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[...]... /Users/f-392/Desktop/21::0:::10/bardi CONTENTS CHAPTER 13 Promoting In-House Sales The Role of the FrontOffice in Marketing and Sales Planning a Point-of-sale FrontOffice Theories of Motivation Applying Motivation Theories Training Programs for a Point-of-sale FrontOffice Budgeting for a Point-of-sale FrontOffice Feedback Planning a Point-of-sale FrontOffice An Example Solution to Opening Dilemma Chapter Recap End-of-Chapter... of HotelFrontOfficeManagement remains one of the leading texts in addressing the demands for instructing future leaders of the hotel industry Educators who are preparing professionals for roles as frontoffice managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications This latest edition of Hotel Front. .. USA); Larry Chervenak, “Top 10 Tech Trends: 1975–1995,” Hotel & Motel Management 210, no 14 (August 14, 1995): 45; www .hotel- online.com/News/ PR2009_2nd/Apr09_HITECTechTrends.html 7 c01IntroductiontoHotelManagement8 Page 8 9/15/10 9:51:20 AM user-f391 8 CHAPTER 1 ■ /Users/user-f391/Desktop/15:09:10 INTRODUCTION TO HOTEL MANAGEMENT The larger hotel- management and franchise companies also were discovering... routine tasks performed almost constantly by a hotelfront desk in its role as communications hub hotel industry ■ Career development c01IntroductiontoHotelManagement2 Page 2 9/15/10 9:51:17 AM user-f391 2 CHAPTER 1 ■ /Users/user-f391/Desktop/15:09:10 INTRODUCTION TO HOTEL MANAGEMENT Accounting procedures involving charges to registered and nonregistered hotel guest accounts are also important in the... training, empowerment, and international applications This latest edition of HotelFront Office Management continues to encourage students to take an active part in applying these concepts to the exciting world of hotel operations To the Student The emphasis on management continues to play a central role in HotelFrontOffice Management, Fifth Edition The text’s structure will assist you as you prepare for... point throughout this discussion c01IntroductiontoHotelManagement13 Page 13 9/15/10 9:51:22 AM user-f391 /Users/user-f391/Desktop/15:09:10 OVERVIEW OF THE HOTEL INDUSTRY Hotel industry overview FIGURE 1-3 Types of hotel properties 3 All-suites a Hotels I 4 Select-service iv Highway b Motels c All-suites d Select-service hotels 2 All-suites e Extended-stay hotels II 1 Motels 3 Select-service Market orientation/location... presentation of chapters in order of operations—overview of lodging hospitality; tour of the front office, review of the guest cycle, and analysis of guest services—allows you to gain insight into a frontoffice manager’s role in the hotel Reviews and analysis of other departments and how they relate to the frontoffice include security and housekeeping To the Instructor Instructors will find text material... c01IntroductiontoHotelManagement3 Page 3 9/15/10 9:51:17 AM user-f391 /Users/user-f391/Desktop/15:09:10 FOUNDERS OF THE HOTEL INDUSTRY 3 and accounting Hilton Hotels now includes Hilton Garden Inns, Doubletree, Embassy Suites, Hampton Inns, Harrison Conference Centers, Homewood Suites by Hilton, Red Lion Hotels and Inns, and Conrad International Cesar Ritz Cesar Ritz was a hotelier at the Grand National Hotel. .. floor to the roof, was first used in the 1960s by Hyatt Hotels FIGURE 1-1 Atriums are a common site in today’s hotels Courtesy of the Bellevue Hilton, Bellevue, Washington c01IntroductiontoHotelManagement6 Page 6 9/15/10 9:51:19 AM user-f391 6 CHAPTER 1 ■ /Users/user-f391/Desktop/15:09:10 INTRODUCTION TO HOTEL MANAGEMENT The dramatic approach to hotel style was exemplified by the Hyatt Regency in Atlanta... revenue management, and to Marti Cannon for her countless hours in explaining the management of the housekeeping department Their insights provided a framework that will help future generations of hoteliers understand the business One additional acknowledgment is offered to Dr Trish Welch of Southern Illinois University, who was instrumental in developing the First Edition of HotelFrontOfficeManagement . James A., 1947- Hotel front office management /James A. Bardi.–5th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-470-63752-4 (acid-free paper) 1. Hotel management. I the Front Office in Marketing and Sales 373 Planning a Point-of-sale Front Office 375 Theories of Motivation 380 Applying Motivation Theories 381 Training Programs for a Point-of-sale Front Office. of Hotel Front Office Management continues to encourage students to take an active part in apply- ing these concepts to the exciting world of hotel operations. To the Student The emphasis on management