vietnam national university, HANOI school of business Pham Thi Phuong Hieu An organizational culture assessment of viettrans haiphong master of business administration thesis Hanoi 2007 vietnam nation[.]
vietnam national university, HANOI school of business Pham Thi Phuong Hieu An organizational culture assessment of viettrans haiphong master of business administration thesis Hanoi - 2007 vietnam national university, HANOI school of business Pham Thi Phuong Hieu An organizational culture assessment of viettrans haiphong Major: Business Administration Code: 60 34 05 Master of business administration thesis Supervisors: DR.VU HUY THONG Ha Nguyen, MBA Hanoi – 2007 TABLE OF CONTENTS ACKNOWLEDGEMENTS i ABSTRACT ii TÓM TẮT iii TABLE OF CONTENTS iv LIST OF FIGURES vi LIST OF TABLES vii INTRODUCTION Statement of the Problem Objectives and Aims Research question Scope of work Data sources and Processing Methods Significance Limitations 9 Expected results 10 10 Outline of thesis 10 CHAPTER 1: LITERATURE REVIEW 12 1.1 Introduction 12 1.2 Corporate Culture 12 1.3 Reasons for a Culture Assessment 20 1.4 Effects on Organizational Performance 23 1.5 Trust & Culture 27 1.6 Changing Organizational Culture 28 1.7 Summary of Literature Review 33 CHAPTER 2: METHODOLOGY 35 2.1 Introduction 35 2.2 Study Population 35 2.3 Instrument Design and Structure 35 2.4 Data Collection Methods 37 2.5 Response Rate 37 2.6 Data Analysis 37 CHAPTER 3: RESULTS 39 3.1 Overview of Viettrans Haiphong 39 3.1.1 3.1.2 Introdution 39 Current Situation of Organizational culture in Viettrans Haiphong 42 iv 3.2 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 Results 44 Demographic Information 45 Fist category: Mission 47 Second category: Adaptability 51 Third category: The Involvement 54 Forth category: Consistency 58 3.3 Identify concern areas 61 CHAPTER 4: RECOMMENDATIONS 65 4.1 Creating change 65 4.2 Customer orientation 66 4.3 Core values 66 4.4 Coordination and Integration 67 4.5 The Company appearance 67 4.6 Strategic Plan 67 CONCLUSIONS 70 FURTHER RESEARCH 71 REFERENCES 73 APPENDIX : Corporate culture survey of Viettrans Haiphong 76 APPENDIX 2: Survey results 81 v LIST OF FIGURES Figure 1.1: Levels of Organizational Culture [Adapted from Schein 1980; Schein 1985] 13 Figure 1.2: Three levels of Culture [Schein 1992, p.17] 15 Figure 1.3: Research based model [Denison 2003, www.denisonculture.com] 17 Figure 3.1: Organizational structure of Viettrans Haiphong [Viettrans Haiphong] 41 Figure 3.2: Total response rate of the survey 46 Figure 3.3: Year of service 46 Figure 3.4: Strategic direction and Intent 47 Figure 3.5: Goals and objectives 49 Figure 3.6: Vision 50 Figure 3.7: Creating change 51 Figure 3.8: Customer focus 52 Figure 3.9: Organizational learning 54 Figure 3.10: Empowerment 55 Figure 3.11: Team orientation 56 Figure 3.12: Capacity development 57 Figure 3.13: Core values 59 Figure 3.14: Agreement 60 Figure 3.15: Coordination and Integration 61 vi LIST OF TABLES Table 1.1: Four traits in Denison Model [Denison 2003, www.denisonculture.com] 18 Table 3.1: Viettrans Haiphong’s business results in years [Viettrans Haiphong] 39 Table 4.1: Action plan for implementing recommendations 69 vii INTRODUCTION Statement of the Problem Viettrans Haiphong has been part of Vietnam national foreign trade forwarding and warehousing corporation for 37 years Due to its quite long time existence, recent increased desire to change; need for sales growth and development when it has just equitized at the end of 2006 and reinforces its operation to grasp the chance from the event of joining WTO; and lacks of assessing the organization’s culture in the past, an assessment is needed Objectives and Aims This research is implemented to obtain the two purposes: evaluating the current organizational culture at Viettrans – Haiphong and assessing if a change in culture is needed Finding out all the problems in Viettrans Haiphong’s organizational culture, the researcher has some aims including: provide recommendation for decision-making during strategic planning and establish measures for benchmarking and evaluating changes in The Company over time Research question The researcher will go to find the answer for two questions: ―What is the current situation of Viettrans Haiphong’s culture? Should Viettrans Haiphong adjust or change its current culture for development?‖ Scope of work This research studies organizational culture of Viettrans Haiphong in July, 2007 in Viettrans Haiphong Data sources and Processing The data is collected from two sources: Primary (information is conducted directly from interview and survey to find out the opinion of Board of Directors, managers and employees on the current organizational culture of Viettrans Haiphong) and Secondary (study documents related to Labour regulations, Polices and others reports of The Company; documents and previous studies about organizational culture and others) Data is process by excel, charts to summary and finally is analyzed for findings Methods The method will be based on researching real case study of Viettrans Haiphong and use questionnaire that is built based on theory of Denison Culture Model and Interview will also be used when necessary Significance Normally, the beliefs and values actually displayed of The Company is not consistent with what The Company wish and try to achieve Thus, this research will help The Company to be able to determine the gap between its current culture and the culture it needs to succeed and help The Company in building criteria or measures to evaluate its culture now and future as well by a culture assessment with a well-designed survey for its employees Limitations The limitations of this research are the time when implementing It can only cover the survey on members of Viettrans Haiphong in 2007, it will lack the opinion of people who has work for Viettrans Haiphong from its start up to help research have an more completed picture about organizational culture of Viettrans Haiphong Besides, during the time implementing the survey, some employees are absence, so it make the response is not adequate Expected results Firstly, the research want to understanding the current culture of Viettrans Haiphong, then find out the effect of this culture on The Company’s operation and whether it need a necessary improvement or change Lastly, from the findings, the researcher will recommend measures to evaluate The Company’s culture overtime 10 Outline of thesis The thesis includes three chapters: Chapter – Literature review: This section will summarize the theories related to organizational culture It will give the readers an overview of organizational culture and culture assessment from clearly definition to the benefits of them to the operation of an organization, and the effect on organizational performance and also the need for changing organizational culture Chapter – Methodology: This chapter describes the methodology of procedures used in order to assess the culture at Viettrans Haiphong including the study population, design and structure of the instrument, data collection methods, survey response rate, and methods of data analysis Chapter - Results: After analyzing the current situation of Viettrans Haiphong, the survey’s results and the data collected from secondary source, the thesis will point out the results about the current problems in Viettrans Haiphong culture in four aspects: Mission, Consistency, Adaptability and Consistency 10 Chapter - Recommendations: Continue to the analyzed findings from chapter 2, this section will suggest some solutions and some measures to evaluate Viettrans Haiphong’s culture over time The researcher hopes that, all the recommendations will be useful and effective for not only Viettrans Haiphong but also for other companies which want to evaluate their cultures for development 11 ... university, HANOI school of business Pham Thi Phuong Hieu An organizational culture assessment of viettrans haiphong Major: Business Administration Code: 60 34 05 Master of business administration. .. situation of Viettrans Haiphong? ??s culture? Should Viettrans Haiphong adjust or change its current culture for development?‖ Scope of work This research studies organizational culture of Viettrans Haiphong. .. readers an overview of organizational culture and culture assessment from clearly definition to the benefits of them to the operation of an organization, and the effect on organizational performance