and Student B to turn to page 15o SS read the instructions.
Dealwith any problem words.
Tell SS to ref€r to the negotiating expressions in Exercise B.
Remind them that there are two separate situations to
role-play
Give Ss time to read and checktheir role cards SS take a
minute ortwo to think about what they are going to say
Ask them to try to incorporate as many ofthe useful
expressions as possible In general, the longer SS take to
prepare a role-play, the longer their utterances willbe and
the better the level of accuracy
Circulate while SS are doingthe role-play and help them
when necessary, Make a note ofany points for correction
and points for praise, focusing particularly on how 55 use
the negotiating language
Call the class to order and go through the correction work,
praising examples of good use ofthe language
a Refer SS to the questions at the end of the exercise whichaskthem to review their performance Ask SS about theoutcome oftheir negotiations Did they get what theywanted in both role-ptays? What would they do differenttyanother time? Get feedback from each pair, or if time islimited, get feedback from a one or two pairs ofSS only
SS telkaboutwhen they need to wrlte reports, complete report-wrltlng tips and write a short report.
o
a Do a brief needs assessment with the whote class on reportwriting Ask 55 how often they have to write reports inEnglish, what type of reports they $rrite, who they writereports for, how longthey reports are expected to be Askthem how they olganise their reports, i.e what sectionsthey include (e.9 introduction, executive summaryconclusion, index, bibliography)
o Refer SS to the sections in Exercise F SS work in pairs toput the sections into a logicalorder and say ifthere are anyother sections they would add (e.9 index, bibliography)
o Go through answers with the whole class, discussing anydifferences of opinion
Ask SS how they go about writing a report
Tellthe whole class to check the words in the box Helpwith any difficulties
SS work individuatlyto complete the tips and then comparetheir ideas in pairs circulate and help as necessary
Go through the answers with the whole class
In pairs,55 discuss which ofthese techniques they alreadyuse, which they think it would be a good idea to use, andwhich they would never do and why
@
€
€) a a
€
a
ao
l plan 2 register 3 errors 4layout 5 headings
E pilislon5usadSuggesteal exonples
discount?
Could you include the speci6ldelivery conditions at noadditionalcost?
delivery terms (doesrtspeciM
I'll sp€ak to my manaSerand see what I can do.
I can't prcmise anythlnS, but ifll be somewhere in th€
region of5%.
Formal reports usually keep to the following order, although therc are variations d€pending on the type of report.
a executive summary
a introduction findings
a conclusion
o recommendations other sections in a longer technical report may include contents page, graphics, bibliography, appendices, etc.
Trang 36TellSS to put the sentences in the correct part ofthe
repoft Note that there is one extra sentence Circulate and
check that the 55 are compteting the report corectly,
pointing out ifthe answers are not correct to give SS an
opportunity to try again
SS comDare their answers in Dairs
Go through the answers with the whote class
Ask SS for thek views on and reactions to the content of
the reDort
With the whole class, brainstorm what information thev
wouLd put in a report about each ofthe role-play situations
in Exercise E
SS work individually to choose one role-play to write about
and produce a short first draft oftheir report
55, in the same pairs as they were for the role"play, read
each other's reports and make suggestions for changes or
correct anv factual mistakes
Refer SS to the modelreport on pages 138-139 ofthe
Writing file
) writing fite pages 138-139
SS get informatlon about the expansion prdect for a maior
airport in Poland They then partlclpate In a role-play
involving the negotlation of a PPP atr€em€nt
Background
a With the whole class, look at the title ofthe case study and
ask SS what the word takes o/Fmeans in this context (i-e
to become successfu0 Then contrast this with the titeral
meaning ofwhen a plane takes off Explain that this use of
double meaning is known as a'pun'
Put the following table on the board and write the headings
on the left Tell SS to read the two sections on page 28 with
the background information and complete the chart Do the
first item together as an example,
Elicit the answers from 55 and complete the righlhand
side ofthe table
LlsteningO 3.4
a Get SS to read the listening instructions and the partiallycompleted notes from the meetin& on the right.hand sideofthe page
o Ask them to try and predict some ofthe missing details SSmay be able to predict some items from personalexperience working on PPP5 Don't reiect any ideas at thisstage or give the answers away
a SS listen and comDtete the notes
o Ask SS to compare answers in pairs lf necessary listenagain Go through answers with the whole class
SS may also like to listen and read the audio script on page154
Ask SS for their initial reactions to the exDerience ofandadvice from the UK visitors
L What did the PM do to get a controctor?
2 Which private companies will be involved in theexponsion prcject and what are their roles?
3 Do you think Laumonn is o suitoble choice? Why (not)?
Name ofthe airport Xonopnicka Airport
Location Poland
Operated by Polish Akpons Agency (PAA)Passenger numbers 5,5 million last year
Number of passenger terminals 1
Maximum passenter capacity 12 million a year
Expected groudh in next four years 9.4 million
Scope of building proiect A second runway, a new
passenger terminal, a caryoterminat, a catering base
Reason for the expansion To make it an international
hub airportto relieve aircongestion in western Europe
2
3 4 5 6 7 8
making sure that ownership ofthe assets remains withthe state
agreeingthat the PAA continues to operate airportservices
lower interest rates over a longer timescale, but tend towanl more guarantees
Private investment firms: looking for a much higher rateofreturn in exchange for funding riskier ventures
part public, part private financeout to competitive tenderpropose the method offinance.
building contractor is responsible for delays in theschedule
Trang 37| 3 Partnerships
1 Put the prolect out to competitive tender, as suggested
in the meeting
2 Laumann - building contractors; Weber-MerkeI Bank
-providing the finance
3 Laumann would appear to be a good choice, as they are
a large company with a lot ofexperience ofinternational
projects
TellSS that they are goingto negotiate the agreement
between the Polish government and its private partners on
the airport prolect
Refer SS to the language of negotiation on page 26
Elicit from SS what type of issues they think might be
discussed in the negotiations Then, putthese heading on
the board:
Financing
0perations and management
Repayment terms ofthe loan
Building schedule
Risk allocation
Split SS into two groups Group A turns to page 144 and
Group B turns to page 151and they both read the
information Help with any vocabulary items SS don't
understand
Regroup SS into A + B pairs Alternatively, SS can do this
role-play in groups offour or five SS appoint a note-taker
in each group to write down the decisions made Orthey
both take notes ofthe decisions made, ifthey work in
parrs
When SS are ready, get them to start their meeting
Circulate and monitor the language being used Note down
any points for praise and any common errors during this
stage Altow 55 ptenty of time for the task as there are a lot
of issues to cover
Feedback
o Bring the class together again and praise five or six good
Language points that you heard and elicit the corrections to
six or seven errors that you spotted
o Ask the note-taker or a reoresentative from each
group/pairto report back on what agreement was reached
on each ofthe five points above 55 in the other groups
listen and identiry any differences in the agreements they
negotiated They then report back on their agreements
s SS decide which was the best negotiated agreement
There's no right answer to this, and opinions may vary
on five or six points for correction, e.g, pronunciation,vocabulary structural errors
o lf there is time and interest, do the role-play again, thistime swapping roles
o lt's also well worth recording activities such as plays, summaries and presentations with a one-to-oneclass for intensive correction work from time to time,
o lf the executive summary is written in class, circulate and help SS with thek written work and pointing out errors for correction.
@ writins trte page Be
o
e
Trang 38L
Trang 39This unit revises and reinforces some of the key language points from Units r-3, and tinks withthose units are clearly shown This revision unit, like Revision units B, C and D, concentrates onreading and writing activities Some of the exercise types are similar to those in the Reading andWriting section of the Business English Certificate examination (Higher level) organised by theUniversity of Cambridge ESOL Examinations (Cambridge ESOL)
For more speaking practice, see the Resource bank section of this book beginning on page 211.The exercises in this unit can be done in class, individualty or collaboratively, or for homework
o This exercise gives SS further practice of the business idioms from pages 8 and u8
r ran out of I've run out of
5 get; input 6 kicks off
z got back on track 3 going over 4 sticks to the point
7 kick around 8 keep track of
o SS are given further practice in using language related to networking from the Business skillssections on pages 10-11
o This exercise gives SS practice in the theory of public speaking, following work on
presentations skills on pages 8-9
1 e
2 a
3 f
Only the prepared speaker deserves to be confident (Date Carnegie)
Atl the great speakers were bad speakers at first (Ralph Watdo Emerson)
Once you get people laughing, they're listening and you can tell them almost anything.(Herbert Gardner)
It is detivery that makes the orator's success 0ohann Wolfgang Von Goethe)
Most speakers speak ten minutes too [ong (James Humes)
There is nothing in the world like a persuasive speech to fuddle the mental apparatus.(Mark Twain)
Trang 40Sample answer
Dear Hendrickie De Vries,
With reference to your letter of September :.5, I am writing to confirm my attendance at theconference on Intercultural Retationships in Business, to be hetd atthe International
Business School in Amsterdam The title of my talk is 'Business Culture for the British
Manager' As requested, here is an outline of the main points
Research has shown that understanding local systems is essential when communicating in aninternational context and that communication can break down for a variety of reasons
r Managers may find it difficult to adapt to the challenges of living and working in a
different culture I will give examples of British managers who have been relocated toemerging markets such as Brazil, Russia and China
z Not only language difficulties but also misunderstandings about attitudes to hierarchyand loss of face can cause problems I witt suggest that British business people need touse an 'international English'when doing business in an international setting I also
recommend that managers take care to respect the hierarchy in other countries and thatthe use of the British sense of humour does not always travel well
3 Relationship-building is especially important for many non-Western cultures I will
highlight the importance of building trust and entertaining foreign visitors with regard tonetworking and establishing business contacts
Please do not hesitate to contact me should you require further information
I look forward to meeting you at the conference
r business schools z three-year programmes 3 the school 4 training for executives
5 witl be offered 6 coaching 7 developing partnerships 8 develop
o This exercise gives SS further practice in confirming, clarifying or correcting information onthe phone (page r8).
rb(ctarifuing/confirming) zf(clarifoing/confirming) le(ctarifuing/confirming) +c(ctarifying/confirming) 5d(correcting) 6a(correcting)
@ SS correct an e-mail to an H R manager, practising e-mail writing (page rg) lf SS have notdone this type of exercise before, draw their attention to the rubric and the fact that thereisn't an error on every line,
1 a z o f 3 d o 4 o t h e r s l / 5 / l m a n a g e r s 6 i t T f o r 8 / g t h e m s e l v e s
t o l t t l
@ SS practise writing styles by rewriting the e-mail in the previous exercise in a more formalstyle (page 19)