Topic 1 digital advertising final

L A T I G DI G N I S I T R E V D A BY GROUP MEMBERS • DƯƠNG QUANG HUY – 1711473 • NGUYỄN ĐĂNG BẢO SƠN – 1712970 • TRƯƠNG MINH HỒNG – 1711362 • NGUYỄN PHẠM DUY AN – 1710430 DIGITAL MARKETING BASIC • MARKETING MIX: ELEMENT COMBINATION TO ACHIEVE GOALS • SELLING AND PROMOTING PRODUCTS AND SERVICES DIGITAL MARKETING BASIC • FOUR PS OF MARKETING • PRODUCT • PRICE • PROMOTION • PLACE DIGITAL MARKETING BASIC • MARKETING STRATEGIES • PRODUCT-BASED • CUSTOMER-BASED DIGITAL MARKETING BASIC • COMMUNICATING WITH DIFFERENT MARKET SEGMENTS • PHYSICAL WORLD • USE BUILDING CONSTRUCTION AND FLOOR SPACE DESIGN • ONLINE FIRM • NO PHYSICAL PRESENCE • CUSTOMER CONTACT THROUGH MEDIA AND WEB SITE • COMMUNICATIONS MEDIA SELECTION IS CRITICAL • ONLINE FIRM CHALLENGE • CUSTOMER TRUST WITH NO PHYSICAL PRESENCE DIGITAL MARKETING BASIC • TRUST AND COMMUNICATION MEDIA MARKET SEGMENTATION • MARKET SEGMENTATION CRITERIA • BEHAVIORAL SEGMENTATION • GEOGRAPHIC SEGMENTATION • DEMOGRAPHIC SEGMENTATION • PSYCHOGRAPHIC SEGMENTATION MARKET SEGMENTATION • INTERNET USERS SEGMENTATION • SIMPLIFIERS • SURFERS • BARGAINERS • CONNECTORS • ROUTINERS • SPORTSTERS E-MARKETING STRATEGIES • SEARCH ENGINE OPTIMIZATION (SEO) • CONTENT MARKETING • PAY-PER-CLICK (PPC) ADVERTISING • BUSINESS BRANDING • SOCIAL MEDIA MARKETING • CONVERSION RATE OPTIMIZATION • WEBSITE DESIGN • E-MARKETING ANALYTICS