comparison charts

Comparison Charts Comparison charts are an effective way to compare different products and highlight specific qualities of one product over another.. With effectively constructed charts

MoreNiche presents guide on Comparison Charts

Comparison Charts

Comparison charts are an effective way to compare different products and

highlight specific qualities of one product over another As with any marketing technique, there are many approaches to present the information through design

With effectively constructed charts visitors can get important information in visual and textual form that leads visitors to choose the best rated product Experience and tests shows that if visitors trust and feel comfortable with the website it is 90-95% likely visitors will buy the top rated product

This article lists many different samples of charts that compare and rate products

in different layouts, dimensions, visual techniques and categories Some charts are very impressive and some are simply amateurish But all these charts rate products and lead the visitor to *the best choice*

How to rate products

Horizontal approach

Horizontal approach - Products are compared against each other, one pill against another pill or device with another similar device (SizeGenetics versus PenisPlus

or MaxExtender)

Usually a comparison is made between 3 to 5 products, this is the critical amount

of information the visitor can receive and understand correctly Less is more

The same applies to claims that state that the review website has reviewed 50 pills on the market or 20 exercise programs It is unrealistic and may raise

doubts Stay with less - less is more

A mini-horizontal approach compares similar products - but just one or two

elements of each product, for example, ingredients Ingredients can be compared showing that current product has more *good* ingredients than others or the opposite, for example, showing pills without Yohambin verses an other that has it and state *how bad it is if pills contains such a dangerous ingredient* This shows the website owners knowledge and that he cares about potential customer

Vertical approach

approach to different products of this type This will give a double top rating to this product as it was number one in vertical and horizontal ratings

Facts versus testimonials

Product effectiveness can be illustrated in a number of ways

Medical endorsements are potent tools as they can be stated as fact

Testimonials are great elements that connect other customers with the product and the results they have experienced

This is the place where the medical community can come in to backup these testimonials

This sample demonstrates a really great approach It does not just state that it is doctor approved with a checkbox or YES word in the cell, we have gone step further and listed all these doctors It looks very impressive compared to “-” signs for other products It automatically draws visitors’ attention to this column

because of the visual aspect and textual information that increases credibility Of course, the chart design is not the best but it clearly demonstrates – ProSolution Pills are approved by 3 doctors while other pills are not

To receive an even greater response from the medical endorsement of the

product, consider stating how important is to have medical persons’ opinions and involvement

What aspects can be compared?

All these will matter to visitors and helps to highlight a product’s quality and effectiveness over others

A classic approach is to use parameters like reputation, quality, effectiveness, prices, shipping, bonuses, support, money back guarantee, doctor approved and many more that usually depends on the product type – EG pills will have different aspects than membership sites

How to design rating layouts?

Layout depends on the number of products and parameters you plan to list in the chart The most classic approach is to have products as column names, also known as vertical listing - works for 1-5 products and parameters listed on the left like in this sample

If the list of products is much longer, they can be listed horizontally This may limit the number of parameters you can list for the ratings A totally different example of horizontal product listing is following sample

How to show the ratings?

Ratings can be shown as numbers, texts and pictures (stars)

What are MoreNiche standard features?

- Quality Customer Support (4 Full time staff in UK and 24h/7 sales Line in USA)

- 6 Month Refund policy

- Free bonuses, exercise guide etc

- Free shipping, tracked shipping

- Proven past results

- Doctor/Herbalist endorsements

- The assurance of buying from a credible company like Lativio, we have been around for over 4 years and we are not going anywhere

- The safest ordering systems in the industry

Samples of different charts

In this sample collection are many ideas to borrow from Please respect original author and do not copy directly

Using votes as rank factor

Excelling number 1 products with text formatting (applying bold)

Right top approach for best choice product

Simple and yet powerful product listing

Nice design and lot of details covered

Interesting visual approach

Top 1 gets 2x more space than 2 nd and 3 rd place

Interesting comparison positioning SizeGenetics as 1 and 2 choice products

Great visual design with stars

Simple chart but demonstrates lots of benefits as well as rates different types of products

Domain Registration

Hosting

statistics tools

Website Editors

DreamWaver – is professional HTML editor, ideal for work with MoreNiche

templates

XSitePro – great tool for creating little review websites for marketers with no

knowledge of design and HTML This tool can’t be used with free MoreNiche

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Photo Editing Software

Adobe PhotoShop – professional photo editing software

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keyword research and suggestions

Search Engine Optimization

SeoElite – is one of most popular SEO tools with multiple functions, from

competition research down to automatic link exchange approaches and more

Email Marketing Tools

Aweber – one of the best email marketing services – allows capturing emails,

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