PHẠM NGUYỄN ĐAN THÙY FACTORS AFFECTING DECISIONS ON USING E WALLET MOMO OF STUDENTS OF BANKING UNIVERSITY HO CHI MINH CITY GRADUATION THESIS MAJOR FINANCE – BANKING CODE 7340201 HO CHI MINH CITY, 2022[.]
MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAM BANKING UNIVERSITY OF HO CHI MINH CITY PHẠM NGUYỄN ĐAN THÙY FACTORS AFFECTING DECISIONS ON USING E-WALLET MOMO OF STUDENTS OF BANKING UNIVERSITY HO CHI MINH CITY GRADUATION THESIS MAJOR: FINANCE – BANKING CODE: 7340201 HO CHI MINH CITY, 2022 PHẠM NGUYỄN ĐAN THÙY FACTORS AFFECTING DECISIONS ON USING E-WALLET MOMO OF STUDENTS OF BANKING UNIVERSITY HO CHI MINH CITY GRADUATION THESIS MAJOR: FINANCE – BANKING CODE: 7340201 HO CHI MINH CITY, 2022 i ABSTRACT The purpose of this research is to identify the factors affecting decisions in using Momo E-wallet of students of Banking University of Ho Chi Minh City The study was conducted on a theoretical foundation and earlier research on decisions to use Momo, in which the factors affecting the decisions to use the service is closely examined The research data was collected through a self-administered questionnaire which was distributed online with a total of 150 respondents Supported by the collected data, the study was conducted formal research by quantitative research method using descriptive statistical analysis, correlation and linear regression analysis The research results show that Social Influence, Perceived Usefulness and Perceived Reliability significantly show positive effect on decisions to use Momo of BUH students Additionally, Perceived Ease of Use and Perceived Cost also affect these decisions but possess a lower impact level From the research findings above, the study suggests solutions and can be used as recommendations relating to e-wallet service activities of Momo in order to improve the platform design as well as services to attract more consumers As a theoretical contribution, this study applies Technology Acceptance Model to investigate the factors affecting decisions in using Momo E-wallet of students of Banking University of Ho Chi Minh City Keywords: Decisions on using, Momo, E-wallets, Technology Acceptance Model COMMITMENT I hereby declare that this thesis is my own work, with the support of my supervisor, Mr Nguyen Duy Linh, a lecturer at the Banking University of Ho Chi Minh City's Faculty of Finance To the best of my knowledge and belief, the thesis does not copy prior studies, and all assertions and material presented herein are correct and truthful The report's statistics and material are clearly cited and presented honestly Ho Chi Minh City, ………………… Author Phạm Nguyễn Đan Thùy ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the teachers from Banking University Ho Chi Minh City, who generously assisted me throughout my four years of schooling I have gained a lot of knowledge over the last four years, all of which help me to become more confident and experience in the future Secondly, I would like to express my deepest gratitude to my supervisor - Nguyen Duy Linh, Ph.D., who has wholeheartedly guided and helped me to complete this research Due to the limitation of time, knowledge, and practical experience, this thesis certainly still has many shortcomings in the implementation process I am looking forward to receiving the sincere responses and suggestions of lecturers to improve this thesis This would be the basis, the premise for me to improve my knowledge in the future Best regards! CONTENT LIST OF ABBREVIATIONS vii LIST OF FIGURES viii LIST OF TABLES ix CHAPTER 1: INTRODUCTION 1.1 Research motivation 1.2 Research gap 1.3 Research objectives 1.3.1 General objectives 1.3.2 Specific objectives 1.4 Research questions 1.5 Research object and Research scope 1.5.1 Research object 1.5.2 Research scope 1.6 Research methodology 1.6.1 The approach methods 1.6.2 Data collecting methods 1.6.3 Data processing methods 1.7 Research framework 1.8 Research contributions 1.8.1 In literature 1.8.2 In practice 1.9 Thesis structure CHAPTER 2: LITERATURE REVIEWS 2.1 Cashless payment 2.1.1 Definition 2.1.2 The role of cashless payment 10 2.1.3 Types of cashless payments 11 2.2 Electronic wallet 12 2.2.1 Definition 12 2.2.2 Role of electronic wallet 13 2.3 Consumer decisions on using E-wallet service 14 2.3.1 Definition 14 2.3.2 The role of consumer decisions on using E-wallet service .15 2.4 Theoretical literatures 16 2.4.1 Theory of Reasoned Action – TRA 16 2.4.2 Theory of Planned Behavior – TPB 17 2.4.3 Technology Acceptance Model – TAM 18 2.5 Relative empirical studies 19 2.5.1 International studies 19 2.5.2 Domestic studies 21 2.6 General regression model 28 CHAPTER 3: RESEARCH METHODOLOGY 32 3.1 Research process 32 3.2 Proposed regression model for sample 33 3.3 Research hypotheses 33 3.3.1 Relationship between Perceived Usefulness and User Decision 33 3.3.2 Relationship between Perceived Ease of Use and User Decision 34 3.3.3 Relationship between Social Influence and User Decision 34 3.3.4 Relationship between Perceived Reliability and User Decision 35 3.3.5 Relationship between Perceived Cost and User Decision .35 3.4 Scale construction 36 3.5 Data collection methods 38 3.6 Model testing method 39 3.7 Data processing methods 39 3.7.1 Quantitative method 39 3.7.2 Descriptive statistics method 40 3.7.2.1 Measures of Frequency 40 3.7.2.2 Measures of Central Tendency 40 3.7.2.3 Measures of Dispersion 41 3.7.2.4 Cross-tabulation 41 3.7.3 Cronbach’s Alpha reliability coefficient method 41 3.7.4 Exploratory factor analysis 42 3.7.5 Pearson correlation matrix analysis 44 3.7.6 Regression analysis 44 CHAPTER 4: RESEARCH RESULTS AND DISCUSSIONS 47 4.1 Research results 47 4.1.1 Descriptive statistics 47 4.1.2 Analyzing the scale’s reliability 52 4.1.3 Exploratory Factors Analysis (EFA) 53 4.1.4 Pearson correlation coefficients 55 4.1.5 Regression test results 56 4.1.6 Variance Inflation Factor test 57 4.1.7 Heteroskedasticity test 58 4.1.8 Accepted linear regression model 59 4.1.8.1 Testing the assumptions of residual normal distribution 59 4.1.8.2 Testing assumption of the linear relationship 60 4.2 Discussions on the results of research findings 61 CHAPTER 5: RECOMMENDATIONS AND CONCLUSIONS 65 5.1 Conclusions 65 5.2 Recommendations 65 5.2.1 Perceived Usefulness 66 5.2.2 Perceived Ease of Use 66 5.2.3 Social Influence 67 5.2.4 Perceived Reliability 67 5.2.5 Perceived Cost 68 5.3 Limitations and research direction 68 REFERENCES 71 LIST OF ABBREVIATIONS Abbreviation Meaning BUH Banking University of Ho Chi Minh City DW Durbin Watson E-banking Electronic banking E-wallet Electronic wallet ECM Expectation-Confirmation Model EFA Exploratory Factor Analysis IT Information Technology MOMO Mobile Money PCI DSS Payment Card Industry Data Security Standard PEU Perceived Ease of Use PI Personal Identification Number POS Point of Sales PU Perceived Usefulness QR Quick Response SEM Structural Equation Modelling SMS Short Message Service SPSS Statistical Package for Social Sciences TAM Technology Acceptance Model TPB Theory of Planned Behaviour TPR Theory of Perceived Risk TRA Theory of Reasoned Action UTAUT Unified Theory of Acceptance and Use of Technology VIF Variance Inflation Factor LIST OF FIGURES Figure 2.1 Model of Consumer Behavior 15 Figure 2.2 Theory of Reasoned Action Model 17 Figure 2.3 Theory of Planned Behavior Model 18 Figure 2.4 Technology Acceptance Model 19 Figure 4.1 The degree of impact of factors affecting consumer’s decisions in using Momo E-wallet at BUH 58 Figure 4.2 Histogram graph and the Normal P-P Plot of Regression 59 Figure 4.3 Scatter plot 60 ... of the thesis entitled ? ?FACTORS AFFECTING DECISIONS ON USING E- WALLET MOMO OF STUDENTS OF BANKING UNIVERSITY HO CHI MINH CITY? ??, the thesis will give detailed explanation about the mentioned factors. .. research investigates the factors that influence the decisions of using e- wallet Momo (Momo) of students of Banking University Ho Chi Minh City (BUH students) The results are used to propose... influencing customers’ decisions when using E- wallet The thesis provides empirical evidence on factors affecting decisions on using ewallet Momo of BUH students 1.8.2 In practice The thesis explores