increase your web traffic in a weekend

[...]... their search engine results from other search engines For example, AllTheWeb and AltaVista are actually owned by Yahoo Search results retrieved at either of these two Web sites are actually pulled from the Yahoo! search engine database So if you get your Web site registered with Yahoo, your Web site will also appear in the search results retrieved from AllTheWeb and AltaVista 10 Increase Your Web Traffic. .. of all searches Microsoft’s MSN search engine is quickly growing in its importance Beyond these three search engines, there are plenty of other significant search engines that you may wish to work with These search engines include: AOL, Netscape, Excite, Ask, AllTheWeb, AltaVista, MetaCrawler, WebCrawler, and Lycos Many search engine sites no longer maintain their own search engine databases Instead,... noticed wears off, many Web publishers wake up to the cruel reality that creating a Web page doesn’t automatically draw visitors to it Fortunately, there are reliable, low-cost and free ways to get your Web site noticed, as well as to substantially increase traffic to your Web site By the end of this book, you will have everything you need to successfully attract a following to your Web site, gain an audience... data regarding who is visiting your Web site, which you will learn how to do on Sunday Afternoon’s session “Discovering Who’s Visiting Your Site and Why.” With this data in hand, you will be able to examine your Web site with an honest eye and take a look at problem areas within your Web site By examining your Web site’s statistical data, you will see firsthand the pages at your Web site that get the... Visiting Your Web Site Increasing your Web site traffic means taking a closer look at your Web site to understand the big picture—who is visiting your Web site and why Trying to promote your Web site without understanding the big picture is like trying to play baseball without a ball—you just can’t do it To get your hands on the “big picture,” you will need to collect and analyze statistical data regarding... inclusion and paid placement These two options will cost you a few dollars but can be important when you are in a hurry to get your site noticed on the Web Paid inclusion is a service in which you are guaranteed a high ranking for your Web site for certain search keywords Paid placement is a service that guarantees you a place in a search engine’s listings but does not guarantee you a high ranking These... reality is that of the millions of Web pages out there, only a small percentage actually attract a steady readership; and these same Web pages are the ones that attract advertisers In order to compete, you need to develop and implement a Web site promotion plan What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract... readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how What’s This Book About? With users from countries around the world, the Web has an extremely diverse audience Trying to tap into the tremendous potential of the Web can be a daunting task... visitors and those that don’t get any visitors 14 Increase Your Web Traffic In a Weekend, Fifth Edition When you examine your site’s traffic, you will move beyond tracking file accesses and zero in on the things that matter, such as page views and the actual number of visitors When you look at page views and visitor counts, you can answer many of the following questions about your Web site What are the... clear understanding of your Web site, you will learn how to put your Web site’s stats to work The first step is to summarize the stats and transform them into meaningful data Then you will use the stats to make your Web site a better place to visit by taking care of Cleaning up unused pages Clearing out dead ends Fixing errors You can use the stats to build cross -traffic to attract users to popular areas .