FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II

Vu Tu An – 0953020019 Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II 1 UNIT 1 COMPANY STRUCTURE Johnson Johnson Johnson Johnson has more than 250 compan.Vu Tu An – 0953020019 Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II 1 UNIT 1 COMPANY STRUCTURE Johnson Johnson Johnson Johnson has more than 250 compan.Vu Tu An – 0953020019 Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II 1 UNIT 1 COMPANY STRUCTURE Johnson Johnson Johnson Johnson has more than 250 compan.

Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II UNIT 1: COMPANY STRUCTURE Johnson & Johnson Johnson & Johnson has more than 250 companies located in 57 countries around the world Our Family of Companies is organized into several business segments comprised of franchises and therapeutic categories Consumer Health Care Each day, millions of people of all ages in homes around the world use products from one or more of our consumer health care companies These products keep babies clean and comfortable, hold allergy symptoms in check, help heal wounds, reduce fevers, relieve muscle pain, prevent sunburn, and tame the urge to smoke Each one of our consumer health businesses embraces cutting-edge science to create products that are doctor-recommended, helping you and your family to be well and stay well As a result, our consumer companies produce many of the world’s most trusted brands Our consumer companies are organized into seven major business franchises Baby Care A leader in baby skin and hair care with products trusted by moms and hospitals for more than 115 years Along with a growing line of family skin care products, this business unit includes the JOHNSON'S® brand with products sold in more than 100 countries around the world Skin & Hair Care Specializing in bringing science to the art of beauty via innovative technologies across a spectrum of consumer and professional needs with science-based platforms that include clear skin, anti-aging, skin of color and sun care Topical Health Care Offering superior, scientifically proven products from beloved brands in wound care, itch relief, pain relief and germ protection to heal, relieve, and protect so individuals and families can keep doing the things they love Oral Health Care Offering oral health products that help you clean 100 percent of your mouth through a brush-floss-rinse regimen as well as whitening products that deliver a Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II brighter, more beautiful smile Women’s Health Innovative women's health brands that address the personal health and feminine hygiene needs of our consumers Over-The-Counter Medicines Marketing a broad range of well-known and trusted over-the-counter products around the globe, including pain relievers, allergy medicines, anti-diarrheal medicines, antacids, nasal decongestants, as well as medicines for coughs and colds Nutritionals Marketing innovative nutritional products such as sweeteners, milk supplements and dietary supplements around the world while giving people the ability to actively manage their own health Medical Devices & Diagnostics The Johnson & Johnson Family of Companies comprises the world’s largest and most diverse medical devices and diagnostics company Advanced Sterilization Products Advanced Sterilization Products is a leader in infection prevention and markets a full range of innovative sterilization, disinfection and hand hygiene products that safely and effectively meet the needs of healthcare providers and patients worldwide Animas Corporation Animas Corporation is dedicated to making diabetes management easier through product innovation, exceptional customer support and customized education programs Our mission is to improve the lifestyle of our patients, reduce the longterm morbidity of the disease and lower health care costs Cordis Corporation Cordis Corporation is a worldwide leader in the development and manufacture of interventional vascular technology Through the company's innovation, research and development, Cordis partners with physicians worldwide to treat millions of patients who suffer from vascular disease Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II DePuy, Inc DePuy Inc develops and markets products under the DePuy Orthopaedics, Inc.; DePuy Spine, Inc.; Codman & Shurtleff, Inc.; and DePuy Mitek units Ethicon, Inc Ethicon has been a leader in surgical sutures (stitches) for more than 100 years The company has expanded its expertise into wound management and women's health and urology Four business units operate separately under the Ethicon umbrella and share the synergy of being not only part of Ethicon, but of Johnson & Johnson as well Ethicon Endo-Surgery, Inc Ethicon Endo-Surgery develops and markets advanced medical devices for minimally invasive and open surgical procedures It focuses on procedure-enabling devices for the interventional diagnosis and treatment of conditions in general and bariatric surgery, as well as gastrointestinal health, gynecology and surgical oncology Johnson & Johnson Vision Care, Inc Johnson & Johnson Vision Care, Inc., the world’s leading manufacturer of disposable contact lenses, is committed to transforming the world's vision Since its inception, it has strived to increase awareness of the importance of vision and vision care and to provide the world's most exceptional vision correction options in the contact lens field LifeScan, Inc LifeScan, Inc is a leading maker of blood glucose monitoring systems for home and hospital use The company is dedicated to improving the quality of life for people with diabetes through its OneTouch® Products Ortho-Clinical Diagnostics, Inc Ortho-Clinical Diagnostics, Inc is a leading provider of high-value diagnostic solutions for the global health care community Committed to developing the most advanced tests for early detection or diagnosis of disease, the company brings products to market that provide timely information and help to facilitate better medical decisions Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II Virco BVBA As a research-based biotechnology company, Virco applies advanced technologies to improve the diagnosis and management of infectious diseases A pioneer in the field of HIV-1 drug resistance testing, Virco is dedicated to improve the quality of life for patients Pharmaceuticals Our pharmaceuticals companies offer medicines that treat many of the world's most serious and widespread diseases In 2010, we invested $4.4 billion in pharmaceutical research and development for new medicines to treat these and many other diseases It’s all part of our commitment to helping you and the ones you love lead longer, healthier lives The Pharmaceutical segment's broad portfolio focuses on unmet medical needs across several therapeutic areas: oncology; infectious disease; immunology; neuroscience; cardiovascular and metabolism It includes products in the anti-infective, antipsychotic, cardiovascular, contraceptive, dermatology, gastrointestinal, hematology, immunology, neurology, oncology, pain management, urology and virology fields Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II Agribank Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II The Heineken ownership structure and stock exchange listing Heineken N.V.Heineken Holding N.V holds 50.005% interest in Heineken N.V FEMSA holds a 12.532% interest in Heineken N.V Free float interest in Heineken N.V represents 37.463% Heineken Holding N.V.L’Arche Green N.V., which is owned by the Heineken family for 88.55% and by Greenfee B.V for 11.45%, holds a 51.083% interest Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II in Heineken Holding N.V FEMSA holds a 14.935% interest in Heineken Holding N.V Free float in Heineken Holding N.V represents 33.982% Since its formation in 1952, Heineken Holding N.V.’s objective - pursuant to its Articles of Association - has been to manage or supervise the Heineken group and to provide services for Heineken N.V The role Heineken Holding N.V has performed for the Heineken group since 1952 has been to safeguard its continuity, independence and stability and create conditions for controlled, steady growth of the Heineken group’s activities The stability provided by this structure has enabled the Heineken group to rise to its present position as the brewer with the widest international presence and one of the world’s largest brewing groups and to remain independent The shares of both Heineken Holding N.V and Heineken N.V are listed on Euronext Amsterdam Options of Heineken N.V shares are traded on the Euronext.Liffe options exchange Every Heineken N.V share held by Heineken Holding N.V is matched by one share issued by Heineken Holding N.V The dividend payable on the two shares is identical However, historically, Heineken Holding N.V shares have traded at a lower price due to technical factors that are market-specific December 2011 Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II UNIT 2: MANAGEMENT AND CULTURAL DIVERSITY Managing Cultural Diversity In A Global World By Edward Burman who can be contacted at www.mce.be -1 Introduction and background For telcos with global ambitions, success in the next twenty years will stem from successful joint ventures and alliances But while it is a simple matter to draw lines across the globe in the manner of the nineteenth century colonial powers and to devise a Concert, an Atlas, or a Unisource, there is no guarantee that such alliances will thrive - or even endure Where once a global company such as Coca-Cola simply sold its product or imposed a taste, and multinationals geared the names or colours of identical products to the results of market research, the survival of transnational telcos will depend on flexibility in managing cultural diversity Primarily, this entails the successful management of a multi-cultural workforce in a global context But it also means being able to vary services across cultures: not simple marketing ploys imposed from outside, but an understanding of how culture drives differences from within A simple example of this is the way in which different cultures use the phone: an American walks into his appartment after a week away and switches on the answerphone; an Italian rings his mother One requires an add-on device; the other needs single number dialling and favourednumber discounts These differences may appear trivial, but they are profoundly culture-driven The development of genuinely transnational business organizations therefore requires managerial approaches and systems which allow for variations deriving from such diversity This might be "national" cultural diversity between nations, races or ethnic groups (eg in a two-nation joint-venture), intra-national diversity involving the range of cultures within a single nation (eg in the USA), or internal Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II cultural diversity where managers need to deal with foreign-owned transnational companies in their own country (eg a British telco manager dealing with a Korean manufacturer in the UK) All this is well known, and there is indeed a burgeoning literature on the management of cultural diversity But the problems go deeper than is often appreciated: it is not simply a matter of minding manners or learning to deal with varying attitudes to punctuality These are the surface manifestations of much deeper differences in mental structures A few examples will make this clear # Negotiating Alliances In a world in which cross-cultural joint ventures and alliances are essential, problems of ethics and trust will loom large How is it possible to achieve a balance between the necessary and the contingent in business ethics, or in other words to allow for flexibility between a strong corporate ethic and the need to adapt to difficult local conditions? And how can we learn to build a lasting trust relationship with people from a different culture? How can managers going to the negotiating table be prepared for the very different styles they will face? It is not merely a question of setting bargaining ranges, toning down confrontational styles, or following pre-established rules That is sufficient for making a deal, but not for setting up a permanent alliance It is essential to grasp the deep structures religious, social, ethnic and ethical - which influence the way the opposite party will reason, the way they will react to different presentational styles, what they expect and how they listen This requires a level of genuine understanding which goes beyond rapidly-acquired skills Recent studies have shown how an inherent sense of cultural superiority is often enough to undermine European joint-ventures in Third World countries even when extensive training has been provided Such "superiority" emanates from nonverbal aspects of behaviour like the tone of voice and body language, which few people other than accomplished actors are able to control If, then, as this would suggest and has recently been asserted in telco documents on cultural diversity (eg by BT and France Telecom), humility is a key factor, how is it possible to inculcate this quality in managers whose education has often prepared them for anything but humility? # Human Resources 10 ... management, urology and virology fields Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II Agribank Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH... market-specific December 2011 Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES I + II Vu Tu An – 0953020019 2012 FOREIGN TRADE UNIVERSITY – ENGLISH FOR SPECIFIC PURPOSES... most human resource managers know about other school and university systems? Suppose a German manager needs to choose between, say, a Finn, an Italian and a Portuguese That would require an awareness