dap an cb 2 doc UNIT 1 PREVIEW Sony develops and manufactures electronic goods Citibank offers banking services Nike designs and manufactures clothing AOL provides internet services Wal Mart sells foo[.]
UNIT 1: 3, banker PREVIEW 4, economist Sony develops electronic goods and manufactures 6, musician Citibank offers banking services VOCABULARY Nike designs and manufactures clothing AOL provides internet services ● Assistant Toyota designs and manufactures cars READING ● Management consultant ● Software developer ● Media, financial services ● Film producer ● Industrial machinery, plastics LANGUAGE CHECK ● 300.000 1B ● Diversified 2C 3A 4D LANGUAGE CHECK READING (1) ● simple Company activities: creates soundtracks, designs and translates Japanese video games for the UK market, presents producers with great game ideas and help them to sell their ideas to Sony and Nintendo in Tokyo; provides advice on everything from the music soundtrack and graphics to the game programming and characters Lynn’s activities: runs the UK office, gives advices on that will work on both countries; gives clients in the information about Japanese culture; helps Japanese partners present their ideas in the West READING 2(2) 2F 3F VOCABULARY ● Accountant ● Artist ● Adviser ● Representative Wal-Mart sells food and drinks 1T 5, engineer ● continuous PRATICE ● Work ● Sit ● Check ● Are attending ● Is currently changing ● Are learning ● Are staying ● Spend 4T 5T 6T PRACTICE ● Starts ● Give ● Are giving/ ‘m giving click ● Stay websites ● Are beginning screen ● Are refusing online shopping ● Are demanding password UNIT READING They leave cookies in their computer They can monitor mobile phones calls, collect data from electronic ticket systems and electronic access to buildings; use video cameras and tracking chip, cameras that see through clothing, satellites that can recognize small objects, tracking chips security against terrorists and criminals, higher productivity at work, a wider selection of products, more convenience They hate the idea but don’t know how to stop it VOCABULARY (1) VOCABULARY (1) Large / a lot : huge, millions, a mountain of, substantial, wide, enormous Small / not many: a bit of, a few, tiny, a fraction VOCABULARY 2(2) 1b 2c 3d 4a 5c LANGUAGE CHECK 1 aC gC bU hU cC iC d C e.U jC 2b LANGUAGE CHECK 3c ● Countable nouns (g) 4a ● Countable nouns (c) 5g ● Both (b) 6c ● Uncountable noun (h) 7f ● Countable nouns(i) 8b ● Uncountable nouns (e) VOCABULARY 1(2) ● Countable nouns (j) Search engine ● Countable nouns (a) keyword ● Uncountable nouns (f) fU ● Countable nouns (d) PRACTICE VOCABULARY ● Invest ● Some ● Introducce ● Any ● Respond ● Some ● Ignore ● Any ● Admit ● A ● Avoid PRACTICE ● Much ● Improve VOCABULARY ● A lot of ● Stuffy ● A lot of ● Impact ● Many ● Communicate UNIT READING Bad manners: arriving late for meeting; ignoring emails; using bad language; ignoring colleagues; answering mobile phones call during meetings; not introducing peoples at meetings The company is trying to stop: arriving late for meetings; answering mobile phone calls during meetings, using bad language ● Rarely VOCABULARY (1) ● Informal ● Dissatisfied ● Dishonest ● Impolite ● Impractical ● Inconsiderate READING ● Unfriendly Pressure of work ● Inefficient Distracts people; suggests that the meeting is not ● Unimportant ● Disrespectful Important ● Impatient No; not as polite ● Inappropriate Investing in training Improving the working environmental relationships with others VOCABULARY (2) ● Dishonest ● Impatient ● Unfriendly ● Inefficient ● Inconsiderate (disrespectful) ● Dissatisfied LANGUAGE CHECK 1, Do you want some sugar? Can you phone me tomorrow? Not just now, thanks Yes, no problem 2, Not just now, thanks; I don’t take sugar, thanks; Thanks, but I don’t really need one; It’s a bit difficult I’m very busy; I’m sorry I don’t know this very well PRACTICE ● Thanks, but… (I haven’t got time now; I’m in a hurry) ● Sorry, but I don’t know much about it ● Thanks, but I don’t really need one ( I can take the train; I have a taxi) Review Language check analyses is playing plays are working are conducting read are buying don’t read ● Can I 1.a ● Can I 2.b ● Could I 3.b ● Would you like to 4.b ● Could I 5.c ● Could you 6.a ● Can you 7.a PRACTICE ● It’s a bit difficult….( I go to bed at 10; I’m out this evening) 8.b 1.d ● Thanks, but … ( I don’t drink beer; I don’t drink alcohol); or: Not just now, thanks 2.c ● It’s a bit difficult … ( I’m very busy today; I haven’t got much time ) 4.b 3.c 5.f 6.e 2.b 3.a could you 4.c some 5.e I’d like to let me 1.c 5.any 2.b 6.an 3.d 7.does that cost 4.a a lot 5.e you have 10 costs 11 can i can i introduce meet you 12 you want 2.would you like to 13 I’m waiting would be very like 14 could for all your help vocabulary check you're welcome 1.c 4.it's ok 2.a can I introduce 3.a UNIT 4.b PREVIEW 5.c ● Luxury: expensive; high quality 6.a ● Inexpensive and cheap can both simply mean not expensive, but cheap can be used with a negative connotation, to imply inferior quality 7.a 8.c 9.a career skill 1.d ● Value for money: inexpensive, not low quality PREVIEW Luxury goods: Gucci, Louis Vinson, Mercedes Value for money: Nokia, Bic, Ikea VOCABULARY 1.d 2.e 3.a ● Shows ● Image ● Publicity VOCABULARY (1) 4.c 5.b READING ● Because of the high prices ($ 100.000 for a dress) ● No the commercial point is that haute couture is the fashion house's loss leader ● To generate publicity (more effective than advertising) ● It is home to the most famous brands; it has the biggest number of talented designers ● It is good for the economy; production, jobs, exports, (8% of the country’s industry ) ● New York VOCABULARY (1) ● B ● A ● A ● A ● B VOCABULARY (2) ● Luxury ● Fashionable ● Industry ● Creative ● Commercial ● Economic ● Famous ● Talent LANGUAGE CHECK ● Cheaper ● Easier ● More effective ● Less expensive ● The biggest ● The most famous LANGUAGE CHECK A: high; slow; old; young C: fashionable; beautiful; reliable; practical LANGUAGE CHECK ● Fashion houses Good- better- best ● Campaigns Bad- worse- worst ● Glossy magazines LANGUAGE CHECK ● Famous 1.As ● Wear PRACTICE 2.Than 3.as ● Bigger ● From 1994 to 1996 ● Cheaper ● In 1996 ● As READING ● Prettier ● They were good for the health ● The greatest ● They weren’t available in the UK ● More talented ● He sold this flat, car and investments ● The least creative ● The business grew quickly and they didn’t have the stock to meet demand ● Worse ● As ● Lower PRACTICE ● Worst ● Better ● More optimistic ● Just under 50% ● Big supermarket ● His distributor went bankrupt ● No- “ … you’ve got to have fun… You must feel really passionate about what you’re doing VOCABULARY ● More careful ● Success ● More important ● Overweight ● Harder ● Grew ● Longer ● Strength ● More interested ● Lost ● Newest UNIT READING It’s is successful because the CEO saw an opportunity to market a successful US product in the UK, and because he is passionate about succeeding READING ● In the early 1990s ● In 1994 VOCABULARY ● Sold ● Distribute ● Equipped ● Cool ● Set up ● Order ● Bankrupt VOCABULARY ● Heads a company ● Lose money ● Meet demand ● Rent an apartment ● Have fun LANGUAGE CHECK ● Infinitive of the verb + -ed ● Did + infinitive of verb ● Didn’t + infinitive of the verb LANGUAGE CHECK Finished READING 1.Cost of launching and insurance; impossible to repair a satellite if something goes wrong with it 2.Private 3.Raising money for the construction; finding a material strong enough for the cable Set up joint ventures with other technology businesses 5.They will charge to deliver kilos of stuff into space; the elevator can carry a lot of material and Laine expects that there will be a big demand for the service LANGUAGE CHECK Had; was; sold; found; flew; grew; began; went; lost LANGUAGE CHECK ● In ● From…to… ● On ● On ● At ● In UNIT READING ● One platform will be on the sea, near the equator; the other in space at the same height as most satellites 1.The year when Lift Port expects to complete the space elevator 2.The cost of launching a satellite into space 3.the start-up cost for the construction of the elevator 4.the cost of delivery one kilo of material into space using rocket launch the amount of material that the elevator could carry in one day VOCABULARY *) 1.c 2.e 3.a ● A very strong cable 4.f ● They can travel inside a capsule that moves up and down the cable 5.b 6.d ** ● Capital ● Start-up cost ● Payback period ● Return on investment ● Potential ● A tight budget VOCABULARY (1) ● Budget ● A satellite ● A rocket ● Most meetings may/might/could take place via video ● That means there will be much less traffic on the road ● Electric cars may/might/could be common ● People may/might/could have mỏe free time ● You will carry your medical details on a chip under your skin ● There may not/ might not be enough oil to meet world demand PRACTICE ● A cost ● Will ● An investment ● Will VOCABULARY (2) ● Won’t ● Raise capital ● May/might/could ● Take a risk ● Will ● Launch a new product ● May/might/could ● Set up a joint venture ● Won’t/may/might/could not ● Make an investment ● Won/t LANGUAGE CHECK review ● Will language check ● Will smaller ● May; might; could more stylish ● He will more attractive ● Will not more comfortable PRACTICE ● In 2020, most people will work from home 5.biggest better 7.lowest 8.most expensive 10.than 9.more profitable 11 could 10.higher 12 as 13 better founded 14 could took 15.will was started vocabulary check bought c developed a 6.invested 3.a 7.grew c increased 5.a c 1.could a wont 8.a may not c 4.might 10.b 5.wont 11.a 12.c launched 13.b became career skills 3.didn't have 4.took 5.cheapest 6.sold 7.will 1.d 2.e a b c 8.greater reached to begin with then so what did he and now after for next two years beaches, hotels, theme park, tax-free shopping, sporting events, desert safaris, dhow cruises 1,5 millions; 20 percent are from Dubai Multi-nationals, IT and computing companies, media and TV, banks and financial companies i'm sure i'll READING 2.i think that C: Media City 3.i'll probably U: Dubai land, Burj Dubai 4.it's possible that P: Knowledge Village i definitely wont VOCABULARY (1) UNIT 7: ● Service sector PREVIEW ● Regional office ● C ● Capital market ● D ● Investment bank ● E ● Shopping mall ● A ● Multi-national company ● B VOCABULARY Accommodation: apartment blocks; villas, hotel Infrastructure: airport; road links, port Attractions: theme park, beaches, shopping READING C VOCABULARY (2) ● Multi- national company ● Service sector ● Investment bank ● Regional office ● Shopping mall ● Capital market VOCABULARY READING ● Set houses / villas ● Set up ten years ● Run out ● Run will (‘ill) present ● Sold PRACTICE ● Sold out ● Growing ● Growing up ● Built up ● Build We are discussing / are going to discuss I am leaving I am attending / I’m going to attend are you coming back VOCABULARY Strong economy ( good/ stable are also possible) I’m staying/ I’m going to stay I will Low inflation/ unemployment UNIT 8: Stable currency ( strong is also possible) VOCABULARY Good prospects for growth/ infrastructure/ access to regional markets ( easy accessory is also possible) Low cost of renting office space/ labor costs/taxation Positive attitudes to foreign business ( good is also possible) LANGUAGE CHECK will/ won’t (be) going to + inf the present continuous PRACTICE 1 are (‘re) going to set up am (‘m) traveling am (‘m) going t look at are you going to travel / will you travel is meeting am (‘m) going to collect 1c 2a 3b READING 1 name: the firm’s single bigger success factor image: youthful fun contribution: speeds up hiring and increases the accuracy of job searching headhunting firms: have lost business to Monster.com READING 1, yes 2, get free job-search service, can get advice on career management, can contact each other to ask questions 3, Get quick responses, search large numbers of resumes with accuracy 4, newspaper; headhunting firms 5, you should know exactly what you want, check that your resumes is clear about what you want VOCABULARY Employer: post a job ad, hire, scan resumes, fill jobs, recruit staff Job-seeker : search job ads, supply resumes, use a career management service, join a firm VOCABULARY ● Yes READING (2) ● Ideal candidates ● At least ● Proficiency ● Excellent communicate skills ● Advertisement ● Compensation ● Apply ● Benefits package ● Candidates LANGUAGE CHECK ● Invites 1.d ● Attend 2.a ● Offers 3.b ● Accepts 4.e VOCABULARY 5.c ● Job ads PRACTICE ● Applications please ( Let’s) ● Resume 2, Don’t ● Interview 3, Let’s ● Recruit 4, Don’t ● Offered Please ● Selected Let’s ● Accept Please READING 2(1) PRACTICE ● No phone ● No don’t understand ● No tell ● Yes don’t enter ● Yes ask are ● Sponsorship UNIT ● Sponsor READING ● Consumer ● £13 billion ● Consume ● Students are hard to reach and they are cynical ● Marketer ● It runs career fairs and offers discounts on its products ● Market ● Organization ● Teams of students who have a Red Bull car and fridge- they sell drinks on campus at sporting events and at times when students need an energy boost ● Organizer ● You need to have an approach that doesn’t look like a sales pitch ● Agency ● By having insiders on the campus, a database of students who act as field staff ● Marketing ● Analyst ● Analyze VOCABULARY ● Consumption READING ● Analyst 1d ● Agency a,e ● Consume 3b 4c ● Consumers VOCABULARY ● Sponsor worth ● Sponsorship estimate LANGUAGE CHECK high – earning, spending power 1, have to/ must debt should pay off need to 6, discount 5, mustn’t 7, method 6, shouldn’t 8, boost 7,8 don’t have to/ don’t need to VOCABULARY (1) PRACTICE ● Mustn’t are you going to come ● Have to (must) will phone ● Don’t need to / don’t have to will talk ● Need to ( have to/ must) is traveling ● Mustn’t is not going to be/ wont be ● Don’t need to / don’t have to ● Have to (must) be to ● Have to (must) 2.bỏ will PRACTICE ● You must know as much as possible about the products 3.not thành don’t bỏ be bỏ you ● You shouldn’t be afraid to start a conversation with the customer ● willnot thành dont You shouldn’t start with a sales pitch straightaway ● You should ask a few question to find out your customer’s needs ● You should/must make the customer feel comfortable and important bỏ you f,g,h e ● You should suggest different products that the customer could be interested in 3b,c ● You must stress the benefits of the products , not the features 5.d ● You mustn’t spend too long with one customer when others are waiting 7.a 4.e 6.b,c 8.f,g,h review 3: language check you are going to start am not coming 2.is coming 2.are meeting i'm going to explain will stay have must free 6.let's i can make 7.you mustn't Let's say are traveling see you have to 10 is going to be better 11 will give important 12 should good 13 don’t have forget 14 don’t sure 15 shouldn't Vocabulary check 1.a 2.b 3.b 4.c 5.a 1.b 2.c 3.a 4.a 5.c 6.b Career skills how about a good idea we could i'm not sure why i think we should UNIT 10 PREVIEW food communication leisure Household equipment READING 1b READING i'd like to ● T can we meet ● T i'm afraid not 2d 3a 4c ● T LANGUAGE CHECK ● F 1, has or have ● T 2, has or have ● T 3, hasn’t or haven’t ● F 4, past simple VOCABULARY 5, present perfect 1d LANGUAGE CHECK 2a 3f Time expressions used with the present perfect : in the last three months, recently, in recent years 4b PRACTICE 5c 1, we saw ( we have seen) 6e 2, has fallen (fell) VOCABULARY 3, correct Increase: put up, raise, rise, rocket 4, we haven’t raised (we didn’t raise) Decrees: cut, drop, fall, lower, reduce, push down VOCABULARY Cut, drop ( both with and without object), lower, put up, raise, reduce, push down, increase (both with and without object), decrease (both with and without object) 5, correct 6, we reviewed (we have reviewed) PRACTICE 2, have risen 3, have doubled have dropped / fallen VOCABULARY ● have been 1, Rose ● have dropped / fallen 2, pushed up UNIT 11 increased READING ● go up ● Commercial 5, cut ● Life 6,reduce ● Auto 7, increasing ● Home VOCABULARY 3c ● Injured 4b ● Damaged 5b ● Stolen 6c ● Lost LANGUAGE CHECK ● Destroyed to be VOCABULARY 2 active 1e passive 2f by 3a PRACTICE 4b 5b 6c VOCABULARY 2,3,5 READING (1) $80 billion a year Layered Voice Analyzer (LVA) and Voice Risk Analyst ( VRA) more than £3 million READING (2) ● E ● The company was set up by Howard Baines in 1978 ● To begin with, it was divided into three departments ● Since then, it has been restructured into five departments ● Each department is headed by manager ● Four thousand people are now employed by the company ● A new head office is being built for 2000 staff ● The new building will be completed next month ● A PRACTICE ● D 1, Are charged ● B 2, was quoted ● C 3, was offered VOCABULARY 4, was attracted 1a are seen 2c 6, are paid 7, are believed 4d Unit12 5b Vocabulary 1 excellent friendly pleased dissatisfied vocabulary3 1c 2a 3c 4b dirty vocabulary4 rule customer wrong service mistake need apology complaint 10 useful complaint 11 poor Reading B Reading f 2.t satisfy make deal with satisfy offers make 3.f 4.f 5t 6f Vocabulary 1c 2a 3e Listening 1c 2e 3a 4b 5d i didn't make the mistake this isn't my responsibility arrange the refund; ask the distributor to collect the extra units review 4: stay calm; deal with the complaint even if it isn’t your fault; follow a fixed routine to solve the problem hasn't been will has Practice ( them if va will) fallen practice2 have stayed find will refund are will send will deduct order cancel will be require language check hasn't seen haven't risen have decided have introduced passives the results of this survey are described in our latest repot the new model is call "Robomat" 10 will be a new office block is being built in the city center listening the building will be complete next year the supplier sent too many components and charged the wrong amount on the invoice so magda's company has paid too much a new drink has been developed by the company op1:send a credit note salaries was raised by per cent last year op2: request the account department refund the money paid only one person was offered a job by the company she choose op2 : refund the money she may not order again for two to three months the t408 is manufactured in Germany Conditional ... Small / not many: a bit of, a few, tiny, a fraction VOCABULARY 2( 2) 1b 2c 3d 4a 5c LANGUAGE CHECK 1 aC gC bU hU cC iC d C e.U jC 2b LANGUAGE CHECK 3c ● Countable nouns (g) 4a ● Countable nouns... VOCABULARY 2 active 1e passive 2f by 3a PRACTICE 4b 5b 6c VOCABULARY 2, 3,5 READING (1) $80 billion a year Layered Voice Analyzer (LVA) and Voice Risk Analyst ( VRA) more than £3 million READING (2) ●... can i introduce meet you 12 you want 2. would you like to 13 I’m waiting would be very like 14 could for all your help vocabulary check you''re welcome 1.c 4.it''s ok 2. a can I introduce 3.a UNIT