THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company TT BEAUTY COMPANY LIMITED Student Hoàng Thị Thuỳ Class K55N3 Student Code 19D170185 HANOI, 2022 HÀ NỘI 2015 TABLE OF CONTENTS TABLE O[.]
THUONG MAI UNIVERSITY FACULTY OF ENGLISH - - INTERNSHIP REPORT Company: TT BEAUTY COMPANY LIMITED Student : Hoàng Thị Thuỳ Class : K55N3 Student Code : 19D170185 HANOI, 2022 TABLE OF CONTENTS TABLE OF CONTENTS .i LIST OF TABLES AND CHARTS ii LIST OF ABBREVIATIONS iii INTRODUCTION iv PART 1: OVERVIEW OF TT BEAUTY COMPANY LIMITED 1.1 Information about TT BEAUTY 1.1.1 General introduction about TT BEAUTY .1 1.1.2 Foundation and development of TT BEAUTY .1 1.1.3 Organizational structure of TT BEAUTY .3 1.1.4 Some achievements 1.2 Information about Sales and Marketing Department PART 2: : OVERVIEW ABOUT THE INTERNSHIP AT TT BEAUTY .6 2.1 The assigned tasks 2.2 Difficulties and the personal experience acquired 2.2.1 Difficulties 2.2.2 The personal experience acquired PART : EVALUATION ON THE USE OF ENGLISH AT TT BEAUTY 3.1 Existing problems in using English at TT BEAUTY 3.2 Causes of the weaknesses in using English at TT BEAUTY .9 3.2.1 Ojective reasons 3.2.2 Subjective reasons 3.3 Propose solution for using English at TT BEAUTY PART 4: PROPOSED TOPIC FOR THE UPCOMING GRADUATION THESIS 10 CONCLUSION 12 REFERENCE 13 i LIST OF TABLES AND CHARTS Image Logo of TT BEAUTY Company Limited Chart Organizational chart of TT BEAUTY .3 ii LIST OF ABBREVIATIONS TT BEAUTY : TT Beauty Company Limited iii INTRODUCTION In recent years, as people's living standards increase, the demand for personal care has also increased In addition to the essential items for life, urban people began to spend a lot of money on their own needs Accompanying the growth wave in Asia, the beauty care industry is also growing positively in Vietnam, with high growth in both makeup and skin care segments Besides use for beauty products in intensive steps, consumers are now also willing to spend more on basic beauty steps towards luxury With the desire to significantly improve the skin in the shortest time, Vietnamese women not hesitate to spend money on beauty products in the high price segment The cosmetics and beauty market in Vietnam has a high growth trend due to the increasingly diverse needs of users for beauty products, especially the needs of users are increasingly improved and quickly grasped every beauty trend in the world Beauty products from European brands such as France, Germany, England or Asian brands such as Japan, Korea, China have become too familiar to Vietnamese women In recent years, the beauty market is heating up by the attraction of products from Israel because of the great quality and effective uses that it brings In order to seize the opportunity and exploit the potential of this field, TT BEAUTY specializes in providing cosmetic lines with genuine origin from Israel with the most competitive prices and the most optimal effect for consumers In recent years, as people's living standards increase, the demand for personal care has also increased In addition to the essential items for life, urban people began to spend a lot of money on their own needs Accompanying the growth wave in Asia, the beauty care industry is also growing positively in Vietnam, with high growth in both makeup and skin care segments Besides use for beauty products in intensive steps, consumers are now also willing to spend more on basic beauty steps towards luxury With the desire to significantly improve the skin in the shortest time, Vietnamese women not hesitate to spend money on beauty products in the high price segment iv The cosmetics and beauty market in Vietnam has a high growth trend due to the increasingly diverse needs of users for beauty products, especially the needs of users are increasingly improving and quickly grasping every beauty trend in the world Beauty products from European brands such as France, Germany, England or Asian brands such as Japan, Korea, China have become too familiar to Vietnamese women In recent years, the beauty market is heating up by the attraction of products from Israel because of the great quality and effective uses that it brings In order to seize the opportunity and exploit the potential of this field, TT BEAUTY specializes in providing cosmetic lines with genuine origin from Israel with the most competitive prices and the most optimal effect for consumers’s use Becoming an employee of the External Relations & Market Development Department at TT BEAUTY Co., Ltd is a great opportunity to learn and grow professionally After a month (from August 15, 2022 to September 9, 2022), with the help and guidance of managers and colleagues in the company, I was able to apply the knowledge learned at university into practice, and at the same time accumulate basic information to complete my internship report I would like to thank the lecturers at the Faculty of English - University of Commerce as well as my managers and colleagues at TT BEAUTY I am very grateful for your great support and experience, which helped me analyze the company's business results to complete my internship report I also look forward to receiving comments to improve my internship report Hanoi,September 9th, 2022 Student Hoang Thi Thuy v PART 1: OVERVIEW OF T BEAUTY COMPANY LIMITED Information about TT BEAUTY 1.1.1 General introduction about TT BEAUTY Image Logo of TT Beauty Company Limited - Address of Headquarter : 7th floor - Ward 701 , Lot low-rise housing project Hai Ngan , Thuong Hamlet , Thanh Liet Commune , Thanh Tri District , Hanoi City , Vietnam - Tel: (+84) 985246488 - Email: ttbeauty10@gmail.com - Website: www.ttbeauty.com - Legal capital: VND 10 billion 1.1.2 Foundation and development of TT BEAUTY TT BEAUTY COMPANY LIMITED was established on January 8, 2018 and officially put into operation on January 8, 2018 Main tasks of DECO: Retailer of luxury product , Black Pearl in Ha Noi , VietNam and surrounding Training and services for enterprises engaged in sales and promotions activities Consulting on skin care and suitable product services for customers TT Beauty Co., Ltd focuses on the high-end customer segment market to specialize and improve service quality to this market Vision: To become the leading symbol of belief in Vietnam about natural beauty care products serving human life Constantly improving quality to reach the world! Mission: TT BEAUTY is committed to bringing the beauty community with top quality with care, love and high responsibility for human life Core values of Company: TT BEAUTY identifies core values and commits not to trade these values for economic benefits or any other benefits "Trust - Kindness - Humanity - Morality - Wisdom - Justice" Trust : TT BEAUTY puts trust first, takes credibility as a competitive weapon, protects its reputation as it protects its honor TT BEAUTY always tries its best to fulfill or exceed its commitments to customers and partners, especially commitment to product quality and implementation schedule Commitment to listening and improvement efforts Kindness : With the desire to serve customers and the community, TT BEAUTY values and takes customers as the center; sincere in all social relationships TT BEAUTY upholds enthusiasm for work, dedication in each product, keeping a bright mind to constantly develop Human : TT BEAUTY takes human health and beauty as the root All for people TT BEAUTY builds relationships with customers, partners, colleagues and society with goodwill, compassion, humanity and a high sense of responsibility TT BEAUTY considers people as the most valuable asset of an enterprise; creating the best environment and conditions to develop a team of comprehensive ethical and capable personnel Ethics: TT BEAUTY is highly conscious and always focuses on preserving and complying with business ethics, professional ethics, and human ethics Strictly abide by the provisions of the law Wisdom : TT BEAUTY identifies creativity as the vitality and leverage of the business; constantly researching and exploring new and bold directions and ways to create different values in the products and activities of the business Justice: With partners: Fairness in the spirit of cooperation, trust, help for mutual development, mutual benefit To society: Publicity, transparency, building and maintaining trust in customers and the community For enterprises: Fair to all employees, with a reasonable reward and treatment regime and transparent measures to maintain discipline, order and ethics of the enterprise Today, TT BEAUTY has a network of representative stores spanning all retail systems in Hanoi such as: Vincom Ba Trieu, Lotte Ba Dinh, Aeon Long Bien, Aeon Ha Dong , TT BEAUTY's employees always accompanies customers to guide and solve beauty care problems that customers encounter, and also support interns to guide them in the right direction and achieve effective productivity high at work 1.1.3 Organizational structure of TT BEAUTY TT BEAUTY is a member of the business group in the field of providing beauty care products, is one of the leading companies providing cosmetic services from Israel in Vietnam With more than years of establishment and operation, TT BEAUTY Company has increasingly developed and affirmed its position in the domestic and international markets The company not only brings satisfaction to customers by the quality of services but also by the reputation created by the efficiency and dedication of the staff in the company Candidates working for the company are carefully selected by recruitment experts, meeting the job criteria of TT BEAUTY Below is the structure of the company: General Director Deputy Director Accounting Department Sales and Marketing Department Human Resources Department Document Department Chart Organizational chart of TT BEAUTY Chairman of the board – General Director: SURGI ITAMAR Accounting Department Accounting of income and expenditure of the business: capital, revenue, expenses, liabilities, fixed assets To give comments to the Board of Directors on the direction, inspection, management and supervision of the observance of the internal financial regimes of the company and the State Ensure consumption plans are on schedule and bring high efficiency Develop financial regulations such as: revenue expenditure process, debt - capital, salary/bonus norms, inventory and compliance policies Propose effective management measures to the management board Coordinate with related departments to make short-term and long-term financial and accounting plans Comply with all financial reports and statistical plans as prescribed Report business results to management Human Resources Department This department consists of hard working staff with many years of professional experience in charge of sourcing quality products from Israel Professional training for sales staff so that they have skills as well as extensive knowledge in the field of beauty care to meet the needs of consulting skills for customers Sales and Marketing Department This department brings together the people who represent the company These are young people with a good knowledge base, well-trained, always full of energy and acumen to quickly grasp and respond to customers' needs At TT BEAUTY, besides product quality, the company also sets out the strictest requirements for customer service quality All is shown in the professional logistics, welcoming guests to check and interview directly at the company's office Flexibility and timely handling when dealing with customers Document Department This is an integral part of the company's human resource network, which includes the following jobs: As a basis for the operation of the enterprise; Translation and implementation of customs procedures with legal agencies on the importation of goods from Israel TT BEAUTY Company is the convergence of responsible, diligent and effective working factors In particular, the profile department actively contributes to the operation and development of the whole company 1.1.4 Some achievements Over years of establishment and development, TT BEAUTY has provided thousands of customers with its cosmetic services as well as beauty advice + Average annual revenue is 2.8 billion VND + Continually breaking cosmetic sales records from Israel compared to other major companies already present in this field Gradually asserting its position and prestige, creating a foothold in the field of beauty TT BEAUTY opened and opened more branches and stores at major commercial centers such as: Vincom Ba Trieu, Royal City, Lotte Ba Dinh, Aeon Ha Dong, Aeon Long Bien Although entering the labor supply market later than many senior enterprises like Deaura Vietnam, but with high determination, TT BEAUTY is still implementing the goal of "Top prestigious enterprises in the cosmetic industry from Israel" In the summer months of the year, TT BEAUTY organizes picnics, extracurricular activities or teambuilding for employees and interns at the company Extracurricular activities help all employees in the company feel comfortable,and improve their health after working days at the company 1.2 Importance of Sales and Marketing in a business In the era of 4.0 economy is developing like a storm, businesses have to face great challenges such as competing with other businesses It is because of the fierce competition "the market is like a battlefield" that businesses desperately need Sales and Marketing departments Marketing and Sales are two extremely important activities in the Enterprise, it is considered as two sides of the same coin, if either side is missing, the "coin" is no longer valid The two marketing and sales personnel departments are closely related, inseparable, and need to connect and support each other Marketing makes strategies, outlines, guides and supports in terms of communication, branding to make sales really good The sales team must cover the goods widely, they must win at the points of sale, and take good care of their customers to contribute to the success of the marketing campaigns and the company Sales and Marketing must both work towards a common goal: Ensure business operations and help businesses grow When the two departments connect and work together effectively, businesses will improve work efficiency, significantly improve on key performance indicators: Shorter sales cycle, cost of market entry and lower selling costs, etc PART : OVERVIEW ABOUT THE INTERNSHIP AT DECO 2.1 The assigned tasks During a month as an intern at TT BEAUTY, I had many opportunities to practice jobs related to my major in Business English In the first week, in order for me to adapt and get used to the company's working environment, the manager assigned me to be a direct salesman at the store system in Aeon Ha Dong Daily work is to guide and advise customers who have the need to use our company's cosmetics Most of them are customers in the high-end segment and some foreigners are interested in beauty cosmetics originating from Israel, so when I communicate with them, I have learned a lot Next week, I am responsible for translating documents and reports from English to Vietnamese and vice versa During the past two weeks of my internship, my job was mainly to communicate with customers, advising them on the company's products and services To be precise is to find and develop potential customers for the company For the next two weeks, I was assigned the task of composing emails with our partners supplying our goods from Israel, the exchange of prices, quantities as well as tracking these orders was entirely in English so I have the opportunity to use and promote my business English expertise as well as the soft skills that I learned in school 2.2 Difficulties and the personal experience acquired 2.2.1 Difficulties In the process of becoming an intern of the Sales and Marketing Department, although I had many opportunities to practice the knowledge and experience learned from the university, I could not avoid difficulties Firstly, I have no experience working in an office environment, moreover this is a company following Israeli standards, so it is very strict and has many rigid regulations So, at first, I was quite struggling and confused Secondly, most of TT BEAUTY's employees are people who have worked in multinational corporations, so they are very knowledgeable and experienced in this market Meanwhile, I've never been there, so I have to cultivate a fair amount of information about the origin of beauty care products from Israel to be able to confidently communicate with customers Third, my office computer skills are only at a basic level So when I did the report on word and Excel, it took me quite a while I also don't have the opportunity to use office machines such as printers, copiers, faxes, etc., so I have to ask other people for help to use them The last and most important thing is soft skills Over the course of a month at the company, I realized that expertise is only part of the job The key to an individual's success is soft skills including communication skills, problem solving, team building These are the things I need to improve .2.2.2 The personal experience acquired After month of internship at TT BEAUTY, I have absorbed many valuable lessons and experiences Some of the experiences that I gained from my internship will help me succeed in my future work Firstly, the internship gave me the opportunity to apply the knowledge I have learned at the University of Commerce, especially the knowledge related to business English, translation and correspondence Commerce It has helped me improve my English skills I have learned a lot of vocabulary, information and knowledge in the field of cosmetic beauty care originating from Israel as well as know how to use translation methods to make good work reports exchange with foreign partners through email correspondence Second, I realized that not only did I improve my English, but I also had to improve my soft skills, time management skills, multitasking and computer skills because this is a key factor for my success in further work Third, I learned how to communicate with new colleagues, as well as integrate into the office environment and company culture My colleagues and my manager were very helpful and friendly They guided me enthusiastically in my work and gave me valuable lessons in life I also learned some necessary traits such as thoughtfulness, initiative, honesty, loyalty and professional attitude to work well with other colleagues Finally, I realized that English is an indispensable element in any company If a company wants to expand the market to achieve the highest revenue and profit when developing cooperation with foreign markets, they must have a team of staff who are good at English PART : EVALUATION ON THE USE OF ENGLISH AT TT BEAUTY 3.1 Existing problems in using English at TT BEAUTY With the particularity of the working environment, which focuses on sales at commercial centers, the branches of the company's customers are mostly Vietnamese and only a few are foreign, so the recruitment criteria TT BEAUTY's activities not require too high a level of English (only focus on communication and reading comprehension at a basic level) Therefore, the English level of TT BEAUTY staff is generally only average Each department is different, the requirements for English proficiency are specific For example, the Document Department will require employees to have higher qualifications, work more with foreign partners, process documents, translate and translate Vietnamese documents into English documents, write emails in English UK to exchange and handle issues about the process of buying and selling, or issues about importing goods However, most of the long-term employees (over years of work) have low English proficiency Specifically, only some employees in the Human Resources Department, Sales and Marketing Department, and Accounting Department can listen, speak, read and write English fluently Other staff members only read and write English or have a little vocabulary and grammar Difficulties encountered by company employees with average English proficiency: - In working with customers: Although the sales department staff has basic communication skills, sometimes foreign customers have problems with goods, the staff are not really capable of doing this Ability to convey , or solve , explain satisfactorily with customers in English - Because the daily workload of the departments is quite large, there are not really many opportunities to improve English proficiency regularly, which causes confusion when suddenly in certain situations you must use English fluently - In recruitment, the human resources department does not interview candidates in English, so the entry level of English is only standard and has not yet been assessed on actual English ability This is a limitation and difficulty of the company when they cooperate with foreign partners In general , the level of English of TT BEAUTY’s staff is quite weak, so it affects a lot of the process of work of the company 3.2 Causes of the weaknesses in using English at TT BEAUTY 3.2.1 Ojective reasons The recruitment of human resources many years ago had a lack of assurance about English proficiency Most employees hired before 2021 only require English at a basic level of communication, reading and comprehension instead of having specialized English certificates Although managers have many speeches to encourage employees to improve their English, they not take specific actions or organize activities for employees to improve their English skills TT BEAUTY is a company operating in the field of selling cosmetics imported from Israel with mainly Vietnamese customers, so it is inevitable that staff and employees not focus on using fluent English Most people tend to focus on developing soft skills other than English ability 3.2.2 Subjective reasons Most of TT BEAUTY's employees are not good at English, they just stop at reading comprehension and basic communication because most of the time they use Vietnamese at work Language needs environment and regular practice to develop, so employees of TT BEAUTY company use English less and less in communication and work, leading to less and less proficiency real improvement 3.3 Propose solution for using English at DECO According to the problems raised in the use of English at TT BEAUTY, I would like to propose the following solutions: The company should come up with specific methods to improve the English level of employees such as inviting English teachers to teach employees or sending employees to participate in short courses In addition to the actual work at the company, each employee needs to be aware of the role and importance of English in the current period in order to make a plan to improve their English level Organize contests in English to both create a playground for employees and arouse the passion for foreign languages in each individual Not only that, the company's leadership also arranges for employees to participate in English-learning experience-sharing seminars organized at home and abroad There are rewards , salary and appropriate support for employees who have good English ability and can be applied to work During the recruitment process, more attention is paid to testing candidates' actual English ability, not just certificates PART 4: PROPOSED TOPIC FOR THE UPCOMING GRADUATION THESIS After my internship at TT BEAUTY, I realized the important role of English in business Not only TT BEAUTY , any business that wants to develop and expand overseas markets needs a staff who can use English fluently This is the key factor determining the success or failure of the business However, during the 1-month internship period, I also noticed some limitations in using English in business, especially in email communication with the company's foreign partners The staff's skills in presenting and expressing problems via email in English are not good, sometimes causing confusion for customers, making them unsatisfied and not achieving their goals in communication and information exchange Meanwhile, today commercial correspondence in trade plays an extremely important role This is one of the simplest and easy ways to negotiate, used as a means of exchanging information in the business field Currently, most business correspondence is written in English with a strict structure Business newsletters reflect the professionalism as well as the ability of the writer or the image representative of a company When you communicate effectively by business correspondence, it helps to promote a good relationship between the two businesses On the contrary, if the communication by mail is not effective, it will cause many problems, leading to misunderstandings, delays in business as well as in relationships between individuals and groups 10 Recognizing the role and importance of email writing skills in business correspondence and with the desire to find the best solution to enhance and equip students before entering the corporate environment I would like to suggest the direction of the graduation thesis is : “Some common mistakes in writing business letters in English at Thuong Mai University and solutions” 11 CONCLUSION TT BEAUTY Company Limited is really a dynamic environment for all members to show their capacity and accumulate valuable experience They focus on building a team of qualified personnel with a professional, creative working style, and quick adaptation to innovation TT BEAUTY is becoming more and more modern and leading in the field of cosmetic business imported from Israel During my month internship as an office worker at TT BEAUTY, I had the opportunity to apply the knowledge learned at the University of Commerce in practice and learn more about manners and attitudes qualifications, working methods, communication in the business environment and acquiring valuable experiences help me to be more confident and determine my future career plan Through the experience gained during my one-month internship and my background knowledge, I made this report to find out some of the problems that still exist at the company I hope that it will bring real value to the company to grow in the future Once again, I would like to thank you and my friends in the Sales and Marketing department for supporting and creating conditions for me to successfully complete this internship and report I would also like to express my sincerest thanks to my beloved teachers at Faculty of English - University of Commerce who have helped me a lot to complete this internship in the most complete way Hanoi, September 9th, 2022 Student Hoang Thi Thuy 12 REFERENCE 1, The official website of the company: www.ttbeauty.com.vn 2, Fanpage facebook of the Company : https://www.facebook.com/ttbeauty10 13 ... AND CHARTS Image Logo of TT BEAUTY Company Limited Chart Organizational chart of TT BEAUTY .3 ii LIST OF ABBREVIATIONS TT BEAUTY : TT Beauty Company Limited iii INTRODUCTION In recent... 1: OVERVIEW OF TT BEAUTY COMPANY LIMITED 1.1 Information about TT BEAUTY 1.1.1 General introduction about TT BEAUTY .1 1.1.2 Foundation and development of TT BEAUTY .1 1.1.3... improve my internship report Hanoi,September 9th, 2022 Student Hoang Thi Thuy v PART 1: OVERVIEW OF T BEAUTY COMPANY LIMITED Information about TT BEAUTY 1.1.1 General introduction about TT BEAUTY