Vìnfast sale Marketing plan Market research Market Analysis SWOT Competitors of Vìnast Sale Forecast SALE FORECAST YEAR 1 PROJECTION 3 YEAR PROJECTION 1. POTENTIAL CUSTOMER Vietnam total car dealerships: 100% 1.166 Vinfast car dealerships: 7.7% 90 2. POTENTIAL MARKET SIZE: Market size (units): 100% 340.000 A segment market size 8.76% 29.799 D segment market size 1.55% 5.297 SUV segment market size 5.09% 17.334 3. POTENTIAL MARKET SHARE SALES: M.share Units Unit Price Vinfast Fadil: 30% 8.939 410 mil VND → Sell out in value: 3.664.990 mil VND Vinfast Lux A2.0: 21% 1.113 1.100 mil VND → Sell out in value: 1.224.300 mil VND Vinfast Lux SA2.0: 12% 20801.650 mil VND → Sell out in value: 3.432.000 mil VND TOTAL SELL OUT IN VALUE: 8.321.290 mil VND
B2B MARKETING PLAN GROUP VINFAST Member: Vu Cong Huy Nguyen Vo Duc Anh Nguyen Rieu Linh Lecturer: Le Hong Dac CONTENTS COMPANY BACKGROUND MARKET ANALYSIS VINFAST SWOT ANALYSIS MARKETING OBJECTIVE COMPANY BACKGROUND 2017 MARKET ANALYSIS MARKET NEED MARKET DEMAND MARKET GROWTH MARKET SHARE 3C COMPETITOR – CUSTOMER - COMPANY MARKET NEED and DEMAND • Individuals and businesses need cars to serve their travel, safety and status needs => Personal and business customers need a place to find and buy a car MARKET NEED and DEMAND Demand = Need + Financial Situation the demand for cars is increasing Vietnam Traffic 2016 MARKET NEED and DEMAND MARKET GROWTH and SHARE MARKET GROWTH and SHARE Car sales Q1 2020 COMPETITORS COMPETITORS COMPETITORS COMPETITORS COMPETITORS • • • • • Porter's five forces analysis Threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threat of substitute products Rivalry among existing competitors B2B -CUSTOMERS Segmentation 758,610 businesses in operation Targeting Car Dealerships B2B -CUSTOMERS Positioning COMPANY 1.Material Bosch Aapico Hitech Chassis materials COMPANY Machine Siemens ABB Group COMPANY Man Bosch Establish a training center for electromechanical and industrial mechanical engineering according to German standards COMPANY Method ❖ Most of the important technology and technology of Vinfast cars are transferred from the Germans It is the largest independent industrial and technical service provider in the USA COMPANY Money Vingroup is contributing 12,847 billion dong to invest in VinFast By the end of September 2019, the amount this car manufacturing company paid off to the parent group was 15,780 billion of principal Domestic and foreign loans / credits that this company plans to make in 2019 and 2020 amount to VND 30000 billion PESTEL ANALYSIS Economic Political Support from government => Tax reduction Social 54% Love domestic product Prioritize VN Origin Introduce to acquaintances PESTEL ANALYSIS Technology Environment 78% Environment > economic 87.5% Environment Believe in climate change 85% • New decree "tightens" imported cars • Import tax of components equals 0% • Vehicles below Euro emissions standards are not registered Want single-use plastic bottles be prohibited Weakness Strength • Financial Resource • Vingroup Brand Ecosystmem • Dense car dealerships network • Too young • Lack of trust SWOT Oppotunity • Get high support from Vietnamese consumers • Vietnam's infrastructure is developing Threat • The automobile supporting industry in Vietnam still has many limitations • Economic downturn caused by Covid-19 SALE FORECAST YEAR PROJECTION YEAR PROJECTION POTENTIAL CUSTOMER Vietnam total car dealerships: 100% Vinfast car dealerships: 7.7% 90 1.166 YEAR MARKET PROJECTION POTENTIAL MARKET SIZE: Market size (units): 100% 340.000 A segment market size 8.76% 29.799 D segment market size 1.55% 5.297 SUV segment market size 5.09% 17.334 POTENTIAL MARKET SHARE & SALES: YEAR1 YEAR2 YEAR3 Market size 340.000 360.400 Market growth 6% 12% 403.648 YEAR BUSINESS AMBITION M.share Units Unit Price Vinfast Fadil: 30% 8.939 410 mil VND → Sell out in value: 3.664.990 mil VND YEAR1 YEAR2 Fadil M.Share 30% 32% Sell out / Growth 8.939 YEAR3 34% 10.102 / 13% 12.022 / 19% Vinfast Lux A2.0: 21% 1.113 1.100 mil VND → Sell out in value: 1.224.300 mil VND Lux A2.0 M.Share Sell out/ Growth 21% 23% 25% 1.113 1.284 / 15.3% 1.564 / 21.8% Vinfast Lux SA2.0: 12% 20801.650 mil VND → Sell out in value: 3.432.000 mil VND Lux SA2.0 M.Share 12% 15% 17% Sell out/ Growth 2.080 2.751 / 32.2% 3.492 / 26.9% TOTAL SELL OUT IN VALUE: 8.321.290 mil VND TOTAL GROWTH 21.29% 22.96% ...CONTENTS COMPANY BACKGROUND MARKET ANALYSIS VINFAST SWOT ANALYSIS MARKETING OBJECTIVE COMPANY BACKGROUND 2017 MARKET ANALYSIS MARKET NEED MARKET DEMAND... substitute products Rivalry among existing competitors B2B -CUSTOMERS Segmentation 758,610 businesses in operation Targeting Car Dealerships B2B -CUSTOMERS Positioning COMPANY 1.Material Bosch Aapico... limitations • Economic downturn caused by Covid-19 SALE FORECAST YEAR PROJECTION YEAR PROJECTION POTENTIAL CUSTOMER Vietnam total car dealerships: 100% Vinfast car dealerships: 7.7% 90 1.166 YEAR MARKET