Case study Chapter 4 Federated insurance Case study Chapter 4 Federated insurance Subject Business to Business Lecturer Nguyễn Đức Công About Federated Insurance Federated Insurance is a company tha[.]
Case study Chapter 4: Federated insurance Subject: Business to Business Lecturer: Nguyễn Đức Công About Federated Insurance - Federated Insurance is a company that dates back to 1920, serving Canadians with innovative and affordable insurance The company has a full range of insurance from auto repair, equipment, medical services to commercial property Corporate insurance solutions - Cyber Risk Insurance - Commercial general liability - Commercial property insurance - Business interruption insurance - Commercial auto insurance Why business owners buy from them? Industry-trained specialists 02 Direct access to expert underwriters A single solution and a streamlined claims process: They’re more than just insurance coverage: Answer question Question • Federated on the health insurance business can thrive if it is more accessible and expanded than ever • For adults, this type of insurance will be accessed more often, but for the market segment from to 16 years old, it will be difficult to access this type of support insurance =>By approaching the points in this customer file is a necessity with Federated's special insurance that accompanies life from birth in order to be able to accompany, share with customers and increase strong brand awareness to customers • Reach out to places like Primary Schools, Children's Playgrounds, Children's Hospitals, Kindergartens to expand the reach of this audience file • Approach the person who decides to buy this type of insurance for customers 8-16 years old, that is, their parents By reaching out to shopping malls or existing businesses and companies to highlight the long-term benefits of being with Federated, it will bear the health risks of customers and accompany customers on the Internet Question • Federated should tell the price-focused customer group that insurances must be segmented according to customer needs • The more important thing to is to build a relationship with the insurance company • Should talk about the different needs of customers in each type of insurance, revenue will be enhanced only when segmenting the right and customer needs • Have to show the benefits of our company's services compared to competitors, they will get more benefits from us, not just looking at the price but evaluating The benefits that insurance gives you • Help with financial burden, be paid part or all of the cost according to the prescribed terms • No stress about hospital costs • No worries about critical illness costs • Release the worries about old age • No loss due to unexpected natural disaster • Ensure legal liability for the vehicle Things you face without insurance • All expenses must be paid by yourself • If there is an unexpected accident or natural disaster, no compensation will be given • Difficulty in accessing high-tech medical services and expensive drugs • The family's economy is affected, even down when unfortunately suffering from a serious illness • Recommend that you consider carefully how much insurance to buy to suit your financial capabilities • Buying premium insurance also has its benefits, you will get more benefits from our coverage Insurance as a backup plan in life that everyone needs to prepare for themselves • Focusing closely on price seems like a good idea until you find yourself in a high-risk situation that needs more comprehensive coverage Thank you for listening!